components of a successful personal brand campaign
TRANSCRIPT
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
Better Customer Connections.™
BusinessMarketingSystems
Personal Brand + Marketing CampaignComponents of successful personal marketing campaigns.
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Here are 20 online marketing essentials to cover as part of creating your Personal Branding + Marketing Campaign.
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Planning + Setup
1. Register a domain name. (ie: yourdomain.com)
2. Setup email mailboxes on your domain.
3. Setup a reliable WordPress web site hosting account.
4. Setup an email marketing account. (Campaign Monitor or Mail Chimp)
5. Setup an online payment account. (PayPal or Authorize.net)
6. Setup a web site analytics account. (BMS Private Analytics or Google Analytics)
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Planning + Setup
7. Plan A Social Media Presence (Facebook, LinkedIn, Twitter, Google+, or All of them?)
8. Research Industry Trade/Community Events (Identify, Select, Plan/Budget To Attend)
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Design + Creative
9. Design Web Site + Content
10. Design Email Marketing Content
11. Design Email Campaign Templates + Content
12. Develop A Content Plan (Update Web Site, Marketing Emails + Sales Collateral)
13. Get Great Photography (Staff, Products, Other Content Illustrations)
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Development + Production
14. Enable Online Payments From Your Web Site
15. Program Custom/Customized Web Site Theme
16. Program HTML Email Templates
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Marketing
17. Blog (encourage feedback - monthly, weekly, or daily)
18. Setup & Maintain a FAQ
19. Design Collateral Content (Flyers, Business Cards, Brochures, Whitepapers, and Presentations)
20. Use Social Media (regularly post to Pages/Groups)
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Strategy
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Personal Brand + Marketing Campaign
BMS Personal Brand + Marketing Campaigns do 3 things:
• Create a personal brand system. A personal brand system is a logo/wordmark, typeface (or font), and color(s) that are used consistently in visual communications for an individual.
• Setup a personal sales system. A personal sales system features a database of targeted prospects, a plan for consistent lead contact, and scripted communications.
• Deliver Measurable Results. Review and analyze web site and email campaign metrics weekly for at least 30 minute.
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Target Audiences
Key to success is delivering relevant communications consistently to target audiences. Key target audiences for your campaign are:
• Qualified Customers/Patrons - People interested in what you offer.
• Influencers - Individuals with big networks of people interested in what you offer.
• Stakeholders - People who support what you do.
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Goals
Goals are the benchmarks for measuring marketing success. Goals for your Personal Brand + Marketing Campaign are:
• Establish A Personal Brand - Develop a strong brand identity & online presence.
• Consistent Sales Activity - Make regular weekly/daily sales communications.
• Database Development - Build an actionable database of prospects.
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Web Site
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Your Web Site: More than an online brochure.
A Personal web site must deliver compelling content and collect prospect contact and preference data.
Use the acclaimed WordPress open-source web site content management platform.
WordPress offers customizable functionality, secure content management, granular user permissions, e-commerce, blogs, forums, scalability, and advanced social media integration features.
WordPress.org
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Web Site Design/Redesign
Key personal brand web site features:
• Ability for you to add, edit, or delete site content.
• Design and programming of visitor registration forms (for lead generation and qualification).
• Integration with an email marketing systems (for automated follow-up marketing).
• Ability to add images image galleries, audio, and video content.
• Search Optimization features.
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Business Features
Other personal brand site features include:
• SPAM Protection
• Search Optimization
• Analytics (BMS Private Analytics)
• E-commerce
• Blogs
• Polls
• Events (Calendar & Listings)
• Audio & Video
• Image Galleries
• RSS
• Visitor Registration
• Site Search
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Web Site Hosting
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Web Site Hosting
Suggested hosting services are shown at right. Key host features we promote include:
• Regular Backups
• Database Access
• Flexible Server Configuration
Preferred WordPress Host Providers:
dreamhost.com
mediatemple.com
businessmarketingsystems.net
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eMail Marketing
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eMail Marketing
Personal brand campaigns work with an email marketing service to enable efficient database management, and automated follow-up communications. Recommended email marketing features include:
• Surveys• Autoresponders• Triggers• Custom Fields• Split Tests (Multi-variate)
• Campaign Statistics• Automated Bounce Processing• Easy Contact Import/Export• Analytics Integration• Social Media Integration
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Portfolio
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BMS has done great work and achieved outstanding results for awesome clients. Check out some Identity, Web Site, Email Marketing, and Print work from our portfolio.
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Portfolio: Identity
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Portfolio: Identity
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Portfolio: Web Sites
Microsoft DynamicsFulton County Arts Council
Marvel Enterprises
Deloitte Online TheCancerLens.orgEasyCare.com
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Portfolio: Web Sites
Atlanta Office of Cultural Affairs American Cancer Society Salon Next
True Colors Theatre Company
US Human Rights Network
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American Cancer Society HIGH Museum of Art Save a Smile Foundation
Art, Beats + Lyrics
Portfolio: eMail Marketing
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American Cancer SocietySunrise Bank of Atlanta Private Party Invitation
Portfolio: eMail Marketing
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Portfolio: Print & Collateral
Annual Trumpet Awards Invitation
Atlanta Office of Cultural Affairs - Exhibition Catalog
True Colors Theatre Company - Cap HIGH Museum of Art - Go All Night Ads
American Cancer Society - Target Communications Booklet
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CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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Edward PhelpsChief Solutions Architect
Business Marketing Systems1660 Peachtree Street#1206Atlanta, Georgia 30309404 542 2557edward.phelps@businessmarketingsystems.netwww.businessmarketingsystems.net
Thank you for reviewing our Personal Brand + Marketing Campaign presentation. Contact Edward Phelps with questions or comments.
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