Component personalization in Magnolia

Antti Hietala Zak Greant

Agenda• Component personalization demo• Why now is the right time to personalize• Use cases and ideas• Good to know: Magnolia editions, caching, downloads• Questions

Demo

Now is the right time• Personalization is finally mainstream

• Tools are widely available

• Wealth of data about visitors

2015

2014

Scalability• Content must be personalized AND reusable?!?!

• Who is going to write all that content?

• Solutions:

• Modular content

• Tagging

Audiences of one• Consumers expect content to

be relevant to them as an individual

• Example: travel search

Engagement ≠ repetition

Inbound marketing

Use cases• Attract: Greet a visitor who comes from a social media campaign.

• Convert: Personalize a call-to-action at the end of a blog post.

• Close: Add first name in an email to boost click-through rate.

• Upsell: Offer a more profitable item.

• Delight: Personalize the home page for returning customers. 40% of revenue comes from returning or repeat purchasers.

Availability• EE Standard

• Page variants only• No caching

• EE Pro• Page and component variants (but not on the same page!)• Caching with Advanced Cache for Personalization module

Download• Magnolia 5.4.9+

• Bundles with and without component personalization

• Magnolia 5.5+

• All bundles will have component personalization

• Your own bundle must depend on magnolia-enterprise-pro-cp13n-webapp

QUESTIONS?