complexity...and the illusion of simplicity: part one

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Complexity & the illusion of simplicity Graham Beale

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Page 1: Complexity...and the illusion of simplicity: Part One

Complexity & the illusion of simplicity

 Graham Beale

Page 2: Complexity...and the illusion of simplicity: Part One

"It's about making our world work better.It's about "Making Life Easy" and user friendly.

Technology today is too hard to use."

http://www.worldusabilityday.org/

Today is...

Page 3: Complexity...and the illusion of simplicity: Part One

Part One:What is complexity?

Page 4: Complexity...and the illusion of simplicity: Part One

Complexity is everywhere, everyday

Page 5: Complexity...and the illusion of simplicity: Part One

Complexity = Stuff we don't yet understand

Page 6: Complexity...and the illusion of simplicity: Part One

Things that appear complex can be understandable

Page 7: Complexity...and the illusion of simplicity: Part One

...and things that look simple can be complex

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...and things that look simple can be complex

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...and things that we understandcan become complicated

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...and things that we understandcan become complicated

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Cue video...

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Did he enjoy using this car?Could Jeremy drive the car?Would he buy this car?Would BMW want Jeremy to like this car?...and, who is the target audience of this car?

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Attitudes to complexity

Page 14: Complexity...and the illusion of simplicity: Part One

User at fault?

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User at fault?

Page 16: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 17: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 18: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 19: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 20: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 21: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 22: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 23: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 24: Complexity...and the illusion of simplicity: Part One

User at fault?

Page 25: Complexity...and the illusion of simplicity: Part One

User at fault?

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User at fault?

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User at fault?

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We have an ID-10-T user on the phone...

Let me raise a PEBKAC ticket for

you

Page 29: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 30: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 31: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 32: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 33: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 34: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 35: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 36: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 37: Complexity...and the illusion of simplicity: Part One

Car at fault?

Page 38: Complexity...and the illusion of simplicity: Part One

Car at fault?

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Car at fault?

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Brand at fault?

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Brand at fault?

Page 42: Complexity...and the illusion of simplicity: Part One

Brand at fault?

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Brand at fault?

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User learning curve

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Flow (Mihály Csíkszentmihályi)

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So...why can't everything be simple?

Page 47: Complexity...and the illusion of simplicity: Part One

...because we LOVE features

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...because we want to be at the cutting edge

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...because we want to use credible products

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People want... to make credible choices...and buy products with lots of features......so that they feel in control

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...but its not just users who drive complexity 

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New features

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New features

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Working practices

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Business growth

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Purchase complexity

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Physical constraints

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Technical limitations

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Part One, Overview

1.All user interfaces have some degree of complexity2.All users start as beginners3....but they never rarely remain a beginner4.Users want lots of features 5....but "don't make me think, when I want to use

one!"6.Every user interface project has complexity

challenges 

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Further reading 

Page 61: Complexity...and the illusion of simplicity: Part One

Contact me

My blog/rambles/notepad            http://www.holdandmodify.com

Twitter         @grahambeale

Email       [email protected]

Slides      http://www.slideshare.net/grahambeale

Page 62: Complexity...and the illusion of simplicity: Part One

Your Questions...

"When something exceeds your ability to understand how it works...it sort of becomes magical" 

Jonathan Ive