complexity, nemetics, and wicked tech comm

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Presentation © 2015 Ray Gallon @RayGallon @Transformsoc Complexity, Nemetics, and Wicked Tech Comm Ray Gallon

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Page 1: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Complexity, Nemetics, and Wicked Tech Comm 

Ray  Gallon

Page 2: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

http://images.gizm

ag.com/gallery_lrg/

8689_22010841147_2.jpg

http://www.electronicproducts.com/uploadedImages/Analog_Mixed_Signal_ICs/Communications/Innovega%20Contact%20Lenses%201.jpg

Milk is getting sta

leYou’ve used a lot of

electricity th

is weekChange the filter in

your furnace

Embedded Wearable

IoT Connected

Assisted Reality A Not So Future Scenario

Page 3: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Problem: We Need to Deliver Kanban Information

Give  the  user:    

All  the  information  s/he  needs    

Only  the  information  s/he  needs.  

When  s/he  needs  it  

Must  be  embedded  so  that:  

Findable  immediately  

If  not  needed,  stays  out  of  the  way.

http://www.theleanman.com/FileUpload/Supermarket.jpg

Page 4: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

http://images.gizm

ag.com/gallery_lrg/

8689_22010841147_2.jpg

http://www.electronicproducts.com/uploadedImages/Analog_Mixed_Signal_ICs/Communications/Innovega%20Contact%20Lenses%201.jpg

Milk is getting sta

leYou’ve used a lot of

electricity th

is weekChange the filter in

your furnace

Embedded Wearable

IoT Connected

Assisted Reality A Not So Future Scenario

We don’t know the user’s context • Where? • When? • With whom? • Connected to what? • Using what display? • Using what controls? • …

Page 5: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Mobile Video AppPredict the context!

Page 6: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

A Case of ‘Wicked’ Problems

Problems  that  are  difficult  or  impossible  to  solve  because  of  incomplete,  contradictory,  and  changing  requirements  that  are  often  difficult  to  recognize.    

In  addition,  complex  interdependencies  make  it  so  that  the  effort  to  solve  one  aspect  of  a  wicked  problem  may  reveal  or  create  other  problems.

Page 7: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

We Must Accept Uncertainty!

Page 8: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

BUT if the user gets lost, does s/he have a map to find the way back?

Extrait  de  l’atlas  catalan,  école  majorquine,  ca.  1375  Bibliothèque  Nationale  de  

?

Page 9: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

It  requires  a  significant  vision    that  impels  us  to  

organize  reality…

...  in  order  to  propose  a  coherent  project  that  improves  peoples’  lives

Leadership: Solving Wicked Problems Needs More Than Resource Management

Another Way of Seeing!

Page 10: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Each Task a Hologram for the Kanban Process

Iteration  

Timeliness  

Relevance  

Usability  

Findability

Page 11: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Emerging from ChaosComplex  problems  are  entanglements  of  many  simple  threads.  They  can  seem  chaotic.  

Order  emerges  from  chaos  in  its  own  way.  This  might  not  necessarily  be  positive.  

Our  job  is  to  reiteratively  help  users  find  positive,  constructive  emergences  from  complexity.  

Our  primary  tool  for  doing  this  is  a  combination  of  psychology,  linguistics,  and  socio-­‐anthropology…

We don’t “solve” wicked problems!

Page 12: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Meme: an idea, behaviour or style that spreads from person to person within a culture.

Biologist Richard Dawkins:

“a unit of cultural transmission, or a unit of imitation…   a piece of thought copied from person to person.”

like a gene in biology!

Source: http://en.wikipedia.org/wiki/Meme

Nemetics: From Meme to Neme

Page 13: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Nemetics: From Meme to Neme

Sources: Graingered Hubpages, Sparkling Insights Blog

NEME:  acronym  for  the  fractal  learning  process  of  Complex  Adaptive  Systems:    

Notice  (seeing)  

Engage  (feeling)  

Mull  (thinking)  

Exchange  (dong)

Genes  are  replicators  in  physical  space

Memes  in  cognitive  space

Nemes  in  complex  adaptive  space

Page 14: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Nemetics: From Meme to NemeObjectives  of  Nemetics:  

Provide  a  Leadership  decision  framework  toresolve  ‘wicked  problems’  and  improve  performance.  

Act  as  a  discovery  tool  to  make  sense  of  reality  view  it  in  terms  of  interactions  &  emergence  to  help  us  strategize.  

Be  a  design  tool  to  improve  any  particular  situation  in  life.  It  might  be  personal,  organizational  or  technical.  

Act  as  an  enabler  to  observe  one’s  own  thinking  process  enabling  possible  change  in  individual  and  collective  consciousness.

Sources: Graingered Hubpages, Sparkling Insights Blog

Page 15: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Quick Nemetics Review (somewhat oversimplified)

There’s  more,  but…

The  phases  in  the  NEME  

acronym  are  steps  toward  

finding  emergences  in  the  midst  

of  tangled  complexity

Emergence  =  any  order  that  emerges  out  of  chaos.  An  emergence  can  be  

negative.Notice   Engage Mull Exchange  

Source: Graingered Hubpages

An  attitude,  a  way  of  seeing,  and  a  way  of  collaborating

Design  tool  

Enabler  of  possibl

e  change  

Strategic  discover

y  tool  to  make  sens

e  of  reality

Resolve  "wicked  pro

blems”

Page 16: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Nemetics Applied to Tech CommTech  products  are  living,  

evolving  entities.  

Technological  design  and  

evolution  is  an  iterative  process

They  are  

constant

ly  changi

ng  

and,  in  ge

neral,  be

come  eve

r  

more  complex

They  are  

never  fin

ished  –  

they  go  o

n  until  th

ey,  or  

the  com

pany,  di

es

Page 17: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

NOTICE  –  emergences  

What  succeeded  the  last  time  you  did  something  like  this?  Why?  

What  failed?  Why?  

What  never  got  used?  Why?  

What  don’t  you  know?

Nemetics Applied to Tech Comm

Page 18: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

NOTICE  –  discovery  and  primary  analysis  

What  real  work  does  the  user  need  to  do  (know  what)?  

What  does  s/he  need  to  do  NOW  (know  when)?  

How  does  s/he  find  what  s/he  needs  (know  where)?  

Which  design  will  deliver  it  best  (know  how)?  

What  must  you  provide  so  that  s/he  can  solve  problems,  extrapolate  to  other  tasks,  get  out  of  difficulty  (Know  how,  know  how  to  be)?

Nemetics Applied to Tech Comm

Page 19: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

How can we structure all this?

1

2

3

Projection

(actions)

Coordination

(management)

Inspiration

(vision)

Notice: What are we already doing?

Big UglyComplex

Task

Page 20: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

ENGAGE  –  understand  the  users’  world  and  act  on  it  (Know  how  to  be,  know  how  to  be  with  others)  

Meet  the  users  face  to  face  &  create  user  stories  

Understand  user’s  global  process  –  not  just  what  s/he  does  when  interacting  with  your  product:  

How  often  is  s/he  interrupted?  

What  does  s/he  do  when  interrupted?  

How  long  are  these  interruptions?  

What  are  the  other  regular  tasks  the  user  does  that  relate  to  use  of  this  product?  

Test  with  real  users  and  execute  following  your  conclusions

Nemetics Applied to Tech Comm

Page 21: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

StakeholdersChanges

Engage with Stakeholder Accomplishment and Potential

Page 22: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Engage: in Inspiration strategies

CAPABILITY (SKILLS)

WIL

LIN

GN

ESS

(IN

TEN

TIO

N)

+

_ +

Doesn’t  know,  doesn’t  want      

Terrorist

TOXICKnows  but  

doesn’t  want  

Sleeping Beauty

PASSIVE

Wants  and  Knows  

Missionary

COLLABORATORWants  but

doesn’t  know  how  

Prisoner

MOTIVATED

Contingency Theory model: Field, Hersey & Blanchard

Page 23: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Wants  butdoesn’t  know  how  

Prisoner

MOTIVATED

Engage: in Inspiration strategies

CAPABILITY (SKILLS)

WIL

LIN

GN

ESS

(IN

TEN

TIO

N)

+

_ +

Doesn’t  know,  doesn’t  want      

Terrorist

TOXICKnows  but  

doesn’t  want  

Sleeping Beauty

PASSIVE

Wants  and  Knows  

Missionary

COLLABORATOR

Contingency Theory model: Field, Hersey & Blanchard

Delegation

Leadership Persuasion

Participation

Page 24: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Mull  –  deep  analysis,  modeling  and  evaluation  phase  

What  have  you  learned  from  your  research?  

Tie  what  you’ve  learned  to  your  discovery  process  (Notice  phase)  

Apply  what  you’ve  learned  to  other  domains  in  this  product,  or  in  other  applications  

What  are  your  criteria  for  evaluation/success?  

How  can  you  improve  on  what  you’ve  done?

Nemetics Applied to Tech Comm

Page 25: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Metacognition and ReflectionCONTEXT

BEHAVIOUR

ABILITIES

SKILLS

VALUES

BELIEFS

IDENTITY

TRANSCENDENCE

CONSCIOUS AND EXPLICIT

UNCONSCIOUS AND TRANSPERSONAL

STRATEGICAL AND IMPLICIT

Page 26: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Exchange  –  add  value  –  get  user  feedback,  encourage  them  to  exchange  among  themselves  (know  how  to  be  with  others).  

Retest  with  users:  

What  do  they  actually  use?  

What  do  they  not  use  at  all?  

What  gives  them  most  problems?  

Give  users  a  place  to  exchange  with  you  and  with  each  other:  

What  do  they  say  to  each  other?  

What  do  power  users  share  with  beginners  or  intermediate  users?  

How  do  they  work  around  problems  –  can  you  generalise,  or  is  it  too  specific  to  one  person  or  situation?  

Document  what  you  learn,  use  it  in  the  Notice  phase  of  the  next  iteration.

Nemetics Applied to Tech Comm

Page 27: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Neus Lorenzo, 2013

Individually Collectively

Eliminate

Increase

Maintain

Reduce

Big UglyComplex

Task

Exchange: Reflection and Consensus

Page 28: Complexity, Nemetics, and Wicked Tech Comm

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Page 29: Complexity, Nemetics, and Wicked Tech Comm

Email:   [email protected]

Google  Plus:      +Ray  GallonTwitter:    @RayGallon

LinkedIn:            Ray  Gallon

Thank You!

Presentation  ©  2015  Ray  Gallon@RayGallon              @Transformsoc

Want to know more? Pass me your business card

Let’s talk!

Blog:  http://humanistnerd.culturecom.net