completed: february 2005 prepared exclusively for: conducted by businessweek research services...

Completed: February 2005

Prepared exclusively for:

Conducted by BusinessWeek Research Services

Member Profile Survey:

Beta Gamma Sigma Honor Society

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Beta Gamma Sigma Member ProfileConducted in February 2005Prepared Exclusively for Beta Gamma Sigma

Table of Contents Objectives Methodology BGS Membership and Demographics Respondents Profile Strong Need For Better Programs or Services Prioritizing Life Values Members Rely on Media For Information What’s Being Read in Magazines/Newspapers Number of Trips Taken Engaged in Civic Responsibilities Active Club Participants Purchasing Power Online Shopping Attitudes and Beliefs What Signals Success Commitment Summary Questionnaire

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Research Objectives

To learn about members’ experiences with Beta Gamma Sigma Honor Society

To determine which products or services are most beneficial to BGS members

To learn who our members are

To find out about their lifestyle

To determine how success is defined among our members

To find out what members are committed to

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Methodology

Sample was selected from Beta Gamma Sigma’s e-mail database.

Random sample of 20,000 members were invited to participate in an online survey on January 31, 2005.

By February 14, 2005 a total of 1,544 surveys were completed for a response rate of 8%.

Members were offered a chance to win one of two $500 American Express Gift Cheques.

All fieldwork and data tabulations were conducted by InsightExpress, an independent market research firm.

5


22%

67%

11%

Yes

No

Not sure

BGS Membership & DemographicsA More Affluent Constituent

Member of Beta Gamma Sigma Honor Society

BGS 2004Members MMR

Male: 62% 50%Female: 38% 50%

Average age: 40 yrs 47 yrs

Average HHI: $147K $135K

Postgraduatestudy/degree 76% 20%

Top Management 22% 15%

Business decisionmakers 57% 45%

Survey Demos vs. 2004 MMR*

Bases: Respondents=1543; Financial Contribution=1497Beta Gamma Sigma Respondents/MembersSource: BusinessWeek Research Services/InsightExpress; *2004 Mendelsohn Affluent Survey (HHI $75,000+); ** Less than 1%

Made Financial Contribution to Beta Gamma Sigma Honor Society

97%

0**

2%

Yes

No

Not sure

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$100 – $249.9 million

$50 – $99.9 million

$250 – $499.9 million

$500 – $999.9 million

$1 – $1.9 billion

$2 billionor more

Under $10

million

$10 – $49.9 million

Respondent Profile

Bases: Job Title=1395; Employee Size=1381; Sales Revenue=1260Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/Insight Express

0 - 99 100 - 999 1,000+

Job TitleEmployee Size

Sales Revenue

SeniorExecutive

EducationProfessional

Consultant OtherAccountantGen. Mgr./Group/Div Dir/

Dept Mgr./Supervisor

Average Sales Revenue$816,685,119

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Investment Profile

Bases: Securities Own=1544; Number of Transactions=1471; Net Worth=1378Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/Insight Express

Securities Own Number of Securities Transactions

Net Worth

Mutualfunds

Companystock

U.SGovernment

bonds

NoneState/city/

tax-freebonds

Othercorporate

stock

CDs Corporatebonds 1 - 4 5 - 9 25 or more10 - 24 None

Under $100,000

$100,000 –$249,999

$250,000 –$499,999

$500,000 –$999,999

$1 million –$1.9 million

$2 millionor more

Average Net Worth$821,825

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Strong Need For Better Programs/Services

Base: Members=1500Beta Gamma Sigma MembersSource: BusinessWeek Research Services/Insight Express

Used or participated in any program 64%

Visit BetaNet, Beta Gamma Sigma’s website 45%

CareerCentral On-Line Job Board 22%

Alumni Chapter events in your area 14%

Collegiate Chapter events at your school 12%

Financial contributor to Society’s programs 9%

Corporate partnerships benefits(i.e. discount programs) 2%

Scholarship recipient 2%

Student Leadership Forum / National Seminar 1%

Have not participated in any of the above 36%

Program Have Used Or Participated In

Job search/employee recruitment matching 56%

Networking 54%

Special discounts on services/products 42%

Leadership/professional development/CEU programs 39%

Career assistance programs 37%

Information source on timely business topics 36%

Mentoring opportunities 28%

Special discounts/opportunities foreducational or licensing review program 26%

Educational travel 23%

None of the above 7%

Programs That Would Be More Beneficial

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42%

58%

Yes

No

Prioritizing Life ValuesCompany Has Code of Ethical Behavior

% citing 3

Personal responsibility 77%

Respect for other people 66%

The work ethic 50%

Good citizenship 27%

Tolerance of people who are different 27%

Concern for the less fortunate 23%

Respect for the law 19%

Respect for authority 6%

Most Important Values

Bases: Important Values=1543; Have Code of Ethical Behavior=1527; Experienced Conflict=1535Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/InsightExpress

Ever Experienced Conflict Between Your Personal Values and Employee Expectations

69%

16%

9%

5%

Yes

No

Not sure

Don't know

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Members Rely On Media For Information

Bases: Read Regularly=1543; Spent Hours Online=1540Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/Insight Express

Read 3 out of every 4 issues

The Wall Street Journal 30%

BusinessWeek 20%

The Economist 11%

Fortune 10%

Forbes 8%

Harvard Business Review 7%

Financial Times 4%

Business 2.0 4%


Publications Read Regularly

Does not include reading/replying to e-mail

Less than 1 hour a week 4%

1 to 2 hours a week 15%





20 hours or more a week 14%

Average number of hours 8.4

Number of Hours Spend Online

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What’s Being Read In Magazines/Newspapers

Future trends 87%

Personal finance 84%

Economic trends/analyses 84%

New products 79%

Business management strategies 78%

Investment/finance 76%

Science, medicine, health 73%

Government action/policies 73%

Leisure time/lifestyle 73%

Industry forecasts 73%

Company performance 72%

Business finance 71%

Consumer advice 70%

High/Moderate Interest

Base:1537Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/Insight Express

Work/family issues 68%

Information technology 68%

Education 66%

Politics 65%

International business 65%

Career planning 64%

Profiles of business leaders 60%

E-commerce/business 60%

Profiles of entrepreneurs 55%

Small business 53%

Marketing/selling 52%

Executive education 46%

Business schools/colleges 45%

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Number Of Trips Taken

Base: 1539; *less than 1%Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/InsightExpress

Business Trips Leisure Trips

One trip 14% 22%

Two trips 13% 21%

Three trips 7% 13%

Four trips 7% 9%

Five to nine trips 12% 11%

Ten to fourteen trips 6% 1%

Fifteen to nineteen trips 2% 0%*

Twenty or more trips 6% 0%*

None 34% 23%

Average number of trips 3.9 2.5

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Engaged In Civic ResponsibilitiesAny participation 77%

Involved, served or active in a religious organization 34%

Gave a speech or addressed a public meeting 33%

Wrote or e-mailed a public official 30%

Worked 10 or more hours a month for a non-political charitable organization 23%

Took an active role in a civic or social issue 21%

Served on a charitable or other board of directors 20%

Wrote or e-mailed a newspaper or magazine editor 19%

Wrote an article or book for publication 16%

Served on your own company’s board of directors 8%

Actively worked for a political party or candidate 7%

Ran for public office 1%


Base: 1543Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/InsightExpress

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Active Club Participants


Belong to any club/organization 88%

Professional association 58%

University alumni club 48%

Health club, fitness center, gym 48%

Civic organization 16%

Country club 7%

Golf club 7%

Tennis or racquet club 6%

Boat or yacht club 3%


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Potential Purchasing Power


Once a More than Once a Every Every Every Never month or more once a month month 2-3 months 4-5 months 6 months shop for

Clothes and apparel 40% 16% 24% 28% 12% 17% 3%

Computer products 20% 8% 12% 18% 14% 37% 10%

Consumer electronics 18% 7% 11% 20% 14% 39% 9%

Sporting goods 12% 4% 8% 19% 13% 32% 24%

Toys and video games 11% 4% 7% 12% 7% 23% 46%

Financial services 10% 4% 6% 11% 8% 35% 36%

Home furnishings 9% 3% 6% 16% 13% 46% 16%

Travel packages 8% 3% 5% 11% 10% 35% 36%

Home appliances 5% 1% 4% 9% 10% 52% 24%

Jewelry 4% 1% 3% 8% 7% 40% 39%

Photographic equipment 4% 1% 3% 7% 8% 42% 39%

Automobiles 2% 1% 1% 3% 2% 51% 41%

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Online Shopping

Comfort with purchasing over the internet

Bases: Comfort with Online Shopping=1537; Spending Forecast:=1531Beta Gamma Sigma RespondentsSource: BusinessWeek Research Services/InsightExpress

2005 online spending forecast over 2004

VeryComfortable

66%

SomewhatComfortable

28%

Not comfortable - 4%

I don’t purchaseitems online - 1%

Increase54%

Stay the sameas last year

40%

Decrease - 3%

Do not know - 3%

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Attitudes and BeliefsBeta Gamma Sigma members agree…

I am very good at managing money 89%I like doing things that are new and different 83%I prefer products that offer the latest in new technology 72%My friends or associates often ask for my advice in financial matters 64%People often come to me for advice about computers and technology 59%I take a great deal of pride in my vehicle 55%I buy the same technology brands for home that I use at work 43%I prefer driving a luxury vehicle 42%Options on a car impress me 42%You can tell a lot about someone by the car they drive 41%I like to show off my taste and style 35%I keep up with the latest advances in automobile technology 34%I follow the latest trends and fashions 34%Friends and family think of me as someone who knows a great deal about autos 28%I find advertising for financial services to be interesting 25%Money is the best measure of success 22%

Agree Completely / Agree Somewhat


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Attitudes and BeliefsBeta Gamma Sigma members agree…

It's important to me that salespeople be knowledgeable about the products they sell 96%I put a lot of time and energy into my career 88%It's nearly always worth paying extra for quality goods 85%I buy based on quality, not price 81%I continue to take training and courses to advance my career 80%I like being in charge of a group 80%I often seek the advice of others before making a purchase 74%I am very competitive when it comes to my career 72%I am willing to pay more for a product that is environmentally safe 70%I enjoy entertaining people in my home 69%I always check the ingredients and nutritional content of food products before I buy them 64%I would like to spend a year or more in a foreign country 61%I enjoy taking risks 61%I usually like to wait until other people have things before I try them myself 53%Brand name is the best indication of quality 42%I'm always one of the first of my friends to try new products or services 39%

Agree Completely / Agree Somewhat


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What Signals Successin the minds of Beta Gamma Sigma members

Successfully balancing work and home life 88%Having a satisfying personal life 87%Being well rounded 85%Appearing confident 83%Respecting the ideas of others 81%Appearing highly motivated 77%Appearing happy 74%Presenting a professional appearance 74%Having a sense of spiritual well-being 70%Appearing healthy/fit 70%Being involved in one's community 58%Being well-dressed 49%Having a high net worth 48%Having an active social life 45%Taking vacations 43%Being in touch with current trends 43%Living in an affluent neighborhood 38%Using the latest technology 31%

5 = Very strongly signals success; 1 = Does not at all signal success


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CommitmentBeta Gamma Sigma members are motivated by…

Providing for myself/my family 93%Enjoying life 88%Maintaining the respect of my peers 85%Staying well-informed 84%Maintaining good health 83%Being a good manager/leader 82%Projecting a positive outlook 82%Helping others 77%Creating more freedom to do what I want to do 76%Making the most out of my leisure time 74%Advancing my career 74%Pursuing personal interests/hobbies 72%Earning money 69%Minimizing the stress in my life 67%Planning for the future of my estate 62%Rewarding myself for success 56%

5 = Extremely committed; 1 = Not at all committed


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Summary Virtually all (97%) respondents are members of Beta Gamma Sigma Honor Society. Only two percent

were unsure of their membership status.

Members say providing job search/employee recruitment matching (56%), networking (54%) and special discounts (42%), among others, would make their lifetime membership more beneficial than the current offerings. Two-thirds of BGS members have used or participated in one or more programs or services offered by BGS. One out of five BGS member made financial contributions to the society in the past years.

Personal responsibility (77%), respect for other people (66%) and work ethic (50%) are the three most important values BGS members hold themselves accountable for. Seven out of ten say their employer has a Code of Ethical Behavior program and two out of five have experienced a conflict between their personal values and expectations made by their employer.

BGS members spend, on average, 8.4 hours online a week (excluding reading or replying to emails). They regularly read several business publications, including The Wall Street Journal, BusinessWeek and The Economist and what’s being read are information on future trends, personal finance, economic trends/analyses, new products and business management strategies.

continued…

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Summary BGS members are always on the go, whether it’s traveling for business (3.9 average trips) or leisure (2.5

average trips), whether they are involved with religious organizations (34%), giving speeches or addressing public meetings (33%), writing to public officials (30%), or belonging to professional associations (58%), university alumni clubs (48%) or health clubs/fitness center/ gym (48%).

Three out of five (61%) BGS members are frequent shoppers having shopped once a month or more. More than half who shop for cars or home appliances do so every 6 months. The majority (94%) are comfortable with shopping online and more than half (54%) say they plan to increase their online spending while 40% say their spending will be the same as last year.

BGS members show a willingness to try new things, to manage their career aspirations and their finances. BGS members say being balanced, having a satisfying personal life, appearing confident and motivated are stronger signals of success than wealth alone. Providing for themselves/family, enjoying life and maintaining the respect of their peers is just as important to BGS members as earning money.

continued…

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Summary BGS members are young (average age 40); hold higher degrees (76% have master’s degree or

better) and are highly affluent (average HHI $147,477). In fact, BGS members’ average household income is 9% higher than the average affluent household.

One out of five BGS members hold the title of senior executive (22%) and more than half (56%) work for a large company who have an average gross sales of nearly $820 million.

The majority (93%) of BGS members currently own investments including mutual funds, corporate stocks, and money market funds. Three out of four made one or more security transactions in the last 12 months, making on average, 11.4 transactions. BGS members’ average net worth is valued at $822K.

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Questionnaire Are you a member of Beta Gamma Sigma Honor Society? Have you used or participated in any of the following Beta Sigma Honor Society programs? (Select all that apply) My lifetime membership in Beta Gamma Sigma could be more beneficial to me by providing: (Select all that apply) Have you made any financial contributions to Beta Gamma Sigma Honor Society in the past years? Below is a list of values that some people may feel are important. Which three are most important to you? (Select up to 3) Does your employer have a Code of Ethical Behavior that employees must adhere to? Have your ever encountered a conflict between your personal values and expectations/requests made by your employer? Which of the following publications do you read on a regular basis, that is, 3 out of every 4 issues? (Select all that apply) Approximately, how much time do you spend on the internet or online? Please do not include the time you spend reading or

replying to e-mail. We are interested in knowing how much time you spend at various websites. How much of an interest are the following topics to you when reading magazines and/or newspapers? (Select one for each

topic) How many trips have you taken on commercial airlines for business in the past 12 months? How many trips have you taken on commercial airlines for vacation/pleasure in the past 12 months? Which of the following activities did you, yourself engage in during the past 12 months? (Select all that apply) In which of the following types of clubs do you or other household members currently have a personal, family or company

membership? (Select all that apply) How frequently do you shop or look into the potential purchase of the following products? How comfortable are you in purchasing products and/or services over the Internet?

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Questionnaire Do you think the amount of money you spend online in 2005 will increase, decrease, or stay the same in comparison to

2004? We are interested in your attitudes toward technology, personal finance, cars and fashion. Please indicate how much do

you agree or disagree with the following statements. We are interested in your attitudes about products, services and your lifestyle. Please indicate how much you agree or

disagree with each of the following statements. Please rate each of the following items on how strongly you believe/feel they signal success. 5 = Very strongly signals

success;1 = Does not at all signal success Please indicate how committed you are to each of the following activities. 5 = Extremely committed; 1 = Not at all

committed What is your gender? What is your age? What is the highest level of education that you have attained? What was your area of concentration while attending business school? Do you live in the United States? In which state do you currently live? In which postal code do you reside in? In what region do you currently live? Including yourself, how many members are there in your household?

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Questionnaire Approximately, what do anticipate your total household income to be in 2004 before taxes? (Please include income from all

sources, such as wages, salary, bonuses, share of profits, interest, rental, etc., including your personal income and income from other household members.) Dollars should be U.S. equivalent.

What is your current employment status? What is the nature of your employer's business? If you are self-employed, please indicate the nature of your business.

(Select all that apply) Which of the following best describes your job title? Approximately, how many employees are there in your entire company or firm, including those in all plants, branches,

divisions and subsidiaries worldwide? Approximately, what were the total gross sales or revenues in 2004 of your entire company, including all plants, branches,

divisions, and subsidiaries? Dollars should be U.S. equivalent. Do you suggest, recommend, evaluate, or approve the final purchase or lease of the Which of the following investments or assets do you or other members of your household now own? (Select all that apply) How many security transactions, did you and other household members conduct in the past 12 months? (Count each buy

or sell order as a separate transaction and include all stocks, commodity or bond transactions.) What is your approximate total household net worth? (Please include assets such as investments, cash value of insurance,

value of your home(s), bank accounts, jewelry, autos, real estate, vested value in pension plans, and all other valuables owned by you and other household members minus all liabilities.) Dollars should be U.S. equivalent.

completed: february 2005 prepared exclusively for: conducted by businessweek research services...

Documents

beta gamma sigmas website45

members experiences

beneficial slide

investment profile bases

respondent profile bases

life values members

research objectives

information source