complete guide to social media for churches

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Complete Guide to Social Media for Churches

Andrew Osborne

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Content SpecialistConcordia Technology Solutions

[email protected](314) 268-1320

Andrew Osborne

Town SquareWhere people go to socialize and

interact with each other.Meet people where they are.

New PeopleYour social media site may be the

first interaction you have with people who are new to your

church.

Form ofCommunication

Add to current forms.Context is key.

Response is necessary.

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SocialMedia

FacebookLargest social media platform.

Originally for college students–now every age.Struggle with reaching younger generation.

facebook.com/AndrewOsborneCPH

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StatisticsFacebook

18–29 year olds

30–49 year olds

50–64 year olds

88%

84%

72%

Monthly Users: 1.79 BillionDaily Users: More than 1 Billion

Monthly Active Users

U.S. Adults79%

65+ year olds62%


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Gender ComparisonFacebook

Females

83%Males

75%


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Almost everyone is on Facebook. Why would we not communicate to our community in the place they all participate in already?

The NumbersWhile signing up for a Facebook account is free, you do have to pay to use the marketing tools and paid ads.

Cost of Marketing

Facebook makes it simple to target a certain group of people in your marketing.

Target Your AudienceFacebook feeds move quickly because there are so many people posting constantly. Your content might get lost in the crowd.

Distractions Abound

Pros Cons

Facebook Pros and Cons


Ways to useFacebook

in your church

Share a Topicor an Idea

News and Promotion

Group Discussionand Management

Share OriginalContent

Others?facebook.com/AndrewOsborneCPH

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Tips and Tricks

Group/Page Notifications

Service Times/Office Hours

Lutheran Communicators


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ExamplesDoing Facebook Well

King of Kings@kokomahaOmaha, NE

Strength

[email protected]

Oklahoma City, OK (Multi)


Twitter140-character limit.

Mixture of famous and “normal” people.Struggle with making a profit.


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StatisticsTwitter

18–29 year olds

30–49 year olds

50–64 year olds

36%

23%

21%

Monthly Users: 80.2 Million


24%

65+ year olds10%

U.S. Adults


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Gender ComparisonTwitter

Females

25%Males

24%

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Because Twitter feeds change so rapidly, it’s ok, and even encouraged, to tweet more often.

Post Frequency Posts can only be 140 characters long, so if you’re hoping to share long-form content, look elsewhere.

Length

Twitter is full of celebreties and notable figures. Interaction with these leaders is extremely easy on Twitter.

InfluencersIt takes a lot of attention and effort to build up a following on Twitter. You can’t post content only every once in a while.

Time Investment

Pros Cons

Twitter Pros and Cons

Ways to useTwitter

in your church

ChurchAnnouncements

MinistryInspiration

CommunityInvolvement

Inspirational Graphics

Others?

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Tips and Tricks

Join Conversations

ReshareContent

ProvideValue

$

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ExamplesDoing Twitter Well

The Point@thepointknox

Knoxville, TN

Strength Opportunity

Granger Community Church@gccwiredGranger, IN

InstagramImage-sharing service.Owned by Facebook.

Increase in popularity with younger generations.


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StatisticsInstagram

18–29 year olds

30–49 year olds

50–64 year olds

59%

33%

18%

Monthly Users: 400 MillionDaily users: 75 million


32%

65+ year olds8%

U.S. Adults


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Gender ComparisonInstagram

Females

38%Males

26%

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Being designed for sharing photos, Instagram makes it simple for churches to share photos from events or to share even graphics.

Shareable ImagesWhile it opens room for dialogue, sometimes you want to share a link with your followers. Instagram makes this difficult.

Lack of Links

Because Instagram prevents you from sharing links in descriptions and titles, it clears the way for true dialogue to happen.

Simple EngagementYou’re only able to post up to a minute of video at a time. Be thankful; it used to be only 15 seconds!

Video Length

Pros Cons

Instagram Pros and Cons

Ways to useInstagram

in your church

Scripture/QuoteGraphics

Youth Ministry

Behindthe Scenes

Display theChurch in Action

Others?

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Tips and Tricks

Links inProfile

Image Creators

Schedule Your Posts

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ExamplesDoing Instagram Well

Prince of Peace@poplcva

Springfield, VA


Cross Point@Crosspoint_tv

Nashville, TN (Multi)

SnapchatPerson-to-person communication.

Stories.Skyrocketing with younger generations.


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StatisticsSnapchat

13–24 year olds

25–34 year olds

35–54 year olds

45%

26%

23%

9,000 Snaps are shared per second

Daily Users

100 Million

55+ year olds6%


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Gender ComparisonSnapchat

Females

70%Males

30%

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Because you can’t upload pre-made content to Snapchat, your posts will look and feel more authentic.

AuthenticityProbably because it was designed for millennials, Snapchat can take some effort to figure out.

Not Intuitive

While it may take some getting used to, Snapchat shares your story chronologically, letting you keep things in order.

ChronologicalPeople can only view your content for a few seconds at a time, and it goes away altogether after 24 hours.

Expiring Content

Pros Cons

Snapchat Pros and Cons

Ways to useSnapchat

in your church

Display StaffComradery

DiscussRelevant Issues

Stories onMission Trips

Event Previews

Others?

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Tips and Tricks

Authentic Live Video

Create aGeofilter

Share Your Snapcode

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ExamplesDoing Snapchat Well

LCMS NYG@lcmsnyg

YouTubeIntegration with other sites.

Massive amounts of daily interaction.Struggle to make a profit.


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StatisticsYouTube

18–34 year olds

35–50 year olds

51–69 year olds

72%

58%

43%


215.7 MillionDaily Views: 4 Billion


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Gender ComparisonYouTube

Females

46%Males

54%

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YouTube provides several ways to share your content, creating multiple avenues for your content to be shared.

Broaden ReachYouTube gives plenty of suggestions for your audience to watch next, which may pull their attention away from your content.

Distractions

Being owned by Google, videos shared on YouTube will have a much higher likelihood of appearing in people’s search results.

Massive AudienceYouTube is a feel application. Because of that, they use advertisements to generate money. You may not always like the ads they attach to your content.

Advertisements

Pros Cons

YouTube Pros and Cons

Ways to useYouTube

in your church

Share Stories/Testimonials

Create Hype

Church Video Tours

Teachings

Others?

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Tips and Tricks

Vary YourContent

End-Screen Suggestions

Replace Video Thumbnails

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ExamplesDoing YouTube Well

Concordia Lutheran@clcadmin

San Antonio, TX


Woodbury Lutheran@wlcValleyCreekWoodbury, MN

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What’s Next?Emerging Networks

Tons of networks out there nowThe landscape of social media today is largely solidified, and it’s going to take something massive to change it.

Likely not a repeatThe next Facebook won’t be Facebook and it won’t look anything like it. It’s going to look like something we haven’t seen before and will meet a need or provide a level of immersion that we don’t even know we’re missing.

Be where your people areIf it’s Facebook, be on Facebook. If it’s Twitter, be on Twitter.Ask them. Do research. Listen.

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Content SpecialistConcordia Technology Solutions

[email protected](314) 268-1320

Andrew Osborne

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complete guide to social media for churches

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