complete crm
DESCRIPTION
Businesses need to put the C back in CRM. What does this mean? This means tracking, managing, and utilizing data from each and every touch point that you have with your leads and customers. From phone calls and ebook downloads, to website visits and social interactions, all of this data is useful for both your sales and marketing. Go even further by throwing Predictive Analytics into the mix, and you have a recipe for success.TRANSCRIPT
![Page 1: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/1.jpg)
Putting the C back in CRM
Take command. Create demand.
![Page 2: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/2.jpg)
The times they are a-changin’Bob Dylan, 1964
Figure it outMy Mom
Give me six hours to chop down a tree,and I will spend the first four sharpening the axe.
Abraham Lincoln
![Page 3: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/3.jpg)
This is no longer our reality. Why?
![Page 4: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/4.jpg)
What changed?
InformationAutomation
Transportation
THINKING
![Page 5: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/5.jpg)
Is this organization going to survive?
![Page 6: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/6.jpg)
The Difference
What endures a changing climate?
![Page 7: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/7.jpg)
The Survivor
Innovation + Adaptation + Agility
![Page 8: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/8.jpg)
Behavioral Change in ProgressWork sociallyDo not like hierarchy
Connectors& Translators
LeadersManagers
![Page 9: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/9.jpg)
What does this mean for CRM?(or more importantly, for business)
![Page 10: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/10.jpg)
You are not alone
70%
…of leads generated are not ready to make a purchase
88%…of business leaders know
they need to get closer to the customer
23%
Average reported incorrect datain contact management systems
•Gartner, Jupiter, 2013
![Page 11: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/11.jpg)
Changes in CRM
What does the “C” stand for, anyway?
![Page 12: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/12.jpg)
Because THIS is reality!
Educated Consumer
Data EngineKnowledgeAutomationScoringAnalysisPrediction
Customer TouchpointsBrand Impressions
ENGAGEMENT!
Sales
![Page 13: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/13.jpg)
How does your organization stack up?
![Page 14: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/14.jpg)
Do you have a relationship with your CRM? Do your leads & clients?
Good relationships are two-way.
![Page 15: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/15.jpg)
CRM Success Rates
SuccessFail
63% of CRM Implementations Fail(80% of Sales Automations Fail)
![Page 16: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/16.jpg)
Why Does CRM Fail?
CRM Not a Priority Lack of Executive Sponsorship
Lack of Mgmt Bandwidth
Lack of Customer Insight
0%
10%
20%
30%
40%
50%
60%
* Merkle, 2013
![Page 17: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/17.jpg)
The Revolution Will Be Televised
![Page 18: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/18.jpg)
Success or failure depends on the ability of a company to adapt to the modern business climate
- Me
![Page 19: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/19.jpg)
COMPLETE CRM
Take command of sales and marketing with a single, powerful, efficient platform
Collaborate with your customers to create demand
![Page 20: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/20.jpg)
What does success look like?
Software Leadership Success
![Page 21: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/21.jpg)
Take Command of your Funnel
LeadNurturing
![Page 22: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/22.jpg)
Pipeline
(PAYMENT)(FIRST
CONTACT)
7 days 19 days
71% 34%
![Page 23: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/23.jpg)
Automated Lead Nurturing
Lead Scoring
Predictive Analytics
Personalization
Collaboration
![Page 24: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/24.jpg)
Create Demand with Engagement
CRM
![Page 25: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/25.jpg)
Evidence
Turnover down 50%Revenues up 38%
![Page 26: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/26.jpg)
Evidence
Sales management overhead time reduced 40%
![Page 27: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/27.jpg)
Evidence
+$30k revenue in first month
![Page 28: Complete crm](https://reader036.vdocuments.us/reader036/viewer/2022062616/54991feeb4795917488b4610/html5/thumbnails/28.jpg)
Thank you
Take command. Create demand.