complaint exhibit a€¦ · on screen: boost brain power naturally! the mental edge denise marie:...

Complaint Exhibit A

Complaint Exhibit A Page 35

Case 8:15-cv-01047 Document 1-1 Filed 07/01/15 of 18 Page ID #:35


Case 8:15-cv-01047 Document 1-1 Filed 07/01/15 of 18 Page ID #:36Procera AVH Video Procera-Keyview Labs, Inc. 2/24/2014

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MATTER NO.

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OFFICIAL TRANSCRIPT PROCEEDING

FEDERAL TRADE COMMISSION

142 PROCERA-KEYVIEW LABS, INC.

RECORDED: DATE UNKNOWN

TRANSCRIBED: FEBRUARY 24, 2014

1 THROUGH 66

PROCERA AVH VIDEO

For The Record, Inc.

(301) 870-8025 - www.ftrinc.net - (800) 921-5555

RECORDING:


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Procera-Keyview Labs, Inc. video


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3 In the Matter of:

4 Matter No. 1223142

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Procera-Keyview Labs, Inc.

------------------------------)

The following transcript was produced from a

13 digital recording provided to For The Record, Inc. on

14 February 3, 2014.

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(301) 870-8025 - www.ftrinc.net (800) 921-5555

P R 0 C E E D I N G S

PROCERA AVH VID~O

ON SCREEN: The following is a paid

advertisement for PROCERA AVH

4

These staterne~ts have not been evaluated by the

food & Drug Administration. This product ~s not iGtended

to diagnose, treat, cure, or prevent any disease.

ON SCREt::N: Poor Diet Linked -co Memory Loss

ON SCREEN: OTC Pain Relievers Lir:ked V?ith

Accelerated Mental

ON SCREEN: Bad Air Bad :or Brains A~d Minds

ON SCREEN: Food Diets Hard On the Brain

ON SCREEN: Mental Edge

ON SCREEN: Den~se Marie

Host

?'1e Hental Edge

iJEl\ISE M.ARIE: VJelcome to the broadcast,

19 everyone. I' De~ise Marie, and Lhis is my fabulous co-

20 host, Dave Richards.

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ON SCREEN: Dave Richards

Hcst

The t1ental

DENISE MAR!E: We have an incredible show

pla~ned for you today. We're talking about how you

tor The Record 1 Inc.

(301) www.ftrinc. (800)

1 (Pages 1 to 4)

For The Record, Inc. (301) 870-8025 - www.ftrinc.net- (800) 921-5555

Complaint Exhibit A 7

Case 8:15-cv-01047 Document 1-1 Filed 07/01/15 Page 3 of 18 Page ID #:37Procera AVH Video

Procera-Keyview Labs, Inc. 2/24/2014

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can--ON SCREEN: Boost Brain Power Naturally! The Mental Edge DENISE MARIE: -- significantly improve your

memory, mental concentration, focus, mental clarity and even moods.

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DAVE RICHARDS: And that's why it's my extreme pleasure to welcome to the broadcast Josh Reynolds, the founder of Brain Research Labs. Josh is a renowned clinical research scientist in brain health and fitness. He has many great achievements in the field, from creating state-of-the-art brain tests and exercises to conducting clinical trials on brain pills for large --

ON SCREEN: Dr. Robert Heller & Josh Reynolds Founders, Brain Research Labs DAVE RICHARDS: -- nutraceutical and

pharmaceutical companies. ON SCREEN: Boost Brain Power Naturally! The Mental Edge DAVE RICHARDS: But what we're most excited to

hear about today is his latest and greatest creation, a breakthrough nutritional formula called Procera A VH -

ON SCREEN: PROCERA A VH Can Help Quickly Restore: Focus

For The Record, Inc. (30 I) 870-8025 - www.ftrinc.net- (800) 92I-5555

Concentration Memory DAVE RICHARDS: --that can help quickly

restore focus, concentration and even memory to the levels they were as much as 10 to I5 years ago.

here.

ON SCREEN: Boost Brain Power Naturally! The Mental Edge DENISE MARIE: Josh, welcome to the program. JOSH REYNOLDS: Thank you. It's great to be

DAVE RICHARDS: Now, Josh, you are an internationally recognized pioneer in the area of brain health and fitness with over 30 years of experience in researching the brain.

DENISE MARIE: And congratulations on the success of your medically acclaimed book, 20/20 Brain Power.

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DAVE RICHARDS: Now, did I read this correctly, Josh, that you have studied over one million brains?

JOSH REYNOLDS: Actually, it was over 1.5 million brains.

DAVE RICHARDS: Ah, forgive me. ON SCREEN: Josh Reynolds Brain Scientist, Researcher, Author The Mental Edge

For The Record, Inc. (301) 870-8025- www.ftrinc.net- (800) 921-5555

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JOSH REYNOLDS: What \\C learned from looking at 1.5 million brains is that we're seeing something that I think may be an epidemic.

ON SCREEN: Mental Decline chart 25 yr Arrow pointing downward 35 yr 45 yr 50 yr JOSH REYNOLDS: What we saw was the brain was

declining up to 50 percent-- that's your memory, your brain power-- up to 50 percent by the time you reach age 50. What?

DENISE MARIE: (Inaudible) yeah. ON SCREEN: 50% Memory Loss by Age 50! The Mental Edge DAVE RICHARDS: Fifty percent by the time

you're 50 years old? JOSH REYNOLDS: Isn't that shocking? DENISE MARIE: Very shocking. DAVE RICHARDS: Well, certainly. DENISE MARIE: And upsetting. JOSH REYNOLDS: You know, our brains were not

evolutionarily designed for the kind of stress, the amount of information we have to process, the times right now, the survival, the onslaught of environmental toxins,

For The Record, Inc. (30I) 870-8025- www.ftrinc.net- (800) 921-5555

and the attack of free radicals. There are new toxins discovered every day.

ON SCREEN: Lead Mercury Aluminum PCBs Cadmium Brain Toxins Boost Brain Power Naturally! The Mental Edge

8

JOSH REYNOLDS: We know about lead, mercury, aluminum, PCBs.

ON SCREEN: Pain Killers Brain Toxins Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: Recently, it was found that

over-the-counter painkillers are slowing down our brain. DAVE RICHARDS: Really? ON SCREEN: Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: So, the probability of our

brain giving out before our body is what really scares us.

DENISE MARIE: Let's talk about stress and the For The Record, Inc.

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role it plays in the problem, because we are certainly overcome with it these days.

ON SCREEN: National Institute of Health reports: 80% of Americans claims they are experiencing severe stress

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JOSH REYNOLDS: A recent report by NIH showed that over 80 percent of Americans feel they're under the greatest stress they've ever been under, extreme stress.

ON SCREEN: Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: They're stressed out. In fact,

our brain is burned out. You know, it's no wonder, we're in a time where there's a lot of economic and personal finance issues.

DENISE MARIE: Yeah. JOSH REYNOLDS: There's worries about war,

finances, real estate, losing our homes. Our kids are going to schools that are overcrowded. Our jobs are putting more and more pressure on us to work harder. We are all trying to do more with less money, which puts a tremendous crunch on us emotionally, psychologically, creates fear and anxiety.

ON SCREEN: Stress Causes Mental Decline The Mental Edge JOSH REYNOLDS: And guess what takes the brunt

For The Record, Inc. (30 1) 870-8025 - www.ftrinc.net- (800) 921-5555

of all this stress and anxiety and fear? The brain.

ON SCREEN: Boost Brain Power Naturally! The Mental Edge

10

DAVE RICHARDS: Let's get right to the solution because I think that's the most important and exciting part of this. It doesn't have to be this way, is that correct?

JOSH REYNOLDS: That's absolutely correct. So, here's the solution. It's called Procera, Procera A VH.

ON SCREEN: This product has not been evaluated by the Food and Drug Administration.

It is not intended to diagnose, treat, cure, or prevent any disease or illness.

Clinically Tested Natural Brain Pill The Mental Edge JOSH REYNOLDS: Procera is a safe, natural,

clinically tested supplement for your brain that provides the brain the nutrition it needs so that -- and this was clinically proven --



Procera Helps Improve Memory For The Record, Inc.

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The Mental Edge JOSH REYNOLDS: --you have a better memory,

you remember things faster--ON SCREEN: This product has not been evaluated

by the Food and Drug Administration. It is not intended to diagnose, treat, cure, or

prevent any disease or illness. Procera Helps Improve Focus & Recall The Mental Edge JOSH REYNOLDS: --you have better focus and

recall --ON SCREEN: This product has not been evaluated


prevent any disease or illness. Procera Helps Concentration The Mental Edge JOSH REYNOLDS: --sharper concentration-ON SCREEN: This product has not been evaluated


prevent any disease or illness. Procera Helps Improve Mental Clarity The Mental Edge JOSH REYNOLDS: --more mental clarity, and it

For The Record, Inc. (30 I) 870-8025 - www.ftrinc.net- (800) 921-5555

12

was shown to reverse mental decline by up to 15 years. ON SCREEN: Regain 10-15 Years of Mental

Decline 25yr Arrow pointing upward 35yr 45yr 50yr ON SCREEN: Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: Now, in a landmark clinical

study, which we did in Australia at the MIT of Australia

ON SCREEN: Brain Sciences Institute Swinburne University, Australia The Mental Edge JOSH REYNOLDS: --it's called the Brain

Sciences Institute, they discovered that Procera restored the memory power and the recall speed they had 10 to 15 years ago.

ON SCREEN: Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: This is a form of mental

quickness, how quickly you can recall something, which is very important.

DENISE MARIE: You know, you mentioned earlier For The Record, Inc.

(30 1) 870-8025 - www.ftrinc.net- (800) 921-5555

3 (Pages 9 to 12)



Case 8:15-cv-01047 Document 1-1 Filed 07/01/15 of 18 Page ID #:39Procera AVH Video


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that Procera has three triple action eiTects. Can we talk more about this in detail?

JOSH REYNOLDS: Sure. Procera has three. what I calL miracle memory molecules, from nature, not from molecules.

ON SCREEN: VINPOCETINE OXYGEN-- picture of brain Dramatization JOSH REYNOLDS: Number one, Procera helps to

lift up, boost the waning oxygen supply in your brain. ON SCREEN: HUPERZINE PROTECT-- picture of brain Dramatization

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JOSH REYNOLDS: Number two, Procera helps your brain battle stress, helps your brain fight those neurotoxins, the environmental toxins that we're getting every day.

ON SCREEN: ACETYL L-CARNITINE VITAL NUTRIENTS -- picture of brain KEY NEUROTRANSMITTERS Dramatization JOSH REYNOLDS: Number three, maybe foremost,

it refuels your brain with these vital neurotransmitters that your brain really needs to stay quick, to be focused, to be happy.

For The Record, Inc. (301) 870-8025 - www.ftrine.net- (800) 921-5555

ON SCREEN: Boost Brain Power Naturally! The Mental Edge

14

DAVE RICHARDS: And I believe we do have some PET scan images that you brought with you. Let's put them up on the monitor and take a look at them.

ON SCREEN: BRAIN SCAN BEFORE VINPOCETJNE JOSH REYNOLDS: All right. So, what this shows

is that just one of the ingredients in Procera, which is called Vinpocetine, and that's the oxygenating ingredient that kicks up the energy level of the brain--

ON SCREEN: BRAIN SCAN BEFORE MINUTES AFTER

Lack of Oxygen Oxygen Rich *For Illustration Purposes Only

Dramatization of just one ingredient in Procera A VH JOSH REYNOLDS: -- look, it lights up the brain

like a Christmas tree. And this happens in less than an hour.

ON SCREEN: Boost Brain Power Naturally! The Mental Edge DAVE RICHARDS: All right. Well, Josh and

Denise, let's go to the phone lines. ON SCREEN: Results may vary.


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Not every consumer will experience the same results.

On the phone now ... Erie Real Estate Broker, CA DAVE RICHARDS: Let's talk to Eric in Southern

California, another satisfied Procera user. Erie, welcome to the broadcast. ERIC: Good morning. DENISE MARIE: Hi, Eric. How you doing? ERIC: Doing great. DAVE RICHARDS: Now, Erie, just tell us, what's

been your experience with Procera? ERIC: Well, since I've been taking that

product, I've noticed a huge difference in mental clarity and focus. I'm in a very complicated business, which is real estate, and as you know, it's very challenging and--

DENISE MARIE: Tough business right now. ERIC: --it's also very competitive. And if

I'm not sharp and focused, the next guy may be. I started noticing results within the first week.

DENISE MARIE: What kind of changes, specifically, if you can?

ON SCREEN: Results may vary. For The Record, Inc.

(30 I) 870-8025 - www.ftrinc.net- (800) 921-5555


On the phone now ... Improved Memory and Focus ERIC: Well, I noticed that my short-term

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memory was better, my recall of facts came quicker to me. ON SCREEN: Results may vary. Not every consumer will experience the same

results. On the phone now ... Eric Real Estate Broker, CA ERIC: I take Procera every day and it's almost

like I can't get by without it anymore. 1-- you know, I could probably, but I don't want to. Your brain just feels super-charged.

DAVE RICHARDS: We're glad you could spend a couple minutes here with us on the broadcast. We appreciate your call today.

ERIC: Thank you very much. DENISE MARIE: Thanks, Eric. ERIC: I appreciate it. JOSH REYNOLDS: Thank you, Erie. DAVE RICHARDS: Thank you, Eric. ON SCREEN: This is a paid presentation for


4 (Pages 13 to 16)




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Procera A VH. Boost Brain Power Naturally! The Mental Edge

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DAVE RICHARDS: We'll be back in a moment with more on how you can finally stop having those embarrassing senior moments. Stick around.

ON SCREEN: Brain Oxygen- Boosting Miracle Struggling for the rights words? Losing your mental edge? Overwhelmed with things to remember? Can't stay focused? Suffering from poor memory? 800.717.9910 ANNOUNCER: Do you struggle to find the right

words, answers or things to say? Ever feel like you've lost your mental edge? Is your life overburdened with reminders? Do you get frustrated when you just can't stay focused on a task? Has remembering names, dates and details become an embarrassing problem that seems to be getting worse?

ON SCREEN: Brain Power Decline chart 25yr -20% arrow pointing downward 35yr 45yr -40% 50yr -50%

For The Record, Inc. (30 I) 870-8025 - www.tlrinc.net- (800) 921-5555

800.717.9910 ANNOUNCER: It's a fact, as we age, our memory

power declines as much as 50 percent by the time we reach age 50. In fact, your brain may be giving out faster than your body.

ON SCREEN: Brain Oxygen- Boosting Miracle Clinically Tested Formula Reverse up to I 0-15 Years of Memory Decline! 800.717.9910 ANNOUNCER: But it doesn't have to be that way

anymore. There's a natural brain oxygen boosting formula that's clinically shown to reverse up to 15 years of mental decline. It's called Procera A VH.

ON SCREEN: Brain Oxygen- Boosting Miracle Memory Brain Power Focus Try Procera A VH RISK FREE! *S/H Charges Apply Clinically Tested Formula 800.717.9910

IS

ANNOUNCER: And, now, you can regain the memory and brain power you had 15 years ago, absolutely risk-free.

ON SCREEN: Natural Memory Booster For The Record, Inc.

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Clinically Tested & Effective lluperzine-A Vinpocetine Acetyl L-Carnitine 800.717.9910

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ANNOUNCER: Procera A VH contains three miracle memory molecules. natural brain nutrients shown to be safe and effective in over 20 years of research.

ON SCREEN: Brain Oxygen- Boosting Miracle 800.717.9910 ANNOUNCER: The secret is Procera A VH's

patented triple action that can --ON SCREEN: VINPOCETINE VITAL NUTRIENTS ANNOUNCER: -- refuel and re-energize your

brain by restoring--ON SCREEN: ACETYL L-CARNITINE KEY NEUROTRANSMITTERS ANNOUNCER: -- depleted neurotransmitters -ON SCREEN: HUPERZINE PROTECT ANNOUNCER: --and waning oxygen supplies, so

you can feel sharper --ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply


better.

Feel Sharper Think Faster Remember Better 800.7I7.99IO ANNOUNCER: --think faster and remember

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply BRAIN SCAN BEFORE MINUTES AFTER

Lack of Oxygen Oxygen Rich *For illustration purposes only Dramatization of just one ingredient in Procera

AVH! 800.717.99I 0 ANNOUNCER: Just look at the difference it

20

makes with just one of the ingredients in Procera A VH. ON SCREEN: Omar K. Results may vary. Not every consumer will experience the same

results. 800.717.99I 0 OMAR K.: I'm much better at what I do today

than I ever have been. ON SCREEN: Bibi C.


5 (Pages 17 to 20)

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Results may vary. Not every consumer will experience the same

results. 800.717.9910 BIB I C.: I felt solid and I felt bright and

alive and energetic and clear and focused. ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply Mental Clarity Mental Energy Sharper Memory Sharper Focus Better Concentration 800.717.9910

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ANNOUNCER: Say good-bye to fuzzy thinking. Say hello to incredible mental clarity and energy. Why suffer from brain fog or poor memory anymore? Do something about it today and enjoy razor-sharp focus and concentration guaranteed or you don't pay. Imagine regaining the mental sharpness you had 1 0 to 15 years ago. Now you can with Procera A VH.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply FREE Bonus Bottle! 800.717.9910


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ANNOUNCER: Call today to find out how you can get a free bonus bottle ofProcera AVH absolutely riskfree.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply I st Free Gift! 2nd Free Gift! 800.717.9910 ANNOUNCER: Call now and you'll also get a free

copy of Josh Reynolds' medically acclaimed book, 20/20 Brain Power, plus a free subscription to his brain health and fitness newsletter.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply AND THAT'S NOT ALL 800.717.9910 ANNOUNCER: And that's not all. ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply 2 FREE Gifts First 500 Callers Get 3rd Free Gift! 800.717.9910 ANNOUNCER: Be one of the first 500 callers and

we'll include a free bottle of Josh's brain detox For The Record, Inc.

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formula, Ceraplex --ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply Flush Away Toxins! Detox Your Brain! Protect Against Free Radicals 2 FREE Gifts 800.717.9910

23

ANNOUNCER: --that can help combat the harmful effects of environmental toxins in your food and water. It's the safe and natural way to help detoxify and protect your brain while super-charging your mental clarity and focus even more.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply SATISFACTION GUARANTEED 3 FREE Gifts Call for a FREE Bonus Bottle ofProcera A VH + 3

FREE Gifts! *S&H charges apply 800.717.9910 ANNOUNCER: And, remember, there's no risk, so

why continue to suffer? Call now and find out how to get your bonus

bottle of Procera A VH, the natural remedy for your For The Record, Inc.

(301) 870-8025- www.ftrinc.net- (800) 921-5555

memory. Your complete satisfaction is guaranteed, so call now.

ON SCREEN: Dave Richards Host

This is a paid presentation for Procera A VH. The Mental Edge

24

DAVE RICHARDS: Okay, Josh, so what I'm hearing is that the real problem we're all facing is that, first of all --

ON SCREEN: This is paid presentation for Procera A VH.

Boost Brain Power Naturally! The Mental Edge DAVE RICHARDS: -- our brains are over-stressed

by all of society's pressures, yet they're undernourished. We're not getting the proper nutrients to them. And it's a sort of energy crisis that we're dealing with here, that's right?

JOSH REYNOLDS: Exactly. Stress drains our energy and what we do when our energy's drained is we rush after one of these energy drinks.

ON SCREEN: Energy Drinks Can Deplete Neurotransmitters!

The Mental Edge For The Record, Inc.

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JOSH REYNOLDS: And you know what? The energy drinks are not good for our brain beeause they deplete the neurotransmitters that we need fix alertness. It's actually a waste of money when you can be doing something --

ON SCREEN: Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: --to build up your brain's own

natural reserves. You could be doing something to improve the brain's depleted neurotransmitter levels.

Remember, it's not a stimulant and it doesn •t pick you up and let you down. It picks you up and kind of keeps you up. Not only that, you experience less stress and you're more calm.



Call800.717.9910 Josh Reynolds Brain Scientist, Researcher, Author The Mental Edge JOSH REYNOLDS: Procera helps to nourish the

brain--ON SCREEN: This product has not been evaluated

For The Record. Inc. (30 I) 870-8025 - www.ftrinc.net- (800) 921-5555


prevent any disease or illness. Call800.717.9910 Regain I 0-15 Years of Lost Brain Power! Restore Neurotransmitters! Improve Mental Clarity! Improve Concentration! Boost Moods! Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: --to bring back the memory,

the brain power you had I 0 to 15 years ago, restoring those neurotransmitters, improving your mental clarity, improving your concentration and elevating your mood.

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Free Bonus Bottle PLUS 3 FREE Gifts! Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: Now, one of the things about

memory that Procera had such a pronounced impact on was recall speed.


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ON SCREEN: Procera Can Help Improve Two Types of Memory

Long Term Memory

Short Tenn Memory (Dates) (Names) (Multi-Tasking) (Make Decisions Quicker) Free Bonus Bottle PLUS 3 FREE Gifts! Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: In fact, what most people don't

know is there's several types of memory. Most people think that memory's just memory. The two types of memory that I'm going to talk about and that Procera had a profound effect on is long-term memory and then there's short-term memory. This is also known as working memory.

Working memory is where you recall information that you may have stored a minute ago or ten years ago and you use that information to make a decision or solve a problem. We use working memory to do multi-tasking, to do problem solving. Making a decision typically involves this working memory. There's some memory involved and some thinking or cognitive process involved.

For The Record. Inc. (30 I) 870-8025 - www.ftrinc.net- (800) 921-5555

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ON SCREEN: Procera Can Help Improve Two Types of Memory

Long Term Memory

Short Term Memory (Details) (Recall) Free Bonus Bottle PLUS 3 FREE Gifts! Boost Brain Power Naturally! The Mental Edge DAVE RICHARDS: Okay. JOSH REYNOLDS: We use it when we want to learn

something and then recall it a short minute or hour later, whenever it is.

ON SCREEN: Free Bonus Bottle PLUS 3 FREE Gifts!

Call Now! 800.717.9910 The Mental Edge JOSH REYNOLDS: Procera improved the ability to

multi-task, to reeall information faster, back to what it would have been I 0 to 15 years earlier, that much mental speed.

DAVE RICHARDS: Okay. I want to interrupt for a second because let's go to the phone lines right now. With us, we have your colleague, Josh, Dr. Con Stough,

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who has called in from the world-renowned Brain Sciences Institute in Australia to tell us about his clinical trial with Procera A VH.

Welcome to the broadcast, Dr. Stough. Great to have you here with us.

ON SCREEN: on the phone now ... Dr. Con Stough Brain Sciences Institute, Australia DR. CON STOUGH: Thanks very much. DAVE RICHARDS: Real simple, can you tell us

what was different about the clinical trial that you conducted with Procera A VH?

ON SCREEN: on the phone now ... Dr. Con Stough Procera A VH Clinical Trial DR. CON STOUGH: Well, we've conducted many

trials with many different substances, looking at whether they improved cognition and brain function. We found that this one was unique in that it worked very soon, only after a few weeks of taking it.

ON SCREEN: Procera's Clinically Shown to Help: Improve Memory Sharpen Recall and Focus Elevate Moods on the phone now ...


Dr. Con Stough Procera A VH Clinical Trial

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DR. CON STOUGH: And it was unique in the types of things that it improved, including things like memory, speeding up the brain, and some aspects of intelligence and mood. So, we found that this was a, you know, very effective substance in our clinical trials.

ON SCREEN: on the phone now ... Dr. Con Stough Procera A VH Clinical Trial Brain Sciences Institute, Australia DAVE RICHARDS: Hmm. Doctor, I wanted to ask

you how you decided to study Procera A VH. DR. CON STOUGH: Well, you know, we were

approached by many organizations that have a look at their substances to see if their substances can improve brain function.

DAVE RICHARDS: Mm-hmm. DR. CON STOUGH: But this one appeared to us to

have a lot of really good science behind it. DAVE RICHARDS: People can improve their brain

function to levels that they had perhaps 10 to 15 years prior. Is that something that you concur with?

ON SCREEN: on the phone now ... Procera Boosts Brain Power Quickly!

For The Record, Inc. (30I) 870-8025- www.ftrinc.net- (800) 92I-5555

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DR. CON STOUGH: Absolutely. There's really nothing until now that has been able to help us stop that decline. I think-- we don't normally see those effects so quickly. And I think by improving the cognitive

31

function, we also see some changes, improvements in moods

ON SCREEN: SWINBURNE SWINBURNE UNIVERSITY OF TECHNOLOGY A double-blind, placebo controlled Study that

revealed that Procera A VH: I. Improve Memory 2. Improve Mood 3. Improve Mental Focus. Concentration 4. Improved Mental Energy Con Stough, Christina Kure, Jo Tarasuik and

Luke Downey BRAIN SCIENCES INSTITUTE SWINBURNE UNIVERSITY, AUSTRALIA DR. CON STOUGH: --and they seem to go

together in this substance, and they don't always go together in other studies.

ON SCREEN: Fast Acting Improves Oxygen to Brain Improves Blood Circulation to Brain Increases Key Neurotransmitters in Brain

For The Record, Inc. (30I) 870-8025 - www.ftrinc.net- (800) 921-5555

32

DR. CON STOUGH: It's a fairly unique, fastacting sort of process which pumps the brain full of more energy, improves blood circulation to the brain, and increases the key neurotransmitters that are responsible for cognitive functioning.

ON SCREEN: on the phone now ... Dr. Con Stough Procera A VH Clinical Trial Brain Sciences Institute, Australia DAVE RICHARDS: Well, Dr. Stough, we really

appreciate you taking the time to call in all the way from Australia. We do appreciate your time and we thank you for your insights and your expertise in this matter.

you.

Gifts!

DENISE MARIE: Thanks, Doctor. DR. CON STOUGH: It's a pleasure to be with

DAVE RICHARDS: Thank you. ON SCREEN: Free Bonus Bottle PLUS 3 FREE

Call Now! 800.7I7.99IO The Mental Edge JOSH REYNOLDS: I've been at this for a long

time, probably 40 years if you want to count college when I was a psych major. And my passion has been to find a solution for memory decline and, more importantly, to

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8 (Pages 29 to 32)




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help people just pick up their brain, to get out of the doldrums, to be a little brighter and sharper and quicker, no matter what their age.

You know, I've learned, as my book clearly details, it's never too late to reverse mental decline, to perk up your brain, and you don't have to assume that whatever your age, you're behind the eightball --

ON SCREEN: This is a paid presentation for Procera AVH

Free Bonus Bottle PLUS 3 FREE Gifts! Call Now! 800.717.9910 The Mental Edge JOSH REYNOLDS: -- oh, I'm just going to grin

and bear it and dig in. No. Now there's something you can do about it and Procera is your answer.

DENISE MARIE: We'll be right back. ON SCREEN: Brain Oxygen- Boosting Miracle Struggling for the rights words? Losing your mental edge? Overwhelmed with things to remember? Can't stay focused? Suffering from poor memory? 800.717.9910 ANNOUNCER: Do you struggle to find the right

words, answers or things to say? Ever feel like you've For The Record, Inc.

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34

lost your mental edge? Is your life overburdened with reminders? Do you get frustrated when you just can't stay focused on a task? Has remembering names, dates and details become an embarrassing problem that seems to be getting worse?

ON SCREEN: Brain Power Decline chart 25yr -20% arrow pointing downward 35yr 45yr -40% 50yr -50% 800.717.9910 ANNOUNCER: It's a fact, as we age, our memory

power declines as much as 50 percent by the time we reach age 50. In fact, your brain may be giving out faster than your body.

ON SCREEN: Brain Oxygen- Boosting Miracle Clinically Tested Formula Reverse up to 10-15 Years of Memory Decline! 800.717.9910 ANNOUNCER: But it doesn't have to be that way

anymore. There's a natural brain oxygen boosting formula that's clinically shown to reverse up to 15 years of mental decline. It's called Procera A VH.

ON SCREEN: Brain Oxygen- Boosting Miracle Memory


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Brain Power Focus Try Procera A VH RISK FREE! *S/H Charges Apply Clinically Tested Formula 800.717.9910 ANNOUNCER: And, now. you can regain the memory

and brain power you had 15 years ago. absolutely risk-free.

ON SCREEN: Natural Memory Booster Clinically Tested & Effective Huperzine-A Vinpocetine Acetyl L-Carnitine 800.717.9910 ANNOUNCER: Proeera A VH contains three miracle

memory molecules, natural brain nutrients shown to be safe and effective in over 20 years of research.

ON SCREEN: Brain Oxygen- Boosting Miracle 800.717.9910 ANNOUNCER: The secret is Procera A Vlrs

patented triple action that can --ON SCREEN: VINPOCETINE VITAL NUTRIENTS ANNOUNCER: -- refuel and re-energize your

For The Record, Inc. (30 I) 870-8025 - www .t1:rinc.net - (800) 921-5555

brain by restoring --ON SCREEN: ACETYL L-CARNITINE KEY NEUROTRANSMITTERS ANNOUNCER: --depleted neurotransmitters-ON SCREEN: HUPERZINE PROTECT

36

ANNOUNCER: --and waning oxygen supplies, so you can feel sharper--

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply Feel Sharper Think Faster Remember Better 800.717.9910 ANNOUNCER: --think faster and remember

better. ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply BRAIN SCAN BEFORE MINUTES AFTER

Lack of Oxygen Oxygen Rich *For illustration purposes only Dramatization of just one ingredient in Procera

AVH! 800.717.9910


9 (Pages 33 to 36)





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ANNOUNCER: Just look at the difference it makes with just one of the ingredients in Procera A VH.

ON SCREEN: Jonathan N. Results may vary. Not every consumer will experience the same

results. 800.717.9910 JONATHAN N.: That I can stay in the zone, if

you will, for a longer period of time. And, to me, that's important because I put in 12-hour days and you got to be on top of it all the way through.

ON SCREEN: Elle H. Results may vary. Not every consumer will experience the same

results. 800.717.9910 ELLE H.: Now, I really feel that I'm

functioning the way I was 20 years ago. There's no question about that.

ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply Mental Clarity Mental Energy Sharper Memory Sharper Focus


Better Concentration 800.717.9910 ANNOUNCER: Say good-bye to fuzzy thinking.

38

Say hello to incredible mental clarity and energy. Why suffer from brain fog or poor memory anymore? Do something about it today and enjoy razor-sharp focus and concentration guaranteed or you don't pay. Imagine regaining the mental sharpness you had 1 0 to 15 years ago. Now you can with Procera A VH.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply FREE Bonus Bottle! 800.717.9910 ANNOUNCER: Call today to find out how you can

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ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply AND THAT'S NOT ALL 800.717.9910 ANNOUNCER: And that's not all. ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply 2 FREE Gifts First 500 Callers Get 3rd Free Gift! 800.717.9910

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ANNOUNCER: Be one of the first 500 callers and we'll include a free bottle of Josh's brain detox formula, Ceraplex --

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply Flush A way Toxins! Detox Your Brain! Protect Against Free Radicals 2 FREE Gifts 800.717.9910 ANNOUNCER: --that can help combat the harmful

effects of environmental toxins in your food and water. It's the safe and natural way to help detoxify and protect your brain while super-charging your mental


clarity and focus even more. ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply SAT! SF ACTION GUARANTEED 3 FREE Gifts Call for a FREE Bonus Bottle of Procera A VH + 3



bottle of Procera A VH, the natural remedy for your memory. Your complete satisfaction is guaranteed, so call now.

ON SCREEN: Dave Richards Host

This is a paid presentation for Procera A VH. The Mental Edge

40

DAVE RICHARDS: Welcome back, everybody. How's your memory these days? Are you forgetting where you left things like, oh, maybe your cell phone or your car keys? Are you forgetting important dates or details?

ON SCREEN: Free Bonus Bottle PLUS 3 FREE Gifts!

For The Record, Inc. (30 I) 870-8025 - www.ftrinc.net - (800) 921-5555

10 (Pages 3 7 to 40)

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Boost Brain Power Naturally! The Mental Edge

41

DAVE RICHARDS: Are you struggling to recall names, facts, and ideas as quickly as you used to? Is getting work done more difficult because you just simply can't concentrate or multi-task like you used to?

ON SCREEN: Denise Marie Host

The Mental Edge DENISE MARIE: Ladies, especially, are you

feeling anxious or depressed and you just don't know why. Is your job or your school more difficult because you feel more scatterbrained and simply can't focus or think as clearly and quickly as you used to?

Gifts! ON SCREEN: Free Bonus Bottle PLUS 3 FREE

Boost Brain Power Naturally! The Mental Edge DENISE MARIE: Or are you simply looking for a

way to boost your brain power, to get back the mental edge to get ahead?

DAVE RICHARDS: Well, thanks to over 30 years of research by Josh Reynolds and his study of over 1.5 million brains, you may finally now have a safe, natural solution to those problems.


42

DENISE MARIE: You know, you mentioned earlier that Procera has three triple action effects. Can we talk more about this in detail?



Free Bonus Bottle PLUS 3 FREE Gifts! Josh Reynolds Brain Scientist, Researcher, Author The Mental Edge JOSH REYNOLDS: Sure. Procera has three, what

I call, miracle memory molecules from nature, natural molecules.

ON SCREEN: VINPOCETINE OXYGEN-- picture of a brain Dramatization JOSH REYNOLDS: Number one, Procera helps to

lift up, boost--ON SCREEN: This product has not been evaluated


prevent any disease or illness. Free Bonus Bottle PLUS 3 FREE Gifts! Boost Brain Power Naturally!


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The Mental Edge JOSH REYNOLDS: --the waning oxygen supply in

your brain. This is what drags your energy down. Your oxygen levels are low because your brain doesn't get enough oxygen as \Ve age, as we're under stress. What Proeera does is give your brain -- infuse your cells with oxygen to perk them up like a breath of fresh air.

ON SCREEN: HUPERZINE PROTECT -- picture of a brain Dramatization JOSH REYNOLDS: Number two, Procera helps your

brain battle stress, helps your brain fight those neurotoxins, the environmental toxins that we're getting every day. We can't get away from them.



Free Bonus Bottle PLUS 3 FREE Gifts! Boost Brain Power Naturally! The Mental Edge JOSH REYNOLDS: It helps your brain fight the

free radicals, which come from the foods that you cat, the bad foods, the trans-fatty acids and other foods that cause these free radicals.

For The Record, Inc. (301) 870-8025 - www.ftrinc.nct- (800) 921-5555

ON SCREEN: HUPERZINE VITAL NUTRIENTS-- picture of a brain KEY NEUROTRANSMITTERS Dramatization

44

JOSH REYNOLDS: Number three, maybe foremost, it refuels your brain with these vital neurotransmitters that your brain really needs --



Free Bonus Bottle PLUS 3 FREE Gifts! Call Now! 800.717.9910 The Mental Edge JOSH REYNOLDS: -- to stay quick, to be

focused, to be happy. Your brain actually has moods, which you feel, and if you don't give it the neurotransmitters to keep its energy level up, then everything drops and sags down, your memory, your mood, your energy level.

DENISE MARIE: Can you tell us what those ingredients are?


Call Now! 800.717.9910 For The Record, Inc.

(301) 870-8025 - www.ftrinc.nct- (800) 921-5555

11 (Pages 41 to 44)





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The Mental Edge JOSH REYNOLDS: Sure. Let me show you what

each pill is giving you in terms of brain food. Take the brain food that's in fish. It's called carnitine or acetyl carnitine.

ON SCREEN: ACETYL L-CARNITINE 30-40 Servings ofFish= Procera A VH Boosts Neurotransmitters JOSH REYNOLDS: It would take about 30 or 40

servings of fish to give you what you get in one serving, one daily serving of Procera.

Gifts!

DENISE MARIE: Amazing. ON SCREEN: Free Bonus Bottle PLUS 3 FREE

Boost Brain Power Naturally! The Mental Edge DAVE RICHARDS: And that's just one ingredient.

What about the others? JOSH REYNOLDS: Well, the other ingredients

include the periwinkle plant, which -- from which we get Vinpocetine.

ON SCREEN: VINPOCETINE Helps Improve Oxygen Uptake and Circulation in

Brain JOSH REYNOLDS: Vinpocetine is this highly


revered plant in Europe --


Call Now! 800.717.9910 The Mental Edge JOSH REYNOLDS: --where they used it to treat

memory disorders. They call it the immortality flower. What it does, it brings more oxygen and glucose to your brain. It increases circulation in the brain, so it wakes up part of your brain.

DAVE RICHARDS: Mm-hmm. JOSH REYNOLDS: Your brain feels more alive,

more energy. DENISE MARIE: Less numb. JOSH REYNOLDS: And then there's Huperzine. ON SCREEN: HUPERZINE Helps Improve Learning, Memory, Recall

46

JOSH REYNOLDS: Huperzine from China or from the China Club moss, highly revered by students and elders and boomers because it seems to improve learning and memory at all ages.


Boost Brain Power Naturally! The Mental Edge


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JOSH REYNOLDS: They've used it with students to improve their grade point averages, on up to old folks. The U.S. Government has also been studying Huperzine-A because it has a neuro-protective effect. They're using it to study how it can prevent pesticides, which have some kind of poison neurotoxin in them from affecting the brain.

ON SCREEN: Huperzine-A Vinpocetine Acetyl L-Carnitine JOSH REYNOLDS: So, Huperzine, Vinpocetine,

Acetyl Carnitine, three fantastic miracle ingredients, great for your brain.


Boost Brain Power Naturally! The Mental Edge DENISE MARIE: And I love that you get all of

these benefits from one, easy-to-swallow pill. JOSH REYNOLDS: That address all the brain's

needs, that perk the brain up --


Call Now! 800.717.9910 The Mental Edge


JOSH REYNOLDS: --that work for anybody whether they're 20, 25 years old, and just starting to experience brain decline --

ON SCREEN: Call800.717.9910 Regain I 0-15 Years of Lost Brain Power The Mental Edge

48

JOSH REYNOLDS: --remember, brain aging starts precipitous decline around age 25, 30. Or we're talking about people through mid-age, middle ages, seniors, up to 80. My mother's 90 and she loves her Procera. She loves it. It helps her for bridge she says.

DENISE MARIE: Ah. DAVE RICHARDS: Right now, let's go back to the

phone lines. We have Richard with us on the broadcast. Hello, Richard, welcome.

ON SCREEN: Results may vary. Not every consumer will experience the same

results. on the phone now ... Richard Retired Engineer, SC RICHARD: Hi, how are you doing? DENISE MARIE: Hi, Richard. DAVE RICHARDS: Now, I want to ask you, what

was your life like before taking Procera? For The Record, Inc.

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RICHARD: Retirement was more of a trauma than I thought, you know, as a professor at Purdue and then the University of Connecticut, and all of a sudden, we retired down here and there was kind of nothing. And it was--

DAVE RICHARDS: Right. RICHARD: I wouldn't say I was depressed, but,

you know, it wasn't the excitement that I was used to and it would get me real tired and I'd kind of collapse in the evening about 8:00.


results. on the phone now ... Improved Energy and Mental Clarity! RICHARD: But after I started on this, I still

had energy all day, you know. DENISE MARIE: So, it gave you additional

physical energy as well as some mental clarity? RICHARD: Absolutely, yeah, yeah. So, I wasn't

going to question the results, and they were kind of dramatic, you know.


results. For The Record, Inc.

(30 I) 870-8025 - www.ftrinc.net- (800) 921-5555

on the phone now ... Richard Retired Engineer, SC DAVE RICHARDS: I understand that the right

side of your brain has been awoken to new possibilities and that you're taking on all kinds of right brain activities.

DENISE MARIE: New endeavors. DAVE RICHARDS: Yeah.

50

RICHARD: Absolutely. You know, I was always good at engineering drawing and I know the principles behind it, but I was never very artistic. It was hard for me to, you know, to draw a bunny rabbit that my granddaughter would recognize.


results. on the phone now ... Improved Creativity Improved Memory RICHARD: But -- and then I started painting

and my first painting is in a gallery, you know. DENISE MARIE: How about that RICHARD: And part of it is that, you know, my

wife says men are never really good at colors, but all of For The Record, Inc.

(301) 870-8025- www.ftrinc.net- (800) 921-5555

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a sudden, colors and things like that became very vivid to me and I even painted my son on a wave in California and I remembered exactly the colors, the way they were and stuck with it.

DENISE MARIE: Wow. Very detailed. RICHARD: So, it's like being born again to be

honest with you. DAVE RICHARDS: That is fascinating. DENISE MARIE: That's incredible. ON SCREEN: Results may vary. Not every consumer will experience the same

results. on the phone now ... Richard Retired Engineer, SC JOSH REYNOLDS: It's kind of like Procera

because it actually does increase oxygen and circulation in your brain. It wakes up parts of the brain that may have been asleep or disconnected from other parts of the brain. So, we hear this from a lot of people. Parts of them that they didn't know they had, talents that they didn't know they had come out. I mean, it's amazing. love it.

51

DAVE RICHARDS: Well, Richard, you know, we can't thank you enough for spending the few minutes here


52

with us on the broadcast that you have. Your story is certainly inspiring, fascinating and uplifting for all of us. So, thank you.

Gifts!

was.

RICHARD: Well, I appreciate it very much. DAVE RICHARDS: All right, sir. DENISE MARIE: Thank you. DAVE RICHARDS: Take care. RICHARD: Okay, bye-bye. ON SCREEN: Free Bonus Bottle PLUS 3 FREE

Call Now! 800.717.9910 The Mental Edge DAVE RICHARDS: What a fascinating call that

DENISE MARIE: I absolutely love that we can actually do something to make a difference.

JOSH REYNOLDS: We're talking about improving memory so that your recall is faster, so you don't suffer those embarrassing moments.

DENISE MARIE: Right. Yeah. DAVE RICHARDS: (Inaudible). JOSH REYNOLDS: You want to keep your edge.

Maybe you're in a competitive job, like most of them, or a school situation or getting close to retirement or even on the athletic field, maybe you just need enough mental


13 (Pages 49 to 52)





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energy to pick yourself up. ON SCREEN: This is a paid presentation for

ProceraAYH Free Bonus Bottle PLUS 3 FREE Gifts! CallNow! 800.717.9910 The Mental Edge JOSH REYNOLDS: Maybe you need to look for

another job or a second job or get a job in retirement. Procera allows you to feel calmer while also perking up, literally waking up your brain.

53

DAVE RICHARDS: With Procera A VH, you can now be mentally quicker and more productive at any age, from students to seniors.

DENISE MARIE: So, stay tuned to find out more about how Procera can boost your memory, your mood, your mental clarity and energy, and keep you sharp as a tack throughout the day. We'll be right back.

ON SCREEN: Omar K. Results may vary. Not every consumer will experience the same

results. 800.717.9910 OMAR K.: I'm much better at what I do today

than I ever have been. ON SCREEN: Darcy T.

For The Record, Inc. (301) 870-8025 - www.ftrinc.net- ( 800) 921-5555

Results may vary. Not every consumer will experience the same

results. 800.717.9910 DARCY T.: My process of recall is definitely

quicker and I can notice in everyday things that would take me about five minutes before I'd clue in and say, oh, I should have said this when I said that. It's all coming together. And it's relaxed, I'm not nervous. It's fabulous.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply Mental Clarity Mental Energy Sharper Memory Sharper Focus Better Concentration 800.717.9910

54

ANNOUNCER: Say good-bye to fuzzy thinking. Say hello to incredible mental clarity and energy. Why suffer from brain fog or poor memory anymore? Do something about it today and enjoy razor-sharp focus and concentration guaranteed or you don't pay. Imagine regaining the mental sharpness you had I 0 to 15 years ago. Now you can with Procera A VH.


I 2 3 4 5 6 7 8 9

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ON SCREEN: Try Procera A YH Risk Free! *S&H charges apply FREE Bonus Bottle! 800.717.9910

55

ANNOUNCER: Call today to find out how you can get a free bonus bottle of Procera A VH absolutely riskfree.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply 1st Free Gift! 2nd Free Gift! 800.717.9910 ANNOUNCER: Call now and you'll also get a free


ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply AND THAT'S NOT ALL 800.717.9910 ANNOUNCER: And that's not all. ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply 2 FREE Gifts First 500 Callers Get


3rd Free Gift! 800.717.9910

56

ANNOUNCER: Be one of the first 500 callers and we']] include a free bottle of Josh's brain detox formula, Ceraplex --

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply Flush Away Toxins! Detox Your Brain! Protect Against Free Radicals 2 FREE Gifts 800.717.9910 ANNOUNCER: -- that can help combat the harmful

effects of environmental toxins in your food and water. It's the safe and natural way to help detoxify and protect your brain while super-charging your mental clarity and focus even more.

ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply SATISFACTION GUARANTEED 3 FREE Gifts Call for a FREE Bonus Bottle ofProcera A VH + 3

FREE Gifts! *S&H charges apply 800.717.9910


14 (Pages 53 to 56)




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ANNOUNCER: And, remember, there's no risk, so why continue to suffer?

Call now and find out how to get your bonus bottle ofProcera A VH, the natural remedy for your memory. Your complete satisfaction is guaranteed, so call now.

ON SCREEN: This is a paid presentation for Procera A VH.

Call800.717.9910 Dave Richards Host The Mental Edge DAVE RICHARDS: So, Josh, tell me, because I'm

sure our listeners want to know, what about all these other supplements we see in the store?


Free Bonus Bottle PLUS 3 FREE Gifts! Call Now! 800.717.9910 The Mental Edge DAVE RICHARDS: What about things like ginkgo,

I mean--JOSH REYNOLDS: Well, they just don't have the

clinical study. They don't have the scientific proof. ON SCREEN: Call800.717.9910

For The Record, Inc. (30 I) 870-8025 - www.ftrinc.net (800) 921-5555

Josh Reynolds Brain Scientist, Researcher, Author The Mental Edge

58

JOSH REYNOLDS: You need more than one ingredient. Gingko may work for some kind of people. It has a protective effect --


Call Now! 800.717.9910 The Mental Edge JOSH REYNOLDS: --but it's not the best of all

these things that we research. And then you have to find the best and we find three --

ON SCREEN: Call800.717.9910 Boost Oxygen, Protects Against Toxins and

Nourishes Brain The Mental Edge JOSH REYNOLDS: --it needed three to address

your brain's three major problems, which gingko or the others don't. They do not address all those problems.

ON SCREEN: This product has been evaluated by the Food and Drug Administration.


Call800.717.9910 For The Record, Inc.

(30 1) 870-8025 - vvww.ftrinc.net- (800) 921-5555

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Boost Oxygen, Protects Against Toxins and Nourishes Brain

The Mental Edge

59

JOSH REYNOLDS: So, you need to take care of your brain. We found the magic three, put them together--

ON SCREEN: This product has been evaluated by the Food and Drug Administration.


Call800.717.9910 Clinically Tested - Safe and Effective!

The Mental Edge JOSH REYNOLDS: --clinically tested them.

That's what makes Procera unique. ON SCREEN: Call800.717.9910 Denise Marie Host The Mental Edge DENISE MARIE: And, Josh, we are just about out

of time. Now, do you have any last thoughts for our audience?


Call Now! 800.717.9910 For The Record, Inc.

(301) 870-8025- www.ftrinc.net- (800) 921-5555

The Mental Edge

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JOSH REYNOLDS: Yeah. I've been at this for a long time, probably 40 years if you want to count college when I was a psych major. And my passion has been to find a solution for memory decline and, more importantly, to help people just pick up their brain, to get out of the doldrums, to be a little brighter and sharper and quicker, no matter what their age.

You know, I've learned, as my book clearly details, it's never too late to reverse mental decline, to perk up your brain, and you don't have to assume that whatever your age, you're behind the eightball, oh, I'm just going to grin and bear it and dig in. No. Now there's something you can do about it and Procera is your answer.

DAVE RICHARDS: Josh, thank you so much for joining us on the broadcast today. Wonderful to have you here.

DENISE MARIE: And it has been a pleasure to meet you and thank you for bringing us this valuable information. I, for one, cannot wait to put it to good use.

JOSH REYNOLDS: Thank you. DAVE RICHARDS: Ladies and gentlemen, ifyou

are ready to reclaim your memory and brain power, your For The Record, Inc.

(30 I) 870-8025 - www.ftrinc.net- (800) 921-5555

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focus, your concentration and your mental clarity and stamina, get ready to make a call right now --


Free Bonus Bottle PLUS 3 FREE Gifts! Call Now! 800.717.9910 The Mental Edge DAVE RICHARDS: --and take advantage of this

incredible show special.

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DENISE MARIE: And if you're looking for a way to feel less stressed, less anxious or depressed about how overwhelming life can be, if you're ready to take control, try Procera risk-free and see what a difference it can make in your life.

DAVE RICHARDS: Thanks for watching, everyone. ON SCREEN: Penny S. Results may vary. Not every consumer will experience the same

results. 800.717.9910 PENNY S.: Definitely have more energy and

focused and able to process things at a much increased speed than before I took the pills.

ON SCREEN: Leah F. Results may vary.



800.717.9910 LEAH F.: I'd say I've got more of my edge back

than I've had in a decade. ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply Mental Clarity Mental Energy Sharper Memory Sharper Focus Better Concentration 800.717.9910 ANNOUNCER: Say good-bye to fuzzy thinking.

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Say hello to incredible mental clarity and energy. Why suffer from brain fog or poor memory anymore? Do something about it today and enjoy razor-sharp focus and concentration guaranteed or you don't pay. Imagine regaining the mental sharpness you had 1 0 to 15 years ago. Now you can with Procera A VH.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply FREE Bonus Bottle! 800.717.9910 ANNOUNCER: Call today to find out how you can


I 2 3 4 5 6 7 8 9

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get a free bonus bottle ofProcera A VH absolutely riskfree.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply I st Free Gift! 2nd Free Gift! 800.717.9910

63

ANNOUNCER: Call now and you'll also get a free copy of Josh Reynolds' medically acclaimed book, 20/20 Brain Power, plus a free subscription to his brain health and fitness newsletter.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply AND THAT'S NOT ALL 800.717.9910 ANNOUNCER: And that's not all. ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply 2 FREE Gifts First 500 Callers Get 3rd Free Gift! 800.717.9910 ANNOUNCER: Be one of the first 500 callers and

we'll include a free bottle ofJosh's brain detox formula, Ceraplex --


ON SCREEN: Try Procera A VH Risk Free! *S&H charges apply Flush Away Toxins! Detox Your Brain! Protect Against Free Radicals 2 FREE Gifts 800.717.9910

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ANNOUNCER: --that can help combat the harmful effects of environmental toxins in your food and water. It's the safe and natural way to help detoxifY and protect your brain while super-charging your mental clarity and focus even more.

ON SCREEN: Try Procera AVH Risk Free! *S&H charges apply SATISFACTION GUARANTEED 3 FREE Gifts Call for a FREE Bonus Bottle ofProcera A VH + 3



bottle ofProcera A VH, the natural remedy for your memory. Your complete satisfaction is guaranteed, so


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Case 8:15-cv-01047 Document 1-1 Filed 07/01/15 of 18 Page ID #:52Procera AVH Video Procera-Keyview Labs, Inc.

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I call now. 2 ON SCREEN: The Mental Edge 3 ON SCREEN: The preceding was a paid 4 advertisement for PROCERA A VH. 5 These statements have not been evaluated by the 6 Food & Drug Administration. 7 This product is not intended to diagnose, 8 treat, cure, or prevent any disease. 9 (The recording was concluded.)

10 II 12 13 14 15 16 17 18 19 20 21 22 23 24 25


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CERTIFICATION OF TYPIST 2 3 MATTER NUMBER: 1223142 4 CASE TITLE: PROCERA-KEYVIEW LABS, INC. 5 TAPING DATE: DATE UNKNOWN 6 TRANSCRIPTION DATE: FEBRUARY 24,2014 7 8 I HEREBY CERTIFY that the transcript contained 9 herein is a full and accurate transcript of the tapes

10 transcribed by me on the above cause before the FEDERAL II TRADE COMMISSION to the best of my knowledge and belief. 12 13 14 15

DATED: FEBRUARY 24,2014

16 ELIZABETH M. FARRELL 17 18 CERTIFICATION OF PROOFREADER 19 20 I HEREBY CERTIFY that I proofread the transcript for 21 accuracy in spelling, hyphenation, punctuation and 22 format. 23 24 25 SARA J. VANCE


For The Record, Inc. (30 1) 870-8025 - www.ftrinc.net - (800) 921-5555

2/24/2014

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complaint exhibit a€¦ · on screen: boost brain power naturally! the mental edge denise marie:...

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