Leadership PortfolioCompetitors’ Website Analysis

byAake Christian Gregertsen

What is VXGaming?

• VXGaming is a software development company aiming at launching the first Pay To Play (P2P) platform for playing online first person shooter tournaments out of the comfort of your own home with real money at stake

• The initial version of the software will be developed as an addon for Counter-Strike by Valve Software

Keywords

• Counter strike - Counter Strike is the initial game for which we will release the VXGaming P2P platform.

• Unreal tournament – Unreal Tournament is a popular First Person Shooter, people searching for Unreal Tournament are likely to be in our target demographic.

• Deathmatch – A popular game mode in First Person Shooters, the VXGaming platform will run deatchmatch style tournaments.

• Half Life – Another popular First Person Shooter, shares the same game engine as Counter Strike.

• Halo – A popular FPS, people searching for Halo are likely to be in our target demographics.

Counter Strike• First Organic Link: http://store.steampowered.com/app/240/• Content: The store page of the developer of Counter Strike • Index: 12 pages• Broken Links: 0• Pagerank: PR6• Keyword Density:

– All text: 3.69%– Bold: 0%– Underlined: 0%– Italicized: 0%– Anchor Text: 0%– Title Tag: 25%– H* Tags: 7.5%– Alt Tags: 20.68%

• Meta Tag Analysis: The webpage at the URL provided doesn't have any meta keywords and meta description.

• Link Analysis: 563 backlinks

Counter Strike - Analysis

• Difficulty of achieving top ranking: Hard• Steps to achieve top position:– Build more than 500 backlinks with “Counter Strike” as

anchor text– Gain a PR of 6 or higher– Tailor page content to the keyword “Counter Strike”

• Eliminate? I would not eliminated the keyword. However achieving top result will be very hard, however achieving a first page result is a much more realistic goal

Unreal Tournament• First Organic Link: http://www.unrealtournament3.com/• Content: The official homepage for Unreal Tournament 3• Index: 28 pages• Broken Links: 0• Pagerank: PR6• Keyword Density:

– All text: 14.28%– Bold: 0%– Underlined: 0%– Italicized: 0%– Anchor Text: 0%– Title Tag: 33.33%– H* Tags: 0%– Alt Tags: 0%

• Meta Tag Analysis: The webpage at the URL provided doesn't have any meta keywords and meta description.

• Link Analysis: 496 backlinks

Unreal Tournament - Analysis

• Difficulty of achieving top ranking: Hard• Steps to achieve top position:– Build more than 500 backlinks with “Unreal Tournament”

as anchor text– Gain a PR of 6 or higher– Tailor page content to the keyword “Unreal Tournament”

• Eliminate? I would eliminate this keyword since the VXGaming platform will initially be developed as a mod for “Counter Strike”. It will be too hard to SEO for multiple games

Deathmatch

• First Organic Link: http://en.wikipedia.org/wiki/Deathmatch_%28gaming%29

• Content: The wikipedia page for the term “Deathmatch”• Index: 1 page• Broken Links: Page is not crawlable based on robots.txt• Pagerank: PR5• Keyword Density: N/A [Page is not crawlable]• Meta Tag Analysis: N/A• Link Analysis: 30 backlinks

Deathmatch Analysis

• Difficulty of achieving top ranking: Medium• Steps to achieve top position:– Build more than 100 backlinks targeting the keyword

“Deathmatch”– Gain a PR of 5 or higher– Tailor page content to the keyword “Deathmatch”

• Eliminate? I would not eliminate this keyword. Google seems to favor Wikipedia for search results but it should definitely be possible to knock it out of the #1 spot

Half Life• First Organic Link: http://www.valvesoftware.com/• Content: Valve Software [developer of Half-Life and Counter-Strike[• Index: 54 pages• Broken Links: 0• Pagerank: PR6• Keyword Density:

– All text: 1.78%– Bold: 0%– Underlined: 0%– Italicized: 0%– Anchor Text: 0%– Title Tag: 0%– H* Tags: 0%– Alt Tags: 0%

• Meta Tag Analysis:– Description: Valve Corporation, based in Bellevue, Washington, makes computer games such as Half-Life 2 and

Counter-Strike: Source. – Keywords: Valve, Games, Half-Life, Half-Life 2, Counter-Strike, Counter-Strike: Source, Steam, Computer games,

Valve Corporation • Link Analysis: 1,610 backlinks

Half Life - Analysis

• Difficulty of achieving top ranking: Very Hard• Steps to achieve top position:

– The current top hit has over 1,600 backlinks and is the developer of the game targeted. I would probably need over 2,000 backlinks

– Gain a PR of 6 or higher– Tailor page content to the keyword “Half Life”, however it

does not seem that actual page content matters nearly as much as anchor tags in inbound links.

• Eliminate? I would eliminate this keyword. It is way too hard to achieve a high ranking

Halo• First Organic Link: http://www.bungie.net/• Content: Homepage for the developer of Halo• Index: 408,000 pages• Broken Links: 8• Pagerank: PR7• Keyword Density:

– All text: 3.69%– Bold: 0%– Underlined: 0%– Italicized: 0%– Anchor Text: 5.35%– Title Tag: 0%– H* Tags: 0%– Alt Tags: 4.16%

• Meta Tag Analysis:– Description: Bungie.net is the Internet home for Bungie Studios, the developer of Halo, Myth, Oni, and Marathon, and

the only place with official Bungie info straight from the developers.– Keywords: bungie, xbox, video, games, halo, myth, marathon, oni, blam, halo 2, halo 2 vista, bungie store, 7th Column,

Master Chief, Cortana, Spartan, Halo 2 Stats, Xbox Live, Halo 3, Halo 3 Stats, Halo 3 Screenshots, Halo 3 Files• Link Analysis: 1.630 backlinks

Halo - Analysis

• Difficulty of achieving top ranking: Very Hard• Steps to achieve top position:– Build more than 2,000 backlinks with “Halo” as

anchor text– Gain a PR of 7 or higher– Tailor page content to the keyword “Halo”

• Eliminate? I would eliminate this keyword as well. It is too hard to rank for. Bungie.net has a huge amount of pages indexed as well as PR7.

Conclusion

• After doing analysis we remain we the keywords Counter Strike and Deathmatch

• These keywords are appropriate as the VXGaming software is developed as a mod for Counter Strike that lets you play deathmatch style tournaments

• Focusing on just these two keywords should be more effective than trying to focus on a large range of keywords