Competitive Marketing Strategy

Problems To Be Addressed

Entering the current era where everything is instant, a wide range of accurate tactics and

strategies are needed for the marketers to remain competetive and survive in a highly

dynamic market condition. Various available opportunities need to be responded quickly

and accurately to produce long term benefits for the company.

Objectives:

Having attended this program, the participants are expected to be able to :

Understand the strategic market planning

Understand the marketing audit

Understand the proces of marketing strategy planning

Subjects Covered :

Marketing planning

Map of competition

Key factors in marketing strategy

Portfolio analysis and strategic market plan

Developing marketing program

Who should attend :

Marketing Manager

Business Unit Manager, Area Manager or Branch Manager

Price : IDR 5.100.000

Competitive Marketing Strategy

Menjawab Masalah Apa :

Memasuki era instan saat ini dibutuhkan berbagai taktik dan maupun strategi yang jitu bagi

para pemasar untuk tetap dapat bersaing dan bertahan menghadapi kondisi pasar yang

sangat dinamis. Berbagai peluang yang ada perlu direspon secara cepat dan tepat untuk

menghasilkan keuntungan jangka panjang bagi perusahaan.

Manfaat apa yang anda peroleh :

Memahami perencanaan pasar strategis

Memahami audit pemasaran

Proses langkah-langkah dalam melakukan perencanaan strategi pemasaran

Apa saja yang di bahas :

Perencanaan pemasaran

Peta persaingan

Faktor-faktor keunggulan dalam strategi pemasaran

Analisis portofolio dan rencana pasar strategis

Membuat program pemasaran

Siapa yang perlu ikut :

Manajer Pemasaran

Business Unit Manager, Area Manager atau Branch Manager

PARTICIPANTSSpv

PUBLIC TRAINING

• DECISION SCIENCE

JAN FEB MAR DECAPR MAY JUN JUL AUG SEP OCT NOV

• STRATEGIC MANAGEMENT

Corporate Parenting

Company Strategic Planning

Managing Organizational Change

Business Model Canvas

Innovation Strategy (New)

Managing Innovation for Organization Growth (New)

Product Innovation Management

Strategic Decision Making

Creative Thinking Technique

Practical Problem Solving

Minaut Indonesia - Problem Solving & Decision Making

24-25 22-23 17-1830 Jun-01 Jul

22-23 08-09 08-0927-2810-11

01-02 25-2612-1326-2712-13

26-30 23-27 16-20 13-17 28 Sep-02 Oct19-23

14-1804-0825-29

10-1431 Aug-04 Sep

09-1330 Nov-04 Dec

04-06

25-26 21-22

15-17

16-17

28-30

01-0328-30

08-09

11-13

06-08

20-22

12-13

30 Sep - 02 Oct

18-20

02-04

09-11

01

02

03

04

05

06

07

08

09

10

11

• HUMAN RESOURCE MANAGEMENT

Human Resources Management

Competency Based HRM/CBHRM

Practical Job Analysis

Designing Competency Model

Talent Management

Competency Based Recruitment & Selection

Practical Behavior Based Interview

Designing Learning Program

Designing Training Program

Evaluating Training Program

Measuring Return On Training Investment - ROTI

14-1823-27

10-12

17-19

29 Sep - 01 Oct

26-30

21-22

12-13

14-1810-1408-12

17-18

19-21

06-07

12-13

17-19

20-2409-1309-13

01-02

10-11

25-2719-21

21-23

07-08

02-03

24-26

25-27

08-10

04-0504-05

26-28

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

Hours

16

20

16

20

16

24

24

16

16

16

40

40

20

16

16

16

24

16

24

24

16

16

Staff Mgr Sr MgrDays

2

2.5

2

2.5

2

3

3

2

2

2

5

5

2.5

2

2

2

3

2

3

3

2

2

6,000,000

6,000,000

4,600,000

5,000,000

5,500,000

5,000,000

5,000,000

4,850,000

4,700,000

4,600,000

7,500,000

6,200,000

4,650,000

4,200,000

4,400,000

4,400,000

4,850,000

4,400,000

4,400,000

4,850,000

4,400,000

4,500,000

Price(IDR)

• GENERAL MANAGEMENT

Training for Trainers

O�ce Management

Filing Management (New Tittle)

Designing Standard Operating Procedure (SOP)

Management for Professional Secretary

30 Sep - 02oct

21-23

01-02

12-13

06-08

19-21

19-20

27-28

18-20

05-06

01-03

16-1708-09

17-19

29-30

11-13

19-21

11-12

16-18

17-19

17-18

24

24

16

16

24

3

3

2

2

3

5,750,000

5,000,000

4,500,000

3,850,000

5,200,000

• MARKETING MANAGEMENT

Competitive Marketing Strategy

Marketing Plan for Sustainable Competitive Advantage

Marketing Management

Building Service Culture

Customer Satisfaction Management

Customer Service Orientation Enhancement

Marketing Channel Strategy (New)

Sales Management

Salesmanship

Negotiation Skill for Business

Winning Product Management

Digital Marketing

Applied Marketing Research

08-1020-2201-0303-05

21-2222-23

27-29

11-13

24-26 14-16

28-30

09-11

06-08 04-06

20-21

03-05

26-27 18-19

28-30

22-23 09-10 16-17

29 Sep - 01 Oct 01-0310-12 09-11

07-0925-27

22-23 24-2523-24 19-2003-04

01-02 04-0501-02

28-3028-30

28

29

30

31

32

33

34

35

36

37

38

39

40

• OPERATION MANAGEMENT

Project Procurement & Risk Management

Operation Exellence

Inventory Management

Purchasing Management

Distribution & Transportation Management (New)

Project Management

Owner’s Estimate

Lean System (New)

Workplace Producticivity Improvement

Work Load Analysis

Warehouse Management

Maintenance Management

23-2708-12

03-05 29 Sep - 01 Oct 01-03

15-17

08-10

15-1724-26

18-20

11-1202-03

12-13

08-10

12-13

21-23

27-2915-1711-13

21-23

03-05

20-2225-2723-25

04-05 22-23

03-05

10-12

16-17

07-09

14-16

06-07

22-24

29-30

27-29

31 Mar - 02 Apr

17-19 19-21

05-07

24-26

16

20

24

16

20

16

20

20

16

20

20

16

20

36

16

24

16

24

36

24

20

16

24

20

16

24

16

20

24

PARTICIPANTSSpvStaff Mgr Sr Mgr

PUBLIC TRAINING

2

2.5

3

2

2.5

2

2.5

2.5

2

2.5

2.5

2

2.5

4.5

2

3

2

3

4.5

3

2.5

2

3

2.5

2

3

2

2.5

3

Days

5,100,000

4,650,000

5,100,000

4,200,000

4,200,000

4,200,000

4,850,000

4,850,000

4,200,000

4,850,000

4,850,000

3,850,000

4,850,000

5,850,000

4,100,000

5,850,000

4,100,000

4,100,000

5,750,000

5,250,000

5,400,000

4,100,000

6,000,000

4,200,000

4,100,000

4,100,000

4,000,000

5,300,000

4,950,000

Price(IDR)

JAN FEB MAR DECAPR MAY JUN JUL AUG SEP OCT NOV

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

Production/Operation Management

Quality Management (New)

Supply Chain Management

Production/Operation Planning & Control

26-30

07-0820-21

25-2902-06

06-0819-21 17-1911-1310-12

Hours

• FINANCIAL MANAGEMENT

Finnon 1 : Understanding Financial Statement

Finnon 2 : Profit Planning & Capital Budgeting

Integrated Risk Management

Treasury Management

Budgeting

Financial Statement Analysis

E�ective Cost Management

28-30

27-28

11-13 18-20

19-21

12-14

21-23

02-03

27-29 01-03

09-10

24-26

18-20

16-1827-2903-0530 Jun - 02 Jul

22-23

15-16

07-08

17-18

09-10

06-08

11-12

03-04

26-27

16-17

30 Sep - 02 Oct

08-09

12-13

02-04

25-26

15-16

11-13

24-25

57

58

59

60

61

62

63

64

65

66

Internal Audit

Forensic Accounting & Fraud Investigation

Feasibility Study

24-26

20-22

11-13

09-11 18-20

28 Sep - 02 Oct09-13

31 Mar - 02 Apr

• SPECIAL PROGRAM

Young Manager’s Program

Assessment Center Assessor Certification

Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah

New Product Development Professional

Human Capital Management Certification (HCMC)

Modul 1 : Aligning HCM strategy & Corporate Strategy

Modul 2 : Acquiring & Developing the Right Employees

Modul 3 : Retaining the Best Employee

Modul 4 : Increasing Employee Engagement

25-29

21-23

28-30

25-27

21 Apr - 05 Jun 29 Sep - 13 Nov

02-06

16–18

10-13

15-17

20-22

24-26

20-24 08-12 24-28

04-06

25-28

05-09 09-13

23-2707-11

07-1126-30

23-27

67

68

69

70

71

• MANAGING OTHERS

Managing People

E�ective Leadership

Managing Team Development

E�ective Supervisory Management

Leader as A Coach (New)

02-04

08-10

03-05

16-17 19-20

11-13

12-13

20-22

06-08

21-22

10-11

03-05

15-16

01-03

25-27

17-18

31 Mar-02 Apr

14-15

28-30

19-20

19-21

27-28

04-06

27-29

10-11

24-26 03-0530 Jun - 02 Jul

72

73

74

75

76

77

78

79

80

PARTICIPANTSPUBLIC TRAINING JAN FEB MAR DECAPR MAY JUN JUL AUG SEP OCT NOV

20

16

20

16

20

16

16

40

20

20

110

40

40

24

32

24

24

24

20

16

24

24

16

SpvStaff Mgr Sr Mgr

2.5

2

2.5

2

2.5

2

2

5

2.5

2.5

28

5

5

3

4

3

3

3

2.5

2

3

3

2

Days

5,500,000

4,400,000

5,500,000

4,400,000

4,500,000

4,950,000

5,200,000

5,100,000

4,950,000

5,500,000

19,200,000

9,800,000

5,300,000

15,000,000

6,800,000

5,000,000

5,000,000

5,000,000

4,950,000

5,750,000

6,200,000

5,750,000

4,100,000

Price(IDR)

• PERSONAL EFFECTIVENESS

E�ective Business Communication

Report Writing

Business Presentation Skill

Time Management

24-26

24-25

16-18

02-04

19-20

12-13 28-29

18-20

25-2612-13

04-05

11-13

15-17

29-30

12-13

17-18

16

20

20

16

2

2.5

2.5

2

4,000,000

5,000,000

4,200,000

4,000,000

All Program Will Be Presented In Bahasa Indonesia

Hours

Nama Pelatihan

Tanggal Pukul :

Biaya

Nama Perusahaan

Alamat Surat

No. Telp. Persh Fax Persh :

Contact Person Telp / HP

Email Jabatan

Bidang Usaha

No. Email HP L/P

1

2

3

4

5

Bagian Pelayanan Pelanggan: Pembayaran dilakukan secara transfer ke:

Telp : (021) 8798-4777 BANK MANDIRI

: (021) 3318-3601 Cabang Thamrin

Fax : (021) 8799-1059 No. Rek. : 1 0 3 - 0 0 8 5 2 8 8 5 8 - 3

Mobile : 0815 5995 6195 a/n: Yayasan Pendidikan & Pembinaan Manajemen

E-mail : support@manajemenforum.com

Website : www.manajemenforum.com BANK CENTRAL ASIA

Cabang Kwitang

No. Rek. : 6 8 6 0 1 3 8 5 5 5a/n: Yayasan Pendidikan & Pembinaan Manajemen

Pembayaran akan kami lakukan :

Tanggal Pembayaran :……………………………………..Transfer melalui Bank : ……………………………………

Pendaftar, Konfirmasi,

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