COMPETITIVE GAMING

HOW TO RETAIN PLAYERS IN THE PUBLISHER’S ECOSYSTEM

ALIAKSEY KORNYSHAU, WARGAMING

HEAD OF COMPETITIVE GAMING, CIS

WHY SHOULD

PUBLISHERS SPEND MONEY

ON ESPORTS

FOR A PUBLISHERESPORTS IS A TOOL

TO RETAINA LARGE PLAYER BASE

1. IT IS CHEAPER TO RETAIN CURRENT PLAYERS THAN ATTRACT NEW ONES

2. THE CONTENT IS CONSUMED FASTER THAN IT IS BEING PRODUCED

3. ESPORTS OFFERS NEW EXPERIENCES FOR BOTH PLAYERS AND VIEWERS

4. PLAYERS REMAIN IN THE PUBLISHER ECOSYSTEM EVEN WHEN THEY STOP PLAYING

4 REASONSFOR A PUBLISHER-DEVELOPER

MONETIZATIONIN ESPORTS

77% 7% 7% 4% 5%PARTNER CONTRACTS, SELLING RIGHTS FOR STREAMING, ADVERTISING

VARIOUSBETS

PRIZE MONEY SELLING TOURNAMENT TICKETS AND MERCHANDISE

OTHER

DATA: SUPERDATA

PUBLISHER MONETIZATION:

SELLING “ESPORTS” ITEMS

30

11

8

54

0,5

REVENUE AS COMPAREDBILLION $, DATA: DELOITTE

EUROPEANFOOTBALL

2016

NFLFOOTBALL

2015

MLBBASKETBALL

2014

NBABASKETBALL

2014

NHLHOKEY2015

ESPORTS2016

TO REGULAR

SPORTS

ACCORDING TO THE SUPERDATA ESTIMATES, ESPORTS REVENUE IN 2016 IS $892 MILLION

ESPORTSFORECASTS

DATA: DELOITTE

213 MLNGLOBAL AUDIENCE IN 2016

$1,9 BLNMARKET GROWTH BY 2018

82%MALE

74%AGE: 18-43

VIEWERS

DATA: SUPERDATA

ESPORTS MARKETSIZE IN 2016

DATA: SUPERDATA

$328 MLNASIA

$275 MLNAMERICAS

$269 MLNEUROPE

$19 MLNOTHER REGIONS

1. WEBSITES WITH BETS FOR ESPORTS

2. GAMIFICATION OF IN-GAME MONETIZATION TO IMPROVE ESPORTS ITEMS SALES

3. LAUNCH OF PLATFORMS (ESL, FACEIT, ETC.) FOR AMATEUR TOURNAMENTS

TRENDS

THANK YOU!