COMPETITIVE ANALYSIS FOR MMS

July 17th, 2013

Team 3Anna, Deb, Hubert, Ken

Organizations

Mass. Medical Society (http://massmed.org)

Genentech (http://www.gene.com/) Mihealth (https://mihealth.com/) Jane Doe Inc. (http://www.janedoe.org/)

Purpose

Mass. Medical Society: Clear from physician’s perspective, not as obvious for patients

Genentech: Clear tab on the menu though patients may not search for this website

Mihealth: Very clear, big font, screams out at you

Jane Doe Inc.: Very clear, pop-up to ensure client safety

Users

MMS: “Patient Care” Genentech: Very clear “for _______” Mihealth: Very clear “for ______” Jane Doe Inc.: Clear upper-left

orientation

Branding

MMS: Great logo, great tagline, name makes it clear that it’s a professional organization

Genentech: “Go ahead, experiment” Unclear, tagline fun, simple, but somewhat hidden

Mihealt: Obvious tagline (A better approach – Discover a smart, secure approach to care)

Jane Doe Inc.: “Building safer communities”, mission right underneath the tagline with the three key values (safety, liberty, and dignity) bolded

External affiliations

MMS: Affiliates at bottom left, we wonder if having NEJM affiliation more obvious would “impress” the average person

Genentech: “A member of the Roche group”

Mihealth: Canada Health Infoway certified

Jane Doe Inc.: LOTS of ext. affiliates on the bottom

NO ADS on any of these sites

Mobile

MMS: Responsive, too much text, needs more visuals

Genentech: Visually very appealing, easy to navigate

Mihealth: Does not seem to have a mobile-friendly version, the website does work on a mobile device, but the text appears really small

Jane Doe Inc.: Sometimes does not load, and also does not have a mobile-friendly version

Social media and user participation MMS: FB minimal user participation, lack of updates, 3-

5 likes per post, more frequent twitter updates Genentech: Very targeted and specific towards

prospective employees, post very frequently about why working there is awesome

Mihealth: Difficulty locating it on FB manually, but a link on the website works, mainly Twitter-driven content, only 50 likes

Jane Doe Inc: Has 720 likes, well-rounded content (mostly news articles, advocacy updates, and personal stories) that are applicable to the users (e.g. notes on safety planning guide), lots of retweets on Twitter

Organizations

Mass. Medical Society (http://massmed.org)

Genentech (http://www.gene.com/) Mihealth (https://mihealth.com/) Jane Doe Inc. (http://www.janedoe.org/)

What to borrow

Usability: - Power of UL corner- Clearly stated mission, values, - Ease of navigation: 1-2-3 steps

Stronger branding as seen on JaneDoe website

Genentech’s large, visual, responsive design

What to avoid

Broken links, website that does not load Hard to find facebook page Auto-facebook posts from twitter Advertising (not seen here anyway) Up for discussion:

User participation (risk to reputation, resources to manage content?)

BEFORE

Physicians Enter HereContent within this section has been developed for Health Car Practitioners

Physicians Enter HereContent within this section has been developed for Health Car Practitioners

Patients Enter HereContent within this section has been developed for patients

Patients Enter HereContent within this section has been developed for patients

PHYSICIANS

Health Care Proxies and End Of Life CareResources to help families sort through their options.

Health Care Proxies and End Of Life CareResources to help families sort through their options.

Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law

Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law

Colds and FlusIs it a cold or the flu? Find out the difference…

Colds and FlusIs it a cold or the flu? Find out the difference…

Tobacco and SmokingCommitted to combating tobacco use. Learn more…

Tobacco and SmokingCommitted to combating tobacco use. Learn more…

Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children.

Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children.

Nutrition and Physical ActivityGood nutrition, physical activity and a healthy weight are necessary for optimal health.

Nutrition and Physical ActivityGood nutrition, physical activity and a healthy weight are necessary for optimal health.

Violence Prevention and Intervention

The MMS and its Committee on Violence Intervention and Prevention educates physicians and others in violence intervention and prevention. 

Violence Prevention and Intervention

The MMS and its Committee on Violence Intervention and Prevention educates physicians and others in violence intervention and prevention. 

Learn more about Ryan Story about bullying at schoolLearn more about Ryan Story about bullying at school

Ryans StoryDavids ChallengeRyans StoryDavids Challenge

BEYOND Domestic Violence

prevent dating and domestic violence.

BEYOND Domestic Violence

prevent dating and domestic violence.