competitive advantage ppt pgdame b group 4

8/3/2019 Competitive Advantage Ppt PGDAME B Group 4

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Competitive Advantage An advantage(s) that a

company has over its competitors

(which gives a company an edge

over its rivals ), allowing it togenerate greater value - greater

sales or margins and/or retain more

customers than its competition.

The more sustainable thecompetitive advantage, the more

difficult it is for competitors to

neutralize the advantage.


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Competitive Advantage: Creating andSustaining Superior Performance, 1985


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Main types of Competitive AdvantageCost advantage

Differentiation advantage

Competitiveadvantage


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The Cost Leadership StrategyTwo Ways :

Increasing profits by reducing

costs, while charging industry-

average prices.

Increasing market share

through charging lower prices,

while still making a reasonable

profit on each sale because

you've reduced costs.

Company Needs :

Access to the capital to invest in

technology that will bring costs

down.

Very efficient logistics.

A low cost base (labor, materials,

facilities)

Ryan Air , Walmart / Dmart


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The Differentiation Strategy Good research, development and innovation.

The ability to deliver high-quality products orservices.

Effective sales and marketing, so that themarket understands the benefits offered by thedifferentiated offerings.

Mc Donald's , BMW


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The Focus Strategy Companies concentrate on particular niche

markets

Because they serve customers in their market

uniquely well, they tend to build strong brandloyalty amongst their customers

To ensure that you are addingsomething extra

Ferrari , Rolls Royce


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Canadian firm Research in Motions brand

BlackBerry ranked among top 4 mobile

phone brands in India

The Blackberry garneredrevenue of

Rs. 1,950 in FY2010-11

Growth of 61.2 % from

Rs. 1,210 in FY2009-10

Market share of 5.9 %


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Competitive Advantages

First mover advantage Slim design with QWERTY keypad

Wireless calendar helps improve efficiency

BlackBerry replaces laptops for 90% of

traveling users

Access to corporate data improves

productivity

Global address book look-up keeps people intouch


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Competitive Advantages

Field Service Automation Inventory, asset and service level status

Change management data

Alerts and reports

Stay Ahead of the Competition Maximizing technician productivity and efficiency with a

higher first-time-fix percentage

Improving inventory management with more accurate order

management Reducing miscommunication and mistakes by eliminating

cumbersome paperwork and administrative tasks

Improving customer satisfaction with faster service andimproved responsiveness


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Apple, Inc. is an electronics andsoftware company based inCalifornia, USA. Originally known asApple Computer, the company isfamiliar to most people asinnovators of the personalcomputer as it is known today.


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Toda y i t s App l e v / s

Google , HTC , Samsung


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87%

Apple Market Share


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Today the biggest advantage that Apple

has is their name

The technology they use is their own unlike

the others

eg : Samsung Tab uses the android

technology. Unlike Apple Ipad.

They create their own Hardware andSoftware which results in better response of

the Ipad.


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History of Maggi Noodles in India

Industry:Food Type: Instant Noodles

Subsidiary: Nestle India

Launch in India: 1982

Brand Popularity: Several Countries across

the world


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Market Share of Maggi Noodles (India)

85

8.9

4.3 1.1

Sales in Percentage

Maggi

Top Ramen

Foodles

Knorr


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Competitive Advantage

Strong brand recall (Top of mind recall)

Highest Advertising share and therebyestablishing strong emotional relationship with

consumer A strong distribution network of parent

company Nestle

Market leader with 85% market share

Maggi is Nestl's one of the most oldest andtrustworthy brand since 28 years


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In last 28 years we

have just asked

for 2 minutes ofyour time


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HONDA

Honda Motor Company Ltd. is a Japanese publicmultinational company

Also manufactures garden equipment, marine engines,

personal watercraft and power generators


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Honda's Competitive Advantage

Engineering Design

Research and Development

The Honda Brand


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Google Inc. is an American multinational public corporationfounded byLarry Page and Sergey Brin, while the two wereattending Stanford University as PhD candidates

It was first incorporated as a privately held company onSeptember 4, 1998

Started with - US$100,000 --- Revenue US$ 29.321 billion (2010)

Profit US$8.505 billion (2010)

Total assets $57.851 billion (2010)

Total equity US$46.241 billion (2010) Employees 28,768 (As of 30th June 2011)


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Google is a misspelling of the word "Googol" which signifies that the searchengine wants to provide large quantities of information for people.

In June 2011, Google introduced "Google Voice Search" and "Search by Image"features for allowing the users to search words by speaking and by giving images

Li t f P d t


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List of Products


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As of August 2010

Desktop

Mobiles&

Tabs


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Search Engine ShareGoogle 85.72%

Yahoo 6.42%

Baidu 3.67%

Bing 2.14%

Ask.com 0.56%

Other 0.49%

Global August 2011


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Google

89.8%

Yahoo!7.5%

Bing

2.7%

November 2010

Indias Market Share

Google

89.4%

Bing

4.37%

Yahoo

3.93%

February 2011


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The simple look and feel of Google search engine which

every single user can access and gain useful information

Has established a brand name, in the which its users trust

The speed - Google has a simple interface and it givescomprehensive results without confusing its users.

Provides an interface to Google's 88 languages to make itcomfortable to search for its users in different countries

and its localized searching.

Google has hired PhDs to enhance the search algorithms

and make searching faster, efficient and relevant


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Thank You!

competitive advantage ppt pgdame b group 4

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