competitive advantage
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Business Principles presenting by Sugiharto, SH. MM
Mr. Ugik Management
Class 2011
business principles
Presented by Sugiharto, sh. mm
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e
T H E i n t r o d u c t i o n
a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e
T H E d e f i n i t i o n
a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e
T H E F i r m ’ s i n t a n g i b l e
r e s o u r c e s
a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e T H E F i r m ’ s i n t a ng i b l e r e s o u r c e s
@ H u m a n R e s o u r c e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e T H E F i r m ’ s i n t a ng i b l e r e s o u r c e s
@ I nno v a t i o n R e s o u r c e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e T H E F i r m ’ s i n t a ng i b l e r e s o u r c e s
@ R e p u t a t i o na l R e s o u r c e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e
T H E F i r m ’ s t a n g i b l e
r e s o u r c e s
a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
INNOVATION
No Advantage Lasts Very Long Anyway
The B u s i n e s s principles
c o m p e t i t i v e
THE BUSINESS winner
a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e
THE IMPORTANCE OF
Competitive
advantage
a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
b e g i n n i n g
THE BUSINESS COMPETITIVE
ADVANTAGES
Knowing what customer want
Attracting
more customer
Big
Profit
Successful businesses
constantly seek new
forms of competitive
advantage
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
Technology application and
development creates …
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
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The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
15
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
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The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
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The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
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The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
![Page 21: Competitive advantage](https://reader034.vdocuments.us/reader034/viewer/2022051513/5463fdabaf795967228b53d0/html5/thumbnails/21.jpg)
Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
![Page 22: Competitive advantage](https://reader034.vdocuments.us/reader034/viewer/2022051513/5463fdabaf795967228b53d0/html5/thumbnails/22.jpg)
Business Principles presenting by Sugiharto, SH. MM
The B u s i n e s s principles
c o m p e t i t i v e a d v a n t a g e s
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Business Principles presenting by Sugiharto, SH. MM
THANK YOU FOR LISTENING
Business Principles
STIE GiCI Business School
September 2011
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