competition since 1992cpdc.osa.cuhk.edu.hk/file/news/4814/brandstorm_2015...brandstorm.loreal.com...
TRANSCRIPT
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L’OREAL Signature Competition
CREATED IN 1992
70,000+ CONTESTANTS IN
22 YEARS
OVER 13,000 PLAYERS IN 2014
360+ CAMPUSES
45 COUNTRIES
FROM
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BUSINESS AND MARKETING COMPETITION SINCE 1992
THE UNIQUE OPPORTUNITY TO WORK
AS A LEADER FOR A L’ORÉAL BRAND
A COMPETITION FOR CREATIVE
AND ENTREPRENEURIAL MINDS
A CHANCE TO COMPETE AGAINST
MORE THAN 45 OTHER COUNTRIES
2012 CHILI & PHILIPPINES 2014 MALAYSIA 2013 INDIA
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Kids will love their bath time with this
product range for THE BODY SHOP
mixing fun and animal protection
awareness.
PHILIPPINES 2012 UNIVERSITY OF THE PHILIPPINES
CREATIVE & ENTREPRENEUR ALL THE WAY
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Treating yourself with a
customized shampoo made
possible by this DIY range, also
customizable according to THE
BODY SHOP commitment
endorsed.
CHILE 2012 UNIVERSITY OF CHILE
CREATIVE & ENTREPRENEUR ALL THE WAY
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An instant humidity solution for
L’Oréal Paris, that makes hair
manageable and style able
because it maintains perfect oil
water balance.
INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT
AND RESEARCH
CREATIVE & ENTREPRENEUR ALL THE WAY
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Aligned with Kiehl’s expertise on
skin care, and a striking insight,
Malaysia got 1st place with their
Bold Back range for men
focused on back acne.
MALAYSIA 2014 TAYLORS UNIVERSITY
CREATIVE & ENTREPRENEUR ALL THE WAY
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RUN THE
GAME
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HOW TO PLAY
theory into practice
an original concept in coherence
with the brand values
new retail experience an unique communication
campaign
in front of a L’Oréal Jury with 45 other countries
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Last 2 years of study in a partner campus Partner Campus: CUHK, HKU, HKUST
Teams of 3
students
Sign up logging into
brandstorm.loreal.com
REGISTER
NOW!
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THE STANDARD CYCLE
REGISTER YOUR TEAM
BRANDSTORM.LOREAL.COM
REGISTRATION PERIOD 13th Oct – 12th Dec 2014 6:00pm
MARKETING PLAN SUBMISSION Deadline: 9th Jan 2015 6:00pm
CHALLENGE 1 PRECASE PREPERATION
ANNOUNCEMENT OF SHORTLISTED TEAMS 16th Jan 2015
CAMPUS FINALS Feb 2015
BRIEFING DAY WITH
L’ORÉAL EXECUTIVES 5th Mar 2015
CHALLENGE 2 CASE STUDY PREPERATION
Mar – Apr 2015
NATIONAL FINALS 29th Apr 2015
THE INTERNATIONAL
FINALS IN PARIS Jun 2015
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THE STANDARD CYCLE C
UH
K
HK
U
HK
UST
CAMPUS 1
WINNER
CAMPUS 2
WINNER
CAMPUS 3
WINNER
CAMPUS 1
WINNER
CAMPUS 2
WINNER
CAMPUS 3
WINNER
NATIONAL
WINNER
SECOND MISSION FIRST MISSION
CAMPUS L’OREAL OFFICE PARIS
CAMPUS
FINALS
CAMPUS
FINALS
CAMPUS
FINALS
BRIEFING
DAY
NATIONAL
FINALS
INTERNATIONAL
FINALS
CAMPUS
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THE
CHALLENGE
Put yourself in the shoes of an international marketing director for Travel
Retail and imagine a new retail experience for the brand Lancôme to
attract new customers!
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FIRST MISSION
Considering the global shopper perspective,
analyze the market, the channel and the
brand, and define what are the opportunities
for the Lancôme brand in the Travel Retail
channel .
SECOND MISSION
Imagine a new and unforgettable
retail experience for Lancôme’s Travel
Retail shops to attract and loyalize
new customers.
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WHAT’S IN IT FOR
YOU
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PRIZES
FOR THE BEST 3 TEAMS, A
VOUCHER FOR A TEAM TRIP
TO THE DESTINATION OF THEIR
CHOICE.
FOR THE WINNING TEAM
FOR THE SECOND PLACE FOR THE THIRD PLACE
10 000 €
5 000 € 2 500 €
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WORK IN A TEAM WITH A
CREATIVE
AGENCY
GAIN HANDS ON
PROFESSIONAL
EXPERIENCE
GET SPOTTED
BY L’ORÉAL
EXECUTIVES
COMPETE
AGAINST
INTERNATIONAL
TEAMS IN PARIS
A REAL LIFE EXPERIENCE
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OFFICIAL WEBSITE
brandstorm.loreal.com
On FACEBOOK:
facebook.com/lorealbrandstormofficial
FOLLOW US
On INSTAGRAM
instagram.com/@brandstorm_official
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