1. 1. COMPETITION SCAN LIFE INSURANCE MAY JUNE , 2015
2. 2. Bajaj Allianz
3. 3. BRAND: Bajaj Allianz MESSAGE: Promotes Young Assure Policy that secures the future of children and fulfills the dreams of children irrespective of any eventuality.
4. 4. BRAND: Bajaj Allianz MESSAGE: Showcases the high profits that it has achieved in the financial year 2014-2015 in all its fields.
5. 5. BRAND: Bajaj Allianz MESSAGE:Demonstrates the plan called Elite Assure. A plan that insures the future of the family and protects in the times of financial problems.
6. 6. BRAND: Bajaj Allianz MESSAGE: Invtes for registering in Junior Football Camp. Register yourself and get opportunity to learn football skills from professionals.
7. 7. BRAND: Bajaj Allianz Message: Suggests to invest in the Bajaj Allianz insurance and help yourself to save various hidden taxes that eat away your income.
8. 8. BRAND: Bajaj Allianz Message: The TVC is based on showing different methods to save Taxes. It also indirectly promotes its own services.
9. 9. BRAND: Bajaj Alliaz Message: Demonstrates the different activities done in its Defeat the Tax Monster Campaign like: Tax Teasers, Online Campaign , Jio Befikar activity etc.
10. 10. ICICI Prudential Life Insurance
11. 11. BRAND: ICICI Prudential Life Insurance MESSAGE: Initiates the new technology of Electronic Insurance Account that does not require paper based documents. No more risk of loss of documents.
12. 12. BRAND: ICICI Prudential Message: Introduces Electronic Policies and Account that helps to keep the documents safe. The TVC urges the users to switch to E-policy OF ICICI Prudential Life Insurance
13. 13. BRAND: ICICI Prudential Message: This ad encourages the existing Financial Advisors to become Insurance Advisors without any Specific Legal Formalities through ICICI Life Insurance.
14. 14. MAX Life Insurance
15. 15. BRAND: Max Life Message: This as promotes its Legacy Protection Solutions so that any unpleasant happening can not keep the family in financial problem.
16. 16. BRAND: Max Life Message: Shows you the benefits in insuring through Max Life Insurance. 1. Ensures increasing life cover till age of 100. 2. Protects your family. 3. Helps you build legacy for your next generation.
17. 17. BRAND: Max Life Insurance MESSAGE: Showcases Balance sheets and P & L account for the year 2014-15 . Speaks about 15 years of Promise and Relationship with the customers.
18. 18. BRAND : Max Life Insurance Message: Promotes the new technology of online term plan, in which all transactions can be carried out online. And emphasizes on importance of life insurance .
19. 19. BRAND : Max Life Insurance Message: Emphasizes upon securing the future of ones child through Max Life Child Solutions. The ad is shown in an emotional and creates a need for buying the service through creating anxiety and fear.
20. 20. BRAND : Max Life Insurance Message: Introduces a plan called Life Gain Premier This plan helps a customer to secure his childs future in various aspects like: Education , Marriage and Business.
21. 21. Pnb MET Life Insurance
22. 22. BRAND: pnb MetLife MESSAGE: This ad briefs about RWA Badminton Championship organized by the brand to promote itself and asks the customers to register and enjoy a day with the family.
23. 23. BRAND: pnb MetLife MESSAGE: This ad briefs about RWA Badminton Championship organized by the brand to promote itself and asks the customers to register and enjoy a day with the family. Around 750 houses have registered for the same.
24. 24. BRAND : pnb MET Life Insurance Message: This is an ad for appealing to support METLIFEs CSR initiative of helping the under privileged kids to achieve their dreams to become a master in Badminton.
25. 25. LIC
26. 26. BRAND: LIC MESSAGE: Pursue your hobbies with the help of LICs new group gratuity cash accumulation plan.
27. 27. BRAND: LIC MESSAGE: Insure your childs future through LICs Children Money Back Plan and get minimum of 1 lakh of return at various levels of childs life.
28. 28. BRAND: LIC MESSAGE: Invest in LICSs Jeevan Lakshya Plan and assure your familys future without any worry. Live with Happiness, Care , Security and Savings through investing.
29. 29. BRAND: LIC MESSAGE: This Poster briefs about different types of plans that LIC offers. It has plans for all type of people of all age groups and income.
30. 30. BRAND: LIC MESSAGE: This is a warning advertisement that says to be aware of various Spurious Calls and Frauds that may try to entice the customer through fake offers and plans.
31. 31. BRAND: LIC MESSAGE: This ad briefs about basics of Life Insurance and its need . It also demonstrates of how to register in LIC and its advantages.
32. 32. BRAND: LIC MESSAGE: This ad emphasizes that there is a plan for everybody. Life Insurance can be availed by anyone and demonstrates about Pradhan Mantri Jeevan Bima Yojana.
33. 33. BRAND: LIC MESSAGE: This ad introduces Jeevan Sangam Plan for
34. 34. BRAND: LIC MESSAGE: This ad briefs about advantages of becoming an LIC Agent.
35. 35. BRAND: LIC MESSAGE: This ad briefs about LICs Jeevan Tarun Plan. It has a money back policy for children and has various maturity benefits in it for securing the childs future.
36. 36. BRAND: LIC MESSAGE: Over 10 crore people have joined Pradhan Mantri Jeevan Jyoti Yojna and the ad urges others to enroll into the scheme.
37. 37. BRAND: LIC MESSAGE: Over 7 crore people have joined Pradhan Mantri Jeevan Jyoti Yojna and Atal Pension Yojna and the ad urges others to enroll into the scheme.
38. 38. NEW INDIA ASSURANCE
39. 39. BRAND: New India Assurance MESSAGE: Road Safety Tip by the company. Drive Slower Live Longer.
40. 40. BRAND: New India Assurance MESSAGE: Road Safety Tip by the company. To be alert and avoid accidents.
41. 41. BRAND: New India Assurance MESSAGE: Road Safety Tip by the company. Stay Happily Married and Leave the Speeding of Vehicle.
42. 42. BRAND: New India Assurance MESSAGE: This demonstrates about the presence and reach and network of the company and promotes itself.
43. 43. BRAND: New India Assurance MESSAGE: Promotes Gruh Suvidha Policy and insists to enroll in the Home Insurance.
44. 44. BRAND: New India Assurance MESSAGE: Showcases the profit and reach of the company. It reaches the 16000 Crore mark.
45. 45. National Insurance Company Limited
46. 46. BRAND: National Insurance Company Ltd. MESSAGE: Thanking the customer for helping it to achieve 11000 Crore Target.
47. 47. BRAND: National Insurance Company Ltd. MESSAGE: Proudly Shares its achievement of winning the BML Munjal Business Excellence Award.
48. 48. SBI Life Insurance
49. 49. BRAND: SBI Life Insurance MESSAGE: This is a warning advertisement that says to be aware of various Spurious Calls and Frauds that may try to entice the customer through fake offers and plans. It informs about various Dos and Donts.
50. 50. BRAND: SBI Life Insurance MESSAGE: The ad urges people to invest in SBI life Insurance and live a worry free and fearless life by insuring their life.
51. 51. BRAND: SBI Life Insurance MESSAGE: This promotes Life insurance for kids. It says to insure your kid and secure his dreams with the plan and be a great dad.
52. 52. Birla Sun Life Insurance
53. 53. BRAND: Birla Sun Life Insurance MESSAGE: Invites everyone for a lecture about investments Janoge Tabhi to Manoge
54. 54. GeoJit BNP Paribas
55. 55. BRAND : GeoJit BNP Paribas MESSAGE: Promotes its Portfolio Management Services and describes itself as a game changer.
56. 56. Rural Postal Life Insurance
57. 57. BRAND :Rural Postal Life Insurance MESSAGE: Promotes its insurance schemes that has low premium and high bonus. Showcases various schemes for rural population
58. 58. Observations The recent trends of TVCs and Print Ads suggests the following: Companies try to show the achievements and Financial Positions to win the trust. Brands often use the Anxiety and Fear of future as a tool to convince the consumer and make them to invest into the schemes. There is a high number of advertisement for children schemes and family schemes rather than individual Life Insurance Schemes. Companies like : LIC , Bajaj Allianz and SBI invest more into the print ads as compared to TVCs. Companies like : MET life and MAX Life invest more into TVCs rather than Print Ads Max Life Insurance has the highest number of TVCs and according to me has most attractive ads. It creates fear and anxiety for future of life.