competition 2009. matrix color sync redken shades eq l’oreal professionnel richesse wella color...

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Competition 2009

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Page 1: Competition 2009. Matrix Color Sync Redken Shades EQ L’Oreal Professionnel Richesse Wella Color Touch NEW! Size60ml (Montreal), 84ml (Burgos)60ml50ml60ml

Competition 2009

Page 2: Competition 2009. Matrix Color Sync Redken Shades EQ L’Oreal Professionnel Richesse Wella Color Touch NEW! Size60ml (Montreal), 84ml (Burgos)60ml50ml60ml

 Matrix

Color SyncRedken

Shades EQL’Oreal Professionnel

RichesseWella

Color Touch NEW!

Size 60ml (Montreal), 84ml (Burgos) 60ml 50ml 60ml

Positioning  Seamless demi permanent color cream. Ammonia free. Easy to use, predictable color results. Versatile.

Equalizing Conditioning Color Gloss. # 1 long-lasting, No-lift, non-ammonia, demi-permanent hair color

Ammonia free color

Rich, natural tones with subtle reflects in harmony with natural base

Light Dancing with ColorLight up your world with color that shinesImproved demi-permanent color with best shine and color

Technology - Ceramide conditioning & restructuring complex- Rebalannce porosity and keeps hair strong for seamless, even, brilliant results

- Ionene G- Incell Technology- Apricot Oil- Topcoat

- Light2Color Complex - Creates irresistible plays of light in the hair. - Hair’s natural highs and lows shine through for outstanding iridescent, hyper natural color results.

Claims -Seamless color you can use with confidence- Amazing shine, silky, touchable hair- Ammonia-free formula- Versatile application- Color-coded packaging for quick, easy identification of shade families

-Delivers healthy, shiny color, conditioning-Gentle acidic formulation for outstanding condition and shine - Ultra-versatility with a full range of shades,plus Crystal Clear and Color kickers. - Intermixable-Can be customized to create an unlimited palette of colors and salon services

- Rich tones- Superior gray coverage- Extra conditioning- Ammonia-free- Imparts natural looking color in 20 min

- Improved color results : up to 57% more multi-facetted color- Improved shine: up to 63% more shine* - Improved color uniformity through lengths and ends - Improved tone durability: no tonal shifting - Improved fragrance

Developer 9V 6.7V 9V 12V (common use of 20 VOL for coverage)

6V

Page 3: Competition 2009. Matrix Color Sync Redken Shades EQ L’Oreal Professionnel Richesse Wella Color Touch NEW! Size60ml (Montreal), 84ml (Burgos)60ml50ml60ml

 Goldwell Colorance

Schwarzkopf Igora Vibrance

RedkenShimmer One

Aveda Full Spectrum

Price/Size 2 oz 60ml

Positioning Ultra shine demi-permanent hair color Ammonia-free, gentle formula with intensive care complex.

20 Minute Shine Infusing Color Cream.Redken’s first ammonia-free, 1 level lift permanent color cream that instantly brightens, conditions and adds more shine every time you use it.

Deposit-only color treatment – 99% naturally derived and actually improves condition of damaged hair.

Technology Acidic Technology (pH6.8) : Guarantees shine and long-lastingness.

Superior Color Intensity: A unique system of catalysts accelerates the development of color pigments. Patented Coenzyme Technology: Protects the hair during coloring. Neutralizes damaging free radicals to prevent oxidative damage. Enhances anchorage of color pigments. For unique color brilliance and intensity.

Lasts up to 25 washes. Up to 70% white hair coverage. Brilliant, vivid colour results with irresistible shine. 52 shades, with five mixtones for extra creativity. Creamy consistency for extra fast and easy mixing.

-Tri-Light™ Technology combines three shine- infusing ingredients -Luminizing Dye Molecules : Long-lasting color-Mango butteer : smoothes & moisturizes-Rice Protein : protects & strengthens

•Created with natural technology that captures natural activity of green tea extract Camellia Sinesis)•Formulated with nitro dyes.•Contains soothing pure lavender aroma that helps clients feels relaxed and calmed

Claims - Offers a wide range of shades with advanced technology for long-lasting, intensive blondes with amazing shine. The ideal solution for every blonde color client

- Risk free- Lasts up to 25 washes. Up to 70% white hair coverage. -Brilliant, vivid colour results with irresistible shine. -52 shades, with five mixtones for extra creativity. -Creamy consistency for extra fast and easy mixing.

-achieve one full level of controlled lightening or brightening in just 20 minutes -more shine-Enhance dull, aging hair-Easy to formulate-Easy add-on to a haircut service

Developer 6% 20v

Page 4: Competition 2009. Matrix Color Sync Redken Shades EQ L’Oreal Professionnel Richesse Wella Color Touch NEW! Size60ml (Montreal), 84ml (Burgos)60ml50ml60ml

 Clairol

ComplementsLogics

ImprintsNexus

Aloxxi Tone

Price/Size

Positioning •Hydration helps hair maximize conditioning benefits and maintain its delicate balance.

•Natural, bold and creative colour •Glorious shades •Gem concentrates to intensify colour •Non-progressive - no worries about getting too dark or light if left on longer than recommended •Affordable - formulated for a 1 to 1-1/2 mixing ratio, to save even more

Technology -Hydration science •Colour is non-progressive. •Colour is calibrated. •Colour based in a natural botanical emollient.

Claims •Takes haircolor to new levels of richness. - It’s shinier. Full of long-lasting color and gloss.

Aloxxi Lock locks in colour and removes residual peroxide for long-lasting colour.