comparison of top car brands like audi, mercedes and bmw in the middle east
TRANSCRIPT
Top Car Brands in the Middle East on Facebook Q2-2015
In this report we looked at the top 12 car brands in the Middle East on Facebook.
Read on to find out how brands like Nissan, Audi, BMW and Toyota performed.
Key Findings
• Among the 12 brands, Nissan (Saudi Arabia) was engaging best with their Fans.
• With a growth rate of 35%, Fiat Middle East enjoyed the highest Fan Growth Rate.
• 2,838 new Posts were written across these 12 ‘brand walls’. That’s an average of 2.6 Posts per day - per wall!
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Fans
Audi Middle East had the largest fan base of 2,594,529 while Dodge Middle East showed the highest fan growth of 32.49%.
Competitors
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Gro
wth
%
Number of Fans
Fiat MiddleEast Toyota Saudi Arabia BMW Middle EastVolkswagen MiddleEast Land Rover MENA Audi Middle EastAlfa Romeo Middle East Jeep Middle East Mercedes-Benz Middle East & Levant
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Arab Emirates Egypt Countries < 2% Saudi Arabia Morocco
Jordan Other Countries Tunisia Iraq India
Conversations
Nissan Middle East(SA) had the highest PTAT of 13.50% as a percentage of its average number of Fans during this time period.
Competitors
0.0%
5.0%
10.0%
15.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
Fiat MiddleEast Toyota Saudi Arabia BMW Middle EastVolkswagen MiddleEast Land Rover MENA Audi Middle EastAlfa Romeo Middle East Jeep Middle East Mercedes-Benz Middle East & Levant
Engagement - Posts
Toyota Saudi Arabia published the greatest number of posts (104). Nissan Middle East(SA) had the highest average engagement, with a score of 1,000.
Competitors
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Fiat MiddleEast
Toyota Saudi Arabia
BMW Middle East
Volkswagen MiddleEast
Land Rover MENA
Audi Middle East
Alfa Romeo Middle East
Jeep Middle East
Mercedes-Benz Middle…
Chrysler Middle east
Nissan Middle East(SA)
Dodge Middle East
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 200000 400000 600000 800000 1000000 1200000
Fiat MiddleEast
Toyota Saudi Arabia
BMW Middle East
Volkswagen MiddleEast
Land Rover MENA
Audi Middle East
Alfa Romeo Middle East
Jeep Middle East
Mercedes-Benz Middle East & Levant
Chrysler Middle east
Nissan Middle East(SA)
Dodge Middle East
Shares Comments Likes
Audi Middle East received the most number of Likes (1,070,720), Audi Middle East got the most number of Comments (15,805) and Nissan Middle East(SA) had the most number of Shares (76,071).
Competitors
Most Engaging Brand Posts
Competitors
Fiat MiddleEast
Mon, Jun 22 at 2:32 PM EDT
نعمة (1960-1958) المقتوح السقف ذات الرياضية 500 فيات نوفا سيارةفقدانها اليمكن
The Nuova Fiat 500 Sp ..
Engagement Score
Likes Comments Shares Sentiment
1,000
12,591
46
99
Positive
Nissan Middle East(SA)
Sat, Jun 20 at 7:12 AM EDT
معلومة هذه؟ نيسان سيارة أي تخمين يمكنكم هل للغاية واسعة سيارة : !
Can you guess which #Nissan Car is ..
Nissan Middle East(SA)
Wed, Jun 17 at 1:00 PM EDT
عائلتكم الى عائلتنا من كريم رمضان فطوركم؟ شو !
Ramadan Kareem from our family to yours! Now, what's ..
Engagement Score
Likes Comments Shares Sentiment
1,000
29,487
1,043
471
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
19,015
93
269
Positive
Most Engaging Brand Posts
Competitors
Dodge Middle East
Thu, Jun 11 at 10:49 AM EDT
The Past but never forgotten!#dodgemiddleeast #dodgeXperience
التنسى ولكنها الماضي من انها
Engagement Score
Likes Comments Shares Sentiment
1,000
34,214
710
704
Positive
Volkswagen MiddleEast
Thu, Jun 4 at 2:14 AM EDT
على ،المتفوقة الرياضية وقدراتها الخالبة بأناقتها ،الجديدة "جيتا" سيارة تتغلّبسهولة بكلّّ التحدّيات ! ..
Chrysler Middle east
Mon, Jun 1 at 11:03 AM EDT
روحها هي وكرايسلر مدينة أي قلب هي السيارات .
If cars are the heart of every City, Chrysler is its sou ..
Engagement Score
Likes Comments Shares Sentiment
1,000
44,007
130
97
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
30,615
117
437
Positive
Fan Posts
0 100 200 300 400 500 600 700 800
Fiat MiddleEast
BMW Middle East
Toyota Saudi Arabia
Volkswagen MiddleEast
Audi Middle East
Land Rover MENA
Alfa Romeo Middle East
Jeep Middle East
Nissan Middle East(SA)
Chrysler Middle east
Dodge Middle East
Number of Fan Posts
Jeep Middle East's Facebook Page saw the highest number of Fan posts (719).
Competitors
Sentiment Analysis
Dodge Middle East received the highest percentage of Positive Sentiment (49.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Fiat MiddleEast
Audi Middle East
Nissan Middle East(SA)
Chrysler Middle east
Dodge Middle East
Alfa Romeo Middle East
BMW Middle East
Volkswagen MiddleEast
Land Rover MENA
Toyota Saudi Arabia
Jeep Middle East
Negative Neutral Positive
Brand Responses
Toyota Saudi Arabia responded to the highest percentage of Fan posts (48.39%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Fiat MiddleEast Audi Middle East Nissan Middle East(SA) Chrysler Middle eastDodge Middle East Alfa Romeo Middle East BMW Middle East Volkswagen MiddleEastLand Rover MENA Toyota Saudi Arabia Jeep Middle East
Share Of Voice – Volume of Posts
Toyota Saudi Arabia published the most with 104 posts, among the top car brands in Middle East
Competitors
4%
9%
9%
7%
3%
14%
11%
11%
15%
8%
3%
6%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA
Share Of Voice – Likes
Audi Middle East received the largest volume of Likes (1,070,720), among the top car brands in the Middle East
Competitors
4% 7% 2%
7%
3%
18%
7% 8%
1%
17%
2%
24%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA
Share Of Voice – Comments
Audi Middle East received the largest volume of Comments (15,805), among the top car brands in the Middle East
Competitors
2%
12% 3%
2%
0%
15%
5%
6% 5%
19%
0%
31%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA
Share Of Voice – Shares
Nissan Middle East(SA) received the largest volume of Shares (76,071), among the car brands in the Middle East
Competitors
1%
36%
4%
2% 0%
19% 4%
1%
2%
10%
1%
20%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA
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Brand Overview
Audi Middle East
Fans 2,594,529
New Fans 349,800
Fan Growth 15.58%
Country Middle East
Demographics Mostly Young, Male and Single
Audi Middle East has 349,800 new Likes and an audience base of 2,594,529 fans who are mostly Young, Male and Single
Audi Middle East
Brand Overview
Posts
Brand
User
Engagement Score 934
Total Fan Posts 331
Total Posts 45
Brand Response Rate 5.14%
Total Likes 1,070,720
Average Reply Time 2 days, 6 hrs, 48 mins
Total Comments 15,805
General Sentiment Neutral
Total Shares 42,205
Audi Middle East had 45 new Posts.
Audi Middle East
Fan Growth
2,000,000
2,100,000
2,200,000
2,300,000
2,400,000
2,500,000
2,600,000
2,700,000
Audi Middle East had a growth rate of 15.58% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,594,529
New Fans 349,800
Audi Middle East
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Audi Middle East had an average engagement score of 934 and its highest was 1000.
Audi Middle East
Community Analysis
Audi Middle East fans are mostly Young, Male and Single
Audi Middle East fans are largely from Iraq followed by Egypt.
Fan Demographics Distribution of Fans
Audi Middle East
78%
22%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
Iraq
Egypt
Jordan
Pakistan
Algeria
Morocco
Tunisia
Saudi Arabia
Lebanon
0
1
2
3
4 Audi Middle East posted a total of 45 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Image credit 18
12 في
9 من
9 أودي
7 هذه
Audi Middle East
27%
73%
Brand Participation Brand Non Participation
98%
0% 2%
Posititve Negative Neutral
Brand Posts - Engagement
Audi Middle East responded to 12 conversations generated by the 45 Posts they published.
Audi Middle East receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Audi Middle East
Most Engaging Brand Posts
Audi Middle East
Sun, May 10 at 7:41 AM EDT
أودي تشكيلة من داخلي وتصميم الرمادي ناردو بلون كليا ّ الجديدة RS 7 أودي .الحصرية
فريدا ّ كن .. حصريا ّ كن .
Engagement Score
Likes Comments Shares Sentiment
1,000
51,190
1,706
4,095
Positive
Tue, Apr 21 at 9:15 AM EDT
شاسعة داخلية مساحة سرعة .حصان 560 .اسطوانات TFSI 8 4.0 محرك . .. فائ أداء - RS 6 أودي .س/كم 280 من قصوى
Sun, Apr 19 at 11:08 AM EDT
Audi A6 تفاصيلها بكافة للديناميكية تجسيد - كليا ّ الجديدة
The all-new Audi A6 - dynamic design in ev ..
Engagement Score
Likes Comments Shares Sentiment
999
46,905
1,197
3,165
Positive
Engagement Score
Likes Comments Shares Sentiment
999
50,815
1,425
3,132
Positive
0 10 20 30 40
0 200 400 600 800 1000 1200
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Audi Middle East posts were Photos, and posts with Photos received the highest engagement.
Most of Audi Middle East posts were published on Thursday and posts on Tuesday received the highest engagement.
Brand Post Types
Days of the Week
Audi Middle East
0
5
10
15
20
25
30
35
Positive Neutral Negative Users posted a total of 331 Posts between
Apr 01, 2015 and Jun 30, 2015 on Audi
Middle East's wall.
User Posts
Top keywords used in the Posts
Frequency
Audi Middle East 165
بروفايلي زار 33
هنا من بروفايلك زار 33
مين كمان انت اعرف 33
عرفت انا 33
Audi Middle East
5%
95%
Brand Participation Brand Non Participation
10% 1%
89%
Posititve Negative Neutral
User Posts - Engagement
Audi Middle East responded to 17 conversations generated by the 332 Posts fans published.
Audi Middle East appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Audi Middle East
Brand Overview
BMW Middle East
Fans 2,278,114
New Fans 137,243
Fan Growth 6.41%
Country Middle East
Demographics Mostly Young, Male and Single
BMW Middle East has 137,243 new Likes and an audience base of 2,278,114 fans who are mostly Young, Male and Single
BMW Middle East
Brand Overview
Posts
Brand User
Engagement Score 247 Total Fan Posts 241
Total Posts 61 Brand Response Rate 0.83%
Total Likes 107,694 Average Reply Time 6 days, 10 hrs, 52 mins
Total Comments 1,432 General Sentiment Neutral
Total Shares 9,024
BMW Middle East had 61 new Posts.
BMW Middle East
Fan Growth
2,050,000
2,100,000
2,150,000
2,200,000
2,250,000
2,300,000
BMW Middle East had a growth rate of 6.41% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,278,114
New Fans 137,243
BMW Middle East
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
BMW Middle East had an average engagement score of 247 and its highest was 892.
BMW Middle East
Community Analysis
BMW Middle East fans are mostly Young, Male and Single
BMW Middle East fans are largely from Jordan followed by Saudi Arabia.
Fan Demographics Distribution of Fans
BMW Middle East
76%
24%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
Jordan
Saudi Arabia
Egypt
United Arab Emirates
Lebanon
India
Iraq
Kuwait
Qatar
Dominican Republic
0
1
2
3
4
5
6 BMW Middle East posted a total of 61 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
13 في
12 من
7 عن
luxury 7
X5M كليا ّ الجديدة 6
BMW Middle East
88%
8% 4%
Posititve Negative Neutral
Brand Posts - Engagement
BMW Middle East receives more positive than negative vibes from comments on their Posts.
Sentiment on Brand Posts
BMW Middle East
Most Engaging Brand Posts
BMW Middle East
Thu, Apr 16 at 5:00 AM EDT
والتعقيد التطّور من مستوى على تكون بالسيارات الخاصة المبتكرات بعضعملها طريقة شرح الصعب من يجعل .. لذا .
Engagement Score
Likes Comments Shares Sentiment
998
24,661
312
4,883
Positive
Fri, May 1 at 5:00 AM EDT
الحقيقي والتشويق ،الممتازة والتقنية ،الرفيع األداء عن تعبّر التي الفئة هي ما .. ادخل السيارات؟ لسباقات
Thu, Jun 11 at 10:58 AM EDT
كبيرة عائلة ضمن أصيل عضو هي BMW سيارة كل أوجدت منها واحدة وكل . .. ول ،التجارية العالمة بتراث المساس دون
Engagement Score
Likes Comments Shares Sentiment
820
8,819
143
1,075
Positive
Engagement Score
Likes Comments Shares Sentiment
458
3,871
94
306
Positive
0 10 20 30 40 50
0 100 200 300 400 500 600
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of BMW Middle East posts were Photos, and posts with Videos received the highest engagement.
Most of BMW Middle East posts were published on Monday and posts on Thursday received the highest engagement.
Brand Post Types
Days of the Week
BMW Middle East
0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 241 Posts between
Apr 01, 2015 and Jun 30, 2015 on BMW
Middle East's wall.
User Posts
Top keywords used in the Posts
Frequency
BMW Middle East 152
official BMW club UAE 63
250 photos 37
BMW Italia BMW India 28
India BMW USA 28
BMW Middle East
8% 3%
89%
Posititve Negative Neutral
User Posts - Engagement
BMW Middle East appears to participate more when Fan conversations have greater positive vibes than negative.
Sentiment of User Posts
BMW Middle East
Brand Overview
Land Rover MENA
Fans 1,770,016
New Fans 136,102
Fan Growth 8.33%
Country Middle East
Demographics Not Available
Land Rover MENA has 136,102 new Likes and an audience base of 1,770,016 fans.
Land Rover MENA
Brand Overview
Posts
Brand
User
Engagement Score 728
Total Fan Posts 272
Total Posts 103
Brand Response Rate 7.72%
Total Likes 836,804
Average Reply Time 23 hrs, 23 mins
Total Comments 7,648
General Sentiment Neutral
Total Shares 41,127
Land Rover MENA had 103 new Posts.
Land Rover MENA
Fan Growth
1,550,000
1,600,000
1,650,000
1,700,000
1,750,000
1,800,000
Land Rover MENA had a growth rate of 8.33% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,770,016
New Fans 136,102
Land Rover MENA
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Land Rover MENA had an average engagement score of 728 and its highest was 996.
Land Rover MENA
Community Analysis
Land Rover MENA fans are largely from Morocco followed by Saudi Arabia.
Distribution of Fans
Land Rover MENA
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
Morocco
Saudi Arabia
United Arab Emirates
Lebanon
India
Iraq
Egypt
Algeria
Jordan
Albania
0
1
2
3
4 Land Rover MENA posted a total of 103
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
Land Rover 15
Fan pic 14
روڤر رينج 12
Range Rover Sport 12
روڤر الند 11
Land Rover MENA
24%
76%
Brand Participation Brand Non Participation
86%
2% 12%
Posititve Negative Neutral
Brand Posts - Engagement
Land Rover MENA responded to 25 conversations generated by the 103 Posts they published.
Land Rover MENA receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Land Rover MENA
Most Engaging Brand Posts
Land Rover MENA
Wed, May 13 at 11:30 AM EDT
" أغنية شاهدوا العرب صحارى هنا مره ألول " .
It's finally here. Watch "Sahara Al Arab" for the very fi ..
Engagement Score
Likes Comments Shares Sentiment
1,000
29,575
666
8,596
Positive
Mon, Jun 29 at 4:56 AM EDT
جذور للعراقه
Design icons
Fan pic: Faris AlMazrouei
Thu, Jun 11 at 4:20 AM EDT
أرضك هذه هناك إلى إنطلق . اكتشافها أعد .
This is your land. Go there. Rediscover
Engagement Score
Likes Comments Shares Sentiment
996
36,399
205
1,754
Positive
Engagement Score
Likes Comments Shares Sentiment
994
19,267
228
2,966
Positive
0 20 40 60 80
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Land Rover MENA posts were Photos, and posts with Videos received the highest engagement.
Most of Land Rover MENA posts were published on Wednesday and posts on Monday received the highest engagement.
Brand Post Types
Days of the Week
Land Rover MENA
0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 272 Posts between
Apr 01, 2015 and Jun 30, 2015 on Land
Rover MENA's wall.
User Posts
Top keywords used in the Posts
Frequency
Land Rover 94
رو الند 86 رڤ
North Africa 86
وشمال األوسط 86
Land Rover Middle East 86
Land Rover MENA
8%
92%
Brand Participation Brand Non Participation
25%
0%
75%
Posititve Negative Neutral
User Posts - Engagement
Land Rover MENA responded to 21 conversations generated by the 272 Posts fans published.
Land Rover MENA appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Land Rover MENA
Brand Overview
Mercedes-Benz Middle East & Levant
Fans 1,254,455
New Fans 142,904
Fan Growth 12.86%
Country Middle East
Demographics Not Available
Mercedes-Benz Middle East & Levant has 142,904 new Likes and an audience base of 1,254,455 fans.
Mercedes-Benz Middle East & Levant
Brand Overview
Posts
Brand
User
Engagement Score 916
Total Fan Posts 0
Total Posts 58
Brand Response Rate 0%
Total Likes 793,465
Average Reply Time 0 sec
Total Comments 9,727
General Sentiment NO User Post For
TimePeriod
Total Shares 21,230
Mercedes-Benz Middle East & Levant had 58 new Posts.
Mercedes-Benz Middle East & Levant
Fan Growth
1,000,000
1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
1,300,000
Mercedes-Benz Middle East & Levant had a growth rate of 12.86% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,254,455
New Fans 142,904
Mercedes-Benz Middle East & Levant
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Mercedes-Benz Middle East & Levant had an average engagement score of 916 and its highest was 1000.
Mercedes-Benz Middle East & Levant
Community Analysis
Mercedes-Benz Middle East & Levant fans are largely from Saudi Arabia followed by Jordan.
Distribution of Fans
Mercedes-Benz Middle East & Levant
0K 50K 100K 150K 200K 250K
Saudi Arabia
Jordan
Egypt
United Arab Emirates
Iraq
India
Algeria
Pakistan
Syrian Arab Republic
Belgium
0
1
2
3
4 Mercedes-Benz Middle East & Levant
posted a total of 58 Posts between Apr 01,
2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Mercedes-Benz 10
Real Bin Baz 9
Middle East 7
Class 6
Levant 5
Mercedes-Benz Middle East & Levant
19%
81%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Mercedes-Benz Middle East & Levant responded to 11 conversations generated by the 58 Posts they published.
Brand Responses
Mercedes-Benz Middle East & Levant
Most Engaging Brand Posts
Mercedes-Benz Middle East & Levant
Fri, May 15 at 6:15 AM EDT
Always in style.
Engagement Score
Likes Comments Shares Sentiment
1,000
56,979
363
2,173
Positive
Wed, May 6 at 9:59 AM EDT
التعليق لكم نترك .
Sat, May 2 at 8:30 AM EDT
تُنسى ال ذكريات لك لتصنع الشيقة مغامراتك في ترافقك .
Engagement Score
Likes Comments Shares Sentiment
1,000
73,163
2,241
1,753
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
79,913
555
931
Positive
0 10 20 30 40 50
0 200 400 600 800 1000
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Mercedes-Benz Middle East & Levant posts were Photos, and posts with Photos received the highest engagement.
Most of Mercedes-Benz Middle East & Levant posts were published on Tuesday and posts on Saturday received the highest engagement.
Brand Post Types
Days of the Week
Mercedes-Benz Middle East & Levant
Brand Overview
Toyota Saudi Arabia
Fans 1,274,069
New Fans 27,473
Fan Growth 2.20%
Country Saudi Arabia
Demographics Not Available
Toyota Saudi Arabia has 27,473 new Likes and an audience base of 1,274,069 fans.
Toyota Saudi Arabia
Brand Overview
Posts
Brand
User
Engagement Score 137
Total Fan Posts 62
Total Posts 104
Brand Response Rate 48.39%
Total Likes 61,338
Average Reply Time 8 hrs, 50 mins
Total Comments 2,343
General Sentiment Neutral
Total Shares 4,235
Toyota Saudi Arabia had 104 new Posts.
Toyota Saudi Arabia
Fan Growth
1,225,000
1,230,000
1,235,000
1,240,000
1,245,000
1,250,000
1,255,000
1,260,000
1,265,000
1,270,000
1,275,000
1,280,000
Toyota Saudi Arabia had a growth rate of 2.20% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,274,069
New Fans 27,473
Toyota Saudi Arabia
Engagement
0
50
100
150
200
250
300
350
400
450
500
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Toyota Saudi Arabia had an average engagement score of 137 and its highest was 432.
Toyota Saudi Arabia
Community Analysis
Toyota Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.
Distribution of Fans
Toyota Saudi Arabia
0K 100K 200K 300K 400K 500K 600K 700K 800K
Saudi Arabia
Egypt
Jordan
Iraq
Pakistan
India
Yemen
Philippines
Sudan
Japan
0
2
4
6
8
10
12 Toyota Saudi Arabia posted a total of 104
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
13 في
12 تويوتا
2016كامريhttp://bit.ly/Toyota
Camry2016 11
8 2016كامري
8 من
Toyota Saudi Arabia
38%
62%
Brand Participation Brand Non Participation
64%
0%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Toyota Saudi Arabia responded to 40 conversations generated by the 104 Posts they published.
Toyota Saudi Arabia receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Toyota Saudi Arabia
Most Engaging Brand Posts
Toyota Saudi Arabia
Thu, Jun 4 at 1:10 PM EDT
بيسوقوا طبعا ّ ... 2016 كامري تويوتا ! مثيل مالها إثاره
http://toyotaride2016.com االن اكتشفها
Engagement Score
Likes Comments Shares Sentiment
523
1,731
67
353
Positive
Thu, Apr 9 at 11:26 AM EDT
# المستحيل اليعرف .. الندكروزر
Sat, Jun 6 at 5:05 AM EDT
بيسوقوا طبعا ّ ... 2016 كامري تويوتا ! مثيل مالها إثاره
http://toyotaride2016.com االن اكتشفها
Engagement Score
Likes Comments Shares Sentiment
432
1,101
47
292
Positive
Engagement Score
Likes Comments Shares Sentiment
358
2,447
32
74
Positive
0 20 40 60 80 100
0 50 100 150 200
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Toyota Saudi Arabia posts were Photos, and posts with Videos received the highest engagement.
Most of Toyota Saudi Arabia posts were published on Thursday and posts on Friday received the highest engagement.
Brand Post Types
Days of the Week
Toyota Saudi Arabia
0
2
4
6
8
10
12
Positive Neutral Negative Users posted a total of 62 Posts between
Apr 01, 2015 and Jun 30, 2015 on Toyota
Saudi Arabia's wall.
User Posts
Top keywords used in the Posts
Frequency
Saudi Arabia Toyota Saudi
20
Anonymous السعودية ايكياSaudi
11
Indonesia Koreaboo koreanindo.net Korean
11
Engineers السعودية الهيئة للمهندسين
11
Jepang PPI Jepang Kunjungi
11
Toyota Saudi Arabia
48%
52%
Brand Participation Brand Non Participation
7%
0%
93%
Posititve Negative Neutral
User Posts - Engagement
Toyota Saudi Arabia responded to 30 conversations generated by the 62 Posts fans published.
Toyota Saudi Arabia appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Toyota Saudi Arabia
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