comparison of top car brands like audi, mercedes and bmw in the middle east

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Comparison of Top Car Brands in Middle East on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015

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Comparison of Top Car Brands in Middle East on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Car Brands in the Middle East on Facebook Q2-2015

In this report we looked at the top 12 car brands in the Middle East on Facebook.

Read on to find out how brands like Nissan, Audi, BMW and Toyota performed.

Key Findings

• Among the 12 brands, Nissan (Saudi Arabia) was engaging best with their Fans.

• With a growth rate of 35%, Fiat Middle East enjoyed the highest Fan Growth Rate.

• 2,838 new Posts were written across these 12 ‘brand walls’. That’s an average of 2.6 Posts per day - per wall!

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Fans

Audi Middle East had the largest fan base of 2,594,529 while Dodge Middle East showed the highest fan growth of 32.49%.

Competitors

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

Gro

wth

%

Number of Fans

Fiat MiddleEast Toyota Saudi Arabia BMW Middle EastVolkswagen MiddleEast Land Rover MENA Audi Middle EastAlfa Romeo Middle East Jeep Middle East Mercedes-Benz Middle East & Levant

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United Arab Emirates Egypt Countries < 2% Saudi Arabia Morocco

Jordan Other Countries Tunisia Iraq India

Conversations

Nissan Middle East(SA) had the highest PTAT of 13.50% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

5.0%

10.0%

15.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Fiat MiddleEast Toyota Saudi Arabia BMW Middle EastVolkswagen MiddleEast Land Rover MENA Audi Middle EastAlfa Romeo Middle East Jeep Middle East Mercedes-Benz Middle East & Levant

Engagement - Posts

Toyota Saudi Arabia published the greatest number of posts (104). Nissan Middle East(SA) had the highest average engagement, with a score of 1,000.

Competitors

0 20 40 60 80 100 120

0 200 400 600 800 1000 1200

Fiat MiddleEast

Toyota Saudi Arabia

BMW Middle East

Volkswagen MiddleEast

Land Rover MENA

Audi Middle East

Alfa Romeo Middle East

Jeep Middle East

Mercedes-Benz Middle…

Chrysler Middle east

Nissan Middle East(SA)

Dodge Middle East

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 200000 400000 600000 800000 1000000 1200000

Fiat MiddleEast

Toyota Saudi Arabia

BMW Middle East

Volkswagen MiddleEast

Land Rover MENA

Audi Middle East

Alfa Romeo Middle East

Jeep Middle East

Mercedes-Benz Middle East & Levant

Chrysler Middle east

Nissan Middle East(SA)

Dodge Middle East

Shares Comments Likes

Audi Middle East received the most number of Likes (1,070,720), Audi Middle East got the most number of Comments (15,805) and Nissan Middle East(SA) had the most number of Shares (76,071).

Competitors

Most Engaging Brand Posts

Competitors

Fiat MiddleEast

Mon, Jun 22 at 2:32 PM EDT

نعمة (1960-1958) المقتوح السقف ذات الرياضية 500 فيات نوفا سيارةفقدانها اليمكن

The Nuova Fiat 500 Sp ..

Engagement Score

Likes Comments Shares Sentiment

1,000

12,591

46

99

Positive

Nissan Middle East(SA)

Sat, Jun 20 at 7:12 AM EDT

معلومة هذه؟ نيسان سيارة أي تخمين يمكنكم هل للغاية واسعة سيارة : !

Can you guess which #Nissan Car is ..

Nissan Middle East(SA)

Wed, Jun 17 at 1:00 PM EDT

عائلتكم الى عائلتنا من كريم رمضان فطوركم؟ شو !

Ramadan Kareem from our family to yours! Now, what's ..

Engagement Score

Likes Comments Shares Sentiment

1,000

29,487

1,043

471

Positive

Engagement Score

Likes Comments Shares Sentiment

1,000

19,015

93

269

Positive

Most Engaging Brand Posts

Competitors

Dodge Middle East

Thu, Jun 11 at 10:49 AM EDT

The Past but never forgotten!#dodgemiddleeast #dodgeXperience

التنسى ولكنها الماضي من انها

Engagement Score

Likes Comments Shares Sentiment

1,000

34,214

710

704

Positive

Volkswagen MiddleEast

Thu, Jun 4 at 2:14 AM EDT

على ،المتفوقة الرياضية وقدراتها الخالبة بأناقتها ،الجديدة "جيتا" سيارة تتغلّبسهولة بكلّّ التحدّيات ! ..

Chrysler Middle east

Mon, Jun 1 at 11:03 AM EDT

روحها هي وكرايسلر مدينة أي قلب هي السيارات .

If cars are the heart of every City, Chrysler is its sou ..

Engagement Score

Likes Comments Shares Sentiment

1,000

44,007

130

97

Positive

Engagement Score

Likes Comments Shares Sentiment

1,000

30,615

117

437

Positive

Fan Posts

0 100 200 300 400 500 600 700 800

Fiat MiddleEast

BMW Middle East

Toyota Saudi Arabia

Volkswagen MiddleEast

Audi Middle East

Land Rover MENA

Alfa Romeo Middle East

Jeep Middle East

Nissan Middle East(SA)

Chrysler Middle east

Dodge Middle East

Number of Fan Posts

Jeep Middle East's Facebook Page saw the highest number of Fan posts (719).

Competitors

Sentiment Analysis

Dodge Middle East received the highest percentage of Positive Sentiment (49.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fiat MiddleEast

Audi Middle East

Nissan Middle East(SA)

Chrysler Middle east

Dodge Middle East

Alfa Romeo Middle East

BMW Middle East

Volkswagen MiddleEast

Land Rover MENA

Toyota Saudi Arabia

Jeep Middle East

Negative Neutral Positive

Brand Responses

Toyota Saudi Arabia responded to the highest percentage of Fan posts (48.39%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Fiat MiddleEast Audi Middle East Nissan Middle East(SA) Chrysler Middle eastDodge Middle East Alfa Romeo Middle East BMW Middle East Volkswagen MiddleEastLand Rover MENA Toyota Saudi Arabia Jeep Middle East

Share Of Voice – Volume of Posts

Toyota Saudi Arabia published the most with 104 posts, among the top car brands in Middle East

Competitors

4%

9%

9%

7%

3%

14%

11%

11%

15%

8%

3%

6%

Chrysler Middle east Nissan Middle East(SA) BMW Middle East

Jeep Middle East Fiat MiddleEast Land Rover MENA

Share Of Voice – Likes

Audi Middle East received the largest volume of Likes (1,070,720), among the top car brands in the Middle East

Competitors

4% 7% 2%

7%

3%

18%

7% 8%

1%

17%

2%

24%

Chrysler Middle east Nissan Middle East(SA) BMW Middle East

Jeep Middle East Fiat MiddleEast Land Rover MENA

Share Of Voice – Comments

Audi Middle East received the largest volume of Comments (15,805), among the top car brands in the Middle East

Competitors

2%

12% 3%

2%

0%

15%

5%

6% 5%

19%

0%

31%

Chrysler Middle east Nissan Middle East(SA) BMW Middle East

Jeep Middle East Fiat MiddleEast Land Rover MENA

Share Of Voice – Shares

Nissan Middle East(SA) received the largest volume of Shares (76,071), among the car brands in the Middle East

Competitors

1%

36%

4%

2% 0%

19% 4%

1%

2%

10%

1%

20%

Chrysler Middle east Nissan Middle East(SA) BMW Middle East

Jeep Middle East Fiat MiddleEast Land Rover MENA

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Analysis of Audi Middle East Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Audi Middle East

Fans 2,594,529

New Fans 349,800

Fan Growth 15.58%

Country Middle East

Demographics Mostly Young, Male and Single

Audi Middle East has 349,800 new Likes and an audience base of 2,594,529 fans who are mostly Young, Male and Single

Audi Middle East

Brand Overview

Posts

Brand

User

Engagement Score 934

Total Fan Posts 331

Total Posts 45

Brand Response Rate 5.14%

Total Likes 1,070,720

Average Reply Time 2 days, 6 hrs, 48 mins

Total Comments 15,805

General Sentiment Neutral

Total Shares 42,205

Audi Middle East had 45 new Posts.

Audi Middle East

Fan Growth

2,000,000

2,100,000

2,200,000

2,300,000

2,400,000

2,500,000

2,600,000

2,700,000

Audi Middle East had a growth rate of 15.58% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 2,594,529

New Fans 349,800

Audi Middle East

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Audi Middle East had an average engagement score of 934 and its highest was 1000.

Audi Middle East

Community Analysis

Audi Middle East fans are mostly Young, Male and Single

Audi Middle East fans are largely from Iraq followed by Egypt.

Fan Demographics Distribution of Fans

Audi Middle East

78%

22%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

Iraq

Egypt

Jordan

Pakistan

Algeria

Morocco

Tunisia

Saudi Arabia

Lebanon

0

1

2

3

4 Audi Middle East posted a total of 45 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Image credit 18

12 في

9 من

9 أودي

7 هذه

Audi Middle East

27%

73%

Brand Participation Brand Non Participation

98%

0% 2%

Posititve Negative Neutral

Brand Posts - Engagement

Audi Middle East responded to 12 conversations generated by the 45 Posts they published.

Audi Middle East receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Audi Middle East

Most Engaging Brand Posts

Audi Middle East

Sun, May 10 at 7:41 AM EDT

أودي تشكيلة من داخلي وتصميم الرمادي ناردو بلون كليا ّ الجديدة RS 7 أودي .الحصرية

فريدا ّ كن .. حصريا ّ كن .

Engagement Score

Likes Comments Shares Sentiment

1,000

51,190

1,706

4,095

Positive

Tue, Apr 21 at 9:15 AM EDT

شاسعة داخلية مساحة سرعة .حصان 560 .اسطوانات TFSI 8 4.0 محرك . .. فائ أداء - RS 6 أودي .س/كم 280 من قصوى

Sun, Apr 19 at 11:08 AM EDT

Audi A6 تفاصيلها بكافة للديناميكية تجسيد - كليا ّ الجديدة

The all-new Audi A6 - dynamic design in ev ..

Engagement Score

Likes Comments Shares Sentiment

999

46,905

1,197

3,165

Positive

Engagement Score

Likes Comments Shares Sentiment

999

50,815

1,425

3,132

Positive

0 10 20 30 40

0 200 400 600 800 1000 1200

Photos

Videos

Links

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Audi Middle East posts were Photos, and posts with Photos received the highest engagement.

Most of Audi Middle East posts were published on Thursday and posts on Tuesday received the highest engagement.

Brand Post Types

Days of the Week

Audi Middle East

0

5

10

15

20

25

30

35

Positive Neutral Negative Users posted a total of 331 Posts between

Apr 01, 2015 and Jun 30, 2015 on Audi

Middle East's wall.

User Posts

Top keywords used in the Posts

Frequency

Audi Middle East 165

بروفايلي زار 33

هنا من بروفايلك زار 33

مين كمان انت اعرف 33

عرفت انا 33

Audi Middle East

5%

95%

Brand Participation Brand Non Participation

10% 1%

89%

Posititve Negative Neutral

User Posts - Engagement

Audi Middle East responded to 17 conversations generated by the 332 Posts fans published.

Audi Middle East appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Audi Middle East

Analysis of BMW Middle East Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

BMW Middle East

Fans 2,278,114

New Fans 137,243

Fan Growth 6.41%

Country Middle East

Demographics Mostly Young, Male and Single

BMW Middle East has 137,243 new Likes and an audience base of 2,278,114 fans who are mostly Young, Male and Single

BMW Middle East

Brand Overview

Posts

Brand User

Engagement Score 247 Total Fan Posts 241

Total Posts 61 Brand Response Rate 0.83%

Total Likes 107,694 Average Reply Time 6 days, 10 hrs, 52 mins

Total Comments 1,432 General Sentiment Neutral

Total Shares 9,024

BMW Middle East had 61 new Posts.

BMW Middle East

Fan Growth

2,050,000

2,100,000

2,150,000

2,200,000

2,250,000

2,300,000

BMW Middle East had a growth rate of 6.41% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 2,278,114

New Fans 137,243

BMW Middle East

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

BMW Middle East had an average engagement score of 247 and its highest was 892.

BMW Middle East

Community Analysis

BMW Middle East fans are mostly Young, Male and Single

BMW Middle East fans are largely from Jordan followed by Saudi Arabia.

Fan Demographics Distribution of Fans

BMW Middle East

76%

24%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

Jordan

Saudi Arabia

Egypt

United Arab Emirates

Lebanon

India

Iraq

Kuwait

Qatar

Dominican Republic

0

1

2

3

4

5

6 BMW Middle East posted a total of 61 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

13 في

12 من

7 عن

luxury 7

X5M كليا ّ الجديدة 6

BMW Middle East

88%

8% 4%

Posititve Negative Neutral

Brand Posts - Engagement

BMW Middle East receives more positive than negative vibes from comments on their Posts.

Sentiment on Brand Posts

BMW Middle East

Most Engaging Brand Posts

BMW Middle East

Thu, Apr 16 at 5:00 AM EDT

والتعقيد التطّور من مستوى على تكون بالسيارات الخاصة المبتكرات بعضعملها طريقة شرح الصعب من يجعل .. لذا .

Engagement Score

Likes Comments Shares Sentiment

998

24,661

312

4,883

Positive

Fri, May 1 at 5:00 AM EDT

الحقيقي والتشويق ،الممتازة والتقنية ،الرفيع األداء عن تعبّر التي الفئة هي ما .. ادخل السيارات؟ لسباقات

Thu, Jun 11 at 10:58 AM EDT

كبيرة عائلة ضمن أصيل عضو هي BMW سيارة كل أوجدت منها واحدة وكل . .. ول ،التجارية العالمة بتراث المساس دون

Engagement Score

Likes Comments Shares Sentiment

820

8,819

143

1,075

Positive

Engagement Score

Likes Comments Shares Sentiment

458

3,871

94

306

Positive

0 10 20 30 40 50

0 100 200 300 400 500 600

Photos

Links

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of BMW Middle East posts were Photos, and posts with Videos received the highest engagement.

Most of BMW Middle East posts were published on Monday and posts on Thursday received the highest engagement.

Brand Post Types

Days of the Week

BMW Middle East

0

5

10

15

20

25

30

35

40

45

50

Positive Neutral Negative Users posted a total of 241 Posts between

Apr 01, 2015 and Jun 30, 2015 on BMW

Middle East's wall.

User Posts

Top keywords used in the Posts

Frequency

BMW Middle East 152

official BMW club UAE 63

250 photos 37

BMW Italia BMW India 28

India BMW USA 28

BMW Middle East

8% 3%

89%

Posititve Negative Neutral

User Posts - Engagement

BMW Middle East appears to participate more when Fan conversations have greater positive vibes than negative.

Sentiment of User Posts

BMW Middle East

Analysis of Land Rover MENA Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Land Rover MENA

Fans 1,770,016

New Fans 136,102

Fan Growth 8.33%

Country Middle East

Demographics Not Available

Land Rover MENA has 136,102 new Likes and an audience base of 1,770,016 fans.

Land Rover MENA

Brand Overview

Posts

Brand

User

Engagement Score 728

Total Fan Posts 272

Total Posts 103

Brand Response Rate 7.72%

Total Likes 836,804

Average Reply Time 23 hrs, 23 mins

Total Comments 7,648

General Sentiment Neutral

Total Shares 41,127

Land Rover MENA had 103 new Posts.

Land Rover MENA

Fan Growth

1,550,000

1,600,000

1,650,000

1,700,000

1,750,000

1,800,000

Land Rover MENA had a growth rate of 8.33% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,770,016

New Fans 136,102

Land Rover MENA

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Land Rover MENA had an average engagement score of 728 and its highest was 996.

Land Rover MENA

Community Analysis

Land Rover MENA fans are largely from Morocco followed by Saudi Arabia.

Distribution of Fans

Land Rover MENA

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K

Morocco

Saudi Arabia

United Arab Emirates

Lebanon

India

Iraq

Egypt

Algeria

Jordan

Albania

0

1

2

3

4 Land Rover MENA posted a total of 103

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

Top keywords used in the Posts

Frequency

Land Rover 15

Fan pic 14

روڤر رينج 12

Range Rover Sport 12

روڤر الند 11

Land Rover MENA

24%

76%

Brand Participation Brand Non Participation

86%

2% 12%

Posititve Negative Neutral

Brand Posts - Engagement

Land Rover MENA responded to 25 conversations generated by the 103 Posts they published.

Land Rover MENA receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Land Rover MENA

Most Engaging Brand Posts

Land Rover MENA

Wed, May 13 at 11:30 AM EDT

" أغنية شاهدوا العرب صحارى هنا مره ألول " .

It's finally here. Watch "Sahara Al Arab" for the very fi ..

Engagement Score

Likes Comments Shares Sentiment

1,000

29,575

666

8,596

Positive

Mon, Jun 29 at 4:56 AM EDT

جذور للعراقه

Design icons

Fan pic: Faris AlMazrouei

Thu, Jun 11 at 4:20 AM EDT

أرضك هذه هناك إلى إنطلق . اكتشافها أعد .

This is your land. Go there. Rediscover

Engagement Score

Likes Comments Shares Sentiment

996

36,399

205

1,754

Positive

Engagement Score

Likes Comments Shares Sentiment

994

19,267

228

2,966

Positive

0 20 40 60 80

0 200 400 600 800 1000

Photos

Videos

Links

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Land Rover MENA posts were Photos, and posts with Videos received the highest engagement.

Most of Land Rover MENA posts were published on Wednesday and posts on Monday received the highest engagement.

Brand Post Types

Days of the Week

Land Rover MENA

0

5

10

15

20

25

30

35

40

Positive Neutral Negative Users posted a total of 272 Posts between

Apr 01, 2015 and Jun 30, 2015 on Land

Rover MENA's wall.

User Posts

Top keywords used in the Posts

Frequency

Land Rover 94

رو الند 86 رڤ

North Africa 86

وشمال األوسط 86

Land Rover Middle East 86

Land Rover MENA

8%

92%

Brand Participation Brand Non Participation

25%

0%

75%

Posititve Negative Neutral

User Posts - Engagement

Land Rover MENA responded to 21 conversations generated by the 272 Posts fans published.

Land Rover MENA appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Land Rover MENA

Analysis of Mercedes-Benz Middle East & Levant Facebook

Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Mercedes-Benz Middle East & Levant

Fans 1,254,455

New Fans 142,904

Fan Growth 12.86%

Country Middle East

Demographics Not Available

Mercedes-Benz Middle East & Levant has 142,904 new Likes and an audience base of 1,254,455 fans.

Mercedes-Benz Middle East & Levant

Brand Overview

Posts

Brand

User

Engagement Score 916

Total Fan Posts 0

Total Posts 58

Brand Response Rate 0%

Total Likes 793,465

Average Reply Time 0 sec

Total Comments 9,727

General Sentiment NO User Post For

TimePeriod

Total Shares 21,230

Mercedes-Benz Middle East & Levant had 58 new Posts.

Mercedes-Benz Middle East & Levant

Fan Growth

1,000,000

1,050,000

1,100,000

1,150,000

1,200,000

1,250,000

1,300,000

Mercedes-Benz Middle East & Levant had a growth rate of 12.86% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,254,455

New Fans 142,904

Mercedes-Benz Middle East & Levant

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Mercedes-Benz Middle East & Levant had an average engagement score of 916 and its highest was 1000.

Mercedes-Benz Middle East & Levant

Community Analysis

Mercedes-Benz Middle East & Levant fans are largely from Saudi Arabia followed by Jordan.

Distribution of Fans

Mercedes-Benz Middle East & Levant

0K 50K 100K 150K 200K 250K

Saudi Arabia

Jordan

Egypt

United Arab Emirates

Iraq

India

Algeria

Pakistan

Syrian Arab Republic

Belgium

0

1

2

3

4 Mercedes-Benz Middle East & Levant

posted a total of 58 Posts between Apr 01,

2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Mercedes-Benz 10

Real Bin Baz 9

Middle East 7

Class 6

Levant 5

Mercedes-Benz Middle East & Levant

19%

81%

Brand Participation Brand Non Participation

Brand Posts - Engagement

Mercedes-Benz Middle East & Levant responded to 11 conversations generated by the 58 Posts they published.

Brand Responses

Mercedes-Benz Middle East & Levant

Most Engaging Brand Posts

Mercedes-Benz Middle East & Levant

Fri, May 15 at 6:15 AM EDT

Always in style.

Engagement Score

Likes Comments Shares Sentiment

1,000

56,979

363

2,173

Positive

Wed, May 6 at 9:59 AM EDT

التعليق لكم نترك .

Sat, May 2 at 8:30 AM EDT

تُنسى ال ذكريات لك لتصنع الشيقة مغامراتك في ترافقك .

Engagement Score

Likes Comments Shares Sentiment

1,000

73,163

2,241

1,753

Positive

Engagement Score

Likes Comments Shares Sentiment

1,000

79,913

555

931

Positive

0 10 20 30 40 50

0 200 400 600 800 1000

Photos

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Mercedes-Benz Middle East & Levant posts were Photos, and posts with Photos received the highest engagement.

Most of Mercedes-Benz Middle East & Levant posts were published on Tuesday and posts on Saturday received the highest engagement.

Brand Post Types

Days of the Week

Mercedes-Benz Middle East & Levant

Analysis of Toyota Saudi Arabia Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Toyota Saudi Arabia

Fans 1,274,069

New Fans 27,473

Fan Growth 2.20%

Country Saudi Arabia

Demographics Not Available

Toyota Saudi Arabia has 27,473 new Likes and an audience base of 1,274,069 fans.

Toyota Saudi Arabia

Brand Overview

Posts

Brand

User

Engagement Score 137

Total Fan Posts 62

Total Posts 104

Brand Response Rate 48.39%

Total Likes 61,338

Average Reply Time 8 hrs, 50 mins

Total Comments 2,343

General Sentiment Neutral

Total Shares 4,235

Toyota Saudi Arabia had 104 new Posts.

Toyota Saudi Arabia

Fan Growth

1,225,000

1,230,000

1,235,000

1,240,000

1,245,000

1,250,000

1,255,000

1,260,000

1,265,000

1,270,000

1,275,000

1,280,000

Toyota Saudi Arabia had a growth rate of 2.20% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,274,069

New Fans 27,473

Toyota Saudi Arabia

Engagement

0

50

100

150

200

250

300

350

400

450

500

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Toyota Saudi Arabia had an average engagement score of 137 and its highest was 432.

Toyota Saudi Arabia

Community Analysis

Toyota Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.

Distribution of Fans

Toyota Saudi Arabia

0K 100K 200K 300K 400K 500K 600K 700K 800K

Saudi Arabia

Egypt

Jordan

Iraq

Pakistan

India

Yemen

Philippines

Sudan

Japan

0

2

4

6

8

10

12 Toyota Saudi Arabia posted a total of 104

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

Top keywords used in the Posts

Frequency

13 في

12 تويوتا

2016كامريhttp://bit.ly/Toyota

Camry2016 11

8 2016كامري

8 من

Toyota Saudi Arabia

38%

62%

Brand Participation Brand Non Participation

64%

0%

36%

Posititve Negative Neutral

Brand Posts - Engagement

Toyota Saudi Arabia responded to 40 conversations generated by the 104 Posts they published.

Toyota Saudi Arabia receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Toyota Saudi Arabia

Most Engaging Brand Posts

Toyota Saudi Arabia

Thu, Jun 4 at 1:10 PM EDT

بيسوقوا طبعا ّ ... 2016 كامري تويوتا ! مثيل مالها إثاره

http://toyotaride2016.com االن اكتشفها

Engagement Score

Likes Comments Shares Sentiment

523

1,731

67

353

Positive

Thu, Apr 9 at 11:26 AM EDT

# المستحيل اليعرف .. الندكروزر

Sat, Jun 6 at 5:05 AM EDT

بيسوقوا طبعا ّ ... 2016 كامري تويوتا ! مثيل مالها إثاره

http://toyotaride2016.com االن اكتشفها

Engagement Score

Likes Comments Shares Sentiment

432

1,101

47

292

Positive

Engagement Score

Likes Comments Shares Sentiment

358

2,447

32

74

Positive

0 20 40 60 80 100

0 50 100 150 200

Photos

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Toyota Saudi Arabia posts were Photos, and posts with Videos received the highest engagement.

Most of Toyota Saudi Arabia posts were published on Thursday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Toyota Saudi Arabia

0

2

4

6

8

10

12

Positive Neutral Negative Users posted a total of 62 Posts between

Apr 01, 2015 and Jun 30, 2015 on Toyota

Saudi Arabia's wall.

User Posts

Top keywords used in the Posts

Frequency

Saudi Arabia Toyota Saudi

20

Anonymous السعودية ايكياSaudi

11

Indonesia Koreaboo koreanindo.net Korean

11

Engineers السعودية الهيئة للمهندسين

11

Jepang PPI Jepang Kunjungi

11

Toyota Saudi Arabia

48%

52%

Brand Participation Brand Non Participation

7%

0%

93%

Posititve Negative Neutral

User Posts - Engagement

Toyota Saudi Arabia responded to 30 conversations generated by the 62 Posts fans published.

Toyota Saudi Arabia appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Toyota Saudi Arabia

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