comparing my products to existing products

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Page 1: Comparing my products to existing products
Page 2: Comparing my products to existing products

Magazine The overlapping of the couples heads over the top of the

masthead looks effective as it brings attention to the couple

and who they are and what they represent- the film. This

also shows how this brand of magazine is well known and

therefore it doesn’t need to be overly bold to catch the

target audience.

The masthead I think really stands out against

the white background and this brings attention

to the masthead which produces a conventional

route of the eye.

The use of the black

and white against the

couple’s hair colour

really enhances them

and brings the

attention to their faces

which has a focus

pull on it because of

the key light as I have

blurred the

background.

Page 3: Comparing my products to existing products

The Entertainment

magazine that I used to

base my magazine

product on has an

image that has been

taken in front of trees

branches that the

sunlight is penetrating

through them which

creates high key

lighting which

produces a really light

image that is mirrored

by the light coloured

clothing the couple are

wearing. This

produces a house style

across the cover.

The couples hair colour

here really harmonises

which is parallel to the

image on my magazine. The

couple are brought in front

of the masthead which

looks effective and shows

that the magazine is

promoting the film and by

placing the couple in front

of the masthead, this draws

attention to the couples

faces.

Page 4: Comparing my products to existing products

The cover lines along

the right hand side I

have tried to incorporate

as many cover lines on

film as possible without

the appearance of the

cover becoming

cluttered as this is not

what I want to create.

The use of black font

against the white shirt

and light skin allows

the text to stand out

and be bold. Also by

using different fonts for

the cover lines, it

creates interest and \t

draws the audiences eye

to each cover line

individually which

makes it clearer to read.

Page 5: Comparing my products to existing products

The cover story here is in

large bold sans serif font.

The font is standing out in

black against the white light

background and this draws

attention to the cover story

which is one of the main

features of the magazine

cover. This cover story is

what is promoting the new

film and so its really

important to have this bold

and striking for the

audience to see

immediately.

This smaller text down

below the cover story is

the names of the actors

and I have also used

this because I think it

really promotes the

film particularly if

they’re famous actors.

By putting the actors

names on there, it adds

information and

interest to the cover

story.

Page 6: Comparing my products to existing products

Poster

The image I have used

for this magazine is

close up two shot of

the couple which

draws attention to the

characters and their

facial expressions

which sets the tone as

a serious romance.

The key light I have

created by altering the

brightness, saturation

and using the blur

tool, allows focus on

the couples faces.

The use of different tones

across the poster I think

really enhances the light

areas such as their faces

because there is heavy

contrast between the

shadow and highlights.

The green grass is quite

dark which enables all

attention to be on the

characters bodies and faces.

I have used a layering

effect, with the darkest layer

being the grass, the second

layer being their clothing

and the most bright layer

being their faces.

Page 7: Comparing my products to existing products

The poster for The

Fault in our stars is

what I based my

poster on as I think

this image is so

effective and the

composition of the

couple is really

symbolic to the

relationship they

have. This worked

for my poster as the

couple laying

opposite ways is

significant to how

they are separated

by specific

problems in the

relationship such

as the distance.

A difference in my poster

to the original is the

camera angle. My angle

allows more of the

females body to be in the

shot which allows the text

to be against a dark

background. Whereas

this image has the female

slightly more to the left so

that her body isn’t really

in the shot and her arm

is used to be the

background against the

text.

Page 8: Comparing my products to existing products

The endorsement in the optical area is in

white text because this makes it stand

out against the darker colours. The sans

serif font contrasts to the serif font used

for the title which makes it stand out

even more against the rest of the poster.

As the promotion statistic this is one of

the first features that the audience sees

so it needs to be bold and clear.

The fault in our stars has made this

cover line smaller and in italic

which makes it similar to the title

but because of the white text

against a dark background, it still

stands out and is clear to read. I

think these both look effective as

the endorsement line is important

for promoting the film.

Page 9: Comparing my products to existing products

The billing block I have created here

is in grey font and the font I used was

as similar to the billing block font as

possible. I made it grey because this

stood out but not so that it took

attention away from the main features-

as white was too strong. I have also

used the Warner Bros. logo in the

bottom left corner as this is recognition

towards the distributors of the film.

This is a billing block from a Harry

Potter film poster. I particularly like

the way the date is set in the centre of

the billing block in a bolder style font

in white writing to contrast against

the dark background and grey font. I

didn’t use the date in my billing

block as I had already used it on my

poster. I attempted to re-create this

on my poster.

Page 10: Comparing my products to existing products

The title of my poster is done in

serif font which brings a

femininity to the poster which is

representative of the genre. The

use of the white and blue text

really works well against the

black background and the blue

and white contrast against each

other so this text really draws in

the audience as it is striking.

The use of the serif title and sans

serif informative captions is that

the serif title relates to the film and

the romance genre whereas the

sans serif captions are giving

information to the audience and

therefore being in different font

they are individual and are clearer

to the eye being in different fonts.

The use of different colours on the

two captions separates all the text

and makes it clearer and more

structured.

Page 11: Comparing my products to existing products

The title for the fault in our stars

poster is in a serif font besides the

genre of the film. The font is quite

controversial which makes it stand

out and the use of the white and blue

is striking against the dark

background.

The hash tag used here I think

really allows this film to be targeted

at its primary audience and the

hash tag is representative of the

younger age group.

The use of various sans serif fonts

makes each caption stand out

which is what I have tried to

achieve on my poster.