compared to the average adult, high mileage drivers are: 19% more likely to own toyotas 38% more...

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Compared to the average adult, high mileage drivers are: 0 20 40 60 80 100 120 140 160 180 200 100 177 157 140 138 119 Average Adult • 19% more likely to own Toyotas • 38% more likely to plan to buy a foreign car • 40% more likely to plan to buy new • 57% more likely to plan to pay $20,000 plus for next vehicle • 77% more likely to pay $30,000 plus for next vehicle

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Page 1: Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to

Compared to the average adult, high mileage drivers are:

0 20 40 60 80 100 120 140 160 180 200

100

177

157

140

138

119

Average Adult

• 19% more likely to own Toyotas

• 38% more likely to plan to buy a foreign car

• 40% more likely to plan to buy new

• 57% more likely to plan to pay $20,000 plus for next vehicle

• 77% more likely to pay $30,000 plus for next vehicle

Page 2: Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to

Average income of high mileage drivers: $76,457Combined incomes of high mileage drivers: $75 Billion

MARKET INDEX = 100 $50,000 PLUS $75,000 PLUS $100,000 PLUS $150,000 PLUS

100

141 144 146133

High mileage drivers have the incomes to buy new cars. They are 33% - 46% more likely than the average adult to have high incomes.

Page 3: Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to

High mileage drivers comprise a significant portion of those who plan to purchase a car

Target

Number of High Mileage Drivers Who

% of Category Who Are High

Mileage Drivers

PLAN BUY--WILL PAY $30,000 PLUS FOR NEXT VEHICLE 43,967 58%

PLAN BUY--WILL PAY $20,000 PLUS FOR NEXT VEHICLE 85,669 52%

PLAN BUY--NEW CAR/VAN/TRUCK/SUV 63,411 46%

PLAN BUY--FOREIGN CAR/VAN/TRUCK/SUV 66,775 45%

PLAN BUY--VAN/TRUCK/SUV 76,490 39%

Page 4: Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to

Combining outdoor with late TV news increases reach from 50.8% to 72.8% of those who plan to buy a new vehicle

Page 5: Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to

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