comparative analysis of corporate salary accounts with respect to hdfc bank

7/21/2019 Comparative analysis of corporate salary Accounts with respect to HDFC bank

1/65

1 INTRODUCTION

Changes in Banking Sector

The face of banking is changing rapidly. Competition is going to be tough and with financial

liberalization under the WTO, banks in India will have to benchmark themselves against the

best in the world. or a strong and resilient banking and financial system, therefore, banks

need to go beyond peripheral issues and tackle significant issues like improvements in

profitability, efficiency and technology, while achieving economies of scale through

consolidation and e!ploring available cost"effective solutions. These are some of the issues

that need to be addressed if banks are to succeed, not #ust survive, in the changing milieu.

Challenges Ahead

(i) Improing pro!ita"ilit#$ The most direct result of the above changes is increasing

competition and narrowing of spreads and its impact on the profitability of banks. The

challenge for banks is how to manage with thinning margins while at the same time working

to improve productivity which remains low in relation to global standards. This is

particularly important because with dilution in banks% e&uity, analysts and shareholders nowclosely track their performance. Thus, with falling spreads, rising provision for '()s and

falling interest rates, greater attention will need to be paid to reducing transaction costs. This

will re&uire tremendous efforts in the area of technology and for banks to build capabilities to

handle much bigger volumes.

(ii) Rein!orcing technolog#$ Technology has thus become a strategic and integral part of

banking, driving banks to ac&uire and implement world class systems that enable them to

provide products and services in large volumes at a competitive cost with better risk

management practices.

The pressure to undertake e!tensive computerization is very real as banks that adopt the

latest in technology have an edge over others. Customers have become very demanding and

*


2/65

banks have to deliver customized products through multiple channels, allowing customers

access to the bank round the clock.

(iii) Risk management$ The deregulated environment brings in its wake risks along with

profitable opportunities, and technology plays a crucial role in managing these risks. In

addition to being e!posed to credit risk, market risk and operational risk, the business of

banks would be susceptible to country risk, which will be heightened as controls on the

movement of capital is eased. In this conte!t, banks are upgrading their credit assessment and

risk management skills and retraining staff, developing a cadre of specialists and introducing

technology driven management information systems.

(i) Sharpening skills$The far"reaching changes in the banking and financial sector entail a

fundamental shift in the set of skills re&uired in banking. To meet increased competition and

manage risks, the demand for specialized banking functions, using IT as a competitive tool is

set to go up. +pecial skills in retail banking, treasury, risk management, foreign e!change,

development banking, etc., will need to be carefully nurtured and built. Thus, the twin pillars

of the banking sector i.e. human resources and IT will have to be strengthened.

() %reater c&stomer orientation$In today%s competitive environment, banks will have to

strive to attract and retain customers by introducing innovative products, enhancing the

&uality of customer service and marketing a variety of products through diverse channels

targeted at specific customer groups.

(i) Corporate goernance$ esides using their strengths and strategic initiatives for

creating shareholder value, banks have to be conscious of their responsibilities towards

corporate governance. ollowing financial liberalization, as the ownership of banks getsbroad based, the importance of institutional and individual shareholders will increase. In such

a scenario, banks will need to put in place a code for corporate governance for benefiting all

stakeholders of a corporate entity.

-


3/65

(ii) International standards$ Introducing internationally followed best practices and

observing universally acceptable standards and codes is necessary for strengthening the

domestic financial architecture. This includes best practices in the area of corporate

governance along with full

transparency in disclosures. In today%s globalised world, focusing on the observance of

standards will help smooth integration with world financial markets.


4/65

' COAN* RO+I,- . RODUCT RO+I,-

/0C ank was incorporated in )ugust *112 and currently has an nationwide network of ,34-

ranches and *3,111 )T56s in *,748 Indian towns and cities.The /ousing 0evelopment inance

Corporation 9imited :/0C; was amongst the first to receive an 6in principle6 approval from

the !cellence, Customer ocus, (roduct 9eadership and (eople.

2


5/65

ROOT-R$

/0C is India6s premier housing finance company and en#oys an impeccable track record in

India as well as in international markets. +ince its inception in *1??, the Corporation has

maintained a consistent and healthy growth in its operations to remain the market leader in

mortgages. Its outstanding loan portfolio covers well over a million dwelling units. /0C

has developed significant e!pertise in retail mortgage loans to different market segments and

also has a large corporate client base for its housing related credit facilities. With its

e!perience in the financial markets, a strong market reputation, large shareholder base and

uni&ue consumer franchise, /0C was ideally positioned to promote a bank in the Indian

environment.

BUSIN-SS +OCUS$

/0C ank6s mission is to be a World"Class Indian ank. The ob#ective is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking

services for target retail and wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank6s risk appetite. The bank is committed to maintain the

highest level of ethical standards, professional integrity, corporate governance and regulatory

compliance. /0C ank6s business philosophy is based on four core values " Operational

>!cellence, Customer ocus, (roduct 9eadership and (eople.

7


6/65

CAITA, STRUCTUR-$

The authorized capital of /0C ank is


7/65

%raph No$1 sho/s stake in 0D+C Banks Capital

23%

17%

31%

29%

HDFC BANK

ADS

FIIS

Others

?


8/65

TI-S BAN AA,%AATION$

In a milestone transaction in the Indian banking industry, Times ank 9imited :another new

private sector bank promoted by ennett, Coleman Co.DTimes @roup; was merged with

/0C ank 9td., effective ebruary -4, -333. )s per the scheme of amalgamation approved

by the shareholders of both banks and the


9/65

5asterCard, Eisa >lectron D 5aestro, (lus D Cirrus and )merican >!press Credit D Charge

cardholders.

ANA%--NT$

5r.C E Easudev took over as the bank6s Chairman in =uly 4 -3*3.The 5anaging 0irector,

5r. )ditya (uri, has been a professional banker for over -7 years and before #oining /0C

ank in *112 was heading Citibank6s operations in 5alaysia. The ank6s oard of 0irectorsis composed of eminent individuals with a wealth of e!perience in public policy,

administration, industry and commercial banking. +enior e!ecutives representing /0C are

also on the oard. +enior banking professionals with substantial e!perience in India and

abroad head various businesses and functions and report to the 5anaging 0irector. @iven the

professional e!pertise of the management team and the overall focus on recruiting and

retaining the best talent in the industry, the bank believes that its people are a significant

competitive strength.

BUSIN-SS-S$

/0C ank offers a wide range of commercial and transactional banking services and

treasury products to wholesale and retail customers. The bank has three key business

segments$

2holesale Banking Serices $

The ank%s target market ranges from large, blue"chip manufacturing companies in the

Indian corporate to small mid"sized corporate and agri"based businesses. or these

customers, the ank provides a wide range of commercial and transactional banking services,

1


10/65

including working capital finance, trade services, transactional services, cash management,

etc. The bank is also a leading provider of structured solutions, which combine cash

management services with vendor and distributor finance for facilitating superior supply

chain management for its corporate customers. ased on its superior product delivery D

service levels and strong customer orientation, the ank has made significant inroads into the

banking consortia of a number of leading Indian corporate including multinationals,

companies from the domestic business houses and prime public sector companies. It is

recognized as a leading provider of cash management and transactional banking solutions to

corporate customers, mutual funds, stock e!change members and banks.

Retail Banking Serices$

The ob#ective of the


11/65

players in the Bmerchant ac&uiringB business with over 73,333 (oint"of"sale :(O+; terminals

for debit D credit cards acceptance at merchant establishments.

Treas&r# $

Within this business, the bank has three main product areas " oreign >!change and

0erivatives, 9ocal Currency 5oney 5arket 0ebt +ecurities, and >&uities. With the

liberalization of the financial markets in India, corporates need more sophisticated risk

management information, advice and product structures. These and fine pricing on various

treasury products are provided through the bank6s Treasury team. To comply with statutory

reserve re&uirements, the bank is re&uired to hold -7F of its deposits in government

securities. The Treasury business is responsible for managing the returns and market risk on

this investment portfolio.

RATIN%S$

Credit Rating$

The ank has its deposit programs rated by two rating agencies " Credit )nalysis


12/65

the rating B))) D +tableB for the ank6s (erpetual 0ebt programme and Jpper Tier II ond

issue. In each of the cases referred to above, the ratings awarded were the highest assigned by

the rating agency for those instrumentsK

Corporate %oernance Rating $

The bank was one of the first four companies, which sub#ected itself to a Corporate

@overnance and Ealue Creation :@EC; rating by the rating agency, The Credit


13/65

A2ARDS$

Our single"minded focus on product &uality and service e!cellence has helped us garner the

appreciation of both national and international organizations.

A/ards and Achieements 4 Banking Serices

/0C ank began operations in *117 with a simple mission$ to be a 52orld4class Indian

Bank5. We realised that only a single"minded focus on product &uality and service

e!cellence would help us get there. Today, we are proud to say that we are well on our way

towards that goal.

It is e!tremely gratifying that our efforts towards providing customer convenience have been

appreciated both nationally and internationally.

-3*

+koch inancial Inclusion )wards -3*" Organisation of the year

The 'ational Luality >!cellence )wards"est customer service result

')++CO5 C'CMTE*8 IT Innovation )ward"est IT driven Innovation in

banking :commercial;

-3*-

usinessworld )wards for anking >!cellence -3*-"5ost tech friendly

*


14/65

0+CI Information Technology )ward -3*-"security leader of the year

)sia money -3*-"est 0omestic ank in india

-3** IC)I )ward" >!cellence in financial reporting

JTI 5utual und C'C TE *8 inancial )dvisor )wards -3**"est

performing private bank.

'616

FE-EVI Green Business Leadershi !"ard

#e$en&s 2010 Ban'in( Inn)*ai)n !"ard

+he !sse +ri$e ! !"ards

'667

)sian anker est !cellence in


15/65

)sian anker4O&r anaging Director Adit#a &ri /ins the ,eadership

Achieement A/ard !or India:

'66;

usiness Today""""Best Bank in India:

orbes 5agazine"" One o! Asia aci!icconomic Times )wards"5Compan# o! the *ear5 A/ard !or Corporate

->cellence:

The )sset Triple ) Country )wards"Best Domestic Bank in India Region 4 '66=

The usiness Today"N(5@ +urvey"Best ,ocal Cash anagement Bank in India

US?114166m 4 '66=

The usiness Today"N(5@ +urvey"5Best Bank in India5 !or the third consec&tie

#ear in '66=:

>conomic Times " )vaya @lobal Connect Customer


16/65

':1 rod&ct ro!ile$

The Indian anking system has seen sweeping changes over the years. In the short span of

time that they have been in e!istence, the leading new private sector banks have truly

revolutionized banking in India. There focus on technology and customer convenience has

brought about a paradigm shift in the banking business. While /0C )'N today has built

stable business that it believes will deliver sustainable value to its stake holders, there are

also many e!isting opportunities for further growth.

The ank%s operation can be subdivided into the following categories$

*4


17/65

+ig&re No: 1 Sho/s s&" diision o! Bank Operation

0D+C RODUCT RO+I,-

ACCOUNTS . D-OSITS ,OANS IN3-ST-NTS . INSURANC

SA3IN%S ACCOUNTS (ersonal 9oans 5utual funds

!press 9oans (lus >&uities 0erivatives

SA,AR* ACCOUNTS @old 9oan 5udra @old ar

(ayroll >ducational 9oan +OR- S-R3IC-S

Classic 9oan )gainst +ecurities (roduct +ervices


18/65

(lus current )ccount +ilver Credit Cards (ay 'ow

Trade current )ccount Ealue (lus Credit Cards Insta(ay

(remium Current )ccount @old Credit Cards 0irect(ay

lectronic unds)pe! Current )ccount Eisa +ignature Credit Card >!cise +ervice Ta!

5a! Current )ccount World 5aster Card Credit

+I-D D-OSIT Corporate (latinum Credit


19/65

remi&m Acco&nt $

) power"packed account for successful salaried professionals, the (remium +alary

account comes with a free International 0ebit Card and add"on 0ebit card for life, withthe option of choosing between a +ilver or @old credit card at preferential rates.

-ligi"ilit#$

Corporate should have more 73 employees and average salary should more

5ore than lectronic unds Transfer options :'>T D


20/65

Classic Acco&nt$

>ligibility$

The Classic +alary account is a ero alance )ccount which earns you interest on your

savings from salary at a competitive rate fi!ed by the bank from time to time. There is no

fee applicable for branch transactions and you receive banking statements once every si!

months.

-ligi"ilit#$

Its providing to the contracted employees of the corporate who is not

permanent .)verage salary should more than


21/65

ree Jtility payments facility :ill(ay;

ree (honeanking, 5obileanking and 'etanking

>lectronic unds Transfer options :'>T D


22/65

ree e"mail alerts :Insta)lerts acility;

ree Jtility payment facility :ill(ay;

ree (honebanking, 5obileanking and 'etanking

>lectronic unds Transfer options :'>T D


23/65

Free 'assboo1 facility available at ho&e branch for account holders$

Free 4nli&ited !!s #"s .ayable at !F" Ban1 branch locations$

Free &obile and e-&ail alerts (InstaAlerts Facility)$

Free utility .ay&ent facility (Bill'ay)$

Free 'honeBan1ing, #obileBan1ing and NetBan1ing$

5lectronic Funds Transfer o.tions (N5FT T6S)$

Ban1 conveniently ith facilities li1e NetBan1ing, 'honeban1ing and

#obileBan1ing chec1 your account balance, .ay utility bills or sto. che7ue

.ay&ents all via S#S$

-


24/65

eatures or Terminologies or acilities are provided by /0C ank and other banks to their

Customers when they open +alary account with anks.

1: An#/here Cash Deposit +acilit# $

)nywhere cash deposit means anks customers can deposit their money in any

branch of that specific bank and when he deposit the money immediately cash getscredit to his account. Customer does not have to wait credit to his account. Customers

can en#oy this facility because of Core banking +olution :C+;.

': DD (demand dra!t )+acilit# $

0emand 0rafts are the most popular instruments amongst the different modes of

transferring funds from one place to another.anks issue demand drafts on their

branch at the place of destination of remittance of funds.) demand draft is drawn by

one branch of a bank on another branch of the same bank and is payable on demand

to the person whose name is mentioned therin or according to his order.anks issue

drafts remitting funds from one place to another.

: Che&e a#a"le at par +acilit# $

/0C ank gives Customers the >!culsive (rivilege of free payable at per

che&uebook for customers .The payable at par Che&uebook entitles Customers to

issue che&ue at all locations where /0C bank have branches.

: -4!&nd Trans!er +acilit#$

>T"und any account of any ranch of any bank can be transferred to any other

account of any branch of any bank in another city within -2 hours through

-2


25/65


26/65

/0C ank (rovide their Customers (hone banking acility through this facility

customers can transfer unds, open a new fi!ed deposit, en&uire account balance,

stop payment on a che&ue or a series a lot che&ues, and a lot more over the phone.

7: o"ile Banking +acilit#$

/0C ank (rovide 5obile banking facility to their customers through their mobile

phones. They will be able to conduct a host o banking transaction. )ll this is made

possible through +5+ :short 5essaging +ervice; thus they do not incur any airtime

cost.

16: SS Alert +acilit#$

/0C ank (rovide +5+ )lert facility to their customers..Through +5+ alert

acility ank inform their customers about their transactions entry by sending +5+

:short 5essaging +ervice;. It is very e!cellent service provided by bank because

when any transaction done in bank account of customer then it is immediately

informed to that customers about their accounts transaction through +5+.

11: 8 to 8 Banking +acilit#$

It is an additional +ervice facility provided by banks to their customers. Customer

can en#oy this facility from 8 am to 8 pm. This facility becomes very useful when any

customer do any late transactions. ank provides *- hours e!cellent service facility to

their Ealuable Customers. Today very few banks are (rovides this kind of facility

1': Nomination +acilit#$

This facility is not for Customers but to their Customers heritance. Customer%s

heritance can get the benefit of this facility only when customer dies.

1: RT%S +acilit#$


27/65

the country within two hours at cheaper cost and at the same time with high safety.

>very bank have their different +labs of for commission and minimum and ma!imum

limit to send amount.

1: Utilit# Bill a#ment +acilit#$

/0C ank now gives Customers an opportunity to pay their electricity, telephone

and mobile phone bills over the phone, through our )T5s, over the internet and even

through the mobile phone. +o they won%t have to wait in long &ueues or go through

the hassles of writing out numerous Che&ues. On receiving the instruction to pay the

bill, the bill amount will be deducted fro their account.

1=: A&to4S/eep +acilit#$

)uto +eep facility is one type of facility in which as per the customers demand

money gets transferred to i!ed deposit after specific 9imit. Customer has to inform to

the banks about credit limit to his account when limit goes up then money

automatically gets transferred to i!ed deposit :.0;

1;: Che&e a#a"le at ar +acilit#$

anks (rovide Che&ue payable at par acility to Customers means that this acility is

given for specific Cenrets Overlaef on respective Che&ue book.

It means that, the Che&ues are (ayable at par i.e no collection Charges will be

recovered from the beneficiary.

19: &lticit# Che&e +acilit# $

anks (rovide 5ulticity Che&ue acility to Customers means that this acility is

given for only specific 5etropolitan Cities Overleaf on respective Che&ue book. It

means that, the 5ulticity Che&ue are (ayable at +elected ranches only i.e There are

some collection Charges will be recovered from the account holders.

18: Oerdra!t +acilit#$

)n overdraft acility which allows customers to overdraw their +alary account,

generally against collateral securities to meet temporary needs.In short, the customer

-?


28/65

is allowed to draw more than what stands to his credit up to a particular limit. This

facility is given only to those customers who already have salary account in the

bank. The customer is re&uired to pay interest on the amount overdraw by him.

17: CBDT(Central Board o! Direct Ta>es) Collection +acilit#$

Central board of direct ta!es :C0T; facility means /0C ank accepts Challen of

direct ta!es. 0irect ta!es include payment of ta! deducted at source :T0+; on

salaries of Customers, rent and payments to contractors, which are to paid to Income

Ta!.

'6: -4Broking Acco&nt +acilit#$

/0C +ecurities trading account offers the customer the convenience le!ibility of

buying selling shares over the phone or the internet,from any where by pressing

buttons of their phones or on the internet.

'1: ersonalised Che&e4Book +acilit#$

/0C ank (rovide (ersonalised Che&ue"ook to their Customers with the names of all

the account Customers printed on every leaf of Che&ue.

-8


29/65

+ollo/ing are the "anks /hich are taken into Consideration +or Anal#sis$

efore )nalyzing the (ro#ect I have @one through 27 ank, -? anks are (ublic +ector

banks, *2 anks are (rivate +ector anks, 32 anks are oreign anks.

UB,IC S-CTOR BANS RI3AT- S-CTOR

BANS

+OR-I%N BANS

1: STAT- BAN O+

INDIA

': UNIT-D BAN O+

INDIA

: BAN O+ INDIA

: 3IF*A BAN

=: UNION BAN O+

INDIA

;: INDIAN O3-RS-AS

BAN

9: BAN O+ BARODA

8: A,,A0ABAD BAN

7: UNIT-D

CO-RCIA,

BAN(UCO BAN)

16: IDBI BAN

11: D-NA BAN

1': STAT- BAN O+

BIAN-R . FAIUR

1: ORI-NT-D BAN O+

1: AIS BAN

': BAN O+ RAFAS0TAN

: TAI,NAD

-RCANTI,- BAN

: +-D-RA, BAN

=: 0D+C BAN

;: OTA A0INDRA

BAN

9: SOUT0 INDIAN BAN

8: *-S BAN ,TD:

7: IN% 3*S*A BAN

16: C-NTURION BAN O+

UNFAB

11: D-3-,O-NT

CR-DIT BAN

1': ARUR 3*AS*A BAN

1: ICICI BAN ,TD:

1: INDUSIND BAN ,TD:

1: ABN @ARO

Bank

': 0SBC BAN

: STANDARD

C0ART-R-D

: CITI

N:A:BAN

-1


30/65

CO-RC-

1: STAT- BAN O+

SAURAS0TRA

1=: AND0RA BAN

1;: S*NDICAT- BAN19: UNFAB NATIONA,

BAN

18: STAT- BAN O+

0*DRABAD

17: CORORATION BAN

'6: C-NTRA, BAN O+

INDIA

'1: CANARA BAN

'': INDIAN BAN': BAN O+

A0ARAS0TRA

': STAT- BAN O+

*SOR-

'=: STAT- BAN O+

INDOR-N

';: STAT- BAN O+

TRA3ANCOR-

'9: UNFAB . SIND BAN

3


31/65

Chart No:' Sho/s arket share o! BAN in INDIA

*


32/65

. R-S-ARC0 OBF-CTI3-

R-AS-ARC0 -T0ODO,O%*

R-S-ARC0 ,IITATIONS

:1 OBF-CTI3-S O+ T0- STUD*

*; To compare the features of Corporate +alary )ccounts of /0C ank with

Other anks.

-; To +tudy the )nalysis of Corporate +alary )ccount (roducts of /0C ank With Other

anks.

; To ind the easibility of +alary )ccount (roducts of /0C.

:' -T0ODO,O%* US-D$

The method for the study carries a lot of significance, as all the result are dependent on

methodology used. ) &uestionnaire was formulated. The &uestions were open ended as well

as close ended. The &uestionnaire was designed in a concise manner, keeping in mind the

minimum time to be utilized while interviewing the respective customers. The &uestions were

arranged in se&uential and logical order involving strutted close ended as well as opened

ended &uestions. Though there were number of &uestions in &uestionnaire, care was taken

that ma!imum information can be obtained without consuming much time of the respective

persons.

: R-S-ARC0 D-SI%N

) research design is the arrangement of conditions for collection and analysis of data in a

manner that aims to combine relevance to research purpose with economy in procedure.

+ince the aim is to obtain complete and accurate information about the corporate salary

account. Thus the process had to be started from the grass root level and it was very

important to understand the market for this product :i.e. corporate salary account;.

-


33/65

The entire process is more of a 0escriptive


34/65


35/65

9arge sample give more reliable result that small samples. /ow%ve is not important to sample

the entire target population or substantial portion to achieve reliable result.

The sample size was=respondents

R-S-ARC0 ,IITATIONS$

)ny research or study always has some limitations under which this has to be undertaken.

This one too was not an e!ception. These limitations are poised by the environment some

e!ternal and some inherent. This study has been conducted with utmost consideration to the

ade&uacy of data and &uality of information, The limitation can be enlisted as hereunder$"

*. )vailability of documents as sources of secondary information.

-.


36/65

8$DATA CO,,-CTION AND DATA ANA,*SIS:1 INT-RR-TATION O+ DATA

TAB,- NO:61

Ta"le Sho/ing No: o! Banks and 3ario&s Balances !or Opening Corporate Salar# Acco&nt /itho&t

Che&e4Book to their C&stomers:

2itho&t Che&e Book inim&m Balance

Balance

s

6 "alance Rs:64166

"alance

Rs:166466

"alance

Rs:664=66

"alance

Rs:=6641666

"alance

No :O!

Banks

' 6; 1' 6

%raph No$ sho/s No: o! Banks o!!ers di!!erent "alances !or opening corporate salar# Acco&nt

(/itho&t Che&e Book)

Comments$4

The above @raph +hows that all the banks Neep their different Criteria to Open Corporate

+alary account without Che&ue"ook$"Out of 27 banksU - banks who keep 3 alance to open a Corporate +alary account without Che&ue

ook acility.

34 anks who keep the alance between


37/65

Ta"le Sho/ing No: o! Banks o!!er 3ario&s Balances !or Opening C:Salar# Acco&nt /ith Che&e4Book to

their C&stomers:

%raph No$ sho/s No: o! Banks o!!ers di!!erent "alances !or opening corporate salar# Acco&nt( 2ith Che&e Book)

Comments$4

The )bove @raph

shows that all the

banks Neep theirdifferent Criteria to

Opening Corporate

+alary account withChe&ue"ook, Out

of 27 anksU

- banks whokeep 3

alance

acility to

open anCorporate

+alary

account with Che&ue ook. There is not a single bank who keeps the balanceetween


38/65

TAB,- NO:6

Ta"le Sho/ing No: o! Banks proides di!!erent No: o! Che&es to C&stomers as per their re&est:

Che&e Book +acilit#

No: o! Che&e

,ea!s

16 lea!s 1= lea!s '6 lea!s '= lea!s

No: o! Banks 11 1 19 1;

ercentage ' H 'H 8H ;H

8


39/65

%raph No$ = sho/s ercentage o! Banks proided di!!erent n&m"er o! che&es to their c&stomers:

Comments$

rom the )bove (ie"Chart it has been clear that, Out of 27 anks,

-2 F banks (rovide *3 leafs Che&ue ook to their customer when they open an

account,

-F banks provide *7 leafs Che&ue ook,

8F banks (rovide -3 leafs Che&ue ook -4F banks (rovide -7 leafs Che&ue ook to their customers when they open an

account with him. Customer can demand more no. of Che&ue"book When Customers

Che&ue book get finish:

TAB,- NO:6

Ta"le Sho/ing No: o! Banks roide AT Cash 2ithdra/ing limits to their C&stomers !oR

2ithdra/ing cash thro&gh his acco&nt:

Cash 2ithdra/al thro&gh AT

Cash

,imits (er

da#)

Bet/een Rs:6

to =666E4

Bet/een

Rs:=666 to

1=666E4

Bet/een

Rs:1=666 to

'=666E4

Bet/een

Rs:'=666 to

=6666E4

Bet/een

Rs:=6666

to9=666E4

No: o!

"anks

' '' 1= '

1


40/65

@raph 'o$ 4 +hows various )T5 Cash Withdrawal 9imits :per day; given by 'o. of banks to their Customers.

Comments$4

The above @raph +hows that,

There are 9imitations of Withdrawing cash from account for each every bank

account Customers.

Out Of 27 anksU 3- anks allow their customers to Withdraw the Cash etween


41/65

%raph No$ 9 Sho/s No: o! Banks Charge AT De"it card Ann&al Charges !rom their C&stomers

Comments$4

)bove @raph +hows that, anks Charges are applicable for using )T5"cum"0ebit Card.

Out Of 27 anksU -7 anks dose not Charge )T5"cum"0ebit Card but

37 no. of banks Charge etween


42/65

%raph No$ 8 Sho/sNo: o! Banks O!!er 3ario&s T#pes o! ,oans to their C&stomers:

Comments$4

)bove @raph +hows that, various types of loans are provided to Customers. Out of 27

anks, 2- no .of banks (rovide (ersonal loan facility to Customers for their

re&uirements,

2* no .of banks (rovide Car loan acility to Customers,

2- anks (rovide /ousing loan acility to (urchase a lat,

2* anks (rovide 5edical treatment loan acility to Customers,

3 anks (rovide (ension loan facility to their old retired Customers,

8 anks (rovide >ducational loan acility to Customers or his child%s >ducation.

2-


43/65

TAB,- No:69

Ta"le Sho/ing No: o! "anks roide past Transaction Record +acilit# to their c&stomers thro&gh

+ollo/ing /a#s$4

A) Thro&gh -4mail$4

Statement thro&gh -4ail +acilit#

Stat&s *es No

No:o! "anks '' '

ercentage 7H =1H

2


44/65

%raph No$ 67 Sho/s ercentage o! "anks roide past Transaction Record +acilit# to their c&stomers

thro&gh -4mail !acilit#:

Comments$4

rom the above (ie chart it has been clear that

Out Of 27 banks. 21 F anks (rovide >"mail +tatement acility to their Customers

as per their re&uest

While the remaining 7* F anks do not (rovide >"mail +tatement acility to their

Customers.

B) Thro&gh Co&rier$4

Statement thro&gh Co&rier +acilit#

Stat&s *es No

No:o! Banks 6 6=

ercentage 87H 11H

22


45/65

%raph No$ 16 sho/s ercentage o! "anks roide past Transaction Record +acilit# to their c&stomers

thro&gh Co&rier !acilit#:

Comments$4

rom the )bove (ie Chart it has been clear that,

Out Of 27 anks, 81 F anks (rovide Courier +tatement acility to their Customer

as per their re&uest

While the remaining ** F anks does not give courier +tatement acility.

C) Thro&gh +a>$4

Statement thro&gh +a> +acilit#

Stat&s *es No

No:o! Banks 69 8

ercentage 1;H 8H

27


46/65


thro&gh +a> !acilit#:

Comments$4

The )bove Chart +hows that

Out Of 27 anks, Only *4 F of the anks (rovide a! +tatement facility to their

customers as per their re&uest while remaining

82 F do not give fa! +tatement facility to their Customer.

D) 0andoer Delier# (h#sical Statement) +acilit#$4

0andoer Delier O! Statement +acilit#

Stat&s *es No

0andoer O!

Statement

1 6

ercentage 71H 7H

24


47/65

%raph No$ 1' Sho/s ercentage: o! "anks roide past Transaction Record +acilit# to their c&stomers

thro&gh 0andoer Delier#:

Comments$4

rom the above pie chart It has been that

1* F anks deliver statement of transaction to their customers in their hand when

they visit to ank,


48/65


thro&gh ass Book !acilit#

:

Comments$4

)s per the above pie chart it has been clear that,

42 F anks (rovide (ass ook recording acility of his (ast transactions to their

Customers and

Other 4 F anks do not (rovide (ass ook


49/65

%raph No$ 1 Sho/s ercentage o! "anks roide past Transaction Record +acilit# to their c&stomersthro&gh To&ch Screen !acilit#:

Comments$4

rom the above it has been clear that,

only - F anks (rovide +creen touch acility to their customers i.e Citi ank

(rovide +creen touch acility and


50/65

YES NO

0%

10%

20%

30%

40%

50%

60%

70%80%

Phone Banking Facility

Ph!e B"!#$! F"&$'$t(

%raph No$ 1= sho/s No: o! Banks roide hone Banking +acilit# to their C&stomers:

Comments$4

rom the above Chart It has been clear that,

Out of 27 anks,?F no. of banks (rovide (hone anking acility to their

Customers

-?F banks do not (rovide (hone anking acility to their Customers. This acility is(ossible ecause of Core anking +olution :C+;.

TAB,- No:67

Ta"le Sho/ing No: o! Banks roide o"ile Banking +acilit# to their C&stomers:

73


51/65

o"ile Banking +acilit#

Stat&s *es No

No: o! Banks 11

ercentage 9=H '=H

75%

25%

Mobile Banking Facility

YES NO

%raph No$ 1; sho/s ercentage o! Banks roide o"ile Banking +acilit# to their C&stomers:

Comments$4


Out of 27 anks, ?7F anks (rovide 5obile anking acility to their Customers

-7F anks does not (rovide 5obile anking acility to their Customers. This

acility is (ossible ecause of Core anking +olution :C+;.

TAB,- No:16

Ta"le Sho/ing No: o! Banks roide SS Alert +acilit# to their C&stomers:

7*


52/65

SS Alert +acilit#

Stat&s *es No

No: o! Banks = 16

78%

22%

Sms alert facility

(esN

%raph No$ 19 Sho/s No: o! Banks roide SS Alert +acilit# to their C&stomers:Comments$4


Out of 27 anks, 7 anks (rovide +5+ )lert acility to their Customers

--F anks does not (rovide +5+ )lert acility to their Customers. This acility is

(ossible ecause of Core anking +olution :C+;.

TAB,- No:11

Ta"le Sho/ing No: o! Banks roide Utilit# Bill a#ment !acilit# to their C&stomers:

7-


53/65

Utilit# Bill a#ment +acilit#

Stat&s *es No

No:o! Banks 1 1

%raph No$ 18 Sho/s No: o! Banks roide Utilit# Bill a#ment !acilit# to their C&stomers:

Comments$4


Out of 27 anks, * no. of banks (rovide Jtility ill (ay acility to their Customers

*2 anks does not (rovide Jtility ill pay acility to their Customers.

TAB,- No:1'

Ta"le Sho/ing No: o! Banks roide Oerdra!t +acilit# to their C&stomers:

7


54/65

Oerdra!t +acilit#

Stat&s *es No

No: o! Banks '1 '

ercentage 9H =H

%raph No$ 17 Sho/s ercentage o! Banks roide Oerdra!t +acilit# to their C&stomers:

Comments$4


Out of 27 anks, 2?F anks (rovide Overdraft acility to their Customers

7F anks does not (rovide Overdraft acility to their Customers.

TAB,- No:1

Ta"le Sho/ing No: o! Banks roide 8 to 8 Banking +acilit# to their C&stomers:

72


55/65

8 am to 8 pm Banking +acilit# (Additional Serice)

Stat&s *es No

No: o! Banks 1 '

ercentage '7H 91H

%raph No$ '6 Sho/s ercentage o! Banks roide 8 to 8 Banking +acilit# to their C&stomers:

Comments$4


Out of 27 anks, -1F anks (rovide 8 to 8 anking acility to their Customers

?*F anks does not (rovide 8 to 8 banking to their Customers. It is additional

+ervice to customers to en#oy benefit of his transaction.

TAB,- No:1

77


56/65

Ta"le Sho/ing No: o! Banks roide Nomination +acilit# to their C&stomers:

Nomination +acilit#

Stat&s *es No

No: o! Banks = 6

ercentage 166H 6H

%raph No$ '1 Sho/s ercentage o! Banks roide Nomination +acilit# to their C&stomers:

Comments$4

rom the above (ie"Chart It has been clear that, Out of 27 anks, *33F anks (rovide

'omination acility to their Customers heritance

74


57/65

+INDIN%S

=:1 +INDIN%S +RO T0- 2OR

*. irst thing I found that there are - banks who keep 3 balance to open a

corporate salary account without a che&ue"book.

-. There are - banks who keep 3 balance to open a corporate salary account with

che&ue"book.

. There are *4 banks who provided -7 leafs of che&ue.

2. I have observed from the customers point of view and one thing I come to know

about bank is that, 'ow"a"days banks are (roviding >!cellent banking facilities

to their customers but there are also some bank who Charge hidden Charges for

service which is rendered to the Customers like ICICI bank Charge


58/65

/0C ank (rovide (hone anking, 'et anking, 5obile anking +ervice to

Customers through (hone anking customers can transfer funds, open a new

i!ed deposit, en&uire account balance, +top payment on Che&ue and through

'et banking customer can open a new i!ed deposit, order demand drafts, (ay

their bills, check up"to"the second account balance, transfer unds and through

5obile anking customers can access their accounts through mobile phones so

work as become easier instead of standing in a &ueue or visit to the bank.

?. In +ome banks I have observed that, there is no +eparate account namely

+alary account but all eatures are same which are provided to saving account

customers

8. Cash withdrawing limit is vary product to product and bank to bank.

1. -7 banks do not charges for )T5"cum"0ebit card.

*3. )ll banks providing various loan to their customer.

**. -- banks providing >"mail statement to their customer.

*-. Only - banks providing phone banking acility to their customer.

*. Only -2 banks providing 5obile banking acility..

*2. * banks who provide Jtility bill payment facility.

*7. Only -* banks provide overdraft facility.

*4. There are very few bank providing 8to8 anking acility.

*?. )ll banks providing 'omination acility.

78


59/65

CO'C9J+IO'+$

ased on the finding of the comparative analysis of /.0..C. ank with other

competitor ank I came to the conclusion that /.0..C. ank has come good thing that

its other competitor do not have like,

*./.0..C.ank has various kind of product in salary account for the all types of

corporate .>.g. /.0..C. ank has classic account for the employee who is working on

contract basis. Other bank do not have that kind of product. product is designed very

well. C>O of corporate will spent much more money in comparison with other

employees. That%s why ank provided higher cash withdrawal limit to C>O.

-./.0..C.ank has given the various kind of facilities to their customer which is not

given by other bank like,

a. )ccidental cover up to arlier corporate gives the salary by che&ue.That

process was vey lengthy and time consuming. 'ow the bank providing salary account by

which salary direct credited to the account. These are the thing which attract customers

towards the /.0..C. ank.

71


60/65

SU%%-STION

5ore efforts should be made to make customer knowledgeable about Corporate

salary account. (reference should be given to local language for an effective

communication.

ank should avail various services along with Corporate salary account service.

ank should maintain customer database upgraded from time to time which will

help for its business actualization.

ank should provide many effective and attractive schemes so as to attract more

and more customers.

There should be transparency in charges associated with Corporate salary account

43


61/65

9:ANN-UR-S 1: U-STIONNAIR-

Name o! the BankDate E E

U-STIONS

1 What is the 5inimum alance or Opening an Corporate +alary )ccount

with Aour ankK

W ithout Che&ue" ook $"

a; 3 to *33 alance b; *33 to 33 alance

c; 33 to 733 alance d d;733 to *33

alance

W ith Che&ue" ook $"

a;3 to *33 alance b;*33 to 33 alance

c; 33 to 733 alance d; 733 to *33 alance

' If a Customer Open an account With Aour ank then how many Che&ue

9eafs are provided to themK

a;*3 Che&ue 9eafs. b; *7 Che&ue 9eafs.

c;; -3 Che&ue 9eafs. d; -7 Che&ue 9eafs.

4*


62/65

What are the )nnual )T5 0ebit Card Charges to your banks CustomersK

a;mail Aes 'o

"y Courier Aes 'o

"y a! Aes 'o

"/andover Aes 'o

If any other than above please mention

? Is Aour ank (rovide (hone anking acility to Customers orOperating his account through Tele"(honeK

a;Aes b; 'o

8 Is Aour ank having 5obile banking acility to Customers or Jpdating

them With new eatures and technologyK

a;Aes b; 'o

4-


63/65

1 Is Aour bank (rovide +5+ )lert acility to Customers or Nnowing him

about his daily transaction entriesK

a;Aes b; 'o

*3 0oes Aour bank have any )dditional anking acility like 8 to 8

anking acilityK

a; Aes b; 'o

** Is Aour ank (rovide 'omination acility to Customers heritance if

Customer diesK

a; Aes b; 'o

*- Is Aour ank (rovide Jtility ill (ayment acility to Customers like

>lectricity ill, telephone ill (aymentK

a;Aes b; 'o

* Is your bank (rovide Overdraft acility to Customers for Withdrawing

>!cess 5oney from ankK

a; Aes b; 'o

4


64/65

9: BIB,IO%RA0*ER-+-R-NC-S

2e"sites$

///:hd!c"ank:com

*. www.google.com

-. www.banks.com

. www.bankspower.com

2. www.business.comDdirectoryDfinancial

Books . apers$

*. /0C ank (roduct ooklet

-. /0C anks +alary account (alm (lats, rochures.

. (hilip Notler" 5arketing 5anagement

2. C.< Nothari"


65/65

comparative analysis of corporate salary accounts with respect to hdfc bank

Documents