company´s history why invest in toy stand? franchise

2
Company´s history TOY STAND begins its activity in 2008. The multidisciplinary experience acquired by its founder, devoted at the time to searching for new business opportunities, together with his enterprising character and his competitive spirit, led him to start this new and revolutionary business. Avoiding distri- butors and going for radio-controlled helicopters TOY STAND offers a new business that controls the entire product lifecycle, right from the production to the post-sale service. After 5 years of experience in the market and with more than 19 own sales points and 35 franchises in Spain, TOY STAND has become a reference company in the sector. We have designed a successful business model in which the initial investment is moderate in accordance to the actual econo- After this second year of TOY STAND FRANCHISE, we can say that the business model has pleased everybody and the prospects for this year, not only in the Spanish market but internationally, are very encouraging. TOY STAND is ready to take-off. Take advantage of this situation and join us! Flying is easy with TOY STAND. Why invest in a franchise? In the last year we have created 145 new franchising networks turning the business into a great business model. It has been proved that a franchise has a quinquennial rate of survival of 86% against 23% of independant business activities. The franchise system protects the franchise-holder’s commercial develop- ment, by providing operative systems, experience, marketing, advertising, along with the necessary tools required to succeed in today’s business their franchise-holders succeed. They have given value to a very expensive factor: time. Do not forget time is money and so is the knowledge acquired by people working in a business organization. The franchise-holders will managing their investments. Franchising is a business model focused, among other things, to mini- learning curve and has been provided with vital information and knowledge for the success of the business. The passive client existing at the end of the XX century is no longer so. Today’s clients are active, they know what they want, they are informed, trained and have a vast culture. This is one of the main reasons why todays companies must have specialized staff. Youngsters nowadays are trained, informed, “gadgeted” and with a different perspective of life. These, together with the traditional businessperson who is trying to keep up with the times, have a desire for independence in life, which have created an develop. . Why invest in toy stand? Revolutionary business focused on the Christmas campaign (traditional toy shops make up to 80% of their annual sales at this time). Work just 2 months; we will do the rest of the work for you. Young and specialized company with great knowledge of both radio-control and infrared helicopter market which have amazed and enthralled consu- mers of a wide age range, as the helicopters are generally liked by three ge- going from 11 points of sale in the season 10-11, to 54 points of sale in the season 13-14. We offer a consolidated brand image, with a high-quality product, a great design, easy to use and at a very competitive price; all of these issues are very demanded in international markets. You can cut down in staff, rent, etc. We make things easy for you in order to get your business going (licence are not required, nor are complicated steps necessary). We help you out in managing your business: we negotiate with the shopping centres, provide management control, design campaigns, staff training, etc. Our projects are very ambitious, but we know very well where we stand, where we are heading, and foremost, how we are going to get there. Great knowledge of the international test markets. Business model Our business is unique in its sector; we combine these 4 variables to obtain great results: PRODUCT: products are very popular these days; they have experienced a very large growth and have a wide customer target. We work with a product that seems not to be affected by today’s crisis. Year after year sales keep going up and the product is becoming better, with new technical innovations. Why is it so successful? It is easy to use, it has a competitive price, it can be used either SECTOR: This year the toy-sector has been as successful as in previous ones, with a turnover of 1.000 million Euros, being one of the only sectors of our economy toys, has been increasing sales for over 25 consecutive years. CAMPAIGN: We know for sure that in traditional toy shops up to 80% of the annual sales are due to the Christmas campaign, and TOY STAND focuses mainly on this seaso- nal campaign. Nevertheless, we have observed that the demand continues in other months and therefore, stands may continue to operate (today, we have 3 sales points open all year long). PLACE: TOY STAND develops its commercial activity in shopping centres. You just have to hire a small space, about 12 square meters, and set up our pre-designed stands, which will take you no more than 2 hours. This way, we manage to be in the commercial areas together with the most important brands. Franchise information Company Name: TOY STAND FRANCHISE, SL. CIF: B-86154879 Brand name: TOY STAND Address: C / Arriaza, 2 City: Madrid ZIP Code: 28008 Province: Madrid Country: Spain Contact person: Luis Borges E-mail address: [email protected] Company founded: 2010 (starting in 2008) Franchise founded: 2011 Points Of Sale in Spain: Owned: 29 Franchisees: 24 Franchises abroad: 0 Initial investment: € 30,000. (Does not include entry fee) Entry fee: € 6000 The second stand: 3.000 € Third and subsequent: 2.000 € Minimum purchase of stocks: 12.000 € (Recommended: 21.000 €) Maintenance Fee: 10% on purchases Advertising Fee: 800 € Contract duration: 4 years Is it renewable?: Yes Financial Assistance: it depends on each case Premises features: No premises needed Stand Size: about 12 m 2 Mall features: Location in commercial area and centrally located Advantages of toy stand In TOY STAND we would like you to form part of our team. Working well and hard, with dedication and motivation, we are creating a new controlled and adjusted investment. Some of the advantages acquired by the investor when joining TOY STAND are: Knowledge transmission, we know where we fail and where we succeed. Consolidated brand image. Low initial investment as we have discounts from our suppliers and Training from the beginning and throughout the contract’s lifetime. Staff constantly trained and specialized in new commercial needs. Low investment in marketing and advertising Lower prices than the competitors, as you can take advantage of corporative purchases. Territoriality, just one franchise-holder per area.

Upload: others

Post on 13-Jul-2022

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Company´s history Why invest in toy stand? Franchise

Company´s historyTOY STAND begins its activity in 2008. The multidisciplinary experience acquired by its founder, devoted at the time to searching for new business opportunities, together with his enterprising character and his competitive spirit, led him to start this new and revolutionary business. Avoiding distri-butors and going for radio-controlled helicopters TOY STAND offers a new business that controls the entire product lifecycle, right from the production to the post-sale service.After 5 years of experience in the market and with more than 19 own sales points and 35 franchises in Spain, TOY STAND has become a reference company in the sector. We have designed a successful business model in which the initial investment is moderate in accordance to the actual econo-

After this second year of TOY STAND FRANCHISE, we can say that the business model has pleased everybody and the prospects for this year, not only in the Spanish market but internationally, are very encouraging.TOY STAND is ready to take-off. Take advantage of this situation and join us! Flying is easy with TOY STAND.

Why invest in a franchise?In the last year we have created 145 new franchising networks turning the business into a great business model.

It has been proved that a franchise has a quinquennial rate of survival of 86% against 23% of independant business activities.The franchise system protects the franchise-holder’s commercial develop-ment, by providing operative systems, experience, marketing, advertising, along with the necessary tools required to succeed in today’s business

their franchise-holders succeed. They have given value to a very expensive factor: time. Do not forget time is money and so is the knowledge acquired by people working in a business organization. The franchise-holders will

managing their investments.Franchising is a business model focused, among other things, to mini-

learning curve and has been provided with vital information and knowledge for the success of the business.The passive client existing at the end of the XX century is no longer so. Today’s clients are active, they know what they want, they are informed, trained and have a vast culture. This is one of the main reasons why todays companies must have specialized staff. Youngsters nowadays are trained, informed, “gadgeted” and with a different perspective of life. These, together with the traditional businessperson who is trying to keep up with the times, have a desire for independence in life, which have created an

develop. .

Why invest in toy stand?Revolutionary business focused on the Christmas campaign (traditional toy shops make up to 80% of their annual sales at this time). Work just 2 months; we will do the rest of the work for you.

• Young and specialized company with great knowledge of both radio-control and infrared helicopter market which have amazed and enthralled consu-mers of a wide age range, as the helicopters are generally liked by three ge-

• going from 11 points of sale in the season 10-11, to 54 points of sale in the season 13-14. We offer a consolidated brand image, with a high-quality product, a great design, easy to use and at a very competitive price; all of these issues are very demanded in international markets.

• You can cut down in staff, rent, etc. We make things easy for you in order to get your business going (licence are not required, nor are complicated steps necessary).

• We help you out in managing your business: we negotiate with the shopping centres, provide management control, design campaigns, staff training, etc.

• Our projects are very ambitious, but we know very well where we stand, where we are heading, and foremost, how we are going to get there.

• Great knowledge of the international test markets.

Business modelOur business is unique in its sector; we combine these 4 variables to obtain great results:

PRODUCT:

products are very popular these days; they have experienced a very large growth and have a wide customer target. We work with a product that seems not to be affected by today’s crisis. Year after year sales keep going up and the product is becoming better, with new technical innovations. Why is it so successful? It is easy to use, it has a competitive price, it can be used either

SECTOR: This year the toy-sector has been as successful as in previous ones, with a turnover of 1.000 million Euros, being one of the only sectors of our economy

toys, has been increasing sales for over 25 consecutive years.

CAMPAIGN: We know for sure that in traditional toy shops up to 80% of the annual sales are due to the Christmas campaign, and TOY STAND focuses mainly on this seaso-nal campaign. Nevertheless, we have observed that the demand continues in other months and therefore, stands may continue to operate (today, we have 3 sales points open all year long).

PLACE: TOY STAND develops its commercial activity in shopping centres. You just have to hire a small space, about 12 square meters, and set up our pre-designed stands, which will take you no more than 2 hours. This way, we manage to be in the commercial areas together with the most important brands.

Franchise informationCompany Name: TOY STAND FRANCHISE, SL.CIF: B-86154879Brand name: TOY STANDAddress: C / Arriaza, 2City: MadridZIP Code: 28008Province: MadridCountry: SpainContact person: Luis BorgesE-mail address: [email protected] founded: 2010 (starting in 2008)Franchise founded: 2011Points Of Sale in Spain: Owned: 29 Franchisees: 24Franchises abroad: 0Initial investment: € 30,000.(Does not include entry fee)Entry fee: € 6000The second stand: 3.000 €Third and subsequent: 2.000 €Minimum purchase of stocks: 12.000 €(Recommended: 21.000 €)Maintenance Fee: 10% on purchases

Advertising Fee: 800 €

Contract duration: 4 yearsIs it renewable?: YesFinancial Assistance: it depends on each casePremises features: No premises neededStand Size: about 12 m2

Mall features: Location in commercial area and centrally located

Advantages of toy standIn TOY STAND we would like you to form part of our team. Working well and hard, with dedication and motivation, we are creating a new

controlled and adjusted investment. Some of the advantages acquired by the investor when joining TOY STAND are:

• Knowledge transmission, we know where we fail and where we succeed.

• Consolidated brand image.• Low initial investment as we have discounts from our suppliers and

• Training from the beginning and throughout the contract’s lifetime. • Staff constantly trained and specialized in new commercial needs. • Low investment in marketing and advertising• Lower prices than the competitors, as you can take advantage of

corporative purchases. • • Territoriality, just one franchise-holder per area.

Page 2: Company´s history Why invest in toy stand? Franchise

• work alongside with a well-known and established company.

• Small failing risk. • Transfer of knowledge. After opening more than 20 franchises in the

• License to distribute our products exclusively.• Pioneers in the business, with several years ahead of the competi-

tion.• Easiness when negotiating with the malls.

More for less“maximum sales capability”, we try to make sales a multiplying factor. , in toy stand we offer you the possibility of working in a more comfortable and friendly environ-

businesses earn in a year’s work. possible in a short time period”, we introduce into our managing model a very important factor: time. this is one of the key issues of our brand, toy stand works all year round to make it possible for its fran-

(christmas campaign). you have the support of a professional team who works all year long for you.

What are we looking for?Potential businesspeople able to share their managing skills with the

• Knowledge acquired in the business environment where they want to set up the franchise.

• Learning skills to be able to cope with the different situations they might have to face in this franchise.

• Knowledge and experience in dealing with staff.• Able to assume the franchise’s spirit.• Entrepreneurial investors with strong motivational business character.

CANARIAS:FUERTEVENTURACC Atlántico Fuerteventura (Puerto del Rosario)CC Las Rotondas (Puerto del Rosario)

GRAN CANARIACC 7 Palmas (Las Palmas de Gran Canaria)CC Atlántico (Vecindario) CC Las Arenas (Las Palmas de Gran Canaria) CC La Ballena (Las Palmas de Gran Canaria)CC Las Terrazas (Telde)

TENERIFECC Alcampo La Laguna (La Laguna) CC Carrefour Santa Cruz (Añaza)CC Meridiano 16 (Santa Cruz de Tenerife)CC La Villa 2 (La Orotava)

PENINSULA :ANDALUCIACC Airesur (Sevilla)

CC Carrefour Córdoba (Córdoba)

CC Los Alcores (Alcalá de Guadaira)

CC Los Arcos (Sevilla)

PC La Cañada (Marbella)

CC Metromar (Sevilla)

CC N-4 (Écija)

CASTILLA LA MANCHACC Ferial Plaza (Guadalajara)

CC Albacenter (Albacete)

CC Imaginalia (Albacete)

CC El Mirador (Cuenca)

CC Eroski El Parque (Ciudad Real)

PC La Abadía (Toledo)

CATALUÑACC Diagonal Mar (Barcelona)

CC Alcampo Sant Boi (Sant Boi)

CC Las Arenas (Barcelona)

CC Barnasud (Gavà)

CC La Maquinista (Barcelona)

CC Mataró Park (Barcelona)

COMUNIDAD VALENCIANACC L’Ajub (Elche)

CC Gran Vía de Alicante (Alicante)

CC Salera (Castellón)

CC El Saler (Valencia)

EXTREMADURACC El Faro de Badajoz (Badajoz)GALICIACC A Laxe (Vigo)

CC Carrefour Pontevedra (Pontevedra)

CC As Cancelas (Santiago de Compostela)

MADRIDCC Arturo Soria Plaza (Madrid)

CC Centro Oeste (Majadahonda)

CC Equinocio (Majadahonda)

CC La Vaguada (Madrid)

CC Príncipe Pío (Madrid)

CC Xanadú (Madrid)

CC La Gavia (Madrid)

Central Arriaza (Madrid)

MURCIACC Espacio Mediterráneo (Cartagena)

CC Nueva Condomina (Churra)

CC Parque Almenara (Lorca)

PAIS VASCOCC Artea (Leioa Vizcaya)

CC Bilbondo (Basauri)

CC Carrefour Sestao (Sestao Vizcaya)

EUROPESCOTLANDCC St. Enoch Centre (Glasgow)

CC The Centre (Livingston)

We are getting ready to take off in a big way... Take advantage, join our team and

franchise like TOY STAND.

Toy stand points of saleIn the 2013-2014 campaign, TOY STAND counted with 54 Points of Sale in various shopping malls throughout the entire Spanish territory, the success achieved in these 6 years of life has driven us to franchise the business. During the 2013-2014 campaign TOY STAND was presentin the following shopping malls (CC):

Contact: [email protected]@toylabrc.com

Toy Stand Franquicia S.L.www.toy-stand.com