company_profile_curth+roth-germany_market_research
TRANSCRIPT
Explorer We dig deeper and find insights that matter
Partner for your success
2015
Introducing CURTH+ROTH:
Content
Key Facts
Scope
Methods
References
Management
Contact
CURTH+ROTH – short introduction
YOUR BENEFITS
Direct access to actionable customer insights
Helping you to make the right decisions
KEY FACTS
o Curious, independent Research-Partner
o Full-Service Market Research
o Qualitative + quantitative
• customized Methods
• national & international
• experienced Research Consultants
o User Experience Experts
o Founded in 1999 – ESOMAR + UPA member
CURTH+ROTH – Partner for YOUR success
Your success is our ambition– from ideation to sustainable success!
Qualitative methods help us to explore unmet needs, barriers, triggers, the right positioning in order to support the optimal marketing strategy.
We use Ideation to co-develop with you new Ideas.
We apply quantitative methods to guide marketing and business decisions from a consumer / decision maker point of view. From segmentation to campaign evaluation. Validated insights for sound decisions.
Our UX- and eCommerce-Consulting helps you to succeed in online- and mobile environments.
REASON WHY – Market Research with CURTH+ROTH
CURTH+ROTH – our DNA
Curiosity
Going the extra mile
Confidentiality
On-time, on-budget
Satisfied customers
Industry experts
INDUSTRY EXPERIENCE
Financial services
Automotive
Consumer electronics
Smart Home
Life Science / Healthcare
IT / Telecommunication
FMCG / Packaging
Life Science / Healthcare
IT / Telecommunication
Logistics
Industrial / Utilities
Manufacturing
Smart Home
Services
SCOPE
Market Research
• Evaluation of product-/ service concepts
• Campaign evaluation
• Image-, brand- und positioning studies
• Customer Satisfaction Surveys
• Research for innovations
• Ethnographic studies
E-COMMERCE CONSULTING • Usability-Research, Expertise • UX-Consulting
MARKET RESEARCH METHODOLOGIES
Focus groups
In-depths interviews
Expert interviews
Telephone interviews (B2B)
Online-Groups (Chat/Video)
Online-Bulletin Boards
Ethnographic Research
Online / Mobile Surveys (incl. Multivariate data analysis )
Qualitative Methods Quantitative Methods
FACTS
INSIGHTS
SELECTED REFERENCES
What our customers say:
Thanks a lot for the fantastic work! This is a real pleasure to be able to rely on an agency these days. I am looking forwards to working with you in future projects.
P. Nzoyem (Fieldwork Operations Manager), FROST, UK
Thank you again for the excellent experience in Munich (conducting 4 focus groups with IT DM). My colleagues and I feel that we are very fortunate to be able to have found a resource like yourself
A. Chakravarti (Partner), YouGov (USA)
Our project lead was extremely happy. The groups were AWESOME! Thank you for your hard work.
J. Luke (Field Director), BaccusResearch, USA
I would like to thank you very much for the very good work on our project (online survey on a poster test). The impression I got from CURTH+ROTH is very positive. I am looking forward to working with you again.
A. Karnowsky (Head of Research), Walt Disney Company, Germany
MANAGEMENT
Johannes Roth, GF Jochen Curth, GF
24 years experience in managing international consulting and research projects (Research International, freelance consultant)
Moderator
Expert for automotive, IT, technology, consumer electronics, e-Commerce
Lecturer at Texterschmiede (Hamburg)
University degree: Psychologist
JOHANNES ROTH, Partner
22 years management experience in managing international consulting- and research projects (IPSOS, Research International, freelance consultant)
Moderator
Expert for Online methodologies (qual/quant)
Industry focus: financial services, fmcg, packaging, food
University degree: Master in business administration
JOCHEN CURTH, Partner
CURTH+ROTH
Bülaustraße 8
20099 Hamburg
GERMANY
Tel.: +49 (0)40 - 36 00 69-0
Email: [email protected]
Web: curth-roth.com
Your contact:
Jochen Curth
CONTACT – How can we support you?