company review - pizza hut

7/28/2019 Company Review - Pizza Hut

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PRINCIPLE OF MANAGEMENT

Compiled By :

Megawati Rosalio PutriLamaris Dipo WitesaMuhammad Sela SulyadiMuhammad Ilyas Saudek


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TABLE OF CONTENTS

Introduction ............................................................................................................................. 2

Chapter I

History ................................................................................................................................... 3

Pizza Hut in Indonesia Market ............................................................................................. 6

Chapter II

Concept and Format .............................................................................................................. 7

Human Resource in Pizza Hut .............................................................................................. 7

Pizza Hut Products ............................................................................................................... 8

Prices, Discount, Promotion, Places ..................................................................................... 8

Chapter III

SWOT analysis ...................................................................................................................... 9

Market segmentation .......................................................................................................... 10

Chapter IV

Market Analysis .................................................................................................................. 12

Business Level Indonesia Market Share ......................................................................... 12

Direct Competitor Analysis ................................................................................................ 12

Closing .................................................................................................................................... 15

References ............................................................................................................................... 16


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INTRODUCTION

Pizza Hut , corporately known as Pizza Hut, Inc. is an American restaurant chain and

international franchise that offers different styles of pizza along with side dishes including

salad, pasta, buffalo wings, breadsticks, andgarlic bread. Pizza Hut is a subsidiary of Yum!

Brands, Inc. , the world's largest restaurant company

As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States,

and more than 5,139 store locations in 94 other countries and territories around the world

Here is more details about PizzaHut, Inc.

Type Wholly owned subsidiary

Industry Restaurants

Founded Wichita, Kansas (1958)Founder(s) Dan and Frank Carney

Headquarters7100 Corporate DrivePlano, Texas 75024, UnitedStates .[1]

Number of locations

11,139 (worldwide as of 2012)

Key peopleDavid C. Novak, ChairmanScott Bergren, President

ProductsItalian-American cuisine

pizza pasta desserts

Employees 140,000+Parent

PepsiCo (1977 1997)Yum! Brands (1997 present)

Website pizzahut.com
http://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Yum%21_Brandshttp://en.wikipedia.org/wiki/Yum%21_Brandshttp://en.wikipedia.org/wiki/Yum%21_Brandshttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Restaurantshttp://en.wikipedia.org/wiki/Restaurantshttp://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/Dan_and_Frank_Carneyhttp://en.wikipedia.org/wiki/Plano,_Texashttp://c/Users/M.sela%20sulyadi/Documents/PRESIDENT%20UNIVERSITY/assignments/principles%20of%20management/Pizza_Hut.htm%23cite_note-0http://c/Users/M.sela%20sulyadi/Documents/PRESIDENT%20UNIVERSITY/assignments/principles%20of%20management/Pizza_Hut.htm%23cite_note-0http://c/Users/M.sela%20sulyadi/Documents/PRESIDENT%20UNIVERSITY/assignments/principles%20of%20management/Pizza_Hut.htm%23cite_note-0http://en.wikipedia.org/wiki/David_C._Novakhttp://en.wikipedia.org/wiki/Italian-American_cuisinehttp://en.wikipedia.org/wiki/Pizzahttp://en.wikipedia.org/wiki/Pastahttp://en.wikipedia.org/wiki/Dessertshttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Yum%21_Brandshttp://www.pizzahut.com/http://en.wikipedia.org/w/index.php?title=File:Pizza_Hut_logo.svg&page=1http://www.pizzahut.com/http://en.wikipedia.org/wiki/Yum%21_Brandshttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Dessertshttp://en.wikipedia.org/wiki/Pastahttp://en.wikipedia.org/wiki/Pizzahttp://en.wikipedia.org/wiki/Italian-American_cuisinehttp://en.wikipedia.org/wiki/David_C._Novakhttp://c/Users/M.sela%20sulyadi/Documents/PRESIDENT%20UNIVERSITY/assignments/principles%20of%20management/Pizza_Hut.htm%23cite_note-0http://en.wikipedia.org/wiki/Plano,_Texashttp://en.wikipedia.org/wiki/Dan_and_Frank_Carneyhttp://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/Restaurantshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Yum%21_Brandshttp://en.wikipedia.org/wiki/Yum%21_Brandshttp://en.wikipedia.org/wiki/Franchising


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CHAPTER I

History

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita

Kansas. The small 25 seat restaurant only had room for 9 letters on the sign the building

looked like a hut so 'Pizza Hut' was born!

Fifteen years later, they opened the first UK restaurant and since then we've become the

biggest Pizza Company on the planet!

2011 their chefs chopped, stretched, tasted, floured and cheesed their way through the

pizza universe to create our Best Ever Pizzas, with new dough, sauce and toppings.

We also decided to offer unlimited trips to our world famous Salad Station for free

with every meal.

Free Unlimited Salad

2010 Pizza Hut UK raised over 150,000 for the World Food Programme, a United

Nations charity who support the fight against hunger across the world.

2009 they launched our Kids Eat Free offer - a free two-course Kids Meal or Kids

Lunchtime Buffet with every adult main course purchased. Pizza Hut was voted Best

Family Restaurant in the Tommy's Let's Get Baby Friendly Awards.

2008 they bought Godfather's Pizza in Ireland with 28 stores. We also launched our

Pepperoni Stuffed Crust & Garlic Crust pizzas, larger 4 for ALL and a new range of

Tuscani pastas in the UK.

Chicken Alfredo


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2007 they brought out our Thick n Thin Pizza and began to re-franchise our dine-in

restaurants.

2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut

UK Ltd was now 100% owned by Yum! Cheesy Bites was launched! There were now

697 restaurants in the UK, with 154 stores as a franchise owned by 61 franchisees.

2005 The 4forALL was launched. Over 600 restaurants were open in the UK, 70 of

them as Franchise units.

2004 Pizza Hut launched The Big New Yorker.

2003 500 restaurants were now open throughout the UK, employing over 20,000

people.

2002 Tricon Global became YUM! Brands Inc. The Quad Pizza was launched in the

UK, as Pizza Hut opens its 500th restaurant. A & W and Long John Silver's join the

Yum brand.

YUM! Brands inc

2001 Pizza Hut began a franchising programme with its delivery stores.

2000 Pizza Hut introduced The Edge, a thin pizza with toppings all the way round the

edge.

1999 Pizza Hut had over 400 restaurants, employing 14000 people. The Italian Pizza

was launched in the UK.

The Edge

1998 Pan Pizza was relaunched as Grand Pan.

1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global

Restaurants was born, creating the largest restaurant brand in the World. Tricon

became the partner company with Whitbread. The Sicilian Pizza was launched in the

UK, where there were 277 restaurants and 100 delivery stores.


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1995 Stuffed Crust was launched in the UK.

Stuffed Crust

1994 10,000 Pizza Huts were open for business.

1993 There were 300 restaurants and delivery stores in the UK.

1992 There were 9,000 restaurants in 84 countries.

1990 Pizza Hut warmed the cold shores of Russia. In the UK there were now 200

restaurants.

1989 The first restaurant was converted into a Restaurant Based Delivery store.

1988 The UK's first delivery unit was opened in Kingsbury, London.

1987 An average of one restaurant opened each week in the UK.

1986 By now, there were 100 restaurants in the UK and 5000 world wide.

1984 Over 50 restaurants so far in the UK.

1982 The UK joint venture started between PepsiCo and Whitbread.

Pan Pizza

1980 Pan Pizza was Introduced.

1977 PepsiCo bought Pizza Hut.

1973 Pizza Hut went international with restaurants in Japan, Canada & England. The

first UK Pizza Hut opened in Islington, London.

1972 1000 restaurants are open throughout the USA.

1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.

Frank and Carney


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Pizza Hut In Indonesia Market

In Indonesia, Pizza Hut was opened its first restaurant in 1984 in Djakarta Theatre Building,

Thamrin, Jakarta. By year 2000, the first Pizza Hut restaurant was moved to Cakrawala

Building, but still in the same area, until now. Now, Pizza Hut has more than 200 restaurants

in 22 provinces in Indonesia, from Aceh to Abepura.

Pizza Hut Indonesia has 4 values as a basis for running the organization, as well as in

building relationships with customers, business partners and shareholders :

1. Integrity : Honest in thinking and working, trustworthy, sincere and professional

attitude when dealing with colleagues, customers and suppliers.

2. Superiority : Doing more than just the call of duty, doing more than what is people

expected. We continue to strive for improvement and meticulous in everything.

Execute duties willingly and face all the challenges to achieve the highest standards.

3. Business Growth : Pizza Hut will develop themselves and make a profit by becoming

the best 'Casual Dining Restaurant'. Pizza Hut striving to improve their skills andknowledge, share skills and learn along with their colleagues, so they grow together,

both individuals and organizations.

4. Profitablity : Pizza Hut always strive to provide benefits for the shareholders by the

supervision and increasing sales efforts.


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CHAPTER II

Concept And Format

Pizza Hut is split into several different restaurant formats; the original family-style dine-inlocations; store front delivery and carry-out locations; and hybrid locations that offer carry-

out, delivery, and dine-in options. Many full-size Pizza Hut locations offer lun ch buffet , with

"all-you-can-eat " pizza, salad, bread sticks, and a special pasta. Additionally, Pizza Hut also

has a number of other business concepts that are different from the store type; Pizza Hut

"Bistro" locations are "Red Roofs" which offer an expanded menu and slightly more upscale

options.

"Pizza Hut Express " and " The Hut " locations are fast food restaurants. They offer a limited

menu with many products not found at traditional Pizza Huts. These type of stores are often

paired in a colocated location with a sibling brand such as WingStreet, KFC or Taco Bell, and

are also found on college campuses, food courts, theme parks, and in stores such as Target

and Walmart.

Vintage "Red Roof" locations can be found throughout the United States, and quite a few

exist in the UK and Australia, and Mxico. Even so, many such locations offer delivery/carryout service. This building style was common in the late 1960s and early 1970s.

The name "Red Roof" is somewhat anachronistic now, since many locations have brown

roofs. Dozens of "Red Roofs" have closed or been relocated/rebuilt. Many "Red Roof"

branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the

mid 1980s, the company moved into other successful formats including delivery/carryout and

the fast food "Express" model. The oldest continuously operating Pizza Hut in the world is in

Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas StateUniversity.

Human Resources In Pizza Hut

Mr. Alwin Arifin is the Indonesias CEO /

commisioner of Pizza Hut, and the PT.

Sarimelati Kencana is the official company

name in Indonesia for Pizza Hut. The head

office in Indonesia located in Graha Mustika

Head Office

Rest.

branches

Rest.

branches

Rest.

branches
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Ratu South Jakarta (the head office is leaded by CEO). Every restaurant branches lead by

restaurant manager.

Every employee at Pizza Hut always taught to prioritize services to visitors. Maybe

sometimes seem excessive, but that the strength of Pizza Hut. They are very friendly andattitude come first serve consumers with a smile.

Pizza Hut Products

Besides selling a variety of pizzas, Pizza Hut also provides various flavors of pasta, rice, side

dishes, and dessert too. Pizza Hut provides a wide range toping pizza for their products, such

as Super Supreme, Meat Lovers, Veggie All, American Favorite, Beetato Pepperoni, Splitza

(just for medium size), Fishchips, Tuna melt, Kress Shrimp, Black Pepper Chicken, DeluxeCheese. As well as the edges of the pizza. There are five choice of edges: Pan Pizza, Stuffed

Crust (Sausage), Stuffed Crust (Cheese), Cheesy Bites, Crown Crust. The wide variety of

Pizza Hut adding flavor and increase the interest visitors to come to Pizza Hut.

Price, Discount, Promotion, And Places

Price offered by Pizza Hut is about Rp 25.000,00 - Rp 50.000,00 per person. Beside that,

Pizza Hut also offer economical package called Sensation Delight with a relatively cheap

price for 2 or 4 people. And build cooperation in promotion in the media through the

advertisement on TV, poster or newspaper or by tweets on Twitter and Facebook (twitter in

@pizzahut and on Facebook : Pizza Hut Indonesia) or via their blog (www.pizzahut.co.id).

One way of promotion from Pizza Hut the other is using the Pizza Hut brand ambassador,

which is chosen as the ambassador which is artists who are popular, or special people who

are given special attention in public. It really helps Pizza Hut to better make their product

known and loved in the wider community.

Another offer from Pizza Hut as a form of promotion is working with banks, by providing

discount coupons / small size pizza to customers.

For their places, Pizza Hut has 13,100 restaurants scattered branches in over 97 countries.

Pizza Hut usually build in a Mall. But many Pizza Hut has their own building in the capital

city.


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CHAPTER III

SWOT Analysis

Strength

The most popular pizza in Indonesia :

Because Pizza Hut is the most known Restaurant not only in Indonesia but also in the

World.

Have most pizza variation than competitors :

Pizza Hut have many variation that they introduce to consumer.

The 1 st pizza restaurant in Indonesia :

The very first Restaurant to introduce Pizza food in Indonesia.

Weakness

Sell at the premium price :

They sell the Pizza with premium price which means only can buy by first and middle

class people.

Most restaurant only located in big cities :

In the small city we still not find Pizza and most of Pizza huts location is in the mall.

The variation easy to copy by competitors :

The design or variation in Pizza hut has already copied by some of they competitors.

Opportunity

Opportunity to open branches in medium & small cities

Create many new food menus that match with Indonesias taste

Threat

Government rules that limited foreign franchise


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Pizza are food with full cholestrol that not good for humans health

Market Segmentation

Pizza Huts Segmentation

GEOGRAPHIC :

6,000 outlets in US and 13,100 outlets in 97 countries around the world, variety of

product based on the regions culture.

DEMOGRAPHIC :

Family dining concept, high income, career person, c olleges student, mostly in the

age of 12-30.

PSYCHOGRAPHIC :

Divide some optional of price based on consumers needed, e.g. Choosing Prices for

Products as 999 OR 899

BEHAVIORAL :

Hospitality of the workers, cozy place and good interior design of the restaurant .

Targeting

Consists of a set of buyers who share common needs or characteristics that the company

decides to serve.

Pizza Huts targeting ;

- college students as X and Y generation.

- career person and both gender.

- high income and high life style of a familys habit.

- foreigners.

MarketSegmentation

Segmenting

Targeting

Positioning


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Positioning

Positioning is a part to set customers mindset about the product of company

compared with the competitors. This is also linked with Marketing Mix.

Pizza Huts positioning :

- pizzas restaurant with many variations of good taste and ingredients on their pizza.

- neutralize the regions cultur e taste as additional concern.

- the optional menu can be packaged with masss portion in acceptable

- Many kinds of supported products as good innovation in competition


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CHAPTER V

Market Analysis

According to the Economic Watch, Indonesia will experience growth of GDP 6.5% in 2012

from the Worlds average 4.49%. in 2009, Pizza Hut company was into the top 10 Digital

Brands in Asia Pacific. They stay on the 9th place, altough there were KFC and McDonalds

stay on the top 3 as the others fast food company.

Business Level Indonesia Market Share

Business level in Indonesia was compete fairly strong. We still can said that Pizza Hut and

Papa Rons the first or top level of business growth restaurant. Then Dominos Pizza on the

second, Papa Johns and Izzi Pizza on the third level, and small franchises in Indonesia also

still compete in the groeth of restaurant today. A percentage of total sales volume in a market

captured by a brand, product, or company. Industry specific reports offer insight into market

size and market share in Indonesia; as well as industry trends in each specific industry. Pizza

Hut stull lead the market share in Indonesia with 59% (Berbagi Bersama di Pizza Hut).,Papa

Rons pizza stay on the second level with 24% (Memang Paling Enak), and the rest of 17% is

held by Dominos Pizza and other.

Direct Competitor Competitive Analysis

Papa Rons

Since the era of the 1990's, Pizza into food favored by all levels of society in Indonesia.

This is certainly not wasted by Papa Ron's Pizza to expand its business by franchising

(franchise). This system is the recommended way for beginners who want to try the

restaurant business in particular, because the franchise does not have a high risk.

Especially if you can choose a franchise that has a good reputation and high quality like

Papa Ron's Pizza. Papa Ron's Pizza is a local franchise that started its business in 2000 and

began franchised brand since 2002, until now, Papa Ron's Pizza has opened 43 outlets

throughout Indonesia where 6 of them and the rest is owned PT.Eatertainment Franchise.

With an average initial investment of U.S. $ 168.000 to 270.000 and Franchise fee of U.S.

$ 1,000 and the Development Contribution of U.S. $ 25,000. For its royalty fee will be

deducted from the sales turnover of 5% per month. Suggested building area requirement
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from us is 250 m - 350 m either in the stores or building your own. If you can meet the

above requirements then you can have a restaurant that has a good quality with

International standards and human resource products, because we were always trained all

employees to have the same standards in accordance with the standards set.

(www. paparonspizza.com)

Product

Papa Rons Pizza have 27 different kind of pizza flavors to be divided into 2 categories:

Papa's Favorite Pizza and Loaded To The Max Pizza as Top Of The Line Pizza and Try

beef Smoked Cheese Roll. Favorite menu, one of which is a Java Chicken Satay, a favorite for pizza is a traditional

food that we adapt to the food International. Papa Ron's Pizza also serves you delicious Italian pastas with various sauces. Bolognese,

Carbonara, Black Pepper with Fussili, Spaghetti, Fettucini.

Positioning The producs presented has the best quality and fresh as each making dough Pizza. They also select non-processing beef for its topping pizza.

Strategy Papa Rons prefer the cleanliness of food, friendliness of service and comfort room Crazy Tuesday promo. If on Tuesday people buy any large pizza, they will get second

pizza for free with the same size. (from Sun, January 1, 2012 to Tue, 31 Dec 2013-byDine

In). BOGO (Buy One Get One) on Thursday. On Thursday, if people buy any large pizza, they

will get medium pizza for free. By Dine-In, Delivery & To Go. (every Thursday from Thu,11 Aug 2011 to Thu, 27 Dec 2012).

Dominos Pizza

From humble beginnings as a single pizza restaurant in 1960 by Tom and James

Monaghan. Dominos pizza is the 2nd largest Pizza franchise in the world. Domino's

Pizza today has become the recognized world leader in pizza delivery. They have been

dedicated to making and delivering great pizza with high quality ingredients from thestart. In addit ion, we are constantly updating and improving our pizza menu . Beyond
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pioneering the concept of efficient delivery of made-to-order pizzas, we have been part

of innovations that have made significant impact on the entire food delivery industry.

Domino's Pizza pioneered patented insulating pizza bags to keep pizzas oven-hot and

crisp during normal delivery. Domino's created the sturdy, corrugated pizza box, which keeps moisture from

weakening the box and cheese from sticking to the top.

Domino's invented the 3-D car-top sign, which is currently used by a variety of

industries, including taxis and driving schools. (http://www.dominos.com/about-pizza/)

Product

Features several different styles of pizza with a wide array of topping options. Menu includes additional items such as bread sticks, cheese bread, and chicken wings

Positioning

Dominos prides itself on its delivery services, as its stores are principa lly delivery

locations and generally do not have dine-in amenities

Strategy Dominos focus on expanding its international operations in recent years while holding

the number of domestic locations fairly even.

The companys franchises each contribute a p ercent of their sales to fund both national

marketing efforts and local advertising. Dominos places much emphasis on new - product development i.e. Dominos Dots

(launched in 2003) balls of pizza dough covered with cinnamon and vanilla icing.

Offers online ordering through franchisees.
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CLOSING

Thus, the Company Presentation assigment, Pizza Hut, in which compiled by the second

group in IR2-2012 has been carefully prepared in order to improve our knowledge in

management itself as well as explore our skill in management thinker based on the succeed

company policy.

We sincerely hope the paper assigment will help each other to studying more interest in

Principle of Management subject. We will absolutely put our maximum effort into it. On

behalf of the writer, we welcome any form of correction and feedback from various parties of

the readers .

Thank you for the attention and have a nice reading.


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REFERENCES

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Pizza Hut . [online]. [Accessed 8 October 2012]. Available from World Wide Web:

TEAM , Pizza Hut. 2009. Report and Marketing Strategies of Pizza Hut 2009 .

www.survey.com.

THE PIZZA I NDUSTRY SALE TOTALED OVER $40 BIL LI ON I N 2010 . 2010. The

Industry Report.

Wikinvest Web si te . 2010. [online]. [Accessed 10 October 2012]. Available from World

Wide Web: < www.wikinvest.com >

Wikipedia.org . [online]. [Accessed 15 October 2012]. Available from World Wide Web:

Wikipedia.org . [online]. [Accessed 9 October 2012]. Available from World Wide Web:

YUM! [online]. [Accessed 20 October 2012]. Available from World Wide Web:
http://www.pizzahutfranchise.com/about-best-pizza-franchise.phphttp://www.pizzahut.co.id/about-ushttp://www.xn--dominos-d36c.com/http://www.pizzahut.co.uk/restaurants/our-history.aspxhttp://www.wikinvest.com/http://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Pizza_Huthttp://www.yum.com/brandshttp://www.yum.com/brandshttp://en.wikipedia.org/wiki/Pizza_Huthttp://en.wikipedia.org/wiki/Franchisinghttp://www.wikinvest.com/http://www.pizzahut.co.uk/restaurants/our-history.aspxhttp://www.xn--dominos-d36c.com/http://www.pizzahut.co.id/about-ushttp://www.pizzahutfranchise.com/about-best-pizza-franchise.php