company report oglivy mather

8/11/2019 Company Report oglivy mather

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Sandeep Kumar Jha/ B14105

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Company Name : Ogilvy & Mather Worldwide

Company Profile Advertising

1. Timeline of major events in companys past (max 5-6 lines)

In 1948, Oligvy founded the New York-based ad agency Hewitt, Ogilvy, Benson& Mather with the financial backing of London agency Mather & Crowther.

In 1965, Ogilvy merged the agency with Mather & Crowther, his Londonbackers, to form a new international company.

1966, First advertising company to get listed on LSE and NYSE

In 1989, the Ogilvy Group was bought by WPP, and WPP became the largestmarketing communications firm in the world.

2. Key people Piyush Pandey,Mr. Krishna Mohan(President, Chennai),Mr. NavinTalreja(Managing Partner), Mr. Kapil Arora(Head of Advertising for Delhi and Presidentof O&M Delhi)

3. Vision, Mission Values of the companyDivine Discontent the simple belief that in order to be creative one must bepermanently dissatisfied and always seeking to be better than good.We sell. Or else.

Industry Advertising, marketing, public relations

Verticals Brand consultingDesign

Direct-to-patient

Experiential marketing

Healthcare

Healthcare communications

Managed care marketing

Media planning & buying

Medical education

Pharmaceutical

Public relations

Relationship & interactive marketingResearch-based consulting

Sales promotion

Established / In India Since 1980

Domicile United States

Operations North America , Asia and Europe

Turnover US$ 4.8 billion
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Operations (search for as many points as possible)1. Business Model: Service, B2B

2.

Product line (market share), contribution to profit, major brands

Services Industry, Leaders in Advertising Industry, Top 8 Ad Company in the world

3. Major competitors :Cooper Hong Inc., Winsper, Davis Harrison Dion

4. New business lines, product launches, merger/acquisitions

Social@Ogilvy and Ogilvy Youth divisions were started in 2012 to provide socialmedia and youth marketing services, respectively.

Mind Resource: Acquired in 2011 Hong Kong-based healthcare communicationsfirm Mind Resource Healthcare Consulting Limited

In 2005, Ogilvy PR acquired a Republican lobbying firm called The FederalistGroup LLC

5. Future plans/Expansion plans: Expanding Business In South America, Currently in126 countries

6. Financials (special stress on last quarter) (including major ratios)

Key Financial ratiosP/E Current 18.28

P/E Ratio (with extraordinary items) 16.82

P/E Ratio (without extraordinary items) 19.06

Price to Sales Ratio 1.62

Gross Margin 87.76

Pretax Margin 11.14

Net Margin 8.50

Revenue/Empoyee 92,510.00

Income Per Employee 7,862.00

Receivables Turnover 1.62

Current Ratio 1.00

Quick Ratio 0.97

Cash Ratio 0.19


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7. HR Issues: None Found

8.

CSR intiatives:

GreenPeace : Save our CitiesAIP Foundation HelmetGeneration Hwanda

9. Advertising strategy: Advertising Business, Using Clients Platform and Creative Ad

Campaigns

USP as compared to competitorsExtensive Network, 497 offices in 126 countries

SWOT Analysis

Strengths: Brand equity, Rural Marketing, Creativity

Weaknesses: Old School Concept of Advertising, Pricing Strategy

Opportunities: High Growth, Untapped Areas of Web Marketing

Threats: High Competition, Some mishaps with the advertising campaigns gone wrong like thecontroversy in 2004 when a reportedly discarded video advertisement for the Ford SportKa

hatchback began spreading virally via email. The 40-second video, which shows a lifelikecomputer-generated cat being decapitated by the car's sunroof was apparently rejected by Ford,but still made its way onto the internet, sparking outrage among bloggers and animal rightsgroups

Recent News

September 04, 2014: Csar Agost Carreo joins Ogilvy & Mather's Worldwide CreativeCouncil

September 03, 2014: Chris Reitermann promoted to CEO of Ogilvy & Mather China

August 29, 2014: Baptiste Clinet named Executive Creative Director of Ogilvy & Mather

Paris

July 18, 2014: Ogilvy & Mather's behavioral sciences practice sets up shop in Singapore

Cannes Loins Winners : 2013

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