Marketing Dynamics

Business Communications

Research and Intelligence

Sales Development

www.markdynamics.com

The Company

A business communications and sales development firm established in 1988 by corporate executives with consumer goods, financial services, health care, telecommunications and oil industry experience in marketing, public relations, advertising and sales.

The company was founded to address expressed needs for assignments where capabilities were not in place or to bring a new perspective to issues.

Key deliverables include market and product opportunity projects, new product introductions, business development programs, business communications (pr, brochures, annual reports, sales collateral, print and internet advertising)

Service Offerings

Strategic PlanningCompetitive Analysis, Financial Modeling, Business Plans

CommunicationsPublic Relations, Sales Collateral, Formal Presentations

Sales DevelopmentSales and Incentive Programs, New Channels, Training

Market ResearchFocus Groups, Customer Surveys, Competitive Intelligence,

Forecasting, Trends Analysis Event Management

Business/Sales Meetings, Customer Events, Golf Tournaments, Incentive Trips, Trade Shows

Our Approach:

Step 1: Informational Meeting Step 2: Marketing Dynamics creates a customized

proposal. Step 3: Clients signs off on proposal and timeline. Step 4: Project is executed Step 5: Final Project Presentation and Analysis

Client Background

Health Care:Adventist Baylor Cleveland Clinic Dallas Rehab Epic Healthcare

Owen Healthcare Johns Hopkins Mass General Presbyterian Hospitals Humana VHA Legend Pharmacies St.Paul Hospital Strategic Health Systems

Retail:Gordons Hallmark  Neiman Marcus Randalls/TomThumb Safeway

SAM's WAL*MART Zales  

Software:IBM, Lotus Software Group, DB2 Software Group, FAA, Honda,

Dole Food Company, Union Bank of California, Software Spectrum

Client Background: Consumer Brands:

American Airlines AnheuserBusch Avis ATT Betty Crocker BIMBO Carnation Centex Chase ConAgra Continental Airlines Corona Dr. Pepper Exxon FedEx Frito Lay Hertz Keebler Kraft Nabisco NISSAN Pennzoil Porsche Procter & Gamble Quaker Oats Radio Shack RJR Tobacco Sally Beauty Sara Lee Southland 7-11 Shell Sprint Tyson Coca-Cola Pepsi

Promotional ExperienceIdeation-Development, Legal Clearances and Evaluation Coupons, co-promotions, sweepstakes, trade promotions, Events, sampling, rebates

Cigarette Brands Sampling, direct mail , events, educational promotions

Salad Dressings Sweepstakes, Seasonal promo’s, Wolf Chili Co-marketing with Burger King, ConAgra, Keebler,

Borden,Pepsi, sampling, events, cause integrated trade/consumer

Continental One Pass Reward Program Hertz, Avis Reward programs Pennzoil Rebates, merchandise Quaker State Winter Oil on case educational signage Texaco Havoline Internet scratch-wins, rebates Tom Thumb Grocery Zamboni ice machine promo

8

New Product Experience

Ideation-Evaluation-Development-Commercialization

Cigarette Brands BrookWood Menthol,Camel Lights Salad Dressings Viva Parmesan, Creamy Parmesan Spreads/Blends Mother Nature’s Finest-Butter Wolf Chili Texas Two-Step Chili Fixin’s Wal-Mart Pvt. Label House Beautiful Paint Continental One Pass Reward Program Pennzoil SUV Motor Oil Quaker State Winter Oil Texaco Havoline Better Gas Mileage Formula Texaco Fuel System Cleaner

Results

Achieved $3.4M in savings by consolidating corporate direct mail and public relation programs for 87 unit HUMANA hospital system.

Increased Walmart private label paint sales by 27% via development, design and project management of new House Beautiful paint brand.

Generated incremental $2.5M from a $450K sales team promotion to re-motivate 1,500 sales associates after return from bankruptcy.

Increased "Seven Seas" salad dressing sales 17% via new products, new distribution and facings by repositioning with upscale packaging, new tv, radio, print advertising and POP displays with promotions and retail incentive drivers.

Boosted Texaco Havoline motor oil market share from 11% to 15% and brand awareness from 32% to 66% behind “Get Better Gas Mileage” national new tv/radio/in-store product launch.

Drove 13% retail volume gains for Walmart and Sam’s using in-store POS and on pack promotional tactics.

Developed and launched Pennzoil SUV and Quaker State Winter oil, setting sales records.

Expansion market sales increased 34% in 8 months via integrated retail and brand radio promotion in key markets for Quaker Oats.

Exceeded Quaker Oats operating income objectives by 21% using high impact programs and tie-in promotions with Keebler, Frito-Lay, Burger King and ConAgra.

Evaluations “Richard's perseverance in selling Wolf Brand Chili on an untried

merchandising program has met with extremely positive results." His input has resulted in key changes which have been presented and accepted through top Quaker management “W. Smithburg, CEO Quaker Oats Company

“The integrated consumer and customer sales driver supported with radio and a charity tie-in, is the best promotional vehicle we have used. It is my recommendation we continue this program." Memphis Food Broker

“Eschewing TV entirely, the $35 million Quaker Oats unit used targeted merchandising, which moved a lot of chili " - Sales & Marketing Management Magazine

“The $100,000 "Who's the Lowest" sweepstakes from RJR Tobacco Company's Now cigarettes is an outstanding example designed to reinforce advertising and stretch a synergistic extra out of a combination of brand sell and promotion." William A. Robinson, Advertising Age

Evaluations "A summer program tied to chili dog consumption generated

record June volume at standard deal rates, making up the shortfall during the third quarter… The Borden cheese, Rotel Chili dip Super Bowl promotion was an excellent shared cost promotion orchestrated by Richard with other companies, who paid for the majority of the cost” Wolf Brand President

"Despite an extremely tight schedule and early production problems which shortened the pre - sell, Wolf Brand has proven its ability to successfully establish a strong presence in a new, growing category...a year ahead of schedule." Wolf Brand President

"Seven Seas Viva Parmesan Dressing placed first in the Condiment category of the contest" - Prepared Foods Magazine

Evaluations

“You hit a home run with the new Quaker Winter product. Well presented and sold to sales force to assure support. And this was after a great SUV intro that set all time records ” Chicago Sales Director, Shell Consumer Products

“A business that has been in decline over the last several years has shown growth in recent periods. This is a phenomenal turnaround”.“The promotions have delivered significant lift” Segment Director, Safety-Kleen

“The new House Beautiful paint line takes Walmart to a higher quality and has been well received. System sales of 12,000 gallons popped to 60,000. Wow!” Design Director, Walmart