company profile - groupm

8/7/2019 Company Profile - groupM

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Koustubh BhattacharyaMICA

12-02-2011 1Koustubh

Bhattacharya|PGPCME|MICA


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` Owned by : WPP Group` Globally Larg e st Medi a inve stm en t ma nag e men t

Compa ny`

He adq uart e rs : N ew York` Fou nded in 2003` Ke y S e r vice s: Medi a Pla nnin g, Medi a Buy ing,

Consum e r r e se arch, Mark e ting Analys is a nd Consulta ncy, M edi a a nd Marke t Re se arch,Bra nded con ten t a nd con ten t cr e at ion , Digital a nd Soc ial m edi a mark e ting, OO H, SportsSpo nsorsh ip a nd mark e ting.

12-02-2011 2Koustubh

Bhattacharya|PGPCME|MICA


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12-02-2011Koustubh

Bhattacharya|PGPCME|MICA 3


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` Total worldwide mark e t shar e : 32.7%` 400 off ice s in 81 cou n tr ies` 17,000 staff ` Worldwide billings US $73.5b n de f inite 2009

(RECMA, Ju ne 2010)` Comp e titors: Publ icis, In te rpubl ic, a nd Omnicom

12-02-2011Koustubh



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` No of Employ ee s 101-250` T ur nove r : 0-10 Crs` CEO - South As ia Mr. V ikram Sakhuja` Add r e ss:

Comm e rz, 8th Floor, I n te r nat ional Bus ine ss Park,Obe roi Gar den City, O ff We ste r n Exp. H ighway,Gor e gao n (E), Mumba i, 400063 I ndi a

` Re gional Agen cies a nd JVs: I n te ract ive Te levi s ion Pvt Ltd , Me r itus.

12-02-2011Koustubh



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` Agen cy O f Re cor d :War ne r Broth e rs, P&G, Mars, R ee bok, Sh e ll

` Indi a:

P&G, Mar ico Ind ustr ies, So ny En te rta inmen tTe levi s ion , Medi mix and Ar vind bra nd s, ND T V,Joh nso n & Joh nso n , Gujarat Ambuja C e men t,Hind alco, R ev lon , O racle and Carr ie r Aircon

12-02-2011Koustubh



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` Almost all th e groupM ag en cies ar e awar d winnin g.

` 8 Awar ds at 5th R e gional Employ e r Bra ndin g Awar ds in 2010

` GroupM was a war ded the 2009 MEDIAMagaz ine' s "Medi a Hol din g Compa ny of th e Ye ar

` Mind shar e won in 3 Cat e gor ies at G e rma n Medi aPr ize in 2011

` Mind shar e Austral ia won 2 MFA a war ds in 2011

12-02-2011Koustubh



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` For e cast: Global A d Sp endin g to Surpass $500 B illion in 2011` En te rta inmen t a nd Medi a in Indi a is e xpe cted to gro w at a CAGR of 10.5%. for

the pe r iod 2009-13` T V ind ustry to gro w by 11.4% cumulat ive ly ove r the ne xt f ive ye ars` T V Adve rtis ing shar e to r e ach 41.0% in 2013` Pr int medi a ind ustry is proj e cted to gro w by 5.6% o ve r the pe r iod 2009-13,

r e ach ing to Rs.213 b illion in 2013` Ra dio a dve rtis ing ind ustry is proj e cted to gro w at a CAGR of 18% o ve r 2009-13,

r e ach ing Rs. 19 b illion in 2013` Ra dio a dve rtis ing ind ustry will be able to incr e as e its shar e from 3.8% to 5.2%

in the ne xt f ive ye ars` In te r ne t a dve rtis ing is proj e cted to gro w by 32% o ve r the ne xt f ive ye ars a nd

r e ach a n e st imat ed Rs. 20 b illion in 2013` OO H shar e in the total a d pie is e xpe cted to go down marg inally to 6.8% in 2013` Animat ion , gam ing a nd VFX ind ustry will con tinue to ma inta in its gro wth pac e

and is proj e cted to gro w at a CAGR of 22% to Rs. 42.5 b illion in 2013

12-02-2011Koustubh


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