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Genesis Investment Consultants Ltd.

Rubinstein House, 20 Lincoln st. P.O.Box 20784 Tel-Aviv 67137תל אביב 20784. ד.ת 20לינקולן ' רח, בית רובינשטיין

Tel: 972-3-625-4411 Fax: 972-3-625-4410 972-3-625-4410: פקס 972-3-625-4411: טל

Email: [email protected]

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Tel: 972-3-625-4411 Fax: 972-3-625-4410 972-3-625-4410: פקס 972-3-625-4411: טל


Company ProfileCompany ProfileCompany ProfileCompany Profile

Genesis Investment Consultants Ltd.Genesis Investment Consultants Ltd.Genesis Investment Consultants Ltd.Genesis Investment Consultants Ltd. is a leading Mergers &

Acquisition advisory firm providing professional investment

banking services to both local and international Mid Market

corporations and individuals seeking to acquire, merge or sell

businesses located or operating in Israel and overseas.

GenesisGenesisGenesisGenesis has developed since its inception in 1987 a strong M&A

practice with a dedicated team of skilled professionals with over

30 years of experience in investment banking.

GenesisGenesisGenesisGenesis offers its clients an extensive international flow of M&A

opportunities throughout the resources of aaaa global M&A network global M&A network global M&A network global M&A network

of, mid-tier mergers and acquisitions specialized advisory firms in

operating in more than 50 countries/markets across the globe.

Global MGlobal MGlobal MGlobal Mid Market M&A Networkid Market M&A Networkid Market M&A Networkid Market M&A Network

An important focus is given by Genesis on providing professional

services in the fields of Mergers, Acquisitions, Buy-Outs, Buy-Ins,

Capital raising and other forms of Corporate Finance Transactions,

to local clients seeking investments outside of Israel as well as

foreign clients seeking investments in Israel. Genesis prides itself

for its prominent cross border M&A engagements many of which of

blue chip NASDAQ and TASE-100 listed companies. With the

quality of our team members, our dedicated service orientation,

our partnership in AICA (see further below) with its global

geographic coverage and high-class client list, we believe to be

positioned among the leading players in our home market.

AICA AICA AICA AICA –––– Alliance of International Corporate Advisors Alliance of International Corporate Advisors Alliance of International Corporate Advisors Alliance of International Corporate Advisors

AICA offers global independent and innovative advice from M&A

boutiques that are committed to mid-market transactions ($US 5-




Tel: 972-3-625-4411 Fax: 972-3-625-4410 972-3-625-4410: פקס 972-3-625-4411: טל


500m). The alliance amplifies the depth of knowledge and

expertise of all the individual members to benefit our clients.

AICA offers impartial, conflict free advice and unquestioned

confidentiality as members are free of any ties to financial

institutions. Whether you are a family owned business, a private

equity fund or a multinational – leveraging off our relationships,

our shared value system and our sector and M&A expertise adds

value for you.

Our members are drawn from backgrounds in industry, law and

finance and are successful entrepreneurs in their own right who

can listen, brainstorm and help clients through strategic issues

confronting their businesses.

AICA members are characterized by being thinkers and originating

ideas for their clients. AICA is also active in emerging markets –

bringing opportunities to its clients and pushing boundaries in an

expanding world. AICA is a "members led" organization, relying on

the skills and energy of its talented people.

AICA firm members operate in all 5 continents and currently

maintain offices in Australia, Thailand, Indonesia, Malaysia, Japan,

China, India, Turkey, Israel, Egypt, Romania, Bulgaria, Serbia, Italy,

Czech Rep., Slovakia, Germany, France, Spain, Canada, U.S.A,

Mexico and Brazil.

AICA is structured as a Swiss Co-operative.

StreStreStreStrengthngthngthngth

GenesisGenesisGenesisGenesis’ main strengths include among other, the excellent

understanding of the local market across its various sectors along

with extensive exposure to international deal flow through aaaa global global global global

networknetworknetworknetwork and our close relationship with bankers and financial

institutions.

Over the years, our team has acquired personal acquaintance with

top decision makers in leading corporations and vast experience in




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negotiating and leading numerous transactions both in the local

and international arenas. We pride ourselves on our

professionalism and creativity, and our ability to put together a

comprehensive package of services. These optimally serve the

diverse mergers and acquisitions, strategic partnering and joint

venture needs of our clients. GenesisGenesisGenesisGenesis maintains close cooperation

and business relationships with the management of most of the

major Israeli accounting and law firms and business consulting

firms.

ExpertiseExpertiseExpertiseExpertise

Genesis’Genesis’Genesis’Genesis’ transaction track record covers both high and low tech

industries including Information Technology, Communications,

Food, Retail, Medical, Pharmaceutical, Construction and the

Biotechnology sectors.

We offer global opportunities to our clients in nearly every market

sector. We have realized the opportunity for representing Israeli

companies looking to penetrate international markets through

acquisitions. We focus our business on Buy-Side Cross Border M&A

mandates in addition to domestic Sell-Side mandates, Buy-Outs,

Buy-Ins, Private Placements, IPO’s, Strategic Partnering, Debt

Restructuring and alike.

ClientsClientsClientsClients

Our client base and prominent cross border M&A engagements

include leading companies, many of which are blue chip

companies, NASDAQ and TASE-100 listed companies such as

Frutarom, Frutarom, Frutarom, Frutarom, Israel Electric Company, Israel Electric Company, Israel Electric Company, Israel Electric Company, EEEElectra, Elbit, lectra, Elbit, lectra, Elbit, lectra, Elbit, MatriMatriMatriMatrix,x,x,x, GadotGadotGadotGadot, , , ,

Maytronics, Maytronics, Maytronics, Maytronics, Israel CorporationIsrael CorporationIsrael CorporationIsrael Corporation, BATM, , BATM, , BATM, , BATM, Ness,Ness,Ness,Ness, Danya CebusDanya CebusDanya CebusDanya Cebus andandandand OradOradOradOrad and

other private and public companies such as The Dovrat Group,The Dovrat Group,The Dovrat Group,The Dovrat Group, Card Card Card Card

GuardGuardGuardGuard, , , , Geller Nessis, BeeperGeller Nessis, BeeperGeller Nessis, BeeperGeller Nessis, Beeper and many more.




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TeamTeamTeamTeam

Mr. Samuel Boneh,Mr. Samuel Boneh,Mr. Samuel Boneh,Mr. Samuel Boneh, Founder and Founder and Founder and Founder and Managing DirectorManaging DirectorManaging DirectorManaging Director

Samuel brings over 30 years of experience in investment banking and

business development both in Israel and internationally. Formerly, a

member of the founders’ group and CFO of the previously NASDAQ

traded pioneering biotechnology company Interpharm LaboratoriesInterpharm LaboratoriesInterpharm LaboratoriesInterpharm Laboratories

Ltd.Ltd.Ltd.Ltd., a founder, shareholder and an Executive V.P of the Tel Aviv

Publicly traded Investment group RosebudRosebudRosebudRosebud. Samuel also served as Vice

President of Business Development for the TASE group Degem Degem Degem Degem

SystemsSystemsSystemsSystems. In 1987 Samuel founded Genesis Investment Consultants

Ltd., where he advised on tens of mergers, acquisitions, private

placements and IPO’s transactions in an aggregate amount exceeding

$2B. Samuel is an accounting and economy graduate from Tel- Aviv

University as well as a Business Administration Senior Management

graduate from the Israeli Management Center.

Mr. KMr. KMr. KMr. Kuti Oren, Advisoruti Oren, Advisoruti Oren, Advisoruti Oren, Advisor

Mr. Kuti Oren joined Genesis as a special investment advisor, in late

1996.

Kuti had gained vast experience in financial and accounting matters

including special debt financing and other forms of quasi equity

vehicles. Prior to joining Genesis Kuti served as CFO of publicly

traded and private companies including Bait Bakfar LtdBait Bakfar LtdBait Bakfar LtdBait Bakfar Ltd. an Israeli

Elderly People Home company with few large facilities throughout the

country, Eden SpringEden SpringEden SpringEden Spring Ltd.Ltd.Ltd.Ltd. a publicly traded company and Israel’s

largest mineral water supplier and Yissum Holdings LtdYissum Holdings LtdYissum Holdings LtdYissum Holdings Ltd. an Israeli

Investment group traded at the Tel Aviv Stock Exchange. Mr. Oren is

an economist and an Israeli certified public accountant.

Mr. Menachem Mr. Menachem Mr. Menachem Mr. Menachem Burko, Affiliate AdvisorBurko, Affiliate AdvisorBurko, Affiliate AdvisorBurko, Affiliate Advisor

Menachem Burko’s background includes various roles in both

operational and executive sides of the business. In recent years

Menachem is engaged in consulting Hi-tech and other businesses

mainly through their expansion stage. Before that he served several

years as COO for a venture capital fund - BRM Capital, where he was

responsible for managing and coordinating BRM's operations, insuring

that investment objectives were met, and providing a full range of




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services to portfolio companies designed to accelerate their

independence. Prior to joining BRM, Menachem was the Managing

Director of TesCom Software Systems Testing Ltd., one of the world's

leading software testing and quality assurance companies. In Tescom

Menachem was responsible for the expansion of the company outside

of Israel and for establishing the infrastructure to support its growth.

Previously, he also served as COO of Elul Technologies and VP Finance

of Tevel - one of the cable TV operators in Israel. Menachem holds a

B.S. in economics and accounting from Tel-Aviv University and is a

CPA.

During a typical mission the following tasks are performed by our During a typical mission the following tasks are performed by our During a typical mission the following tasks are performed by our During a typical mission the following tasks are performed by our

professional International team:professional International team:professional International team:professional International team:

� Evaluation based upon earnings and cash flows, assets values and

benchmarking techniques to serve as a basis for negotiating a sale,

acquisition or investment.

� Undertaking local and international research assisted by our

international networking with the aim to identify those parties that

have the greatest strategic motivation for pursuing transaction.

� Making the initial contact with potential sellers, acquirers or investors,

leveraging our extensive contacts worldwide.

� Leading the negotiations with such parties towards signing a detailed

purchase or investment agreement.

For more information please contact:For more information please contact:For more information please contact:For more information please contact:

Samuel BonehSamuel BonehSamuel BonehSamuel Boneh Tel: 972-3-6254411 Fax: 972-3-6254410 Email: [email protected]

You are invited to visit us at: www.genesiscf.com




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company profile g

Economy & Finance

ma boutiques

genesis prides

strong ma practice

home market

midmarket transactions

global geographic coverage

rubinstein house

local clients