since 1962

Ha i r ca re P roduc t s d i s t r i bu t i on Wholesale and Retai l

E n e r g y a n d e x p e r t i s e

i n t h e s e r v i c e o f b e a u t y

1962

Calenda was founded in 1962

by Alberto Calenda,

ex commercial manager in

multinational company

STANDARD OIL (ESSO). His aim

was to apply to the haircare

market the business model he

had learned and developed in

the former business.

in Italy

Trentino Alto AdigeVeneto

Friuli Venezia GiuliaEmilia-Romagna

The Company became in few years

one of the main protagonists of the

Italian haircare market.

At the beginning, the Company developed its business in the

following areas

in Ita

ly

19

5

82

Alberto Calenda Luca Pieragnolo

In 1982 Luca Pieragnolo

bought the Company from

Alberto Calenda

100%Luca

Pieragnolo

Employees Employees

WORKFORCEemployees

1989• Trentino Alto Adige

• Friuli Venezia Giulia• Veneto• Brescia - Cremona - Mantova• Liguria • Reggio Emilia - Modena

In the first 10 years, Calenda has been representing the 70% of the Matrix business volume in Italy.

A network of sub-distributors and salesmen was created in the Northern Italy

In 1989 Mr. Luca Pieragnolo met Arnie Miller (Matrix’s founder) and shared with him the visionary Matrix distribution project in Italy.

Since the beginning, Calenda becames the biggest Matrix master distributor in Italy

2008

• Friuli Venezia Giulia

• Trentino Alto Adige • Veneto

In 2008 L’Oréal e Calenda agreed on wholesale distribution in the following areas:

DistributionWholesale

Some other well-known brands distributed by Calenda

and many others...

LombardiaPiemonteLiguriaUmbriaMarche

2017

in Ita

ly

Valle d’Aosta

Lately the Company has increased and developed the presence in the following areas

NEW

NEW

Property BrandsIn 2000 Calenda decided to start the production and distribution of twoProperty Brands

Exclusive 2018distribution

Palco is the first company in Italy to understand the potential of the unconventional 150ml size for coloring cream

Palco and Make Tabooare distributed:

IN ITALY through 35 distributors in the North

and 1 master in the South

WORLDWIDE through 19 importers

2000

PROFESSIONAL HAIRCOLOR

A new hair color is launched

a new formula withadvanced technology

to guarantee high reliability, quality and safety

2017

2016

2012

200405060708091011

13

14

15

Calenda has attended for 12 years COSMOPROF exibition in Bologna, with continuous innovation

12

34 20

15

1997 Padova

Trieste

Brescia

Reggio Emilia

Distribution & Retail The first retail point

In 1997 Calenda opened the first retail point in the center of Padova, targeting hairdressers and final customers

In 2001 Calenda opened his second retail point in Trieste

Calenda has created a new brand

for its retail project: Sa.Sh

In 2013 Calenda has opened his third retail point in the center of Brescia

In 2015Calenda has opened his fourth retail point in the center of Reggio Emilia

mappedSTOCK

5.200 MQ

Warehouse

STOCK

InternalLogistics

Organization

2.300Multi-floor Warehouse

PICKINGmapped

MQ

floors3

PICKING

Internal logistics organization

WORKFORCE

RETAILPOINTS

2018

4

58 8 14Employees

Sales Officials

DirectSalemen

600SQ.M. 20

18

2004

In 2004 Calenda

set 2 dedicated classrooms for

professional hairstylist

training.

ProjectTraining

AcademyHairstylist

The New Project

Training RoomsA 300sq.m.

2018

Headquarter Restyling

Ver 1.5

www.calenda.it

Calenda S.p.A - Via Enrico Fermi, 52 - 35020 Veggiano (PD)tel. +39 049 9002727 - info@calenda.it