company private kf meeting with pacific sense may 2012
TRANSCRIPT
Company Private
KF Meeting with Pacific Sense
May 2012
2
H2 OPPORTUNITY
Taiwan Metro Rapid TransitSales Forecast: $1M(Historical Sales >$10M)
Product:
FM-200/ Novec 1230
Status
Tcyo is the major competition
Need special price to win
3
H2 OPPORTUNITY
Taiwan PowerSales Forecast: $1.2M
Product: -CO2
-ADS FM-200 (new specified)
Action Plans:-ADS FM-200 is specified for 4 projects.
-Continue ADS sales promotion work with Sensor
-Maintain CO2 sales level to TPC
Pipelines:-Cheng Lin Distribution Sub-station
-Kaohsiung Extra High Voltage Sub-station
-Xinmin Distribution Sub-station
-Chonglun Distribution Sub-station
-Daian Extra High Voltage Sub-station
-Songwu Distribution Sub-station
4
H2 OPPORTUNITY
Taiwan Industrial & PetrochemicalSales Forecast: $1M
Product:
CO2/Detection/Foam equipment
Pipelines:
-Chimei Fab 8
-Hannstar
-China Petroleum&Chemical, Kaoshiung Plant Relocation
-100,000 gallon 3M Foam Replacement contract
5
H2 OPPORTUNITY
Taiwan TelecomSales Forecast: $0.7M
Product:
FM-200/Detection
Key Customers:
-Chung Hwa Telecom
-Taiwan Mobile
-Far EasTone
-Acer
Highlight:
-New Acer e-DC Building
-Chung Hwa Telecom, Banqiao HQ
6
H2 OPPORTUNITY
Macau Taipa FerryForecast Sales: $0.4M
Product: Foam/FM-200/Detecion
Expect Order Date: P7
Hong Kong Wan Chai
Residential DevelopmentForecast Sales: $0.2M
Product: Wet-Chemical/ FM-200
Expect Order Date: P9
Key Issues
1) Macau Initiative. Try to increase market share for Macau
2) Novec1230 promotion continue
3) Ashland visit – training, factory visit
4) Focus on HKG MRT project
5) Data Center market is still blooming – US$5M for Year 2103
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How To Go Into Macau MarketStrong Relationship with Main M&E Contractor s (Big 3 in Macau)
1) Li Lieun
2) Suen Tak
3) WahTat
Tender Specification
Filling Plant Set-up Marketing
1. Provide products specification to M&E Consultants and Owners
2. Launch Novec1230 into market
3. Target Big Project – Macau Light Rail/Macau University
4. Government project – develop long term relationship with on list government tender fire contractor
1. Medium plan may be 2013/2014
2. UL listed extension required
3. To enable faster turn around
4. Allow for stocking of cylinders
1. Participate in Fire Show
2. Conduct Seminars
3. Provide Training to Key Customers
4. Invest for advertisement
5. Sponsor Fire Service social event – annual dinner/Golf competition
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MARKETING PROMOTION EVENT• To promote Kidde brand image
• Displaying company portfolio and detailed product information with photos
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• Face to both international (English version) & china (Chinese version) market.
• Search by either company or product names
MARKETING PROMOTION EVENT
Key Issues
1) No duplication of T&T existing markets. Different customers.
2) Immediate stocking order to KFP U.K.
3) Aegis Controls has existing Marketing and Design team experience in Gas Suppression.
4) Prefer to work direct with factory or Kidde China.
YEAR TO DATE KEY WINS
TMRT FM-200 Replacement
FM-200 – US$ 590k
HTC
FM-200/CO2 – US$ 150k
Chunghwa Telecom
FM-200 – US$ 260k
Far East Telecom
ADS FM-200 – US$ 250k
Nangang Exhibition Centre
FM-200 – US$ 200k
TMRT Line & Airport Line
FM-200 – US$ 500k