company presentation - namensfindung · high tech syneon chip tailored control of battery energy...

COMPANY PRESENTATION NOMEN International Deutschland GmbH


© NOMEN International Deutschland GmbH

FACT SHEET

NOMEN International Deutschland GmbHAgency for brand name development and consultation

Company Headquarters Gartenstraße 41 D-40479 Düsseldorf Fon: +49 211 577906-0 Fax: +49 211 577906-77 www.nomen.de [email protected]

Management Sybille Kircher Year of foundation 1989

Employees Germany 10 full-time employees

Range of services

Creation • Brand name • Corporate brands • Rebranding • Domain names • Slogans • Key messages • Adaption in other • Moderation of characters brand workshops Evaluation • Focus groups • Language and intercultural • Online testing studies Image analysis • Image analysis • Brand strategies and • Building international hierarchies brand identities • Brand architecture • Brand management • Brand language Design • Logos • Development of corporate identities

NOMEN references on the • 2.300international market

NOMEN BRANDING COMPETENCE

NOMEN Germany is part of the international, owner-managed NOMEN Group based in Paris.

The NOMEN Group includes the following areas of expertise around the creation, care and management of brands.

Employees NOMEN Group more than 80 full-time employees around 150 freelancers and correspondents in 80 countries worldwide



VEHICLES

Clio Small car Renault

Tigra Sports car Opel

Atego Commercial vehicle Mercedes-Benz Trucks

Antos Commercial vehicle Mercedes-Benz Trucks

Yaris Small car Toyota

Verso Minivan Toyota

Auris Compact car Toyota

Touran Compact van Volkswagen

Aygo Small car Toyota

Picanto Small car Kia

Crafter Commercial vehicle Volkswagen Nutzfahrzeuge

Citigo Small car Skoda

Citan Transporter Mercedes-Benz Vans

Marco Polo Activity Recreational vehicle Daimler

Uproc ebike Biketec

Goroc ebike Biketec

Flogo ebike Biketec

Smart fortwo proxy Equipment line smart

Smart fortwo prime Equipment line smart

Twinamic Six-stage dual-clutch transmission smart

Allspace Tiguan 7-seater Volkswagen

Arteon Elegant coupé Volkswagen

Ready to ... Range of services smart



TOURAN

OUR REFERENCESA small selection of our bigger brands

PATROS

GROCERIES/COMMERCE

Chocolé Biscuit sticks DeBeukelaer

Cremefine Light alternative to cream Unilever Bestfoods

Froop Yogurt Molkerei A. Müller

Fructiv Dairy drink Molkerei A. Müller

Korrekt Discount brand Globus department store

Patros Feta cheese Hochland

Smelk Oatdrink Kölln

Crivit Trademark Lidl

Lupilu Trademark Lidl

Frisch-Genuss Cream cheese Géramont Bongrain GmbH

Sanfte Küche Cat food Whiskas



COSMETICS AND FASHION

Baiser volé Perfume Cartier

Attimo Perfume Ferragamo

Miracle Perfume Lancôme

Ultraviolet Perfume Paco Rabanne

Unno Dessous Sara Lee

Mania Perfume Armani

Pure Life Perfume Mexx Cosmopolitan Cosmetics

Fligh High Perfume Mexx Cosmopolitan Cosmetics

Idylle Perfume Guerlain

Belixos Dermatocosmetics Biofrontera AG

Persil Actic Power Liquid detergent Henkel Pharma

Jardin de Vie Perfume Weleda



Jardin de Vie

HIGH TECH

Syneon Chip Tailored control of battery energy Bosch Powertools

neoSense Car display system Bosch Car Multimedia

Nexellent Technology for cross-media

performance measurement Deutsche Post

Vitovalor Fuel cell heating Viessmann

EffiLink IP-based platform Bosch Sicherheitstechnik

Nyon Onboard computer for ebikes Bosch ebike

Purion Onboard computer for ebikes Bosch ebike

Railigent Mobility platform for digital services Siemens Mobility Services

Road Efficiency Efficiency concept for Mercedes-Benz Trucks Daimler AG



EffiLink

EffiLink

COMPANY NAMES

Alantum Joint Venture Alantum Corporation

AmotIQ Logistics consulting/IT solutions

for the automotive industry AmotIQ automotive GmbH

Apontas Collection company Apontas GmbH & Co. KG

Amprion Corporate brand RWE

Comprion Testequipment for smart cards Comprion

Eprimo Energy company RWE

Wincor Nixdorf Provider of IT solutions for

commerce and banks Wincor Nixdorf International

Xperion Corporate group in the field

of high-end composites Xperion GmbH

AviAlliance Company for airport investment

and management

Axivas Dialogue marketing

Axoom IT-Service provider for Industry 4.0 Trumpf

Amadria Park Hotel Group, Croatia



AMPRION

COMMUNICATION AND TECHNOLOGY

Lextra Language course book Cornelsen Verlag

Key Language course book for adults Cornelsen Verlag Amilo Computer Fujitsu Technology Solutions

Fleetsite Digital platform for fleet management Mercedes-Benz

Syngo Software platform for medical devices Siemens Healthcare

Primergy Computer Fujitsu Technology Solutions

Ixo Cordless screwdriver Bosch

Uneo Cordless hammer and drill Bosch

Quigo Leveling crossliner laser Bosch

Plusbrief Individuell Custom branding Deutsche Post

Ambilight Ambient light Flat-TV Philips

Scenatic Accent lighting Trilux GmbH

Geniax Pump system Wilo SE

Tegreon Solar module Stiebel Eltron

Tonero Forklifts Toyota Material Handling

Loxia Photo lens Carl Zeiss

Touit Photo lens Carl Zeiss

Omneo Media network solution Bosch Security Systems

Guard´n Go Security services Bosch Security Systems

Vitovalor Fuel cell heating Viessmann

SmartSelect Service brand Deutsche Post

Truvo DIY location device Bosch

flexo THERM Heat pump Vaillant

Logeo Geo-Lottery Lotto Baden-Würtemberg

AMBILIGHT



INTERNET/APPs

www.up2drive.com Direct business BMW Group

www.xonio.com Mobile portal Xonio GmbH

www.1-2-do.com DIY community Bosch

www.sheego.de Fashion online shop Otto Versand

www.vigozone.de Youth portal AOK Rheinland/Hamburg

www.neocreo.com Portal for textile design Prym

www.scook.de Learning portal Cornelsen

Migo Heating control Vaillant GmbH

BonusBang Couponing app Bosch

vélib Bike rental system

1-2-do.com



Tegris



MEDICAL TECHNOLOGY

Supportan Infusion solution Fresenius

Voluven Starch plasma volume expander Fresenius Kabi

Xive Dental implant system Friadent

Vyoo Immune monitoring SIRS-Lab

Ameluz Medication used to treat actinic keratosis Biofrontera

Tegris System for surgical integration Maquet

Genium Bionic leg prosthesis Otto Bock Healthcare

FX Cordiax Dialyzers Fresenius Medical Care

Intego Treatment unit Sirona

Kenevo Multisensory knee joint Otto Bock Healthcare

Prosedo Locking knee joint Otto Bock Healthcare

Challenger Prosthetic foot for sport Otto Bock Healthcare

Vivatmo Device for asthmatics Bosch Healthcare

ARTIS pheno Angiography system Siemens Healthineers

Terion K2 Prosthetic foot Otto Bock Healthcare

harmony Dialysis machine Fresenius Medical Care

BRAND ARCHITECTURES

Otto Bock Healthcare Name structure for prosthetics and orthoses

Trumpf GmbH & Co. KG Name structure for machine tools

Bosch Thermotechnology GmbH Name structure for HVAC

Deutsche Post Adress GmbH Name structure

AVL List GmbH Name structure for drive systems

Trilux GmbH & Co. KG Name structure for the area of accent lighting

AOK Rheinland/Hamburg Name structure for health insurance

Bosch Security Systems Name structure for safety solutions

Wilo SE Name structure

Martor KG Name structure for safety cutters

Bosch ebike Name structure for ebike drive systems

Hoppecke Batterien GmbH & Co. KG Name structure for energy systems

Siemens Mobility Name structure for services



Sybille Kircher

Brand specialist Sybille Kircher is co-founder of the naming agency NOMEN International Deutschland GmbH based in Düsseldorf. With a degree in Romance Languages, Cultures and Business Studies, she started her marketing career abroad. She has brought enthu-siasm for languages, words and names to the NOMEN group. A special focus of her work is, in addition to her activities as the managing director of the German offices, the development of brand architectures, international name strategies and brand names. Brand names such as

Toyota Yaris, VW Touran, Bosch Ixo and Müller Froop were created under her leader-ship. Sybille Kircher regularly publishes articles and book reviews on the topic of the secret to a successful, strong brand name. She is the editor of „NOMEN News“, and hosts „Brands Live!“, which is a seminar which takes place once a year. She also regu-larly speaks as a guest speaker on the subject of branding.

Press Contact

NOMEN International Deutschland GmbHc/o Martinez-Haas Communication ConsultancyBrigitte Martinez-HaasSpulerweg 10D-42781 HaanTel: +49 2129 377694Fax: +49 2129 [email protected]



company presentation - namensfindung · high tech syneon chip tailored control of battery energy...

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