company presentation
TRANSCRIPT
dmexco 2012
Best products and technology for all your online media needs
What do you need in online media?
Question
YES, we can!
Answer
• 2007 - Established as a high-quality response network• 2008 - Strategic investment eValue • 2009 - First international office opened: Germany• 2010 - Sale of Audiences launched and switch to our own
implemented technology • 2011 - Offices opened in Spain and Scandinavia• 2012 - Platform 161 and Video and Mobile launched.
Further growth in Europe realised
HISTORY
Online landscape
Advertiser
Agency
Network
Publisher
Trading Desk/DSP
SSP
Data
Verification
• Managed RTB & Display
• RTB Display
• RTB Video
ClickDistrict Network
• In-house technology with a proven track record• RTB and managed publishers: a selection of the best
inventory around• Own Technology optimizing: managed and RTB
Inventory: Holistic AdManagement !• Long and intensive relations with top-class advertisers and
publishers • Reach of over 90%: ComScore and STIR• Extensive product portfolio in terms of quality• Team of experienced specialists
ClickDistrict in a minute
Real Time Bidding
How much is in there? 80 coins
1€, 0,5€, 0,2€ 40 x 1€ coins
The more you know, the better the bid and the smarter you are
We help you to be smarter !
Product portfolio
Branding
Performance
Volume Premium
Audience
Video
Performance
Response
Channels
Mobile
ClickDistrict Response
Target: traffic to and response on the website
• Response and garantueed Clicks• CPC• Conversion optimisation including retargeting• Dedicated campaign management
ClickDistrict Audience
Target: reach within target audience
• Tailor-made composition through Audience Builder• Extensive reports • Optimisation in terms of target audience reach, view time,
% above the fold• Guaranteed delivery• Site selection and third-party data optional
ClickDistrict Channels
Target: reach within a specific channel
• Channel built up out of individual preferences• Extensive reports • Guaranteed delivery• Any desired channel can be built
ClickDistrict Video
Target: generate brand awareness
• Certified partner Google for RTB video• Premium remnant inventory• Targeting at segment and socio-demographic level• Extensive reports with unique views and view rate,
Viewtime, etc.• Retargeting based on video• Scripts can be delivered with AdCall
ClickDistrict Performance
Target: generate leads and sales
• Fully focused on CPA• No delivery guarantee• Minimum of 3 months• Retargeting and conversion pixel• Start at CPC for learning
ClickDistrict Mobile
Target: generate reach via mobile devices
• In-house inventory and in-app partnerships• Many creative sizes• Wide reach• Channel Targeting options
Additional products
• Retargeting• Reach your target audience again• Pool composition from home page and campaign pages• Automatic frequency cap• Third Party Retargeting and Contact Class Optimization or
Unique User Optimization
• Ad verification and Brand protection• Brand safety based on domain tracking
• Validation of campaigns• Partnership with AdXpose
Summary
• ClickDistrict is the leading digital advertising specialist in a complex market
• High-quality closed network• Platform 161: superior in-house technology• Extensive high-quality and reliable product portfolio • Team of enthusiastic specialists
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