Company Overview

• Strong and trusting relationships with KOL’s that provide unique access to market influencers

• Experience in developing and implementing hundreds of programs in a variety of therapeutic areas

• Each program developed is supported by research and program evaluations to ensure effective and efficient ROE

• Commitment to educational excellence and continued pursuit of innovation in program strategies and tactics

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Corporate AttributesKey Strengths and Competencies

• 12 year old multiple award-winning ACCME-accredited medical education company

• Staff excellence

• Laser focused on staying abreast/ahead of the changing environment

• We develop activities with research-based needs assessments, that are innovative, well-designed, and well-executed

• We continuously monitor programs to facilitate ongoing improvement

• July 2013: awarded 4-year reaccreditation

Paradigm Expertise and Leadership

• Four staff members of the Alliance for Continuing Education in the Health Professions

• Two senior staff have earned CCMEP™ designation • Paradigm is fully versed in all federal and industry

guidelines Essentials and Standards of the ACCME AMA, PhRMA, AdvaMed, FDA, and OIG guidelines PPSA

• Continuous professional development for all staff

Paradigm CME Expertise

Strong Understanding of Content and Effective Activity Design

• Combining scientific expertise with the editorial ability to transform content into “learnable” concepts

• Utilization of “principles of adult learning”

• Development of interactive programs to enhance learner participation

• Use of case-based reinforcement — with real-world experiences

• Leveraging of relationships with experts5

Strong Thought Leader Relationships

• Our faculty are thought leaders in their fields of expertise—clinical, research, and academic medicine—who excel at education

• Faculty agree with our educational approach– Evidence-based focus, scientifically and tactically

sound • Our faculty trust us and want to continue

working with us

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Educating the Correct Audiences Through Targeting and Recruitment

Utilization of effective targeting through• Leveraging of thought leader relationship• Thorough understanding of specialties involved• List research and analysis

– Specialty society lists– Institutional lists– HVP lists

•Multiple recruitment techniques including – Non-personal approaches– Personal approaches

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Therapeutic Area Experience• GI• Acid Suppression• IBS• Chronic Constipation

• Infectious Disease • Antifungals• Antivirals• Antibiotics• Diagnostics

• Metabolic Disease• Diabetes

• Nephrology• Hyponatremia• Hypertension

• Ophthalmology• AMD• Diabetic Retinopathy

• Respiratory• Asthma• COPD

• Oncology• Basal Cell Carcinoma• Bladder Cancer• Febrile Neutropenia• Leukemia• Lymphoma• Melanoma• NSCLC• Prostate Cancer• Renal Cell Carcinoma

• Urology• Low T• BPH• UTI

• Cardiovascular• ACS• Anticoag Reversal• FFP• Hypertension• Thrombosis• 4 Factor PCC

• CNS• Alzheimer’s• Fibromyalgia

• Dermatology• Aesthetic Medicine• Acne• Acne Scarring• Actinic Keratosis• Atopic Dermatitis• Basal Cell Carcinoma• Melanoma• Onychomycosis• Tinea Pedis

Expertise Across Multiple Educational Formats

Education using the most effective method for the learners

• Live activities (single and multigrantor)• Large meetings (freestanding and aligned)• Small meetings

• Workshops/working groups• Hospital-based (grand rounds, residents/fellows, nurses)• State, Regional and Local

• Enduring • Electronic

• A/V Webinars• On-line text based • Websites• Apps

• Print media• Case-based publications, meeting synopses

• Analysis and reporting of changes in Knowledge, Competence, and Performance

• Quantify CME activity effectiveness

• Translate results into needs assessment data for future CME planning

• Analysis of outcomes assessment methodology, pre- and post-test questions, and evaluation

• Recommendations on question structure and evaluation design

• Development and implementation of follow-up survey

• Comprehensive reporting including scientific review (SPSS)

Impactful Outcomes Assessment

Grantors

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Thank you!