D I N N E R L A B , I N C .

1029 Oretha Castle Haley BlvdNew Orleans, LA 70113

Stay up to date!#DinnerLab on Instagram @DinnerLab on Twitter

L E A R N M O R E :

www.dinnerlab.com

COMPANY OVERVIEW

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L2 D I N N E R L A B

DINNER LAB

Dinner Lab is a full stack event experience company operating in 31 cities across the United States. The company convenes a community that discovers new culinary talents and ideas from the best kitchens. By combining elements of a rotating dinner series with diner engagement, Dinner Lab creates the dinner club of the future and the ideal vehicle for brands to gain exposure.

Having hosted over 2,500 events, Dinner Lab is the largest culinary events company in the United States, and is uniquely positioned to corner the offline activation market.

In addition to the consumer/brand side of the business, Dinner Lab works with companies like Google, Mercedes Benz, and NASDAQ to create unique experiences for their guests in both conventional and unconventional spaces alike.

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L3 D I N N E R L A B

OUR BRAND

H I G H B R A N D L O Y A L T Y

2015 Online Services category leaders were Pandora at 56,

followed by Netflix at 54

S O C I A L M E D I A G R O W T H

15% growth - month over month

A T T R A C T E D B R A N D P A R T N E R S H I P S

The Dinner Lab model has attracted partnerships with other major brands including Google, American Express, Live Nation

and The Smithsonian Institution

V A L I D A T E D B Y I N D U S T R Y

We have worked with top culinary talent from some of the best

restaurants in the world including Per Se, French Laundry, Eleven

Madison Park, and Uchi

“THE MOST FINELY TUNED CONCEPT IN

DINING HISTORY”

“ONE OF THE HOTTEST BRANDS”

“A FOOD REVOLUTION IS BREWING”

“ONE OF THE WORLD’S MOST INNOVATIVE

EVENT COMPANIES”

55

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L4 D I N N E R L A B

TEAM

RAVI PRAKASH

JAMES RIVER CAPITAL AND PAXION JOHN ELSTROTT ONI CHUKWU SCOTT PETERS BILLY BEANE

Chief Technology Officer

Venture Capital Funds Series A Lead

Chairman of Whole Foods

President & CEOetouches

Co-President The Jordan

Edmiston Group

Executive VP of Baseball Operations

Oakland Athletics

Tulane University-MBA, Microsoft Corporation, HCL Technologies, Bell Labs, Idea Village

BRIAN BORDAINICK Chief Executive Officer

University of Georgia-History, Teach for America, 9th Ward Field of Dreams, Senior strategic advisor to Mayor of NOLA, Director of Investments at 4.0 Schools, Forbes 30 Under 30

BRYSON AUST Chief Financial Officer

Tulane University-MBA, University of Alabama Huntsville – Computer Science, Chief Technology Officer of Stonefish Capital, quantitative analyst at BAM Capital, and global head of a sales support for Imagine Software

FRANCISCO “PACO” ROBERT Chief Operating Officer

Tulane University-MBA, University of Virginia-Economics, Culinary Institute of America, Arzack (Spain), Executive Chef / Consultant of Xu (Vietnam), Alinea (Chicago), EMH Strategy

ZACH KUPPERMAN Chief Business Officer & General Counsel

Tulane University-JD, University of Texas-Government, SteegLaw, Pollbob, SiliconBayouNews.com, Gambit’s 40 under 40, CityBusiness Innovator of the Year

KEY INVESTORS AND BOARD MEMBERS

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L5 D I N N E R L A B

WHAT WE’VE DONE TO DATE

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E V E N T S B Y Y E A R

C O N T R A C T O R S H I R E D

Dinner Lab has developed a world class system for executing events of all sizes and variations across the United States.

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C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L6 D I N N E R L A B

OVERVIEW

Brands / people are looking for alternative ways to convene in unique communities offline.

Tickets Purchased Per Transaction

Average % of Seats Booked Per Event Event Rating (out of 5)

Dinner Lab Members Per City Member Income Averages

2+ tickets

2 tickets

1 ticket

25 Other Cities

Chicago

Austin

Los Angeles

New Orleans

San Francisco

New York

DL Median Income

Median Household

Income

010,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

0

20

40

60

80

100

2016year to date

20152014

56.8% 38.2%

5% 14.5%

13.1%

8.6%4.4%4.1%4.1%

51.1%

69.95% 69.70%

92%

2+ tickets

2 tickets

1 ticket

25 Other Cities

Chicago

Austin

Los Angeles

New Orleans

San Francisco

New York

DL Median Income

Median Household

Income

010,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

0

20

40

60

80

100

2016year to date

20152014

56.8% 38.2%

5% 14.5%

13.1%

8.6%4.4%4.1%4.1%

51.1%

69.95% 69.70%

92%

2+ tickets

2 tickets

1 ticket

25 Other Cities

Chicago

Austin

Los Angeles

New Orleans

San Francisco

New York

DL Median Income

Median Household

Income

010,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

0

20

40

60

80

100

2016year to date

20152014

56.8% 38.2%

5% 14.5%

13.1%

8.6%4.4%4.1%4.1%

51.1%

69.95% 69.70%

92%

2+ tickets

2 tickets

1 ticket

25 Other Cities

Chicago

Austin

Los Angeles

New Orleans

San Francisco

New York

DL Median Income

Median Household

Income

010,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

0

20

40

60

80

100

2016year to date

20152014

56.8% 38.2%

5% 14.5%

13.1%

8.6%4.4%4.1%4.1%

51.1%

69.95% 69.70%

92%

People are coming with friends to meet other people

Our geographic diversity presents an opportunity to penetrate deeper in major markets

Our event performance has increased quarter over quarter since inception

% Capacity Filled

4.51 / 5o v e r a l l f o r a l l

m a r k e t s i n 2 0 1 5

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L7 D I N N E R L A B

WHY WE ARE WHERE WE ARE

Dinner Lab is quickly picking up large scale event contracts in an

incredibly fragmented industry to drive ROI for companies.

P A R T N E R / P R I V A T E E V E N T S A L E S

Dinner Lab has developed systems and relationships to

operate across the United States, giving businesses the ability

to centralize their entire event footprint under one house.

G E O G R A P H I C S C A L EM E M B E R S

No other event experience company has spent the time

and energy to develop a robust consumer side to their business.

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L8 D I N N E R L A B

CURRENT1 -2 months out

CURRENT3 weeks out

Secure event location

3 weeks prior to an event

Paid (Select) members are notified of event details. *

TRENDING1.5 months out out

GOAL12 months out out

The chef, menu, price point, and theme for the event is set.

5 daysprior to an event

Guests are given high level logistics and asked guest dietary preferences. The day prior to an event, guests are notified of the exact location.

the dinner

Diners are seated at long communal tables which encourage guest interaction, and the chef introduces the menu theme and backstory, engaging diners in the experiences.

2 weeks prior to an event

Free members are notified of event details. * 30 min

happy hour

Dinners start with a check-in process happy hour with signature cocktails which also serve as a sponsorship opportunity for Dinner Lab.

member feedback

Accompanying diners is a feedback/menu card to provide detailed notes on them menu which are shared with the chef along with Dinner Lab sta� to evaluate performance. To date, our member events fully loaded have averaged approximately a 13% margin.

PRE EVENT

with HBC partnership

DURING EVENT

TRENDING2 - 3 months out

GOAL12 months out

* Dinners are typically 120 people at $65/head, or $7,800 per event.

MEMBER EVENT FLOW

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L9 D I N N E R L A B

CASE STUDIES

In addition to the standard consumer culinary events, Dinner Lab also does corporate events, sponsorships, and unique experiences. These dinners are either private or co-marketed.

P H A I D O N B O O K R E L E A S E T O U R

Events

Size of Events

Partnership Details:

Book publisher released a new book and Dinner Lab hosted a multi-city release tour to promote the product

15

120 people

S E R I O U S E A T S / R O A D F O O D

Events

Size of Events

Partnership Details:

$1.1 MM contract for branded dinners

70

120 people

M E R C E D E S B E N Z

Events

Size of Events

Partnership Details:

Brought guests and VIPs to

Mercedes dealerships for

white-label offline activations

12

120

L I V E N A T I O N

Events in 2016

Size of Events

Partnership Details:

Dinner Lab hosted VIP experiences prior to concerts that gave client the ability to up-charge on ticket prices

200

100 people

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 0 D I N N E R L A B

HOW PRIVATE EVENTS WORK

Size & Scope: $19,116 for 100 people ($180/head).

Purpose: BCBG wanted to give their elite members “first look access” to a summer clothing

line launch.

The Dinner: We curated a menu and beverages to

match the “clean and summer style” of the clothing line.

Margin:27.08%

BCBG MAX AZRIA GROUP, LLC

Size & Scope: $57,400 for 440 people ($130/head).

Purpose: Tulane Athletics hosted the event during

Homecoming for athlete alumni and athletic program boosters.

The Dinner:50 Yard Line on the field at Yulman

Stadium.

Margin:63.85%

Tulane University Athletic Department

Size & Scope: $21,000 for 200 people ($95/head).

Purpose: Bringing together WeWork community

for on-site dinner.

The Dinner:dinner for 120 people in Dinner Lab

format at WeWork venue in NYC.

Margin:46.19%

WeWork

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 1 D I N N E R L A B

HOW PARTNER EVENTS WORK

Partner pays set fee

Partner provides unique discount or brand

activation

Partner markets event

Dinner Lab technology is utilized as back end and all

guests become members

Dinner Lab markets to our community

Dinner Lab sells sponsorships

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 2 D I N N E R L A B

LOGISTICS

O P E R A T I O N S

Centralized team curates tailored event experiences

Dinner Lab utilizes video conferences, training and in person modules to quickly

train staff on best practices

Centralized purchasing and staffing fromcorporate headquarters

We’ve worked with over 5,000 contractors in this format

5,000+

Dinner Lab utilizes sophisticated proprietary technology, training, and hiring practices that lead the industry in our ability to execute one off events at scale.

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 3 D I N N E R L A B

LOGISTICS

T E C H N O L O G Y

Dinner Lab utilizes Salesforce technology for streamlined workflows, budgeting, and event

communications

Custom ticketing system with multiple payment integrations

Ability to track guests through single sign authentication with Facebook, Google and e-mail

Profile creation gives us the ability to track guests preferences

All of this seamlessly integrates with our customer support help desk and e-mail communication which is used for marketing and event logistics

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 4 D I N N E R L A B

UNIT DETAILS AND ECONOMICS OF A SINGLE EVENT

E V E N T R E Q U I R E M E N T S

$40% profit margin on partner /

private events

15% - 25% target profit margin on member events

P R O F I T

$60-$85 / ticket includingfood, drinks, and gratuity

T I C K E T SS E A T I N G S

1 seating,totaling 120 guests

Our streamlined process requires minimal on site staff and logistics.

Full Time Employees:

Part Time Employees:

Guest Chef:

Production Time:

Potential Subsidies:

2

15

1

36 hours

LocationAlcohol

Ingredients

C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 5 D I N N E R L A B

By securing the investment and further partner / private event contracts, we will quickly reach profitability and 10x both our revenue and valuation.

FINANCE

E V E N T S / Y E A R

R E V E N U E B Y Y E A R

T O D A T E W E H A V E R A I S E D E V E N T S / Y E A R

Currently we are executing ~1,300 events each year in 31 markets

across the United States.

We are projecting company-wide profitability when executing

2,500 - 3,000 events each year.

~1,300

2,500 - 3,000

$10.1 M $500,000

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C O N F I D E N T I A L

P A R T N E R S H I P P R O P O S A L1 6 D I N N E R L A B

CONCLUSION

Innovation in the corporate events industry has been relatively non-existent.

A well branded technology enabled experience company with the infrastructure and reach of Dinner Lab has the opportunity to corner the B2B events market.

As the economy constrains and companies get more selective on their marketing spend, Dinner Lab can deliver a ROI unlike any other brand.

Dinner Lab has breathed life into a tired and fragmented industry, and already 4x our partner / private event revenue from 2015 for the first quarter of 2016.