company · pdf filebenefits of termscout over competitors’ lead generation tools were...

2
TermScout provides Enterprise Sales Executives with an exciting tool to generate new opportunities and revenue. CUSTOMER CASE STUDY Solving the Problem for the Customer After placing the TermScout application in the hands of the “hunter” Enterprise Sales Executives, they immediately began using the Scouts to identify and contact new prospects in the geographic market. The benefits of TermScout over competitors’ lead generation tools were readily apparent to the users. One Sales Team Member noted that the Scouts helped her “set appointments on several occasions” and that the “quality of the contact data was spot on.” This highlights the power of TermScout’s actionable and accurate information. In the case of another Sales Team Member, who closed significant contract revenue within thefirst 45 days from TermScout information, he was excited that this new revenue was actually increased spend from previous won accounts. In addition to generating net-new prospects and meetings, TermScout also serves as a reason to call existing customers and up-sell to new, more profitable product lines. Profitable Tool with More to Come TermScout quickly proved to Customer’s leadership that the ScoutFeed product can directly help Enterprise Sales Executives be more efficient and effective in growing revenue. In addition, there are other products in development specifically for the communications industry — such as BuildingScout — which can help the Customer further accelerate growth across all markets in the U.S. Sales Teams Need Intelligent Information, Not Just More Data All great sales organizations know that their professionals’ time is much better spent speaking with potential customers than combing through data and researching for new prospects. TermScout has built products specifically for salespeople that take a variety of disjointed data sources and, using proprietary algorithms and processes, delivers actionable and accurate information that a salesperson can immediately use to engage with a new prospect. TermScout’s ScoutFeed product provides timely, accurate trigger event information (called “Scouts”) within a given geographic market, giving salespeople a reason to call a prospect. Even more importantly, each Scout contains multiple contacts with emails and phone numbers, so that there can be multiple individual touch points within a prospect’s leadership team. Challenges for Enterprise Sales Executives The Customer’s Enterprise Sales Executives are a group of top-tier sales professionals who, when given the right tools, can execute on their revenue targets. These sales professionals were were continuously asking for more leads and prospecting information. Even with the various tools already in place, such as Data.com, D&B/ Hoover’s and LinkedIn, the sales team was spending too much time looking for prospect companies and contact information. Prior to using TermScout and despite a custom integration of Salesforce.com, management found it difficult to accurately track the team’s leads and new prospects. “This is the best lead generation tool we have. Thank you… it pieces so many different types of information together in one solution.” — SUCCESSFUL TERMSCOUT USER “We are finding leads that we were not finding in our previous lead programs.” — DIVISION VP, MARKETING ~50% of Scouts are converted into new opportunities Gross contract value generated from Scouts in Q4 represents an ROI of 590% Fortune 50 Communication Company

Upload: vodien

Post on 24-Mar-2018

216 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: Company · PDF filebenefits of TermScout over competitors’ lead generation tools were readily apparent to the users. One Sales ... Hoover’s and LinkedIn, the

TermScout provides Enterprise Sales Executives with an exciting tool to generate new opportunities and revenue.

C U S T O M E R C A S E S T U D Y

Solving the Problem for the CustomerAfter placing the TermScout application in the hands of the “hunter” Enterprise Sales Executives, they immediately began using the Scouts to identify and contact new prospects in the geographic market. The benefits of TermScout over competitors’ lead generation tools were readily apparent to the users. One Sales Team Member noted that the Scouts helped her “set appointments on several occasions” and that the “quality of the contact data was spot on.” This highlights the power of TermScout’s actionable and accurate information.

In the case of another Sales Team Member, who closed significant contract revenue within thefirst 45 days from TermScout information, he was excited that this new revenue was actually increased spend from previous won accounts. In addition to generating net-new prospects and meetings, TermScout also serves as a reason to call existing customers and up-sell to new, more profitable product lines.

Profitable Tool with More to ComeTermScout quickly proved to Customer’s leadership that the ScoutFeed product can directly help Enterprise Sales Executives be more efficient and effective in growing revenue. In addition, there are other products in development specifically for the communications industry — such as BuildingScout — which can help the Customer further accelerate growth across all markets in the U.S.

Sales Teams Need Intelligent Information, Not Just More DataAll great sales organizations know that their professionals’ time is much better spent speaking with potential customers than combing through data and researching

for new prospects. TermScout has built products specifically for salespeople that take a variety of disjointed data sources and, using proprietary

algorithms and processes, delivers actionable and accurate information that a salesperson can immediately use to engage with a new prospect.

TermScout’s ScoutFeed product provides timely, accurate trigger event information (called “Scouts”) within a given geographic market, giving salespeople a reason to call a prospect. Even more importantly, each Scout contains multiple contacts with emails and phone numbers, so that there can be multiple individual touch points within a prospect’s leadership team.

Challenges for Enterprise Sales ExecutivesThe Customer’s Enterprise Sales Executives are a group of top-tier sales professionals who, when given the right tools, can execute on their revenue targets. These sales professionals were were continuously asking for more leads and prospecting information. Even with the various tools already in place, such as Data.com, D&B/Hoover’s and LinkedIn, the sales team was spending too much time looking for prospect companies and contact information. Prior to using TermScout and despite a custom integration of Salesforce.com, management found it difficult to accurately track the team’s leads and new prospects.

“This is the best lead generation tool we have. Thank you… it pieces so many different types of information together in one solution.” — SUCCESSFUL TERMSCOUT USER

“We are finding leads that we were not finding in our previous lead programs.” — DIVISION VP, MARKETING

~50% of Scouts are converted into new opportunities

Gross contract value generated from Scouts in Q4 represents an ROI of 590%

Fortune 50 Communication Company

Page 2: Company · PDF filebenefits of TermScout over competitors’ lead generation tools were readily apparent to the users. One Sales ... Hoover’s and LinkedIn, the

Hit the groundrunning every morningTermScout and a cup of coffee start you off right. Our daily Scouts will set your morning call list.

RECEIVE ACTIONABLE SCOUTS

Beat your competition by making the call firstTermScout sends you accurate, timely trigger information so that you can get there first.

Coffee is for closers. Successful sales professionals spend their time in front of prospects, not endlessly researching for new leads. TermScout provides highly accurate prospect and lead data. This allows you to concentrate on making the call and setting your next meeting.

Lease expiration

Executive change

Funding event

Relocation

M&A

New development

Lease document

Renovation

New business

Growth alert

Public filings

Y O U R P R E M I U M S A L E S I N T E L L I G E N C E A P P L I C AT I O N

Actionable. Timely. Accurate. TermScout premium sales intelligence gives you the advantage — a reason to call.TermScout is your personal research team, delivering warm leads daily, giving you a reason to call.

• Increase your sales revenue. Easily find new customers.

• Receive daily Scouts. Make it part of your daily routine. We send timely intelligent trigger event information personalized to you and to your unique specific market.

• Management and individuals can assign and claim new leads. Management and individuals can easily manage Scouts, so that you’re not stepping on each others’ toes.

• Easily connect with new leads. TermScout automatically shows LinkedIn connections to your next prospect.

Accolades

CONTRACT Contracts

Downsizing