company name “one line mission statement” before you start presentation, introduce yourself and...
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Company Name
“One Line Mission Statement”
Before you start presentation, introduce yourself and the general concept
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The Problem
• Clearly define the problem– Who is this a problem for?– The problem(s) should be unserved by competition
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Solution• How are you solving the problem – tie the solution to the
specific pain point you identified in the previous slide. This creates continuity in the story
• How does this solution
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The Product• One or two slides on the product – preferably screen shots or
a pre-recorded video that show how the product meets the specifications you described earlier
• Add additional slides in the appendix with key detailed product features. Keep these out of the presentation to allow time to discuss the business opportunity.
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Leadership Team(add a few comments about relevant experience)
• CEO – relevant experience should include company name and job title. Highlight any specific experience in this space
• CFO
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Advisory board(add a few comments about relevant experience)
• Who is on the advisory board, and what do you rely on them for (i.e. advisor for CEO coaching)
• CFO
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Market• How “big” is the market – investors want to see this in $ at a
minimum. Add other measures sparingly if appropriate. Convince me this is a big opportunity for my investment
• What market dynamics are making this the right move now?• What are the key market segments (if appropriate)?• What is the TAM and SAM – for SAM generate a bottoms up
analysis• Have a slide in the appendix that goes into detail on the TAM
and SAM analysis
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Competition• Both direct and indirect• Highlight how your solution fills gaps in the competitions
service• Recommend using a graphic on this slide. A common chart
puts competition on the X axis title and key features on the Y axis. Highlight how your solution provides the right key features. Alternative is to have two primary considerations on X & Y and develop scatter plot of competitive landscape
• Have back-up slide in appendices that goes into the detail on the competition
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Business Model• How do you make money
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Go-To Market Strategy• How will you launch this?
– Who is your target customer now, in 12 months, 36 months?– What are existing channels you can leverage
• Direct vs. Indirect sales• This is where the rubber hits the road in many investors
minds. Having an advisor for this topic is a plus. This should be relatively detailed (“SEO” is not a go-to market strategy)
• How will you acquire customers in a cost-effective manner?
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Financial Projections
• Five year pro-forma– This should be simple
• Revenue, COGS, Gross Margin, Key Opex (three or four line items) EBITDA, Cash
• Have a slide in appendix with detailed five year for discussion if needed
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Capital Raise
• How much money has gone into the company– What form, if priced round what was post-$
• How much are you raising this round?– (Convertible note or equity?)– Valuation– How much soft-circled?– Specific milestones (i.e. use of funds) – these milestones
should be specifically tied to value creation for the company. What will this $ help you accomplish?
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Future raises
• Sample chart below – show what $ you will need in the future. Highlight CFP point (not on graph).
• Be ready to talk to exit points and drivers for exit
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Exit
• Who are potential acquirers?• What are comparable transactions?
– Seller, buyer, valuation, multiples (revenue and EBITDA), key driver
• What is most likely exit as you see it now? Which do you prefer?