company logo employers and linkedin anastasia bergmann, hrm employment and employee relations...
TRANSCRIPT
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Company
LOGO
Employers and LinkedIn
Anastasia Bergmann, HRMEmployment and Employee Relations Manager
HealthAlliance Hospital
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Agenda
1. New world of recruitment1. New world of recruitment
2. LinkedIn options for employers2. LinkedIn options for employers
3. Recommendations and Tips3. Recommendations and Tips
4. Questions4. Questions
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My LinkedIn Profile
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Most Visited WebsitesMost Visited WebsitesMay 10, 2012May 10, 2012
• Google ranked #1Google ranked #1
• Facebook ranked #2Facebook ranked #2
• YouTube ranked #3YouTube ranked #3
• Yahoo ranked #4Yahoo ranked #4
• Twitter ranked #8Twitter ranked #8
• Craigslist ranked #9Craigslist ranked #9
• LinkedIn ranked #10LinkedIn ranked #10
• WordPress ranked #23WordPress ranked #23
• Indeed ranked #73Indeed ranked #73
• CareerBuilder ranked # 142CareerBuilder ranked # 142
• Monster ranked #143Monster ranked #143
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LinkedIn Poll
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LinkedIn Network
* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?v=kcEpVyAxLmY
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How Employers Use LinkedInHow Employers Use LinkedIn
• Develop and expand a personal network of professionals
• Stay in touch with former, valued, trusted colleagues for potential future employment
• Actively search for candidates among LinkedIn members by searching on keywords
• Develop a complete, keyword-rich profile for your company on LinkedIn
• Search for potential employees by past or current employer
• Search for employees based on references from recommenders you trust
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How Employers Use LinkedInHow Employers Use LinkedIn
• Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs
• Can use InMail, your internal inbox at LinkedIn
• Respond to questions in the Answers section of LinkedIn
• Can join groups at LinkedIn
• For a fee, can post jobs on LinkedIn and recruit and hire candidates
• People seeking employment can search LinkedIn free of charge
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LinkedIn Members
* “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1
Active CandidateWorks on Job Search•Has a resume ready•Reads jobs & actively applies•Follows many opportunities
Passive CandidateWorks on doing their job better•Not on job boards•Resume not up-to-date•Only listen to good opportunities
Active - 20% Passive - 60%
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* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?v=kcEpVyAxLmY
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Job Search
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Job Search
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* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?v=kcEpVyAxLmY
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Join Groups
* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?v=kcEpVyAxLmY
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Groups Tab
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Benefits of Joining Groups
•Networking
•Learning about industries
•Free advertisement
•Posting job openings for free
•Polls
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LinkedIn Groups - Example
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People Search
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People Search
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HealthAlliance Hospital
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Sharing Jobs
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Additional benefits
Embedded Video
Promotions
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Careers Page
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Page Statistics
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Companies I follow…
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Profile to Resume
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2012 Trends
•Companies will further embrace social media recruitment and are likely to spend more time on social networking sites like LinkedIn and Facebook.
•Companies may consider increasing budgets for social recruiting and develop strategies utilizing social recruitment applications.
•Prior to in-person interviews, online interactions may occur on a social networking site.
•Expect more expensive career fairs and offline events be replaced with less costly networking applications.
•Job seekers may need to build online profiles through social networking sites to get attention of companies hiring.
•Expect further development of social applications within Facebook and LinkedIn.
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LinkedIn Tips For a Strong Profile
•LinkedIn profile head shot
•Open with a solid headline
•Keywords are key
•Proper email address
•Connect with other LinkedIn users
•Get your profile to 100% complete
•NETWORK!!!!
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QUESTIONS?
Thank you!