Kneipp® works. Naturally. Company & Brand Profile

“Nature has provided us generously with everything we

need to remain in good health!”

Index

Company and Brand Profile The History of Kneipp® 4 The Company Today 8 Pioneer in Water Therapy and Efficacy Cosmetics 10 Nature’s Expert 11 Kneipp® Skin Competence Team 12 Outstanding Quality 13 Certified Product Quality 14 The Path to Sustainability 15 Kneipp® Product Assortment Product Assortment 16 Bath Additives 17 Body Wash 21 Almond Blossom Range 22 Foot Care 23 Hand Cream 24 Certified Natural Cosmetics 25 Why choose Kneipp®? 28

The History of Kneipp After curing himself of tuberculosis Sebastian Kneipp

became famous for his Water treatments.

1821 Sebastian Kneipp is born in Stephansried, a small

village in the Allgäu, a region of Germany.

1849 He falls sick with severe tuberculosis and treats

himself with immersion baths in the ice-cold Danube

River, water experiments and applications followed.

1855 He becomes a confessor in Bad Wörishofen and a

significant period in his life follows. He improves

methods to create a successful preventive and

curative concept by treating the sick with extensive

water applications.

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The History of Kneipp After curing himself of tuberculosis Sebastian Kneipp

became famous for his Water treatments.

1886 Kneipp publishes his book called “Meine Wasserkur“

(“My Water Cure“) which becomes a bestseller in

Germany and other countries, thus patients start to visit

Bad Wörishofen.

1890 Beside Emporer Wilhelm II and Bismarck, Sebastian

Kneipp is the most famous person in the German

Empire.

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Kneipp Philosophy Sebastian Kneipp developed a life philosophy consisting of 5 pillars, which has

increasing relevance for us today.

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We base our product development on Kneipp‘s holistic philosophy

Water - is the core of the famous “Kneipp-Kur“ and stimulates the circulation.

Plants - Kneipp® has always set great store by high concentrations of natural plant extracts in its formulas and products.

Physical exercise - improves the general sense of well-being and strengthens the body‘s natural immune defenses.

Nutrition - a consciously varied and balanced diet is the foundation of a healthy and active life.

Balance - is the basis for a healthy and active life. Each of the four elements contributes uniquely to health and enjoyment. The interaction of all four elements keeps the body and spirit in equilibrium.

The Company History In 1891 Sebastian Kneipp allows his friend Leonhard Oberhäußer to sell products under

his name.

1890 Kneipp meets the Würzburg pharmacist Leonhard Oberhäußer.

1891 He grants Oberhäußer the exclusive rights to develop, produce and sell pharmaceutical, cosmetic as well as dietary products “under the name and with the image of Father Sebastian Kneipp”.

1897 Leonhard Oberhäußer begins to establish the products and brand outside the region.

1976 Kneipp® starts its international business and subsidiaries are established step-by-step in the Netherlands, Switzerland and Japan.

2008 Kneipp® becomes a 100 % subsidiary of Paul Hartmann AG.

2011 Kneipp® gains a benefit for its expertise in face and body care through the aquisition of

Pierre Cattier SAS.

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The Company Today The company is located in Ochsenfurt-Hohestadt and is a 100 % subsidiary of

Paul Hartmann AG.

Kneipp® Location in Germany

• Headquarters and production plant:

Ochsenfurt-Hohestadt (near Würzburg)

• Approximately 300 employees in Germany and 400 worldwide

• Turnover 2012: 100 Million €

PAUL HARTMANN AG

• Kneipp® is a subsidiary of PAUL HARTMANN AG

• Specialization: medicinal products for hospitals

and pharmacies

• Approximately 10,000 employees worldwide

• Turnover 2012: 1.8 Billion €

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Kneipp® Mission Statement Kneipp® works. Naturally.

Unique Concepts

Kneipp® offers the consumer uniquely effective, innovative and natural concepts for health and

well-being based on the holistic philosophy of Sebastian Kneipp.

Company Responsibility

Aware of our responsibility and in conformity with this philosophy, we at Kneipp® operate with an

enduring development as our goal; economically, ecologically and socially.

Kneipp® Positioning

Within the “bath additive” category, Kneipp® is market-leader in Germany*. The expansion of this

market position and strong growth in the segment “effective bodycare” and “natural skincare”, take

top priority. Kneipp® continues to remain active in its traditional business segments “food supple-

ments” and “plant-based pharmaceuticals”. Thus, Kneipp® makes an active contribution to health

protection.

* only with the brand Kneipp®; not transferable

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Pioneer in Water Therapy and Efficacy Cosmetics Kneipp® combines naturalness with efficacy, quality and sustainability.

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Nature’s Expert The Nature’s Expert seal confirms quality and efficacy for all Kneipp® products.

Kneipp® uses the best of nature and the best of science!

• Optimum combination of nature and convenience

• Scientifically proven cosmetics based on natural active ingredients

• In-house expertise under continuous development – strictest quality norms for active ingredients and finished goods

Kneipp® follows strict internal guidelines:

• No preservatives (e.g. parabens)

• No paraffin, silicone and mineral oils

• Plant-derived active ingredients

• Skin tolerance confirmed by dermatologists

• Developed and tested by experienced scientists and dermatologists

• Eco-friendly and resource-protecting company philosophy

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Part of the Kneipp® assortment is also certified natural cosmetics with the NATRUE seal.

Kneipp® Skin Competence Team In cooperation with renowned scientists the Skin Competence Team carries out

interdisciplinary basic research.

• Kneipp® created a Skin Competence Team to offer consumers the best products

• Internationally accepted opinion leaders work with Kneipp® to develop optimum formulas

• Interdisciplinary Basic Research – immediate implementation in daily practice

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Topics are skin barrier research allergological research fragrance and psyche botanical medicine fragrance research

In cooperation with University of Osnabrück University of Cologne Immanuel Hospital, Berlin Institute of Applied Psycho-

physiology GmbH

University of Bochum PAUL HARTMANN AG Kneipp® Research &

Development

Outstanding Quality Kneipp® has combined tradition and development since 1891 and ensures quality

through a variety of measures.

• Own Research and Development

• Controlled contract cultivation of medicinal plants

• State-of-the-art manufacturing

• Complex analysis

• Nature’s Expert

GMP-Certificate (Good Manufacturing Practice) Authorizes Kneipp® to manufacture

pharmaceuticals

DIN-ISO 14001-Certificate Confirms that Kneipp® manufactures

according to environ- mental management standards

NATRUE The NATRUE seal is an inter- national

quality seal which easily identifies high-quality natural skincare

Green Brand The seal is awarded to those brands that have environ-mentally-friendly production

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Quality confirmed by:

Certified Product Quality Kneipp® products are simply the best in quality and regularly receive various awards.

Kneipp® Organic (Bio) Body Oil

Öko-Test 04/2013: ”very good“

Kneipp® Body Wash Pomegranate & Cassis

Öko-Test 04/2013: “very good“

Kneipp® Anti Callus Salve Calendula – Rosemary

Öko-Test 06/2011: “good“

Kneipp® Almond Blossom Face Cream

Öko-Test-Jahrbuch 2004: “good“

Stiftung Warentest 05/2013: “very good“

Kneipp® Almond Blossom Body Lotion

Öko-Test-Jahrbuch 2004: “good“

Kneipp® Almond Blossom Body Wash

Öko-Test-Jahrbuch 2005: “good“

Öko-Test is a German consumer magazine focusing on ecological topics.

Stiftung Warentest is a German consumer organisation.

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The Path to Sustainability Environmental protection, sustainability and fair trade are integral components of our corporate philosophy.

The Definition of Sustainability

• Meeting current needs without compromising the ability of future generations to meet their own • Encompasses economic, environmental, and social dimensions

Kneipp® Sustainability Measures

• Reduction in CO2 emissions: A maximum level of in-house production minimizes transport distances

• Carbon-offset measures: Switch from oil-fired heating to natural gas-fired condensing boiler technology; Savings of 20 % in

2011

• Energy conservation: Daylight is used efficiently with windows on three sides of the room and a large skylight; triple-glazed

windows ensure minimum heat loss

• Only renewable energy: In October 2010 Kneipp® converted to 100 % hydroelectric energy

• Contracts for fair generation of raw materials: Sourcing our traditionally farmed shea butter from Burkina Faso provides farmers with a stable source

of income

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Product Assortment Kneipp® offers a great variety of body care, face care and bath products.

Kneipp® Bath Additives

• Kneipp® Bath Oils

• Kneipp® Foam Baths

• Kneipp® Bath Crystals

Kneipp® Body Wash

• Kneipp® Aroma Body Wash

• Kneipp® Cream Body Wash

Kneipp® Almond Blossom Range

Kneipp® Foot Care

Kneipp® Hand Cream

Kneipp® Certified Natural Cosmetics

*Source: Nielsen/Badezusätze/LEH+Drogeriemärkte Deutschland/12-Monatswert Oktober 2013/Umsatz 16

Bath Oils Kneipp® Bath Oils are characterized by the high amount of aroma-intensive

natural essential oils.

• Highly concentrated bath treatments • With aroma-intensive, natural essential oils • Promote the healthful benefits of nature • Combination of aroma and color therapy • With different impacts according to product

Joint and Muscle Arnica

Stress Free Mandarin - Orange

Pure Bliss Red Poppy - Hemp

Enjoy Life May Chang – Lemon*

Balancing Lavender

Cold and Sinus Relief Eucalyptus

*A study confirms a significant positive improvement in mood after soaking in Kneipp® Enjoy Life Bath

Kneipp® Cream Baths • Long-lasting creamy foam • Combination of plant care formula and nurturing oil • Plant milk perfumes naturally, nurtures the skin and makes creamy foam

Kneipp® Foam Baths • Long-lasting foam • Combination of aroma and color therapy • With different impacts according to product

Cream Baths and Foam Baths

CREAM BATH Soft Skin Nurturing

Almond Milk – Almond Oil

CREAM BATH Sensual Temptation

Fig Milk – Argan Oil

FOAM BATH Eucalyptus-Mint

FOAM BATH Pure Bliss

Red Poppy – Hemp

FOAM BATH Cheerful Mind Passion Fruit –

Grapefruit

FOAM BATH Lavender-Vanilla- Evening Primrose

Kneipp® offers a wide range of Bath Salts with pure and natural thermal spring salt.

• With pure and natural thermal spring salt • Easily soluble in water • With different impacts according to product

Bath Crystals

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MINERAL BATH SALT Joint and Muscle

Arnica

MINERAL BATH SALT Pure Bliss Red Poppy - Hemp

MINERAL BATH SALT Balancing Lavender

MINERAL BATH SALT Eucalyptus

Saline Luisenhall Natural thermal spring salt from Luisenhall is free of chemical

additives and environmental pollutants.

Unique high content of pure and natural thermal spring salt

Our salt is sourced from Europe‘s last remaining salt works, “Saline

Luisenhall“, mined by using traditional pan boiling methods which

Reveal unique salt crystals free of chemical additives and environ-

mental pollutants.

These salt crystals are evaporated from the pure waters of a 250

Million-year-old underground salt water lake. The salt‘s unique crystal

form is easily soluble and naturally absorbs the essential oils in its

pores, until released into a warm, steamy bath.

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Body Wash

AROMA CARE BODY WASH

Pure Bliss Red Poppy –

Hemp

AROMA CARE BODY WASH Cheerful Mind Passion Fruit –

Grapefruit

AROMA CARE BODY WASH

Enjoy Life May Chang-Lemon*

AROMA CARE BODY WASH Stress Free

Orange Blossom – Mandarin

AROMA CARE BODY WASH

Balancing Lavender

AROMA CARE BODY WASH

Pure Harmony Orange-Linden Blossom

CREAM BODY WASH

Almond Blossom

CREAM BODY WASH

Fig Milk – Argan Oil

Kneipp® Aroma Care Body Wash • With natural nurturing oils • Natural plant formula protects the skin from dehydration • Aroma therapy

Kneipp® Cream Body Wash • 24 h moisture • Extra creamy consistency owing to plant care formula • With plant milk

*A study confirms a significant positive improvement in mood after soaking in Kneipp® Enjoy Life Body Wash

Almond Blossom Range Kneipp® Almond Blossom Range has been especially developed for dry and sensitive skin.

• Special care for dry and sensitive skin • Complete range for all needs of dry and sensitive skin • Developed in cooperation with dermatologists • Reduction in feelings of skin tension • Prevention of skin irritations • Natural balance of the skin is restored

BODY LOTION 200 ml

BODY OIL 100 ml

FACE CREAM Day and Night

50 ml

MASSAGE OIL 100 ml HAND CREAM

50 ml

BODY WASH 200ml

BODY BUTTER 150 ml

Kneipp® Foot Care Products contain natural Calendula extract and essential oil

of Rosemary.

Foot Care

• Developed in cooperation with podiatrists

• Suitable for diabetics • Natural Calendula extract helps soothe feet, while reconditioning very rough, dry skin • Natural essential oil of Rosemary revitalizes tired and burning feet; its aroma has an energizing effect

Prepare and cleanse your feet with a foot bath of Foot Bath Crystals for about 10 – 15 minutes. Afterwards apply a thin layer of Foot Repair using slight pressure and regular, circular motions. To treat rough, chapped and callused skin apply Anti Callus Salve to the affected areas several times a day and massage in lightly.

FOOT BATH CRYSTALS Calendula – Rosemary

FOOT REPAIR Calendula – Rosemary

ANTI CALLUS SALVE Calendula – Rosemary

Hand Cream Kneipp® Hand Creams contain valuable natural ingredients.

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• With natural active ingredients • With different impacts according to product

HAND CREAM Almond Blossom

50 ml

HAND CREAM Evening Primrose

50 ml

HAND CREAM Wild Rose

20 ml and 75 ml

HAND CREAM Grapefruit

20 ml and 75 ml

HAND CREAM Aloe Vera

20 ml and 75 ml

Certified Natural Cosmetics: Bath Additives Kneipp® combines expertise, efficacy and naturalness and offers different Bath

Products certified by NATRUE.

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• Natural cosmetics certified by NATRUE • With natural active ingredients • Unique combination of ingredients and fragrance • With different impacts according to product

BATH OIL Lemongrass and Olive

BATH SALT Lemongrass and Olive

60 g (1 bath)

BATH OIL Jasmine and Argan Oil

BATH OIL Pomegranate and Cassis

Kneipp® certified Body Care Products are characterized by a unique combination

of ingredients and fragrances.

Certified Natural Cosmetics: Body Care

• Natural cosmetics certified by NATRUE • With natural active ingredients • Unique combination of ingredients and fragrance • With different impacts according to product

Our organic body oil helps to improve the skin’s ap- pearance and elasticity. Its multifunctional purpose improves skin conditions, such as scars, stretch marks (e.g. pregnancy stretch marks), mature, aging skin and dry patches. Emollient natural oils of Grapefruit and Safflower richly moisturize and firm the skin.

BODY WASH Lemongrass and Olive

BODY LOTION Lemongrass and Olive

BODY WASH Jasmine

and Argan

BODY LOTION Jasmine

and Argan

BODY WASH Pomegranate and Cassis

BODY LOTION Pomegranate and Cassis

Bio BODY OIL

100 ml

Certified Natural Cosmetics: Regeneration Face Care Kneipp® certified natural Face Care Range activates and supports regeneration of the skin.

• Natural cosmetics certified by NATRUE • Regeneration by Power of Nature • Unique principle of impact • With natural active ingredients

24 h Face Cream 50 ml

Intensive Serum 30 ml

Enzyme Peeling Powder

18 g

Eye Cream 15 ml

Cleansing Milk

200 ml

Face Tonic

200 ml

Effective Mask

2 x 5 ml

Décolleté Serum 50 ml

Hand Cream 50 ml

Why choose Kneipp®? Kneipp® offers effective products with natural ingredients without using preservatives, paraffin, silicone and mineral oils.

Benefit from our expertise:

• Kneipp® is the expert for all bath additives • Kneipp® is the expert in natural ingredients • Kneipp® is the expert in fragrances • Kneipp® is the expert in efficacy

• Plant-derived active ingredients • No preservatives • No paraffin, silicone and mineral oils • Developed and tested by experienced scientists and dermatologists • Skin tolerance confirmed by dermatologists • Eco-friendly and resource-protecting company philosophy • Kneipp® is committed to the welfare of people and animals* * Animal testing of cosmetic products is prohibited in the EU

Combination of nature + science =

efficacy based on natural ingredients

Kneipp® works. Naturally. 28