Your company &the social media

May 2012Solvay-PME

agenda‣ intro

‣ context

‣ web 2.0

‣ enterprise 2.0

‣ personal branding

‣ a step by step guide to social media

‣ conclusions

intro

@theafter

hello

golden rule

platinum rule

context

evolution of mankind

evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006

comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006

the shift

time & space

networksSingapore blogosphere 2008

encoding

search

contribute

mash-up culture

from

to

media habits change

http://www.a-g.com/Media-Planning

people + web 2.0=

social media

web 1.0

web 2.0

word of mouthsource: Twitip.com

TNS digital life

theconversationprism.com

stats & insights

www.google.com/adplanner

www.google.com/insights/search/

trends.google.com/trends

www.facebook.com/insights/

cim.be/fr/internet/trafic/résultats/public

theconversationprism.com

people + web 2.0 + business context

=enterprise 2.0

source: Forrester

elliance.com

build a social website

elliance.com

benefits?

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

“Think about how you use the Web right now compared to six years ago.

(...)Social Media is the innovation of our time.

(...)Our behavior and the behavior of future

generations has been irreversibly altered.”

- David Armano, Logic+Emotion

personal branding

people 2.0http://darmano.typepad.com/

about you

‣ do you use the net? eMail, Surf?

‣ do you (or your company) have a website / blog?

‣ do you have a mobile phone?

‣ can you name 5 Social Networks?

‣ why do you want to use them?

the new youhttp://darmano.typepad.com/

theconversationprism.com

Chris Brogan - Social Media

David Armano - Thinking Visually

Scott Monty - Brand Ambassador

a step by step guideto social media

http://www.pangaro.com

http://iampersona.wordpress.com/

step 1 - build your ID

Set the roots

step 2 - try & fail

Learn to walk before running

step 3 - get a strategy

Think

step 4 - select tools

Be rational

toolboxhttp://classroomclipart.com

theconversationprism.com

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-office

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Manage Content Gather Insight Exchange

Google accountFB account

OpenID, Linkedin

TwitterFlavors, CheckThis

Prezly

DeliciousStumbleUpon

Pinterest

Google AnalyticsFB insights

Twittercounter, bit.ly

SkypeSocialcast, Yammer

Flowtown

FB pages/groupsLinkedin

Flickr, PicasaInstagr.am

Prezy

EvernoteDropbox

Issuu

RescueTime,BeeboleWakoopa

AddThis, ShareThis

BaseCampZoho projects

Beebole

Blogger, WPPosterous,Tumblr

SoundcloudMySpace

SlideshareKnowledge Plaza

Docstoc

DialogFeedGetsatisfaction

CrowdspringODesk, Mindmeister

GhostBloggers

4squareGowalla

YoutubeVimeo

Dailymotion

StorifyWiki

Netvibes

HootsuiteCoTweet, Seesmic

Twitspark

Google AppsZoho

Docs.com

Memolane, DipityWhoopaa

LivestreamuStream

Qik (mobile)

Klout, Ubervu, BringshareAttentio

ContactOfficeAcrobat

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

step 5 - focus & act

Be consistent

step 6 - measure

Keep it simple

http://blog.init-marketing.fr

The 1 mio € question

http://crackthesocialmediacode.com

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

PeopleTechnology

Time

step 7 - start over

Challenge yourself

conclusions

http://implementingenterprise2.com

in the end

‣ nothing changes

‣ everything changes

http://darmano.typepad.com/

The secret formula

‣ If you can understand basic human psychology

‣ If you have enough empathy to relate to the inevitably correlated behaviors

‣ If you feel like responding

‣ Then social media will be a piece of cake to embrace

‣ you can

‣ try, try, try

‣ share : in + out

‣ know why you do what you do

‣ ask for more...

1

Innovation timeline 1900-2050

AutomobileSafety razorTape recorder

Tabloid newspaper

Aeroplane

Hydrofoil

Vacuum cleanerCornflakes

E=MC2Cubism

Traffic lightsAssembly lines

HelicopterPlastics

BraSonar

Transatlantic flight

Band-Aid

VegemiteSpindryer

TelevisionLego

Quartz crystal clock

Jet Engine

Nylon

Chocolate chip biscuits

Sliced bread

Parking metersPenicillin

Fluorescent lightingInstant coffee

Hearing aid

Cats eyesRadar

Aqualung

Electronic computerNuclear fission

Photocopier

Microwave ovenVelcro

Ballpoint pen

Atom bomb

Frisbee

Tupperware

Credit card

Polaroid cameraColour TV

Silly puttyMr Potato head

Nuclear power

Radial tyres

Superglue

The Pill

DNA

Jet airliner

Plate tectonics

Liquid paperSilicon chip

Computer mouseCarbon dating

SatellitesLaser

Hovercraft

Barbie

Acrylic paint

Cassette tape

Jacuzzi

Microprocessor

Cat scanner

Heart transplant

Artificial heartBarcodes

ATMAstroturf

Space station

IVF

Word processorPongVCR

Internet

Video game console

Moon landing

Dot matrix printer

Artificial printerFloppy disc

Pocket calculator

Liposuction

Kevlar

Walkman

Laser printer

Email

Fax machineHome computingGore-tex

Magnetic resonance imaging

Test tube baby

Compact disc

Space shuttle

Hepatitis B vaccine

Cellular phone

VisiCalc

IBM PCMS-DOS

Post-It note

Starbucks

Apple LisaApple MacintoshCD-ROM

3-D gaming

Hybrid car

Self-cleaning windowsVirtual keyboard

Fuel cell bikeBirth control patch

Artificial liverViagra

Web-TV

Pentium processor

World Wide WebHTMLHD-TVDVD

Prozac

Disposable contact lens

Camcorder

Disposable camera

Synthetic skin

GPS

Goggle

SkypeYoutube

Flickr

Fast Company magazineWired magazine

YahooAmazon

AOL

Sleep hotels

Wearable computers

Intelligent cosmetics

Soft baths

GPS clothing

Robotic surgery

Road reservation system

Artificial eyes

Dream machines

E-newspapers (e-ink)

150GB memory stick

DNA computer

Virtual protest marches

Just in time shopping

Robotic soldiersHydrogen fuel stations

Virtual reality windowsDigital mirrors

Synthetic bacteria

Plastic bones

Nanobotic toothpaste

Individual pollution credits

Memory enhancement in humans

Space factories Space mining

Single global currencyVideo wallpaper

Gene based diets

VR enhancing drugs

Offshore prisonsPrison countries

Fuel cell phones

Nano pills

3D printers

Man on Mars

Artificial brain

Brain transplants

Web 4.0Compulsory biometric ID

Self-driving cars

Robotic insects

Global ID card

Human memory downloads

Global voting

Global flat tax system

Self-cleaning houses

2007 205019501900

Disposable phones

Reputation trading

Sleep surrogates

Gravity tube

Face recognition doors

Sintered Armorgel

Rounjin Z-0001

Smart bullet

Granton motor

Helio-Berylliumebay

Netscape

MySpace

www.nowandnext.com

Mindwipes

Helio-Beryllium

Robotic pest control

Skyshield

Joymakers

Accelerated schooling

Scramble suit

Neuronic whip

Granton motorRandominoes

Homorium

Robocops

Disintegrator

Labots

Short-wave scapel

Child-care robots

Dustmotes

Localizers

Space tugs

Oceanic thermal converter

Mandroids

Spray on surgical gloves

Needlecasting

e-suit

Napcaps

Stress control clothing

Warp drive

Sleep surrogates

Reputation trading

Quiet paint

Invisibility cloak

3D fax

Nano drinks

Self-repairing roads

Sensory Internet

Moon village

Truth sensors

Space ladder

Smart baths

Silent villages

Virtual holidays

Baby exchanges

Alien detectors

DNA Scrambler

Invisi-spray

Replicators

Brain switchers

thank you