companies and society - senas.dominas.ltsenas.dominas.lt/uploads/pranesimai/companies and...
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Companies and Society
Justina Rakauskaitė
2014 m vasario 26 d.
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Companies and Society
• What is a company?
Institution created to
conduct business
• What is a society?
Aggregate of people living
together in a more or less
ordered community
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Why is the relationship between
companies and society important?
• Companies control vast
resources
• Can cause social harm
• Companies dictate values in
society
• They make many decisions of
social importance or can act
as agents of social change
• Companies are so powerful
that their decisions affect the
welfare of entire states and
nations
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Society
(outside circle)
Suppliers
Consumers
(customers) Investors
NGOs Government
Education
institutions
Local
community International
organisations
Country (Global
community)
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CSR CSV
Creating shared value
Company Society
Value for everyone
who’s involved
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Employees Customers
Community
(local)
Society
(global)
Human rights, labour relations,
workplace
Intellectual property initiatives,
product development and design,
quality assurance
Collaboration and activities
with NGOs
Collaboration with education
institutions, government,
international organisations
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support external programs
donations to charitable
organizations
CSR in the whole
production chain by
taking care and
involving everyone into
a creation of the better
product
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CSV examples
• Starbucks’ Community Stores
Support education, employment,
health, housing, and safety issues in
the neighborhoods.
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Coca-Cola’s 5by20 initiative
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CASIO - build a healthy, spiritually rich society.
Factory tours, classes in the company, and school
visits, educational initiatives at Casio (Shanghai)
Support for
the Casio
Science
Promotion
Foundation
Sponsoring
symphony
orchestras and
cultural facilities
Supporting the
Dolphin &
Whale Eco-
Research
Network; Tree
planting events
Establishment of
Technology Course
and Acceptance of
Trainees; Support
for Cherry
Marathon in
Higashine City
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CSR Relationship - outcomes • CSR reflects the capacity of various societal
groups – NGOs, activists, government, employees, shareholders.
• CSR expressions and meanings depend on their context and are not universal. The definition of CSR is, therefore, subjective, i.e. subject to the local appreciation of its content
• Focuses on – How corporations integrate society’s values
– How societies’ values are reflected in corporate social behaviours
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