o Driving MEASURABLE pipelines, sales and motivationally-based relationships as the goals

o Companies providing automated solutionso About Tony Serino … channel backgroundo Traditional issues impacting joint vendor/channel lead generation effortso How/why just “Content Syndication” is insufficiento Beyond Content Syndication: What /how the “state of the art” addresses

and resolves for both vendor and channelo Case Study: ISV and partnerso Questions / Answers / Discussion

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