community works for business too - zendcon 2013
Post on 18-Sep-2014
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DESCRIPTION
Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.TRANSCRIPT
Community WorksFor business
Who uses open-source?
Who contributes back?
Business involvement?
PHP Community
Organizing events
Build projects
Volunteers
Pay themselves
Need support
Why participate?
Example• it's good for the health of the language
• it's good for business
• depends on the usage of language / technology
• target the audience that become your promoters
• good sentiment around the company and brand (brand awareness)
• build relationships one-on-one and give demos
• a great way to recruit for your company
• community feedback about your company
• keeping in touch with community
Thanks to Elizabeth Naramore for providing feedback
Example
• learn technology in an early stage
• get in touch with people to provide support
• follow up on technological evolutions and trends
• easier finding partners, customers or new employees
Thanks to Thijs Feryn for providing feedback
Example
• visibility to potential employees and partners
• giving something back to the community
• building a business on top of quality open source projects
• being part of a fun and engaging group
Thanks to Wim Godden for providing feedback
Example• access to everyone’s best practices + innovation
• share best technical solutions
• cooperate on a technical level - compete on a business level
• real multiplier (e.g. US Government) for reusable infrastructure
• making the difference
• buy once, get improvements back for free indefinitely
• more secure products
Thanks to Jeffrey McGuire for providing feedback
Example
• learn internals of open-source projects
• meeting experts for support and advice
• finding new ways to offer better services
• finding gratitude in “giving back”
Summary
• keeping up-to-date on new technologies
• establishing support and advice networks
• feedback on your products / services
• great for hiring new employees
• great for finding new customers
How getting involved?
Report bugs
Fix issues or add features
Write documentation
Provide translations
Other ways to help
Room for user groups
Buy beer for events
Sponsor events
Provide hosting
Give us developers
What’s the ROI?
Long term investment
Create partnerships
Get valuable feedback
Brand awareness
Beta testing
Buy once, use forever
Hiring and recruitment
Support and assistance
Market leader
Community works!
Community feedback
Community Interactions
Improved products
Product Evangelists
Give little, get much
Beware of dangers!
Arrogance
High Expectations
Everything for granted
Don’t build on others’ rep
Earn the seat at the table
Summary
Invest in communities
Give because you want to
Earn respect
Do better business
Thank you
community works: http://www.flickr.com/photos/76029035@N02/6829419407using open-source: http://www.flickr.com/photos/joshholmes/6775970225wall street: http://www.flickr.com/photos/ensh/3867767246/phpnw11: http://www.flickr.com/photos/stuartherbert/6231772651/phpbenelux: http://www.flickr.com/photos/joshholmes/6774829421joindin: http://www.flickr.com/photos/joshholmes/6779894817volunteers: http://www.flickr.com/photos/stuartherbert/6230059226cash register: http://www.flickr.com/photos/stevensnodgrass/4034636727/support: http://www.flickr.com/photos/dominicspics/5559345297/questions: http://www.flickr.com/photos/oberazzi/318947873signup: http://www.flickr.com/photos/goldendragon613/296795071bugs: http://www.flickr.com/photos/goingslo/4523034319repairs: http://www.flickr.com/photos/urban_outlaw/2683334422documentation: http://www.flickr.com/photos/sixteenmilesofstring/2476311752translations: http://www.flickr.com/photos/jeremybrooks/2175042537red cross: http://www.flickr.com/photos/tk_five_0/2312700765server rack: http://www.flickr.com/photos/traftery/2467633331
rasmus: http://www.flickr.com/photos/arnaudlimbourg/5165138896roi: http://www.flickr.com/photos/epsos/5394616925/long term investment: http://www.flickr.com/photos/teegardin/6093690339partnerships: http://www.flickr.com/photos/macaco9/5820706157boomerang: http://www.flickr.com/photos/cogdog/5389653746/space: http://www.flickr.com/photos/nasamarshall/7637356614/recruitment: http://www.flickr.com/photos/streamishmc/5743450139lion: http://www.flickr.com/photos/amhuxham/6859625396feedback: http://www.flickr.com/photos/oemebamo/2542415550success: http://www.flickr.com/photos/kevint/85911467danger: http://www.flickr.com/photos/jonathangill/5338645910arrogance: http://www.flickr.com/photos/brostad/3420765336sagrada familia: http://www.flickr.com/photos/joangs/3603305604money: http://www.flickr.com/photos/9731367@N02/6988272680table: http://www.flickr.com/photos/stanfordedtech/3932292426/clue bat: http://www.flickr.com/photos/trombonekenny/2509085987investing: http://www.flickr.com/photos/mytudut/5189224326/free will: http://www.flickr.com/photos/scramblerman/292214579beach: http://www.flickr.com/photos/victoriawhite/4972555193mountains: http://www.flickr.com/photos/dcsl/3268208595/