community visioning process

Community Visioning Process

Building Our Foundation of Work

Vision StatementsVision Discussions and Stories

Guiding Principles August Discussions

Issues and Projects – Pilots Decision Matrix

Community Engagement Proposal Meeting on January 29th

Community Engagement Action Plan

Vision Elements

a tangible sense of our interconnectivity, a set of relationships and a process that allows us to work together as a community.

an influence base that gives support and direction to our elected officials

a way of imagining Mendocino County of what it could be 20 years from now and mobilizing the community around the common areas of passion and crisis (through conversation) to get us to our vision

a positive legacy for people 20 years in the future (7 generations).

Vision Elements Position Mendocino County in the World. We want to be known for:

• A healthy community that responds to the ecological, economic and equity issues of our community. E3

• Community that has a shared identity and sense of ownership for its activities and future

• Sustainable practices

• A place that knows how to work together. A place that has an “infrastructure” of effective community engagement and communication processes

• A place that mobilizes and focuses its resources toward its future

• A place that honestly appraises itself in context of the state, country and world

• A place that encourages and facilitates “education and learning” in its broadest definition

• We are a community of people, resources and unique beauty. We need to leverage our unique qualities through tourism. Producing economic vitality that is highly visible, is good for people and is good for the ecology.

Vision Statement Elements

Civic Community Processes and Leadership

Environmental Go-To Community

Local Economic Vitality, Viability and Equality

Community Engagement and Ownership

Resource Based Economy

Energy Independence

Operating Principles 1. We utilize a way of communicating through our differences

that is based on strong relationships and shared values.

2. Operate using a network of “glue people” that weave our communities together.

3. Use our life stories, best practices from around the world, and our positive assets to shape our strategies.

4. Mobilize the silent majority as a way of moving community rather than reacting to the vocal minority.

5. Mobilize young people and disenfranchised people into the conversation process as a way of building identity and ownership.

6. Work from the common issues that bond people together and resonate across cultures and ages.

7. We plan and work together in ways that gets us ahead of the curve rather than responding to current reality and crises.

8. Operate on what it is that motivates people to take action.

9. We need to build and support what already works in Mendocino County. Success breeds success.

Project Filtering Criteria

1. ROI – the amount of gain towards our vision to the amount of energy expended through the issue

2. Sustainability (economic, environmental and social) created through the issue/project

3. Issue touches many of our communities in the county (geographic, social, etc.)

4. Provides a framework for our platform issues (vision and principles)

5. High probability for quick success or results

Decision Matrix Results - January 2007

Suzanne Art Jesse David Brian Rick Doug Kate Jim Paul Totals N AVG

Meat Process 379 426 358 295 304 167 262 328 432 185 3136 10 314

Transportation 314 258 264 262 286 377 278 330 225 183 2777 10 278

Comm. Model 406 346 371 324 406 288 290 225 276 2932 9 326

Ag Open Spac 434 402 236 175 394 96 228 252 177 231 2625 10 263

Slow County 378 370 207 313 410 45 424 410 177 331 3065 10 307

Raise Value 442 434 315 348 410 450 408 322 375 3504 9 389

Marijuanna 288 366 153 321 318 45 237 432 136 2296 9 255

Green Bus Prk 339 288 416 257 392 299 298 307 142 268 3006 10 301

Bus. Incubator 424 310 360 257 319 188 223 263 142 298 2784 10 278

Watershed 317 442 328 310 415 135 333 398 142 322 3142 10 314

Re-invent Ed 408 342 399 249 356 266 259 381 220 170 3050 10 305

Celebrate Com 394 314 299 261 257 115 288 400 142 204 2674 10 267

Comm Process 426 418 356 279 398 378 354 142 288 3039 9 338

Foodshed 388 366 418 370 426 180 360 410 142 360 3420 10 342





Community Engagement Proposal Meeting on January 29th

Community Engagement Proposal – Key Insights

1. We want to build on the existing successes in the county – both on-the-ground projects and processes

2. We want to create a set of long term sustainable processes that develop new and replicable ways of doing business and making decisions in our county

3. We want to develop and utilize a set of specific and actionable operating principles that guides the work across all sectors of our community

4. We want to develop a set of integrated plans that keep all the efforts meaningfully connected and that continuously raises the value of our local resources

5. Operate in ways that we continuously and rapidly learn from our individual and collective work

6. Develop a way of operating that influences formal decision making in our county

Process Journey Map

Process Outcomes

Issues/Projects

Raise the Value

Existing Resources

Process Work Results

Short Term Longer Term

A cow is a system

Dividing a cow in half doesnot give you two smaller cows!

MalcolmDavies

Look at the parts - “Part thinking” Look at the connections between the parts which is “Connection thinking”

The real world?

The task in system’s terms

MendoVision

Diffusion of Innovations

Do good ideas sell themselves?

http://www.albertorossini.com/images/photo/water/Radiating%20Ripples%20-%201600x1200%20-%20ID%2025334%20-%20PREMIUM.jpg

Research: S-Curves

Innovators

Early Adopters

Late Adopters

Traditionalists

time

take up

take off

Innovation and Social ChangeS-Curves

Opinion leaders

Middle Adopters

Innovators: Venturesome

Early Adopters: Deliberate

Late Adopters: Cautious

Traditionalists: Suspicious

time

take up

take off


Opinion leaders: Judicious

Middle Adopters: Respectable


time

take up

take off

Trialability: Let’s try it

Relative Advantage: Sell it to me

Observability: Show it to me

Simplicity: Prove it to me

Certainty: Give it to me

Compatibility: Is it us; values OpL

Inn

EAd

MAd

LAd

Trad

community visioning process

Documents

community of people

healthy community

disenfranchised people

young people

way of moving community

storiesguiding principles

network of glue people

worlda place