community values survey results
DESCRIPTION
The City, at the direction of the City Manager’s Office, developed and implemented an online survey seeking input from our Citizens on City services and programs. The survey was focused on what is valued by the community.TRANSCRIPT
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• Ci#zen’s Engagement
• Quality Feedback
• Understanding Ci#zen’s Values
• Strategic Planning Data
• Future Direc#on
Purpose
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• Online Survey – January 23rd thru February 24th
• Facilitated Workshops – 90 minute sessions
• 2/25, 6:00 pm Kelly RecreaFon Center • 2/26, 6:00 pm Coleman Bush RecreaFon Center • 2/27, 12:00 pm Magnolia Building • 2/28, 9:00 am City Hall • 3/2, 9:00 am Kelly RecreaFon Center (w/childcare)
– Remote Response Technology
• Data Comparison
Logis#cs/Milestones
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Marke#ng Plan
� Business Cards � Bookmarks � Print Ads � Access Lakeland � Posters
� PGTV � Media Spots � Access Lakeland � LE Billing � HOTLINE 834-‐SWAN
� Lakeland Vision Promo/
Website � Chamber Promo/
Website � LEDC � Pizza Hut Box Tops � Mitchell’s / Black &
Brew Cup Sleeves
� LakelandValues.Com � Lakelandgov.net � Social Media
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Basic Informa#on
• 2,019 completed responses to online survey. • Two important limitaFons of this study:
o Respondents were not a random sample of the populaFon. o Respondents do not represent a probability sample and may not be representaFve of the PopulaFon.
• Respondents opted-‐in to parFcipate and are likely to be concerned about local issues.
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Demographic Data – Residency Status
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Demographic Data – Own a Business
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Demographics – Own Property
Own Property 52%
Do Not Own Property 48%
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Demographics – Residency and Property Ownership
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Demographics – Age
Age Group # of Respondents % Respondents % Est. Actual*20 yrs and under 6 0.3% 24%21 yrs -‐35 yrs 328 16.2% 20%36 yrs -‐50 yrs 613 30.4% 17%51 yrs -‐65 yrs 798 39.5% 17%66 yrs and Over 274 13.6% 21%*Source: U.S. Census Bureau, 2011 data.
20 yrs and under 0.3%
21 yrs -‐ 35 yrs 16.2%
36 yrs -‐ 50 yrs 30.4%
51 yrs -‐ 65 yrs 39.5%
66 yrs and Over 13.6%
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Demographics – Length of Residency
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Which of the Following Best Defines “Community” to you?
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Demographics – Community and Residency Status
39%
38%
23%
Not a City of Lakeland Resident within the City limits
12%
63%
25%
Permanent City of Lakeland Resident
15%
46%
39%
Polk County The City of Lakeland Your neighborhood/subdivision
Seasonal City of Lakeland Resident
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Significant Data Rela#onships
• Analy#cal tests were performed looking for sta#s#cally significant rela#onships.
• All ques#ons were run in cross-‐tabula#on against the following categories: ü Age ü Zip Code ü Residency Status ü Length of Residency
• Addi#onal cross-‐tabula#on tes#ng was performed looking for other significantly sta#s#cal rela#onships.
• Correla#ons were used to iden#fy significant and strong rela#onships.
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Goal Ranking Overview – All Respondents Respondents were asked to rank each of the City’s Goals in order of their personal value. Each of the five Goals are represented below according to the respondent’s choices.
1st Ranked Goal 2nd Ranked Goal 3rd Ranked Goal 4th Ranked Goal 5th Ranked Goal
13% 13%
18%
22%
34%
21.7%
27%
21.2%
18%
12%
22% 20% 21%
19% 18%
5%
19%
23%
28%
25%
38%
21%
17%
13% 12%
Goal Rankings in order of Importance
CommunicaFon
Economic Opportunity
Fiscal Management
Growth Management
Quality of Life
Example: 38% of the Fme respondents selected Quality of Life as the 1st Goal, but only 5% of the Fme they selected Growth Management as 1st.
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Resident Goal Percentages
Goals Permanent Resident
Non-‐Resident
Seasonal Resident Combined
Quality of Life 38% 36% 50% 38%
Economic Opportunity 23% 23% 10% 22%
Fiscal Management 21% 24% 22% 22%
Growth Management 5.6% 4.6% 5.7% 5.3%
Communica#on 13% 14% 12% 13%
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Weighted Value of City Goals
Respondents ranked Quality of Life their first priority; while Communica#on was ranked fifh.
City of Lakeland
Importance of Goals
Mean Score Priority Goal
1 Quality of Life 2.41
2 Economic Opportunity 2.71
3 Fiscal Management 2.91
4 Growth Management 3.48
5 Communication 3.50 1=Most Important; 2=very important; 3=somewhat; 4=not very; 5=not at all important
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Community Safety Of total respondents, Rescue Services was selected by 75% to have Significant Personal Value; while only 46% selected Inves#ga#ve Services as having Significant Personal Value.
46%
53%
63%
65%
70%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80%
InvesFgaFve Services
Police Services
Patrol Services
Dispatching Services
FirefighFng Services
Rescue Services
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Cultural & Community Services Of total respondents, Library Services was selected by 38% to have Significant Personal Value; while only 27% selected Public Informa#on Services as having Significant Personal Value.
27%
31%
38%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Public InformaFon Services
The Lakeland Center
Library Services
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Economic (Business) & Community Development Of total respondents, Economic Development was selected by 47% to have Significant Personal Value; while only 15% selected Development Review Services as having Significant Personal Value.
15%
19%
21%
24%
25%
29%
29%
47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Development Review Services
Community Redevelopment
Building InspecFon & Permigng
Affordable Housing Programs
Planning Services
Code Enforcement
Neighborhood Programs
Economic Development
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Parks & Recrea#on Of total respondents, Parks was selected by 57% to have Significant Personal Value; while only 12% selected Cleveland Heights Golf Course as having Significant Personal Value.
12%
13%
22%
46%
57%
0% 10% 20% 30% 40% 50% 60% 70%
Cleveland Heights Golf Course
Cemeteries
AquaFcs
RecreaFon & FaciliFes Services
Parks
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Transporta#on Services Of total respondents, Transporta#on Facili#es Maintenance was selected by 47% to have Significant Personal Value; while only 18% selected Parking Services as having Significant Personal Value.
18%
19%
35%
47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Parking Services
Lakeland Linder Regional Airport
TransportaFon FaciliFes ConstrucFon
TransportaFon FaciliFes Maintenance
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U#lity Services Of total respondents, Electric U#lity was selected by 78% to have Significant Personal Value; while 50% selected Lakes and Stormwater Management as having Significant Personal Value.
50%
54%
61%
65%
78%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Lakes and Stormwater Management
Wastewater CollecFon & Treatment
Solid Waste
Water Treatment
Electric UFlity
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Program Ra#ng – What the numbers mean
Program
Number of Services under the Program
Range Ra#ng the service
“Significant Personal Value” Variance
U#lity Services 5 50 – 78% 28
Community Safety 6 46 – 75% 29
Cultural & Community Services 3 27 – 38% 11
Transporta#on Services 4 18 – 47% 29
Economic & Community Development 8 15 – 47% 32
Parks & Recrea#on 5 12 – 57% 45
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Program Ra#ng – What the numbers mean
Program Correlated Services Correla#on
TransportaFon Services Construc#on with Maintenance .824
Economic & Community Development Services
Development Review with CRA .725
Economic & Community Development Services
Code Enforcement with Building Inspec#on
.712
UFlity Services Water Treatment with Waste Water
.712
Community Safety Services Rescue with Firefigh#ng .680
Parks & RecreaFon Services Parks with Recrea#onal Facili#es .671
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Ci#zen Opinions – Level of Agreement
1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree
Ci#zens were asked to rate their Level of Agreement with 14 Statements regarding different facets of life in the City of Lakeland
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Ci#zen Opinion– What the numbers mean
Ci#zen Opinion Correlated Opinions Correla#on
COL is accountable and accessible to its CiFzens
COL government welcomes Ci#zen involvement
.785
COL is accountable and accessible to its CiFzens
COL operates in a transparent manner .689
COL welcomes CiFzen involvement
COL operates in a transparent manner .672
COL is an akracFve community
COL provides superior services that enhance the quality of life and community pride
.717
COL is an affordable community
COL provides superior services that enhance the quality of life and community pride
.642
I receive good value for the COL taxes I pay
COL is accountable and accessible to its ci#zens
.545
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Emerging Policy Issues
The Lakeland Center
Priority Emerging Policy Issues Mean Score
1 Satisfied with Current Events 2.44
2 Would attend more events if updated 3.14
1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree
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Ci#zens Comments & Quotes
• Homelessness • Red Light Cameras • Communica#on
• Public Safety/Police • Trash/Recycling Pick-‐Up
Top Five Themes
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Ci#zens Comments & Quotes
• Community Safety
– “Law Enforcement is a vital cornerstone of our community. I really appreciate the work of Lakeland Police Department! They are doing a fantas@c job!”
– “We do really appreciate your police dept. that when we have a problem in our neighborhood, they are quick to check it out and do something about it.”
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Ci#zens Comments & Quotes
• Cultural & Community Services
– “The Library is a fantasFc place. The staff is always very knowledgeable and helpful. I go there several Fmes a week as it is very helpful during these Fght Fmes.”
– “I love going to the Lakeland Center for all type of events. But I would like to see more diverse events in the near future.”
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Ci#zens Comments & Quotes • Economic (Business) & Community Development
– “My wife and I moved to Lakeland from Apollo Beach, Florida. We just love living in Lakeland. It is a beau@ful city. We are so proud of our downtown. We really like the plants and trees planted in the planters around the downtown area. First Fridays are great.”
– “The retail on the north side is finally growing at a decent pace, and some of the home deve l opmen t s no r t h o f i 4 r i v a l t h e neighborhoods in the south. ”
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Ci#zens Comments & Quotes • TransportaFon Services
–“Downtown parking is very good. Having the free parking in the parking garage aOer hours is really great and so convenient.”
–“I always enjoy my @me in Lakeland. I especially like the bike trails around the lakes. I also like being able to ride on the streets on my bike.”
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Ci#zens Comments & Quotes • UFlity Services
–“I must give kudos to the electric dept for fixing street ligh@ng with a very rapid response!”
–“I think our electric service is an example for the rest of America to look at.”