community services division › document › 179245 › 2020... · 3 community services division...

‘-

1

Community Services Division

Functions / Responsibilities

The Mandate of the Community Services Division is to deliver best-in-class and accessible recreational, cultural and tourism services and programs that enhance the quality of life for residents and establish Cobourg as a destination of choice for visitors.

The Division is also responsible for the ongoing managements and beautification of our town parks, trees and green spaces to sustain the high quality of life for Cobourg residents.

‘-

2


Special Projects

• Waterfront User Needs Assessment & Detailed Design (Waterfront Plan)

• Parks Master Plan

• CCC Campus Plan

• Urban Forestry Master Plan

• Recreation Strategy

• Cultural Master Plan

‘-

3


Six Departments

• Parks – plans, develops and maintains the parks system

• Waterfront Operations - manages the waterfront, including

the Marina, Harbour, Campground and Dredge

• Facilities – manages the CCC and arenas

• Food and Beverage Services – manages all food and

beverage services including the various canteen operations

• Recreation & Culture – develops and operates recreation

programs and cultural services, including the Concert Hall

• Marketing & Events – manages festivals, events &

entertainment, tourism promotion and the marketing of all

divisional programs and services

‘-

4

Community Services DivisionParks

Cobourg’s large and diverse network of parks and recreation facilities helps to maintain a high quality of life in the in the community for both residents and visitors.

• The Parks Department:

• is responsible for the planning, day-to-day operations and maintenance of the Town’s 33 parks with a total area of 351 acres.

• manages the Town’s Urban Forestry plan and the ongoing maintenance and removal of all municipal trees.

• responsible for the growing, planting and maintenance of all the flowers displayed in parks, road allowances and baskets/planters throughout the downtown, including the Greenhouse.

• supports Community Events by providing picnic tables, installing fencing and removing garbage

‘-

5

Community Services DivisionParks

Achievements:

• Blue Flag Beach (3rd consecutive season)

• Maintained Cobourg Beach despite high water levels throughout the summer months while many other community beaches were forced to close

• Annual spring clean-up, beautification and maintenance of the Town’s many parks and recreational facilities

• In partnership with the Recreation and Culture Department and the Public Works Division, designed and completed the site of the Town of Cobourg Afghanistan Memorial

‘-

6

Challenges • New Parks – through development, additional parks are added

to the Town’s inventory on a regular basis

• Insufficient Washroom Facilities: With our growing population and high number of guests in the summer months, the Town has started to receive complaints from local business owners and members of the public that there is an insufficient number of public washroom facilities

• Aging Equipment and Vehicles: A number of the parks vehicles have reached their end of life or have been kept past their replacement date

• Aging Infrastructure: as play space equipment reaches end of life it must be replaced in order to meet maintenance and safety standards

• Events – with more than 100 events held in our parks annually, the Parks Department is increasingly called upon to provide support.

• Snow Removal – workload increases as the municipality grows and takes on the responsibility of additional sidewalks, parking lots, recreational trails and paths.

• IPM (Integrated Pest Management) Program – the pesticide act prohibits the use of pesticides for cosmetic purposes, which has increased the challenges of maintaining sports fields and greenhouse operations. Labour-intensive and more expensive.


Parks Department

‘-

7


Parks Department

Project 2019 Budget Actual Status

Donegan Park

Fence/Sports light

fixtures

$27,500 TBC – will be within

budget

In progress: January

2020

Playground

Equipment

$60,000 TBC – will be under

budget

In progress:

November -

December 2019

Cooey Park

Development

$60,000 Deferred: 2020, 2021,

2022

Peter Delanty Park

Tennis Courts

$25,000 TBC – will be within

budget

In progress:

December 2019 –

January 2020

Status Update 2019 Capital Projects

‘-

8


Parks Department

Project 2019 Budget 2020

Recommendation

Information

Parks Maintenance

Contracts

$10,000 $20,000 Annual additional support to

maintain park flower beds,

shrubs, etc.

Portable Toilets N/A $30,000 To address public complaints /

meet demands for additional

washroom facilities in Victoria

Park during peak season

Jubalee Park

Kiosk/Pergola Repair

N/A $8,000 Repair and paint kiosk

Ecology Garden Access

Path

N/A $3,000 Maintain accessible path and

add an additional 75 feet

New for 2020/Recommended Additions Pg.#170

‘-

9


Parks Department: Forestry Services


Recommendation

Information

Emerald Ash $20,000 $40,000 Additional tree removal due to

severity of EAB. Proposed

budget is the same as in 2015.

Replacement trees included in

Tree Planting budget


‘-

10


Parks Department: Centennial Pool


Recommendation

Information

Property Improvements $7,500 $15,000 Water heater needs to be

replaced and plumbing repairs

required. Regular maintenance

to pool


‘-

11


Parks Department: Aquatics Lifeguards


Recommendation

Information

Lifeguard Supplies $189,300 $210,485 Increased number of days

(Labour Day is later next year)

and longer hours, especially

on busy weekends.


‘-

12


Parks Department: Outdoor Rink


Recommendation

Information

Other Equipment

Maintenance and

Repair

$2,500 $6,000

(2019 YTD: $7,439)

Maintaining refrigeration plant

as per manufacturers

recommendations and

regulations

Butterfly Wing

Replacement

N/A $10,000 Replacing 16 butterfly wings

around fountain/rink


‘-

13


Parks Department: Legion Fields


Recommendation

Information

Auto Locks for Building N/A $10,000 Update to building to introduce

automated door locks. Will

reduce staff overtime for call

outs to lock and unlock

buildings with ability to lock

and unlock on a timer.

Canteen Equipment N/A $4,000 New Grill


‘-

14

Waterfront Operations: Marina

Provides services to local recreational boating

enthusiasts, commercial fishing charters, Coast

Guard and visiting boaters seeking docking, fuel, repair

services, supplies and local food, culture and

entertainment:

o 166 seasonal slips and 52 transient slips

o Fuel

o Boat storage

o Parking

o Visitor information

o Washrooms/showers/laundry


‘-

15


2019 Achievements• Coast Guard refueling agreement - now using marina

fuel dock

• Increase in launch ramp sales

• Increase in number of chartered boats, introducing new tourism opportunities for local businesses and an increase in fuel sales for the Marina

• Welcomed 2,422 transient night stays despite record high lake levels

• Chosen as weighing station for the Great Canadian Salmon Derby for third year, bringing more people into the community and an increase to launch ramp use and fuel sales


‘-

16


Challenges

• Record high water levels causing submersion of

critical electrical system components and loss of

marina power for much of the season

• Maintenance requirements for docks and aging infrastructure

• Safety and security of customer boats, docks and staff

• WiFi signal strength and reliability

• Long-term sustainability for boat handling and storage services


‘-

17



New 2020/Recommended Additions


Recommendations

Information

Advertising &

Promotion

$3,000 $6,000 Additional marketing

budget requested to target

transient boaters,

especially from Rochester

NY

Dock Maintenance &

Repair

$71,000 $99,000 To address maintenance

needs with decks, stringers

and anchors and complete

work not finished in 2019

Wireless Internet $3,000 $25,000 New hardware to provide

effective wireless internet

for boaters (similar to CCC

upgrade in 2019)

Pg.#192

‘-

18

Waterfront Operations: Dredge



Project 2019

Estimate

2019 Actual 2020

Recommendati

on

Information

Dredging

Revenue

-$147,000 -$77,884 -$105,000 2019 revenue down

due to Wellington

contract not able to

be completed due to

customer permit

expiry.

2020 Dredging

revenues based on

new contract with

Presquile Yacht Club.

Pg.#198

‘-

19

Waterfront Operations: Dredge




Recommendations

Information

Transfer to Reserve

Capital Repayments

$8,930 $40,000 Transfer $40,000 of

revenue to reserves for

future Capital replacement

costs of the Dredge

Staffing: 1 Student –

Shared

N/A $1,120 Support person for set-up

for Dredging contracts

Pg.#199 & 202

‘-

20

This important local tourism attraction provides a

unique urban waterfront camping experience to both

local and visiting camping enthusiasts who invest in our

community by purchasing groceries, gas and other supplies,

eat in local restaurants and shop in local businesses:

o71 serviced RV sites and 5 un-serviced tent sites

oWashrooms/showers/laundry

oSeptic clean-out


Waterfront Operations: Campground

‘-

21

Achievements:

• Another record breaking year in sales

• Welcomed 6,173 transient night stays

Challenges:

• Online Management Software: The online reservation system

is not yet fully automated. Staff receive online forms and then

manually call, create and confirm reservations. Currently it takes

multiple staff 3-4 weeks to complete the reservation requests.

• Campground Water, Sanitary and Electrical Services:

Services at the Victoria Park Campground have reached the

end of their life-cycle.



‘-

22





Recommendations

Information

Advertising &

Promotion

N/A $1,500 Marketing to promote

campground during

shoulder seasons

Management

Software

N/A $25,000 Develop software to fully

automate online bookings.

Bookings currently

manually completed by

part-time staff and takes up

to four weeks to complete.

Transfer to reserves N/A $50,000 Increase transfer to reserve

in preparation for

campground

enhancements as per

Waterfront Plan

Pg.# 204

‘-

23

Parks: Beach Washrooms




Recommendations

Information

Canteen Painting N/A $8,000 Painting before new

vendor takes over Food

and Beverage contract

Pg.# 208

‘-

24

The Cobourg Harbour is strategically located on

the north shore of Lake Ontario and offers an important safe refuge for

its users. Common Harbour area is 73% of total (only 27% Marina and

Coast Guard) and has many uses:

oBoaters seeking shelter from inclement weather (boats anchor in

West Harbour)

oSearch and Rescue base for Canadian Coast Guard

o1,000 boats use launch annually and traverse

through Harbour

oCobourg Yacht Club sail programs

oPaddle club programs (CDBCC, Survivor Thrivers)

oIndividual paddlers and bird watchers


Waterfront Operations: Harbour

‘-

25

Challenges

• Harbour walkways continue to be an ongoing maintenance item due to

health and safety risks associated with trip and fall hazards

• Condition assessment of the harbor infrastructure, including the north

and east seawalls as well as the east and west breakwaters has been

completed and found to be structurally deteriorated



‘-

26





Recommendations

Information

Facilities Maintenance $2,000 $14,000 Updated budget to properly

reflect actuals.

Combined Building

Maintenance and harbour

maintenance under one

account

Other equipment

purchases

$640 $1,700 Updated budget to reflect

2019 actuals

Pg.# 210

‘-

27


Waterfront Operations


Roof Repairs $40,000

-$40,000

TBC - Under Budget Completed

Workboat:

New Motor

$20,000

-$20,000

TBC – Within Budget Completed

Harbour Improvements

Phase 1

$25,000

-$25,000

Deferred

East Pier

Improvements

Phase 1

$100,000

-$100,000

TBC In Progress


‘-

28


Waterfront Operations


Campground

Improvements

$30,000

-$30,000

TBC In Progress

Walkway – Paver

Stone Replacements

$25,000

-$25,000

TBC – Under Budget Completed


‘-

29

Waterfront Operations - Capital


2020 Capital Budget Recommendations

Project 2020

Recommendation

2021

Recommendation

Information

Waterfront Plan –

East Pier

$275,000 $2,132,000 Option 4, Waterfront Plan –

Predominantly pedestrian

with light vehicle. 2020

design and engineering;

2021 construction

Waterfront Plan –

Campground

$127,000 $750,000 Improve Water, Sanitary and

electrical services,

administration office and

washrooms. 2020 design

and engineering; 2021

construction.

Waterfront Plan –

Harbour

Improvements Phase

1

$88,000 N/A Detailed engineering for

pathways, storage

compounds, parking and

boat lifting options including

accessible paddle and motor

boat

‘-

30




Project 2020

Recommendation

2021

Recommendation

Information

Harbour Paver

Stone Walkway

Replacement

$25,000 $25,000 Ongoing maintenance

item due to trip and fall

concerns.

Marina Security

Gates for Docks

$60,000 N/A To address number of

reported thefts and

unauthorized boarding's of

customers boats.

Harbour Seawalls

and Breakwaters

$200,000 $2,640,000 Condition assessment of

harbour infrastructure

including north and east

seawalls as well as east

and west breakwaters

identified urgent need for

structural repairs.

‘-

31




Project 2020

Recommendation

2021

Recommendation

Information

Harbour Electrical

System Upgrade

$310,000 $31,250 To address record high

water levels which have

resulted in the submersion

of critical electrical system

components, loss of

marina power and drop in

business.

‘-

32

Facilities:

The Facilities Department oversees the three community arenas within the Town of Cobourg including:

• Cobourg Community Centre

• The Cobourg Community Centre’s two ice pads are rented daily to local user groups for shinny hockey as well as to organizations such as the Cobourg Cougars, Northumberland Nighthawks and West Northumberland Wild. In the summer months when The Bowl ice is taken out, this space is rented to the Cobourg Nissan Kodiaks and used for community and cultural events such as the Home Show and live performances.

• Jack Heenan:

• This building has been leased to the West Northumberland Curling Club (WNCC) since 2011. It includes a single regulation ice pad, limited rink-side seating, four dressing rooms and a heated viewing area.

• Memorial Arena

• Council approved the de-commissioning of this long-time arena. Direction from Council regarding next steps is to establish an Ad Hoc Committee to consider alternative uses.


‘-

33

Facilities: Furnace St. Arenas




Recommendation

Information

Liability Insurance –

Jack Heenan

N/A $7,500

Alternative Use Study

– Memorial

N/A $50,000 This is linked to the Cultural

Master Plan

recommendation to prepare

a feasibility assessment for

a multi-purpose cultural

facility that includes

performance and rehearsal

space.

Pg.# 216

‘-

34

Facilities: Cobourg Community Centre

• The Cobourg Community Centre (CCC) is a state-of-the-art facility built in 2011 for $27.4 million that has become a key social and recreational hub for both residents and visitors.

• The CCC is the recreational heart of our community and home to the 2017 RBC Cup Champions, the Cobourg Cougars, the Cobourg Nissan Kodiaks, Northumberland Nighthawks, West Northumberland Wild and the Cobourg Seniors Activity Centre with 1,200 members and counting.

• In addition to sports and recreational programs, the CCC hosts thousands of diverse social, cultural and entertainment programs and events each year, enhancing the vibrancy of our community.


‘-

35


Achievements

• $24,530.00 grant received for LED conversion

• Successful recreation and cultural events such as:

• 4 concerts

• Little rays reptile Zoo

• Numerous hockey and lacrosse tournaments

• Tae Kwon Do championships – all Ontario – first time hosted in Cobourg

• Canadian Short Mat Championships

• Ontario Breaking Championships

• 2 Body Building shows

• The Home Show

• 55+ Pickle Ball Championships – 2020 – A first for Cobourg


‘-

36


Challenges

• Health and Safety of the building continues to betop priority

• Updates required to Video Surveillance System

• Compressors reaching end of life cycle (Projected to replace one per year for next three years)


‘-

37

Facilities: CCC Revenue



Project 2019

Estimate

2019 Actual 2020

Recommendation

Information

Canteen

Rental/Café

-$110,000 -$50,556 -$110,000 November 27, 2019

updated revenue is

$68,512 with busy

schedule of

tournaments ahead

Board

Advertising

-$80,000 -$45,489 -80,000 Additional contracts

and payments still

coming in (contract

renewal year).

Camp Revenue -$60,000 -$77,540 -$72,000 Successful year of

summer camp -

revenue budget

exceeded by

$17,540

Pg.#218

‘-

38

Facilities: CCC




Recommendation

Information

Camp Supplies $7,500 $11,000 Increased supplies required

due to increased number of

participants.

Training & Courses $5,000 $8,000 Due to health & Safety

priorities mandatory training

requirements have been

increased.

Bldg Maintenance

Contracts

$65,000 $70,000 To improve Ammonia/CO

monitoring for Health & Safety

Fire Alarm

Replacement

N/A $11,000 To replace essential aging

infrastructure for Health &

Safety needs

Canteen N/A $11,000 POS system, freezer, & new oil

dispenser unit (current one a

Health & Safety concern)

Pg.#220

‘-

39

Recreation and Culture: Seniors Activity Centre



Project 2019

Budget

2020

Recommendation

Information

Utilities $4,500 $15,000 To reflect actual usage

Hello My Name is

Wellness

N/A $10,280

-$10,280

Special Project supported by

grant from the Province

Pg.#226

‘-

40

Facilities: Cobourg Community Centre/Jack Heenan

2019 Capital Project Update


Project 2019

Budget

Actual Status

WiFi Upgrade

CCC

$25,000 TBC - Within

Budget

Complete

Video Surveillance

Upgrades

CCC

$15,000 N/A Not spent. Requesting to be

moved to 2020

LED Lighting

Conversion

CCC

$40,000 TBC – Under

Budget Overall

Awarded $25,530 grant which

allowed three year project to be

completed in one year

Jack Heenan

Improvements

$50,000

-$40,000

TBC – Under

Budget

Complete (Roof Repairs)

‘-

41

Facilities: Cobourg Community Centre - Capital



Project 2020

Recommendation

2021

Recommendation

Information

Street Sign

Replacement

$50,000 The CCC’s animated street

sign is beginning to fail and

uses an outdated version

of windows.

CCC Compressors $35,000 $35,000 Funds are being allocated

to address compressor

maintenance/repairs as

they are reaching end of

life.

Video Surveillance

System

$55,000

-$15,000

Current security camera

system failing. Health &

Safety and security issue.

Landscaping $100,000 CCC landscaping has

always been minimal and

has been the subject of

many complaints.

‘-

42

Facilities: Cobourg Community Centre - Capital



Project 2020

Recommendation

2021

Recommendation

Information

Stage $30,000 $15,000 To provide additional stage

area for fitness shows, high

school graduations etc.

Chairs $10,000 $10,000 Replacement of 100 chairs

each year.

‘-

43

Arts, culture and heritage were recognized by the Town of Cobourg Council as pillars in the development of the Town of Cobourg’s previous Strategic Plan. The new Strategic Plan (2019-2022) established “Places” as a Pillar for the community:

The Town protects, preserves and promotes its natural assets, heritage, arts, culture and tourism.


Recreation & Culture Department:

Culture

‘-

44

Achievements

• Approval of the Cultural Master Plan

• Planning, design and implementation of the Town of Cobourg Afghanistan Memorial with support from Public Works, Parks and Marketing and Events

• Short listed for Governor General’s award for Armistic18’

• Hosted successful literary event in 2019 with Toronto International Festival of Authors “Lit on Tour”

• 3,300 people and counting subscribed to the new Cobourg Box Office monthly eNewsletter

• Concert Hall staff organized an exciting new concert series in 2019



Culture

‘-

45

Recreation & Culture: Culture




Recommendation

Information

Youth/Volunteer

Strategy

N/A $10,000 A recommendation from the

Cultural Master Plan is to

implement an Annual Cultural

Summit and a Youth Summit

(proposing to combine the two

in 2020).

Volunteer Management

Strategy $7,500. Will use

legacy funds from 55+ Games

(only $2,000 required each

year)

Victoria Hall 160th N/A $10,000 Special events to celebrate the

160th anniversary of Victoria

Hall

Pg.#232

‘-

46

The Concert Hall at Victoria Hall provides enriching cultural experiences to the residents and guests of Cobourg.

• Concert Hall Staff:• Manage bookings of the Concert Hall and Citizens Forum for concerts

and live musical performances, corporate meetings and seminars, lectures, exhibits, weddings, dances, theatre and receptions

• Provide technical support, including audio, digital lighting control and sound, for live performances, community events and Town of Cobourg meetings and presentations.

• Coordinate the set-up and take-down of the Concert Hall and Citizens Forum based on the individual requirements of each booking

• Provide ticketing software and management for Town of Cobourg cultural programs and performances at the Concert Hall and partner venues

• Manage bar and reception during concerts and performances



Concert Hall

‘-

47

Recreation & Culture: Concert Hall




Recommendation

Information

Advertising &

Promotion

$5,000 $7,500 Increase marketing and

advertising to improve ticket

sales for concerts and

performances – a critical need

for the facility

Pg.#243

‘-

48


Recreation & Culture Department: Concert Hall


Projection Screen $15,000 TBC – Under Budget Complete


‘-

49

Recreation & Culture: Concert HallCapital



Project 2020

Recommendation

2021

Recommendation

Information

Box Office/

Information Centre

$50,000 To relocate the Concert

Hall Box Office to the

Victoria Hall lobby, making

it more accessible and to

stimulate additional walk-in

ticket sales.

To locate the Visitor

Information Centre in the

Victoria lobby, the busiest

pedestrian location in the

downtown core.

‘-

50

Community Services Division Marketing & Events

“Tourism contributes more than $5 billion annually in tax revenues for the provincial

government, meaning that the total economic contribution of tourism is larger

than agriculture, forestry and mining combined. The tourism industry contributes to the province’s economy and quality of life by creating jobs, promoting pride of place

and celebrating diverse communities across the province.”

Tourism Industry Association of Ontario 2018

‘-

51

Community Services DivisionMarketing & Events

Established in 2019, the Marketing and Events Department promotes awareness of the Town’s many recreation and culture programs and services to members of the community and out of town guests.

• The Marketing and Events Department:

• Is responsible for developing an annual tourism marketing strategy to encourage out of town guests to experience Cobourg’s cultural programming and to capture a share of the billons of dollars spent on tourism in Ontario annually

• Oversees the organization and approval of over 100 community events in Cobourg each year that contribute to the high quality of life in Cobourg and attract out of town guests

• Manages the marketing and advertising of the Cobourg Marina and Victoria Park Campground to maximize occupancy and increase revenue generated throughout Cobourg from these out of town guests

• Oversees the promotion of the Concert Hall at Victoria Hall and assists to maximize revenue through advertising and sponsorship

• Oversees the management and promotion of recreation and sporting events at the Cobourg Community Centre

• Helps to integrate Departments and develops partnerships to offset the costs of operations, marketing and events

‘-

52

Community Services DivisionMarketing & Events

Achievements• New Experience Cobourg Website & Integrated Social Media

• In addition to original editorial pieces highlighting our local partners, the website incorporates unique opportunities to promote and link to our sponsors and local supporters.

• Streamlined our Social Media strategy and incorporated new and exciting ways to promote our partners such as our Feature Friday segment.

• Monthly Cobourg Box Office eNewsletter• Introduced new monthly eNewsletters updating interested members of the public on all of the

upcoming shows and live performances at the Concert Hall and our partner venues

• Fall/Winter Leisure Guide • In partnership with Northumberland News, ExperienceCobourg launched a new Fall/Winter Leisure

Guide. The Leisure Guide provides Cobourg residents with information and contact information on all of the recreational and cultural programs and services that are available within our Community.

• Community Partnerships:• In July, Experience Cobourg partnered with the Marie Dressler Foundation and the Cobourg

Museum Foundation to introduce the new Experience Cobourg Walking Tours. These daily tours, guided by our Experience Ambassadors, provided guests with information on Victoria Hall followed by a tour of Sifton Cook Heritage Centre and Marie Dressler House

• Artist Gala:• Working with Community Services staff to develop new opportunities to promote arts and culture at

the Cobourg Community Centre as per the direction of the Cultural Master Plan. The CCC hosted the first ever Artist Gala in partnership with the Northumberland Hills Studio Tour

• Marina & Campground • Working with local partners to improve opportunities for guests at the Cobourg Marina and Victoria

Park Campground to access local Cobourg and Northumberland County businesses and attractions

‘-

53

Community Services DivisionMarketing & Events Challenges

• Experience Ambassadors: Have historically had five summer students to provide tourism information to residents and visitors. Requesting to have fifth student added back to the budget to address scheduling conflicts.

• As a special project for 2020, would like to hire additional summer student to conduct data collection in order to provide detailed analytics on the impact of tourism and events

• Special Project – Hop on Hop Off: As a special project for 2020 would like to introduce a series of Hop-on Hop-Off bus tours. Tours would be available for all members of the public but would target guests staying at the Marina and Campground who do not have access to a vehicles.

• Would partner with local businesses and recoup funds through ticket sales and sponsorship

• Christmas Magic: In response to community requests to move Christmas Magic back to Victoria Park, requesting additional budget for this annual event to present impactful display of lights, invite community integration and create a cultural event for the shoulder season.

• Additional $30K added to budget to cover the cost of street lamp lights in the Downtown (if approved the Town would share a portion of this cost with the DBIA)

• Garbage Disposal: In order to properly reflect the cost of community events, Marketing and Events has taken on the garbage disposal fee for Waterfront Festival weekend, historically covered by both the Parks Department and the Public Works Division.

• Port-a-Potties: In response to public complaints regarding the lack of public washroom facilities during busy festival weekends.

‘-

54

Marketing & Events: Special Events




Recommendation

Information

Advertising &

Promotion

$4,500 $5,500 Increase advertising and

promotion budget to better

promote events to citizens

throughout the community.

Christmas Magic $20,000 $75,000 In response to public request to

host Christmas Magic back in

Victoria Park. Requesting

additional budget to present

impactful display of lights.

$40,000 for lights and

decorations.

$30,000 to cover cost of Street

Poll lights historically covered

in the Public Works budget

$5,000 for community

integration/participation.

Pg.#252

‘-

55

Marketing & Events: Special Events




Recommendation

Information

Transportation N/A $7,000 In response to concerns for

public safety during busy festival

weekends proposing to provide

shuttle bus services to

discourage people from parking

downtown.

Port-a-Potties N/A $6,500 In response to public complaints

regarding the lack of public

washroom facilities during busy

festival weekends.

Garbage Disposal N/A $16,000 Dumping fees and garbage

collection contracts for Waterfront

Festival/Canada Day weekend

historically covered by

Parks/Public Works.

Pg.#252 & 253

‘-

56

Marketing & Events: Tourism




Recommendation

Information

Summer Ambassadors $29,400 $45,940 Have historically had five

summer students to provide

tourism information to residents

and visitors. 2019 budget was

lowered to 4. Requesting to

have fifth student added back to

the budget to address

scheduling conflicts/sick days.

Special project for 2020 to hire

one additional summer student

to focus on data

collection/economic impact.

Office Equipment

Purchase

$500 $2,000 Experience Ambassadors serve

complimentary coffee to guests at

the Marina. Requesting $1,500 in

2020 to purchase new coffee

cart.

Pg.#293

‘-

57

Marketing & Events: Tourism




Recommendation

Information

Hop-On Hop-Off Bus

Tour

N/A $2,500 As a special project for 2020,

proposing to offer a series of

Hop-on Hop-Off bus tours. Tours

would be available for all

members of the public but would

target guests staying at the

Marina and Campground who

do not have direct access to a

vehicles.

Would partner with local

businesses and recoup funds

through ticket sales and

sponsors

Security Contracts N/A $1,500 To create a new account to cover

portion of security fees at Victoria

Hall on weekends in the summer

months.

Pg.#293

‘-

58

Marketing & Events: Capital



Project 2020

Recommendation

2021

Recommendation

Information

Tourist Photo Display $20,000 Design and installation of a

unique photo display

similar, but much cheaper,

than the TORONTO and

KINGSTON signs that earn

thousands of dollars in

Social Media promotion

each year.

Wayfinding Signs $5,000 $200,000 Redesign of Cobourg signs

on 401 eastbound and

westbound.

community services division › document › 179245 › 2020... · 3 community services division...

Documents