community management: developing a social business strategy
DESCRIPTION
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.TRANSCRIPT
- 1. Community Management:Developing a Social Business
Strategy
Lisa Grimm | @lulugrimm
Digital Brand Manager, Mall of America
Bridget Jewell | @bmjewell
PR Manager, Mall of America - 2. Communication: A Brief History
- 3. In the future
Jane Lynch Gatecrashes the Emmys - 4. Desired Outcome
- Social media for business isnt easy, but you have to start somewhere and whatever that place is, its right where you need to be.
- 5. Take at least one actionable idea away that you can implement in your respective roles.