community inspired design by mary rose cook
DESCRIPTION
Mary Rose Cook's presentation on Community Inspired Design at Dott Cornwall's Inspired event on 26th March 2010TRANSCRIPT
Community inspired designUnderstanding the community
Uscreates is a behaviour change agency that uses collaborative design approaches to improve public behaviours for a better society.
Who are we?
Currently designing ways to….
… increase awareness and action of cancer symptoms with 40+ in Brighton
… reduce teen pregnancy in Bristol
… improve oral health and access to dentists for young men in Portsmouth
… reduce levels of graffiti vandalism with young people in London
Diagnose
Co Discover
Co Design
Co Deliver
Legacy
Diagnose
Co Discover
Co Design
Co Deliver
Legacy
Design ways to engage target group
Design ways to gather informative
information
Methods to engage
Methods to gather informative information
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Brief: Design ways to encourage conference attendees to travel using a form of transport
that has low carbon emissions.
What information do you need from the conference attendees to help you move further with this
brief?
Design….
How will you attract and engage the target group?
How will you extract the information from them once you have engaged them?
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Age
Gender
Lifestyle
Typical Day
Hobbies/interests
Beliefs
Family and friends