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Community Health Worker

Community Health WorkerCERTIFICATE OF ACHIEVEMENT

Diabetes Self-Management Education Program

CERTIFICATE OF ACHIEVEMENTTHIS CERTIFICATE IS PRESENTED TO:

FOR COMPLETION OF

EVERY DIABETIC COUNTS


Name of Site where training was held

_____________________________________ ____________________Name of Trainer, QIO, Every Diabetic Counts Date

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Community Health WorkerCERTIFICATE OF ACHIEVEMENT2008 Train-the-Trainer Program

CERTIFICATE OF ACHIEVEMENTTHIS CERTIFICATE IS PRESENTED TO:

FOR COMPLETION OF

EVERY DIABETIC COUNTS

2008 Train-the-Trainer Program

Name of Site where training was held


_____________________________________ ____________________Name of Trainer, QIO, Every Diabetic Counts Date


Provider

Sample Provider LetterDate

Name and Address

Dear Dr. :

The purpose of this letter is to inform you of a new program called “Every Diabetic Counts,” sponsored by the United States Department of Health and Human Services, Centers for Medicare & Medicaid Services (CMS). On behalf of Medicare, Name of your Quality Improvement Organization (QIO) has been designated to direct this effort. Your assistance is needed in referring all Medicare beneficiaries with diabetes for diabetes self-management education (DSME) training.

The Every Diabetic Counts program was launched on August 1, 2008. The program provides DSME training to Medicare beneficiaries. DSME is the ongoing process of facilitating the knowledge, skill, and abilities necessary for diabetes self-care. This process incorporates the needs, goals, and life experiences of the person with diabetes and is guided by evidence-based standards. The overall objectives of DSME are to support informed decision-making, self-care behaviors, problem-solving, and active collaboration with the health care team and to improve clinical outcomes, health status, and quality of life. There is no cost for this program. The training classes are taught by professionals, including one or more Certified Diabetes Educators and Community Health Workers over a period of Number of Weeks, and it provides ongoing follow-up assistance and support. Medicare beneficiaries will be educated on nutrition, fitness, and medication monitoring, in areas such as glucose monitoring, HbA1c, and lipid levels.

This program provides benefits to you, the provider, and the Medicare beneficiary.

Provider Benefits

• Achievement of recommended standards on diabetes• Improved patient outcomes• Greater professional satisfaction• Community resources• Free educational materials• Patient Satisfaction

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Provider

The program will also provide the following benefits for your patients:

Patient Benefits

• Increased knowledge of diabetes• Increased self-management skills (starting with self-monitoring) • Adherence to care plan• Reduced HbA1c levels• Reduced complications• Better communication with providers• Improved standards of care• Greater satisfaction with care• Improved emotional well-being• Short- and long-term behavioral change• Better management of psychosocial issues• Reduced health care costs

Attached is a summary of the Every Diabetic Counts program and additional materials. If you are interested in referring your Medicare patients with diabetes, or if you have any questions or need additional information, please call QIO Contact Person, at Telephone Number and Email Address. You can also call the Health Disparities QIO Support Center Hotline at 1-877-QIO-6465.

Thank you,

SignatureTitle

Attachment


Provider

SAMPLE PROVIDER POSTCARD Every Diabetic Counts

(6x11 actual size)

Name of QIO was recently awarded the Every Diabetic Counts project by the Centers for Medicare & Medicaid Services (CMS). Every Diabetic Counts is a patient-centered approach to diabetes self-management education that addresses the cultural, social, and behavioral concerns affecting diabetics.

According to the Centers for Disease Control and Prevention, underserved (African American, Hispanic/Latino, American Indian/Alaska Native and Asian/Pacifi c Islander) populations have a disproportionate share of diabetes, including excess health utilization and costs. Every Diabetic Counts will serve these populations in order to help them become more active in their diabetes care, improve their health, and reduce disparities one patient at a time.

Every Diabetic Counts is a program that provides:• Identifi cation of patient needs, barriers, and current level of diabetes• Self-management• Patient-specifi c interventions• Culturally appropriate interventions• Resources, tools, and support

Patient criteria include:• African American or Hispanic diabetic*• 18-75 years old• Two face-to-face visits with MD/DO, or• One acute hospitalization due to a diabetes related condition and• HbA1c > 6.5% or• LDL >100 or• BP > 130/80

BENEFITS:Physician Offi ce:

• Improved outcomes• Community resources• Free educational materials• Patient satisfaction

Patient:• Better self-management skills• Adherence to care plan• Improved glycemic control• Coping Skills

*Preferably Medicare benefi ciary not currently enrolled in a diabetes self-management or disease management program.

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Provider

Sample Provider Postcard Reverse Side

Respond By Date!!!Include Telephone and Fax Number (Contact Information)

Thank you for your interest in Every Diabetic Counts. Please complete the information below to let us know of your interest and provide approximate information regarding how many patients may qualify for the Every Diabetic Counts program based on the above criteria.

Practice Name: _______________________________________________

Physician Name: _____________________________________________

Contact Name: _______________________________________________

Title: _______________________________________________________

Phone: _____________________ Fax: ____________________________

Email: ______________________

Approximate # of African American patients who may qualify:

____________________________________________________________

Approximate # of Hispanic patients who may qualify:

____________________________________________________________

The Medicare Quality Improvement Organization Address:

This material was prepared by Name of QIO, Medicare Quality Improvement Organization for State under contract with the Centers for Medicare & Medicaid Services (CMS). CMS is an agency of the U.S. Department of Health and Human Services. The contents do not necessarily refl ect CMS policy.


Community Partners

Diabetes Community Partnership Guide

Tips for Selecting Partners for Your Program

Don’t reinvent the wheel. Check to see if similar programs are being offered, and choose to partner with organizations that have common goals and interests. Their primary focus does not need to be diabetes prevention and control. For example, an organization whose primary goal is to advocate for children and families would be a good partner because improving the well-being of a community is its main mission.

Call your local health department, hospitals, minority organizations, and diabetes associations. Ask if they have a diabetes program and, if so, what activities they are planning. Find out if other groups with similar interests exist and how you can partner with them.

Make a list of organizations that could serve as potential partners and visit with their staff. Learn more about these organizations to determine whether they could contribute to a nutrition and physical activity program. Be sure to include individual partners such as nutritionists, certified diabetes educators, and recreation or physical education specialists. Let them know the purpose of the program and the important role that they can play.

Don’t dismiss local groups composed of people who are not health experts. These groups may help you motivate your target population for the program. Men and women at risk for diabetes visit coffee shops, drug stores, beauty salons and barbershops, produce markets, and sporting goods stores every day. The proprietors may agree to let their shops serve as the distribution point for important diabetes control and prevention messages, or they may make contributions to the incentive and rewards aspect of your program.

Follow the news. Which organizations in your community are active in promoting issues related to diabetes prevention and a healthy lifestyle?

Talk to people in charge at the community facilities that people regularly visit. Once you gain the support of the leaders of trusted organizations who know the community, you will have access to the medical expertise, resources, and knowledge you need to help ensure that your activity is a success. Consider involving the following individuals and groups in your program:

• Hospitals• Neighborhood clinics• Local radio stations• Community newspapers organizations

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Community Partners

• Senior centers• Government agencies• State Diabetes Prevention and Control Programs• Cooperative extension offices• American Diabetes Association chapters• Diabetes educators• Beauty salons and barbershops• Grocery stores• Neighborhood drug stores• Other private businesses• Faith-based organizations• Service organizations, such as the YWCA/YMCA (www.ymca.net), National Urban League (www.nul.org), The Links, Inc. (www.linksinc.org), and the Black Women’s Health Imperative (www.blackwomenshealth.org)• Recreation centers• Sororities and fraternities

What Can Community Partners Do?

• Community leaders. These leaders can help spread the word about your program and locate additional resources.

• Community groups. Partner with these groups to combine resources and to reach target populations.

• Community health centers and clinics. The neighborhood health center or clinic might refer some clients to your program, or medical personnel might volunteer to help by conducting health screenings or giving presentations for program group members. Contact information for community health centers working with underserved populations can be found at www.ask.hrsa.gov/pc/.

• Health care providers. Partner with health care providers, such as family practitioners, internists, nurses, nurse practitioners, registered dietitians, and diabetes educators. In addition to being good resources for referrals, they may volunteer to help by giving lectures and food demonstrations during the program.

• Faith-based organizations. Many churches and other faith-based organizations have health ministries with established health-promotion policies, in addition to a strong focus on family and community services that can help support your organization’s efforts.

• Media representatives. Involving community and local daily newspapers, magazines, and radio and television stations will help you publicize events and get the word out about your program. Businesses, corporations, supermarkets, local restaurants, fitness centers, retail stores, beauty salons, and barbershops all may provide services and goods to enhance your program. Local sporting goods stores might provide discounts to your group members for physical activity supplies.


Community Partners

Approaching and Keeping Potential Partners

• Make the initial connection with a potential partner through professional contacts, personal friends, or acquaintances, if possible.• Make an appointment to talk with the potential partner in person, not just on the phone.• For greater appeal, match your Every Diabetic Counts program needs with the interests of the members of the partnering group. Be clear about the role you would like the individual or group to play in your program, and give options for involvement.• Describe your program, what you expect it to accomplish, and the potential benefits to partners.• You can provide potential partners with copies of some of the materials included in the curriculum you are working with to give them information about the program.• Make sure the roles that you are asking the potential partner to play are realistic and consistent with the resources of the organization.• Choose specific short-term activities that are likely to be successful. Clarify responsibilities on both sides.• Ask partners to commit to one or more tasks. Be sure they understand what each task will involve. Keep track of the commitments, and be prepared to provide gentle reminders if they are not kept.• Identify contact people and follow up with them.• Provide appropriate materials that can be customized for publications, meetings, and outreach efforts.• Keep written notes of all your meetings, conversations, and other communications with potential partners.• Thank partners by letter, certificate, or public recognition.• Share results. Information about your program’s successes may encourage further involvement.

Selecting and Securing a Regular Meeting Site

• Explore the potential for free space at churches, libraries, schools, community or recreation centers, community health centers, or other local facilities. You may need to reserve the space in writing, through a letter of agreement or some other formal written arrangement.

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Community Partners

Sample Letter to Potential PartnersName and Address

Dear (name),

You are invited to join us as a partner in our Every Diabetic Counts program, an effort to control diabetes in our community. The Every Diabetic Counts program is sponsored by the United States Department of Health and Human Services, Centers for Medicare & Medicaid Services (CMS). The program provides diabetes self-management education (DSME) designed to encourage people with diabetes and Medicare to become more physically active and to eat more healthily as a way to manage their disease. The program will be held at (Class Locations) from (start date) to (end date). We are publicizing the event through the local media and through flyers, which will include the names of our partners.

DSME is the ongoing process of facilitating the knowledge, skills, and abilities necessary for diabetes self-care. This process incorporates the needs, goals, and life experiences of the person with diabetes and is guided by evidence-based standards. The overall objectives of DSME are to support informed decision-making, self-care behaviors, problem-solving, and active collaboration with the health care team, as well as to improve clinical outcomes, health status, and quality of life. There is no cost for this program. The training classes are taught by professionals, including one or more Certified Diabetes Educators and Community Health Workers over a period of (Number of Weeks). The DSME also provides ongoing follow-up assistance and support. Medicare beneficiaries will be educated on nutrition, fitness, and medication monitoring, in areas such as glucose monitoring, HbA1c, and lipid levels.

We consider you to be a valued member of our community, and we hope that you will support us in this important effort by providing volunteers, materials, facilities, services, etc. Any support you can provide will be greatly appreciated and will be publicly recognized in our promotional materials for the program.

I would also welcome the opportunity to discuss with you possible ways that we can work together. I will call you in the next week to schedule a time to meet. In the meantime, if you have questions or need more information, please give me a call at (phone number).

I look forward to speaking with you soon.

Sincerely,

(NAME)


Community Partners

Partnership Readiness Questionnaire

Answer each of the questions below twice: First from your perspective, then from your organization’s perspective.

Question Yes No Don’t Know

Are you genuinely interested in and committed to the community?Why do you want to form a partnership?

Do your mission, culture, and priorities encourage, support, and recognize the value of partnerships?Do you have a previous history of working with the community?Is this history a positive one?Do you have any knowledge about the community (for example, culture, norms, politics, and socio-demographic characteristics)?Do you have existing relationships with the community?Are these relationships positive?Do you have the time needed to engage the community and form the partnership?Do you have the necessary skills to begin and sustain a partnership? (Circle one or more) • Communication: 1. Ability to provide and receive feedback 2. Strong listening skills 3. Ability to be a clear and effective verbal and nonverbal communicator • Cultural competence or cultural humility • Ability to share power and control over decisions • Group facilitation and interpersonal skillsCan you contribute any of the following to the partnership? (Circle one or more) • Staff and/or volunteers • In-kind resources (e.g., meeting space, technology, dissemination network) • Connections to key community leaders and resources • Knowledge of the issues/topics to be addressed • Training and technical assistance • Other (e.g., financial resources)__________________What are the potential benefits of a community partnership for your organization and/or project?

What are the benefits of the partnership to the community?

Source: Making Community Partnerships Work: A Toolkit, p7, 2007.

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Community Partners

Partnership Guidelines ChecklistBelow is a list of items that you may want to include in your Partnership Guidelines. These items can be adapted or expanded to meet your partnership’s needs.

__ General Information:

__ Purpose of the document__ Brief history and description of the project__ Definition of partnership principles__ Description of type of partnership and its mission, goals, and objectives__ Resources of partners

__ Roles and responsibilities of:

__ Organizational and individual partners__ Funders__ Evaluators__ Consultants__ Advisory committee

__ Communication Plan (ensures clear communication and participation between partners):

__ Regular meetings__ Conference calls__ Minutes of meetings__ Decision-making (who makes decisions regarding roles and responsibilities of partners)

__ Dissemination Plan (sets guidelines for communication to an outside audience):

__ How to make information available to public (for example, press releases, Web sites, and other media)__ Standardized acknowledgement__ Guidelines for future use of information__ Ownership of data, if any__ Authorship guidelines__ Media and public meeting guidelines__ Presentation guidelines

Source: Making Community Partnerships Work: A Toolkit, p39, 2007


Community Partners

Community Partnership Form

Introduction: This application is designed for organizations that have or want a sustained partnership with a Medicare Quality Improvement Organization [QIO] from August 2008 through July 31, 2011. [Name of QIO] is seeking to work in partnership with your organization (community-based organizations) on clinical evidence-based practices that have been tested and proven to be successful in reducing rehospitalizations.

[Name of QIO] [Name of Partnership Org]

[Name of QIO Contact] [Name of Partnership Contact]

Street Address Street Address

City State Zip City State Zip

Phone Phone

Direct Phone (if different) Direct Phone (if different)

Email Email

Web Site Web Site

Your Organization’s Mission and Brief Description of Core Programs/Services

Partnership’s Mission and Brief Description of Core Program/Services

(continued on next page)

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Partnership Goals/Expectations

• Work on interventions that assist in preventing diabetes for Medicare beneficiaries.• Assist in disseminating tools and resources to providers and beneficiaries on how to prevent diabetes by publishing educational materials including articles and newsletters, populating Web sites, sending out e-mail blasts, or using other communication methods as applicable to support the goals of the partnership.• Work to effect system change that will have a lasting impact on the Medicare beneficiaries. • Participate in partnership meetings via teleconference or face-to-face on a quarterly basis or more frequently as determined by the members.• Work collaboratively with the QIO, partners, and other members to implement system changes to improve the overall health and quality of life for Medicare beneficiaries.

Type of Partnership: Occasional/Short-Term Regular (Long-term) Volunteer

Type of Organization: Non-profit For-profit Governmental Community-based organization Hospital Other

Period, Times, and Location

Opportunity Begins:__________________ Ends: __________________

Weekly Commitment: ________________ Day(s) Flexible Hours

Avg. # of hours needed per week:________________

Complete if certain days are required:

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Location (check one): Community QIO Office Combination

We [Name of QIO] look forward to working with you in accomplishing this most important initiative, and greatly appreciate your support on this effort. Thank you.

Community Partners


Community Partners

Potential Partner Organizations: Selected Contacts

AARP American Academy of Family PhysiciansArea Agency on AgingAfrican American Health CoalitionAmerican Association of Diabetes EducatorsAmerican Association of Hispanics in Higher Education, IncorporatedAmerican Association of Homes and Services for the AgingAmerican Cancer SocietyAmerican College of PhysiciansAmerican Diabetes AssociationAmerican Medical AssociationArea Health Education CentersAsian Pacific Americans in Higher EducationBaptist AssociationsBoard on Population Health and Public Health PracticeCatholic CharitiesCenters for Disease Control and Prevention (CDC) Division of Diabetes TranslationCenter for Sustainable Health OutreachChamber of CommerceCity Offices on AgingCertified Diabetes EducatorsCommunity Action PartnershipCommunity CollegesCommunity FoundationsCommunity Health CentersCommunity Services AgenciesCommunity VoicesCongregate Dining SitesCongressional Hispanic Caucus Institute, IncorporatedCongressional Hispanic CaucusCouncil on AgingCounty Health DepartmentsCouncil on Church Based Health ProgramsDiabetes Empowerment Education Program – University of Illinois at ChicagoDrexel UniversityDemonstration ProjectsDiabetes Research and Training CentersEast Tennessee State University College of Medicine

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Community Partners

Emory University School of MedicineFaith Based OrganizationsFraternitiesGovernor’s Volunteer InitiativeHealth Care Management CompaniesHealth FoundationsHealth MinistriesHealth Planning CouncilsHealth Resources Services AdministrationHealthy Community Access ProgramsHispanic Association of Colleges and UniversitiesHispanic CouncilsHistorically Black Colleges and UniversitiesHome Health AgenciesHomeowners AssociationsHospitalsHousing AuthorityHUD Low Income Senior HousingHuman Services CoalitionsIndependent Living AssociationsLeague of United Latin American Citizens (LULAC)LibrariesLocal CollaborativeLocal Community Health Worker NetworkLocal Diabetes Association chaptersLocal Diabetes CoalitionsLocal GovernmentsLocal GrocersLocal NAACPLocal PharmaciesLocal Religious OrganizationsLocal Urban LeagueMayors CouncilMedical SocietiesMigrant Health CentersMinority OrganizationsMinority Physician NetworksMobile Health ServicesMorehouse School of Medicine National Alliance for Hispanic HealthNational Association for the Advancement of Colored PeopleNational Association of Community Health CentersNational Association of Hispanic NursesNational Cancer InstituteNational Coalition of Hispanic Health & Human Services Organizations


Community Partners

National Coalition for LiteracyNational Community Health Worker InitiativesNational Community Health Worker AssociationsNational Community Health Worker NetworksNational Council on AgingNational Council of La RazaNational Diabetes Education ProgramNational Diabetes InitiativesNational Hispanic Medical AssociationNational Institute of Diabetes and Digestive and Kidney DiseaseNational Medical AssociationNational Minority InitiativesNational Minority OrganizationsNational Minority Quality ForumNational Religious OrganizationsNational Urban LeagueNational Volunteer AssociationsPan American Health OrganizationParks & Recreation DepartmentsPharmaceutical FoundationsPresidents Volunteer InitiativeRetired Nurse AssociationRural Health NetworkSenior CentersSenior Groups or AssociationsSenior Living/Retirement CommunitiesSororitiesState Association of Community Health CentersState Community Health Worker NetworksState Diabetes Prevention and Control ProgramState InitiativesState Minority AssociationsState Minority Nurses AssociationsState Minority Physician OrganizationState Volunteer AssociationsTribal Colleges and Universities University of Mississippi Medical CenterU.S. Hispanic Chamber of Commerce – National HeadquartersVolunteer AgenciesYMCA/YWCA

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Community Partners


Marketing

Tips for Publicizing Your Program

A large organization sponsoring the Every Diabetic Counts program may want to create a media kit to announce the program, giving targeted information about the purpose, strategy, and activities of the program. This information can encourage the media to promote a particular aspect of your QIO’s outreach efforts.

Creating the Media KitMedia kits should contain:

• A fact sheet (two-page maximum) about the program. Make sure to keep it simple and to place the program logo and campaign theme on the sheet.• A current news release.• A public service announcement (PSA) for radio, television, and newspapers. • Examples of other materials for communicating with community members and organizations. • Sample volunteer thank you letter and sample newsletter article.

Packaging the Kit:

• Place the media kit in a double-pocket folder. Customize the folder by printing the program logo on it, and include a business card.

Distributing the Kit

• Make the kit available to media at program events where media coverage is desired. Distribute the kit with PSAs or press releases to newspapers and to television and radio stations in advance of on-air presentations or promotions.

Updating the Kit

Update the kit at least every year, or more often if your program undergoes major changes.

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Marketing

Ideas for Promotional Events

There are countless opportunities to share diabetes information. One way to get your information to the public is by using “new hooks” – messages associated with current newsworthy events, holidays, or other observances that will likely be covered by the media. Depending on what you are announcing, you can write articles or press releases. You can hold news briefings for journalists and invite them using a media advisory. You can reach out to community organizations and religious groups by urging them to include information for older adults/Medicare beneficiaries with diabetes regarding activities, and Web sections scheduled in association with holidays and observances. Offer to be a guest speaker to provide this information to older adults/Medicare beneficiaries during a group’s meeting, program, or other special event. Ask libraries, senior centers, recreation centers, and other appropriate gathering places to display the poster and distribute brochures.

The following includes at least one observance for each month and a suggestion for an activity you can undertake in association with that observance. Use your imagination and understanding of the Every Diabetic Counts program to share the importance of diabetes self-management education, which includes monitoring blood glucose levels and controlling diabetes, to people with Medicare who have diabetes. The National Diabetes Education Program (NDEP) Web site (www.ndep.nih.gov) provides useful information and additional materials. Also, look to healthfinder.gov for information about National Health observances.

January – New Year’s ResolutionsHook

• Make this the year you control your diabetes.

Product/Activity• Encourage senior centers and churches, as well as organizations and retailers who work with older adults, to include in their publications information on the Every Diabetic Counts program. • Ask organizations hosting meetings or activities in January to feature a speaker or provide information on diabetes and older adults (for example, the brochure) for participants during their January events. Or compile a list of “New Year’s Resolutions” that older adults with diabetes could make to improve how they feel, and share this list at a relevant organization’s meeting.


Marketing

February – Black History Month and Heart MonthHook

• Diabetes disproportionately affects members of the African American community.

Product/Activity• Target African American publications for a feature story on diabetes and older adults with Medicare benefits. Also remember to contact specialty publications, such as those issued by religious and social service organizations.• Hold an activity or workshop for older African American adults to promote diabetes control and cardiovascular disease prevention.• Print postcards for Valentine’s Day and include a special message about the ABCs for managing diabetes (the A1c test, blood pressure, and cholesterol) for loved ones who have the disease.

March – National Kidney Month and National Nutrition MonthHook

• National Kidney Month focuses on the effect of diabetes on the incidence of kidney disease.• For National Nutrition Month, the hook is that making informed food choices can help people with diabetes feel better physically and can lower the chances of serious health problems.

Product/Activity• Issue a news release and fact sheet on how diabetes control can prevent the complications of diabetes, including kidney disease. Also include statistics on older adults with diabetes and information on Medicare benefits. • Send a press release to health editors at your local newspapers and television and radio stations informing them of the Every Diabetic Counts program for Medicare beneficiaries with diabetes and include information on the diabetes self-management training (which includes classes on health, fitness, nutrition, and medication monitoring).• Share the NDEP Recipe and Meal Planner Guide (www.ndep.nih.gov/diabetes MealPlanner/) with senior centers. Offer to prepare one of the recipes for class participants. The recipes are available in English and Spanish.

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Marketing

April – National Public Health Week, World Health Day, and National Minority Health MonthHook

• National Public Health Week has a theme each year, and local groups are encouraged to hold relevant events.• World Health Day has a different theme each year. Try to fit a message related to diabetes and older adults into this year’s theme.• National Minority Health Month is an initiative that seeks to eliminate health disparities for African Americans, Hispanics, American Indians, Alaska Natives, Asian Americans, Native Hawaiians, and other Pacific Islanders. Health experts predict that the number of diabetes cases will increase dramatically, especially among older adults and these racial and ethnic minority populations.

Product/Activity• Team up with your county, city, or state department of health, and host an exhibit booth to hand out information about managing diabetes among older adults. Make sugar-free snacks and use them to attract people to your booth. • Issue a diabetes fact sheet with information specific to older adults related to this year’s theme for World Health Day.• Contact minority-owned businesses in your area about disseminating materials to their older employees on controlling diabetes. Offer to do a lunchtime presentation and hand out materials on the Every Diabetic Counts program.

May – Older Americans Month, National Sight-Saving Month, and National High Blood Pressure Education MonthHook

• Millions of Americans have diabetes, and people age 65 and older are more commonly affected than younger people.• Getting an eye exam regularly will prevent blindness from diabetes.• Complications from diabetes can develop much more quickly if blood pressure is higher than recommended levels.


Marketing

Product/Activity• Locate an older adult in your community who is living a productive and active life with diabetes, and write a letter describing this person’s healthy lifestyle to the assignment editor of your local television and radio stations and to the features editor of your community newspapers. Mention that this person sets an example for others younger and older in the community.• Place ads in your local newspapers.• Appear on a local television news show or community service program to talk about the importance of self-monitoring blood glucose to control diabetes. • Team up with a local chapter of the National Federation of the Blind to issue tips for older adults with diabetes and the importance of eye exams.• Contact your local grocery or pharmacy chain about having a nurse come to the store to test blood pressure of older adults and inform Medicare beneficiaries of the Every Diabetic Counts program.

June – National Men’s Health WeekHook

• Getting in shape isn’t just about physical exercise.

Product/Activity• Offer to write a feature story for local publications about fitness as it relates to older adults with diabetes.• Write an article using “Getting in Shape Isn’t Just about Physical Exercise” as your title. Remember to begin by mentioning the observance of National Men’s Health Week.

July – Summer Vacations and Family ReunionsHook

• Summertime fun and travel go hand in hand with diabetes control.

Product/Activity• Encourage organizations and religious groups to include messages in their publications about older adults enjoying summer and maintaining good health when traveling, with diabetes control in mind. • Contact the local newspapers and specialty press, and offer to write an article about diabetes control and older adults. • Create sugar-free recipes for summertime snacks, and send them to local and national women’s magazines. Remember to send a photo of your creation!

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Marketing

August – National Senior Citizens DayHook

• Older Americans can live happy, healthy lives with self-monitoring of blood glucose to control diabetes.

Product/Activity• Issue a media advisory with a fact sheet, and enlist the help of spokespersons as experts to discuss diabetes and older adults and to demonstrate how to test and control blood glucose (blood sugar).

September – National Hispanic Heritage Month, National Cholesterol Education Month, and Take A Loved One for a Checkup DayHook

• Diabetes is a major problem among Hispanics, and diabetes control should be a focus of National Hispanic Heritage Month (September 15 through October 15).• Managing cholesterol is part of the ABCs of managing diabetes.• Taking older loved ones to the doctor may be the first step in helping them learn to control their diabetes.

Product/Activity• Target Hispanic media with a feature story on the incidence of diabetes among older Hispanics and what this population needs to know about preventing and controlling diabetes. For information and brochures in Spanish, http://www.ndep.nih.gov campaigns/Tipo2/Tipo2_index.htm.• Contact your local community newspapers to pitch the idea of an article about the ABCs of managing diabetes. A is for the A1c test, B is for blood pressure, and C is for cholesterol. The goal for most people is to keep the LDL, or “bad” cholesterol, below 100. • Encourage your friends to take their older family members to the doctor to learn what steps they can take to control their diabetes. Ask your loved one’s doctor to display materials at the front desk for others.


Marketing

October – National Pharmacy Week and Family Health MonthHook

• National Pharmacy Week spotlights care-giving for older adults with diabetes.• Family members play an integral role in helping older adults with diabetes to learn how to manage their condition.

Product/Activity• Visit local pharmacies and ask them to display information on older adults and diabetes.• Encourage local retailers to include information about older adults and diabetes in their weekly advertisements. • Encourage a local pharmacist to talk about diabetes to local reporters or during organization events such as monthly social luncheons.• Hold an event at your local library to educate older adults and family members of people with diabetes about managing the disease.

November – National Diabetes Awareness Month and National American Indian and Alaska Native Heritage MonthHook

• National Diabetes Awareness Month focuses on increasing awareness about diabetes.• National American Indian and Alaska Native Heritage Month focuses on the diabetes epidemic among Native Americans.

Product/Activity• Ask the mayor to sign a proclamation observing National Diabetes Awareness Month in your community. Hold a signing ceremony, and invite the media. Hold a news conference following the ceremony, and include information about self-monitoring blood glucose levels. • Target Native American media with a feature story on the incidence of diabetes among older Native Americans and what this population needs to know about preventing and controlling diabetes.

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Marketing

December – Holiday Gift GivingHook

• Give your family and yourself a gift that will last a lifetime – good health.

Product/Activity• Write a news release about the importance of self-monitoring blood glucose levels. Use the theme of giving your family and yourself the gift of good health.• Offer to appear on a local television or radio news or talk program to share information about diabetes and older adults and promote the idea of giving a gift that will last a lifetime. • Promote signing up for medical nutrition therapy services or diabetes self-management training as a gift to yourself or an older family member with diabetes.• Hold a sugar-free bake sale at your church and donate the proceeds to a diabetes research organization. Remember to let the media know (via a press release) about your new twist on a typical fundraising activity during the holiday season.

Additional Ideas for Promotional Events

• Partner with your local nail salon to have a discount day in honor of completing the Every Diabetic Counts program for older women with diabetes. Hand out brochures.• Arrange for a local restaurant to serve a tasting menu of healthy foods for older people with diabetes. Send a press release to the media, and announce that this is in conjunction with the Every Diabetic Counts program.• Gather a group of older adults living with diabetes who have benefited from the Every Diabetic Counts training and offer interviews with the local media.• Get a table at your local shopping mall and display literature on older adults and diabetes and the Every Diabetic Counts program. • Write a poem about having the power to control diabetes and submit it to your local newspaper.• Team up with your local hospital or doctor to create a pocket guide of questions for older adults to ask their physicians about the Medicare-covered services for people with diabetes. Get a local print shop to donate copies of the pocket guide to the Every Diabetic Counts program and disseminate the guide through pharmacies, libraries, community centers, and day care centers for older adults.• Invite members of the local chapter of the American Diabetes Association to speak at Every Diabetic Counts classes at the community center or senior centers, and formally invite decision makers who are older adults. If any of the decision makers RSVP, alert the media. Encourage the decision makers to comment on issues.• Scout the airwaves for a high-profile local news anchor or radio personality who is an older adult with diabetes. Encourage that person to get diabetes self-management


Marketing

education training and talk about his experiences on the air.• Collect healthy new and adapted recipes from older adults and develop a recipe book to share with others who have diabetes.• Go to AARP’s website (www.aarp.com) and other sites targeting older adults, and have them mention the Every Diabetic Counts program.

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Marketing

Tips for Using Media Tools to Promote and Enhance Your ProgramThere may be many inexpensive ways you can promote your program in your community. For example, create flyers and post them at supermarkets, beauty salons, barbershops, places of worship, libraries, and worksites. A local print shop may offer you a discount or even do some graphic design or printing at no cost in return for an advertisement on your flyer. Take advantage of upcoming events—for example, a local health fair, a wellness event, or an ethnic festival.You might include a short description of your program in neighborhood newspapers, in worksite e-mails, and on Web sites. You could also contact your local cable channel and arrange for a PSA to run on the local radio station.

For more information on working with the media to promote your program, see the NDEP Diabetes Community Partnership Guide on the NDEP Web site at http://www.ndep.nih.gov/diabetes/pubs/catalog.htm#PubsOrg. Visit the NDEP Web site at http://www.ndep.nih.gov for more tools and tips for working with the media, sample press releases, and ideas for developing a media kit to promote your program.


Marketing

Tips For Writing aPress Release

These are tips that will help you in writing a press release and getting the information used:

• Make sure you have a good reason for writing a press release. Press releases should be written if you have something newsworthy to say. For example, you might send out a press release if your organization does any of the following:

• Plans local activities to coincide with a well-known day, week, or month• Issues a proclamation with the mayor• Conducts a special program featuring a local or national celebrity speaker• Releases the results of a study, poll, or survey• Honors an individual or organization• Launches a public education program• Hires a high-level staff person or officer

• Keep it short. A press release should be no more than two pages and should contain short sentences and paragraphs.

• Use the proper format. Type the press release on organization letterhead. At the top of the page on the right-hand side, include the name and phone number of the contact who will provide information. On the left-hand side, include “For Immediate Release” or state that the information should be held for a specific date. If the release is more than one page, end page 1 with the notation “-more-.” At the end of the release, follow the last sentence with the notation “####” centered on the line below.

• Start with the most important information. Begin with a headline that provides a brief but interesting descriptive phrase to introduce the information that will be contained in your release. The headline is the attention grabber, which often makes the difference in whether or not it will be read.

• Don’t use slang. Never use slang, acronyms, or technical terms. If you must use an acronym or technical term, explain it.

• Accuracy and factuality are important. Be sure to verify spelling, names, titles, and statistics. For the latest national and state statistics on diabetes, go to http://diabetes niddk.nih.gov/populations/index.htm. Remember to avoid editorial comments. Opinions should only be expressed in direct quotes.

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Press ReleaseFor Immediate Release QIO Contact:

QIO Contact title

Phone Number

Medicare Launches Special Program to Help Diabetic Minority Senior Citizens

Washington D.C. - Diabetes mellitus, known as “sugar” in some communities, is a continuing disease that occurs when there are insufficient levels of the hormone insulin. In the United States, approximately 14.6 million Americans have been diagnosed with diabetes. Another 6.2 million have diabetes and do not know it. Thus, an estimated 20.8 million persons or approximately 7 percent of Americans have this disease. While diabetes occurs in all races/ethnicities and age groups, diabetes disproportionately affects certain groups. According to the Centers for Disease Control and Prevention, 14.8 percent of African Americans and 13.7 percent of Mexican Americans are diabetic. Age also serves as an indicator of diabetes. For example, the occurrence of diabetes is relatively low in the 0-44 age group where approximately 1.4 of every 100 persons has diabetes. However, the rate increases to 10.2 for every 100 persons within the 45 to 64 age group. This rate is even higher in the Medicare-eligible populations where 18.5 of every 100 persons between the ages 65-74 and 15.6 of 100 persons 75 years and older have been diagnosed with diabetes.

The Centers for Medicare & Medicaid Services (CMS) is committed to improving diabetes outcomes within the Medicare population. Thus CMS made the decision to educate diabetic Medicare beneficiaries by using Community Health Workers, family members, volunteers, faith-based organizations, media, and other residents to help diabetic Medicare beneficiaries to better manage their illness.

In August 2008, CMS announced in conjunction with the Quality Improvement Organizations, it will offer diabetes management education so that Medicare beneficiaries can improve their outcomes. Physicians will identify diabetic Medicare beneficiaries and will refer these individuals to the training program. This program will train participants to exercise, check their feet daily, and request that their physicians examine their feet. It will also teach participants to eat three nutritious meals with snacks in between. Weight loss, medication adherence, eye and dental exams, stress management, and the importance of not smoking will also be taught. Critically, the training program will urge Medicare diabetics to check their blood sugar daily and bring their records to their physicians. CMS is urging individuals and families of Medicare-eligible diabetics to contact us for an informational packet. CMS also needs community organizations as partners in this effort. To find out how you can help, please call Every Diabetes Counts at 1-877-QIO-6465 or 1-877-746-6465.

# # # #


Marketing

What You Need to Know about Issuing a Media Advisory

What is a media advisory? A media advisory is a document that provides broadcast and print media reports with the information needed to plan and cover your event or activity. The best way to inform local media outlets about an upcoming press conference or press briefing is to use a media advisory.

Here are some suggestions that will help you successfully distribute your media advisory:

• Get your media advisory to daybooks and “upcoming” or “week-ahead” columns. Look for a phone listing for a news wire service in your city or state. Wire services include organizations such as the Associated Press (AP) and United Press International (UPI). Ask to speak to someone handling the daybook – a service that the wire services provide to the media. Ask the daybook desk person to place your media advisory on the daybook the week before, the day before, and the day of the event. Remember to ask for the daybook editor’s name and fax number so that you can promptly get the information to the wire service.

• Create a media list. Also send the media advisory to local media. One to two weeks before the event is the best time to have it delivered. To get started, develop a current media list. Your list should be up to date in order to be effective in reaching reporters and getting them interested in your events.

Here’s how to get your list organized:

• Check your local library or bookstores for media directories. Media directories provide you with a list of wire services, television stations, radio stations, daily and weekly newspapers, business trade publications, magazines, newsletters, and Web-based news services. Some commonly recognized media directories include Bacon’s Media Directories, Broadcasting Yearbook, and Burrell’s Media Directory. Check your area phonebook and do an Internet search to make sure your list is complete.

• Create a list that includes the name of a reporter or editor, name of the media organization, address, phone number, e-mail address, and fax number for each media outlet.

• When identifying media to include on your list, do not forget specialty media. Look for print and broadcast organizations serving older adults, African Americans, Hispanics Latinos, Asian/Pacific Islanders and American Indians/Alaska Natives. Other media you should put on your list include daily and weekly neighborhood newspapers and

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newsletters; publications such as those written for doctors; business publications produced by hospitals and health centers; and religious publications such as those published by churches.

• Call each media organization on your list to verify that your information is accurate. Check to be sure you are targeting the appropriate reporter or editor for your event (perhaps a reporter who focuses on older adult/Medicare beneficiary issues), and find out when the best time is to call and follow up with that person. You should also find out how far in advance they would like the information about your event.

• Create a final media list. For each media organization, include the following information: media outlet, address, telephone number, fax number, e-mail address, name and title of the contact, and the best time of day and how far in advance you should call about your event.

Follow up. After you have sent your media advisory, contact reporters or editors by phone or e mail them to find out whether they are planning to cover the event. Sometimes getting in touch personally can make a difference in creating media interest.


Marketing

Sample Media Advisory[Title and Name of Celebrity or Spokesperson] and [Name of QIO] Join Forces to Support the Centers for Medicare & Medicaid Services’ Every Diabetic Counts Program

FOR IMMEDIATELY RELEASE: [Date]Contact: [name of person who will handle media inquiries, phone number, e-mail]

[Title and name of celebrity or spokesperson] and [description and name of QIO, and whether it serves the state/jurisdiction] have joined forces in support of a national diabetes self-management education (DSME) program, Every Diabetic Counts. The Every Diabetic Counts program is sponsored by the Centers for Medicare & Medicaid Services. On behalf of Medicare, [Name of your QIO] has been designated to direct this effort. The Every Diabetic Counts program offers free classes on health, nutrition, fitness, and medication monitoring for all Medicare beneficiaries. Highlights for the Every Diabetic Counts program include [a Seminar or Benefit concert?] [List the special event or the most noteworthy aspect of the campaign, the celebrity or spokesperson, the date, the venue and the area.]

[Celebrity or spokesperson] will [for example discuss his or her own experiences managing diabetes]. [Describe the celebrity or spokesperson again (e.g., a musical legend, an award-winning journalist)], [celebrity name] is well known for [list the well-known songs, books, movies, television shows, etc.]

The Every Diabetes Counts program empowers Medicare beneficiaries to take every necessary step to stay in control of their diabetes. This involves managing blood glucose (blood sugar), blood pressure, and cholesterol; taking prescribed medicines; and making healthy lifestyle choices such as following a diabetes meal plan, engaging in regular physical activity, and maintaining a healthy weight. “Following these steps can positively affect not only one’s health, but also one’s sense of independence and well-being.”

Approximately 24 million Americans suffer from diabetes, which is the seventh leading cause of death in the United States. The epidemic continues to grow as thousands of new cases are diagnosed each year. The number of Americans with diabetes is expected to double by 2050.

Participants[Celebrity or Spokesperson], [title][Name of your organization’s representative], [title]. [City or State][Names, titles, affiliations of other participants][Name and city of a person with diabetes who is participating in the event, if applicable]

Date: [Day and date]Time: [Time of the event]Place: [Address where event will be held, including any important location information (e.g., room name or number, parking instructions)]Contact: [Name of the person who will handle phone inquiries from the public]Phone/Email: [Contact person’s telephone number and email address]

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Sample Public Service Announcement (PSA)

Contact: (name/number)

(30-secondPublic Service Announcement)

FOR IMMEDIATE BROADCAST:

Pull Date: (date after event)

Every Diabetic Counts

Get the upper hand on diabetes! Beginning on (day/date) from (time to time) the (QIO Name) is offering diabetes self-management education for Medicare beneficiaries that can help you and your family control your diabetes. Learn more about the program, Every Diabetic Counts, by calling 1 877-746-6465. The classes are free and all Medicare beneficiaries with diabetes are encouraged to attend. For more information, call (QIO Contact). Come to the classes and learn how to monitor your diabetes and improve your health.


Marketing

Sample Letter to Editor[Date]

[Name of Contact][Title][Address]

Dear [Name of Contact]:

The purpose of this letter is to inform you of a new program called “Every Diabetic Counts,” sponsored by the United States Department of Health and Human Services, Centers for Medicare & Medicaid Services (CMS). On behalf of Medicare, Name of your Quality Improvement Organization (QIO) has been designated to direct this effort. CMS is requesting your assistance to help inform the public about this most important initiative by including the attached article in your [name of publication].

The Every Diabetic Counts program was launched on August 1, 2008. The program provides DSME training to Medicare beneficiaries. DSME is the ongoing process of facilitating the knowledge, skills, and abilities necessary for diabetes self-care. This process incorporates the needs, goals, and life experiences of the person with diabetes and is guided by evidence-based standards. There is no cost for this program. The training classes are taught by professionals, including one or more Certified Diabetes Educators and Community Health Workers over a period of Number of Weeks, and it provides ongoing follow-up assistance and support.

Medicare beneficiaries learn how to manage their diabetes and live longer, healthier lives. The DSME training focuses on controlling diabetes by managing blood glucose (blood sugar), blood pressure, and cholesterol; taking prescribed medicines; and making healthy lifestyle choices such as following a diabetes meal plan and engaging in regular physical activity.

Diabetes affects many parts of the body, and people suffering from the disease are at risk for complications ranging from blindness and heart disease to kidney failure (chronic kidney disease) and nerve damage, which can lead to lower-limb amputation. Even more significant is the fact that diabetes is the seventh leading cause of death in the United States.

You can play an important part in combating this disease. With your support, the “Free” Every Diabetic Counts program can make a significant difference in the lives of Medicare beneficiaries with diabetes.

If I can provide with you any further information, please do not hesitate to contract me at [phone number].

Sincerely,[Your Name and Organization]

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People with Diabetes: “Protect Yourself and Your Family”

Knowledge and prevention are the keys to better health. It has been said that “an ounce of prevention is worth a pound of cure.” That phrase goes hand-in-hand with knowledge. The more you know about diabetes, the better you can manage your health.

There are more than 14 million people in the United States who have been diagnosed with diabetes, and a disproportionate number of them are racial and ethnic minorities age 65 and older (African Americans, Hispanics/Latinos, Asian/Pacific Islanders, and American Indians/Alaska Natives).

There are steps all people with diabetes can take to protect themselves. One good way to do this is through diabetes self-management education (DSME). DSME is the ongoing process of facilitating the knowledge, skills, and abilities necessary for diabetes self-care. This process incorporates the needs, goals, and life experiences of the person with diabetes and is guided by evidence-based standards.

To assist Medicare beneficiaries in controlling their diabetes and improving their health, on August 1, 2008, the United States Department of Health and Human Services, Centers for Medicare & Medicaid Services launched the Every Diabetic Counts program.

The Every Diabetic Counts program offers free classes on health, nutrition, fitness, and medication monitoring for all Medicare beneficiaries. Family members play an important role in encouraging people with diabetes to take good care of themselves. All family members, friends, and loved ones of Medicare beneficiaries with diabetes are welcome to attend free classes in order to be educated in the plan of care and learn how to support the person with diabetes in their life.

Staying healthy and protecting yourself by controlling your diabetes is extremely important to you and your loved ones. Through diabetes self-management education, Medicare beneficiaries can protect and promote their own health.

If you are interested in enrolling in the Every Diabetic Counts program, or if you need additional information, please call the Health Disparities Quality Improvement Organization Support Call Center Hotline at 1-877-746-6465.


Marketing

People with Diabetes: “Protect Yourself and Your Family”

Knowledge and prevention are the keys to better health. It has been said that “an ounce of prevention is worth a pound of cure.” That phrase goes hand-in-hand with knowledge. The more you know about diabetes, the better you can manage your health.

There are more than 14 million people in the United States who have been diagnosed with diabetes, and a disproportionate number of them are racial and ethnic minorities age 65 and older (African Americans, Hispanics/ Latinos, Asian/Pacific Islanders, and American Indians/Alaska Natives).

There are steps all people with diabetes can take to protect themselves. One good way to do this is through diabetes self-management education (DSME). DSME is the ongoing process of facilitating the knowledge, skills, and abilities necessary for diabetes self-care. This process incorporates the needs, goals, and life experiences of the person with diabetes and is guided by evidence-based standards.

To assist Medicare beneficiaries in controlling their diabetes and improving their health, on August 1, 2008, the United States Department of Health and Human Services, Centers for Medicare & Medicaid Services launched the Every Diabetic Counts program.

On behalf of Medicare, Name of your Quality Improvement Organization (QIO) has been designated to direct this effort. The Every Diabetic Counts program offers free classes on health, nutrition, fitness, and medication monitoring for all Medicare beneficiaries. Family members play an important role in encouraging people with diabetes to take good care of themselves. All family members, friends, and loved ones of Medicare beneficiaries with diabetes are welcome to attend free classes in order to be educated in the plan of care and learn how to support the person with diabetes in their life.

Staying healthy and protecting yourself by controlling your diabetes is extremely important to you and your loved ones. Through diabetes self-management education, Medicare beneficiaries can protect and promote their own health.

If you are interested in enrolling in the Every Diabetic Counts program, or if you need additional information, please call QIO Contact Person, at Telephone Number and Email Address. You can also call the Health Disparities Quality Improvement Organization Support Call Center Hotline at 1-877-746-6465.

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Every Diabetic Counts Sample Newsletter article

A Tour of the Family Reunion Table: Tips for People with Diabetes

Summer barbecues, picnics, and family reunions can stir up thoughts of good, down home cooking. If you have diabetes, these events can pose special challenges. How can you stay healthy and still enjoy those traditional meals? You can do so by planning ahead, choosing wisely, and watching how much you eat. So, grab your plate and head for the buffet table. Choose traditional soul food dishes that are high in fiber, high in vitamins and minerals, and low in fat. Great choices are beans, peas, lentils, and dark green vegetables such as broccoli, cabbage, spinach, and collard and turnip greens. Go for the green bean, three-bean, and black-eyed pea dishes or pasta salads mixed with summer vegetables. Sweet potatoes are also high in fiber and very nutritious. Whole wheat bread and cornbread are sources of fiber that are good for everyone. Watch out for dishes loaded with butter, cheese, and mayonnaise. Choose fresh or steamed vegetables that are light on salad dressing, cheese, or cream. If you can, make your own dressing for salads with a little olive oil and vinegar.

Vegetables and grains should fill up most of your plate, but leave room for some lean meat, poultry, or fish. Be sure to choose grilled chicken—and remove the skin—instead of the fried variety. For something different, try grilled fish burgers and turkey burgers made with onions and chopped green peppers. Top off your burgers and sandwiches with mustard instead of mayonnaise. What’s for dessert? Summer means terrific fruits. It’s hard to beat a fresh fruit salad, cantaloupe, or watermelon. Fruit is an excellent source of fiber, vitamins, and minerals, and it has zero fat. Everyone, including people with diabetes, should eat three to four servings of fruit a day. Cobblers, pies, and cakes are high in fat and cholesterol. If you can’t resist them, have a small serving. It’s best to drink water, unsweetened tea, or diet soda. Add a wedge of lemon for flavor. If you choose to drink alcoholic beverages, limit your intake to no more than one drink a day for women or two for men, and drink only with meals.

Want to know more? Come join [QIO Name] in a new program created by the Centers for Medicare & Medicaid Services called Every Diabetic Counts, [insert contact phone number for your program] for more information.


Marketing

Brief Dissemination Strategies

Dissemination strategies make information easily accessible through office communication strategies, the Internet, measurable community outreach, and other electronic and printed media.

Older Adults: One key guideline is to use marketing materials that visually portray older adults and that transmit positive messages about seniors as a collective demographic group.

African American Populations: Faith-based organizations and community-based organizations are key places to disseminate information. It is also recommended that, for full impact, the messages should be something meaningful to the participants, such as management or control of diabetes, the connection between nutrition and health, and maintaining a healthy lifestyle. For example, to decrease the incidence of “eating out” among this population you may need a comparison between “eating out” and “eating in” in the areas of cost, nutritional value, portion size, and convenience.

Latinos / Hispanic Populations: Latinos/Hispanics acknowledge deeply rooted cultural practices. Thus developing strategies to discuss the practices and not contradict them is a key to communication.

Rural Areas: Reaching out to Americans living in rural areas may require materials to be written in simple form. These populations, many underserved, may also have cultural beliefs that clash with medical advice. Because people living in rural America place a high value on family, in these instances, family involvement may be used to introduce changes in lifestyle for healthier lives.

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Magazine ListsMany of the following titles can be targeted for placing articles regarding diabetes in their magazines.

Magazine / Journal

Status Magazine / Journal

StatusDate Submitted

Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – African American AudienceEbony820 S. Michigan AvenueChicago, IL 60605(312) 322-9200E-mail article to [email protected]

O300 West 57th StreetNew York, NY 10019-5915Editorial: (212) 903-5366

Essence135 West 50th StreetNew York, NY 10020(800) 274-9398Write query letter.

Sister 2 SisterP.O. Box 41148Washington, DC 20018

Black Enterprise130 Fifth Avenue, 10th FloorNew York, NY 10011(212) 242-8000

Today’s Black WomanAsk the Editor [email protected]


Marketing

Magazine / Journal



Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – African American AudienceGospel TodayP.O. Box 800Fairburn, GA 30213(770) 719-4825E-mail: [email protected]

Urban Influence MagazineT. Brown Publishing, Inc.4440 Lincoln Highway, Suite 204Matteson, IL 60442(708) 481-9160

Jet820 S. Michigan AvenueChicago, IL 60605(312) 322-9200E-mail article to [email protected]

Other

MAGAZINE LIST – Latino/Hispanic AudienceCristina6355 NW 36 StreetVirginia Gardens, FL 33166(305) 871-6400

Latina Style1700 Clarendon Blvd., Suite 100Arlington, VA 2209(800) 651-8083

Cosmopoli-tan en Espańol

Vanidades

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Magazine / Journal



Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – Latino/Hispanic AudienceLatinaLatina Media Ventures LLC1500 Broadway, Suite 700New York, NY 10036(212) 642-0200

People en Espańol

MAGAZINE LIST – Native American AudienceIndian Country Today3059 Seneca TurnpikeCanastota, NY 13032(888) 327-1013www.Indiancountrytoday.com

Whispering WindPO Box 1390 (Dept. 3)Folsom, LA 70437-1390(800) 301-8009www.Whisperingwind.com

MAGAZINE LIST – Asian/Pacific Islander Audience13 Minutewww.13minutesmag.com

Jadewww.jademaga@magazine. com

The Filipino Express2711 Kennedy BoulevardJersey City, NJ 07306(201) 434-1114www.filipinoexpress.com

Other


Marketing

Magazine / Journal



Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – Rural American AudienceAttn: EditorAppalachian HeritageCPO 2166Berea, KY 40404E-mail: [email protected]

Diane Smith, Managing EditorAppalachia Magazine202-884-7772E-mail: [email protected]

MAGAZINE LIST – Culturally and Ethnically NeutralAARP601 E Street NWWashington, DC 20049(888) OUR-AARPhttp://www.aarp.org

Men’s JournalWenner Media1290 Avenue of the AmericasNew York, NY 10104-0298http://www.mensjournal.com

Catholic Standard145 Taylor Street NEWashington, DC 20017(202) 281-2410http://www.cathstan.org

Men’s Vogue4 Times Square, 14th FloorNew York, NY 10036(212) 286-2860http://www.mensvogue.com

Christianity Todayhttp://www.christianitytoday. comct/cteditor@christianitytoday. com

Peoplehttp://www.people.com/ people

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Magazine / Journal



Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – Culturally and Ethnically NeutralCooking Light2100 Lakeshore DriveBirmingham, AL 35209(205) 445-6000http:/www.cookinglight.com/ cooking/

Reader’s Digesthttp://www.rd.co//[email protected]

Cosmopoli-tan300 West 57th StreetNew York NY 10019-3299Editorial: (212) 649-3570http://www.cosmopolitan.com/

Selfhttp://www.self.com

Diabetic CookingPublications International, Ltd.7373 N. Cicero Ave.Lincolnwood, IL 60712http://www.diabeticcooking. com/

ShapeOne Park Avenue, 10th FloorNew York, NY 10016(212) 545-4800http://www.shape.com/index

Diabetic Livinghttp://www.diabeticlivingdiet. com

Timehttp://www.time.com/time


Marketing

Magazine / Journal



Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – Culturally and Ethnically NeutralFaith & Family901 Commerce Street, Ste. 550Nashville, TN 37203(615) 244-2495

Voguehttp://www.style.com/vogue

Good Housekeep-ing300 West 57th StreetNew York, NY 10019-5288Editorial (212) 649-2200http://www.goodhousekeeping. com

Woman’s Day1633 Broadway, 42nd FloorNew York, NY 10019(212) 787-6000http://www.womansday.com/[email protected]

Healthy and FitEmail submission to: healthyandfitmagazine.com

Womens’ Health733 Third AvenueNew York, NY 10017(610) 867-8531http://www.womenshealthmag.comtellus@womenshealthmag. com

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Magazine / Journal



Calls Made

Date Submitted

Calls Made

MAGAZINE LIST – Culturally and Ethnically NeutralHealthy CookingRDA Food & entertaining Affinity5400 South 60th St.Greendale, WI 53129http://www.tasteofhome/healthy-cooking

Woman’s WorldBauer Advertising Sales, Inc.58 W. 40th Street, 5th Fl.New York, NY 10018(212) 764-3344

Men’s Fitness http://www.mensfitness.com

Men’s Health733 Third AvenueNew York, NY 10017(610) 867-8090http://www.menshealth.com MH [email protected]

Other

Many magazines (e.g., Heart and Soul, http://www.heartandsoul.com/home.aspx) and Internet sites (e.g., BET, http://www.bet.com/) also promote making healthy lifestyle changes by providing information and tips specifically targeting African Americans.


Marketing

Newspapers and Magazines For Participating QIOs

Geographic Area Newspapers / MagazinesWashington D.C. • Chronicle of Higher Education

• Journal Online, The • Washington Business Journal • Washington City Paper • Washington Post• Washington Technology Online • Washington Times - Daily - Washington Times - National Weekly • Washington World

Georgia • Atlanta Daily World• Atlanta Journal Constitution• Atlanta Story• Brookhaven Buzz• Dekalb Champion Free Press• Dekalb Neighbor• Emory Wheel• Georgia Technique• Atlanta Business Chronicle• Atlanta Tribune• Vida Latina• Atlanta Sports and Fitness• Atlanta Latino• Georgia Latino News• Mundo Hispanico• Russian Town

Louisiana • Loyola Maroon• New Orleans Bulletin• New Orleans Times Picayune• Tulane Hullabaloo• Xavier Herald• Louisiana Business Journal• New Orleans City Business

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Geographic Area Newspapers / MagazinesMaryland • Baltimore Business Journal

• Baltimore Chronicle & Sentinel • Baltimore City Paper • Baltimore Sun • Baltimore Times • East Baltimore Guide• The Daily Record • The Examiner• Baltimore Messenger• East County Times• Johns Hopkins Newsletter• Prince George’s Gazette• Maryland Daily Record

New York • Business Travel News • Carnarsie Courier • Crain’s New York Business • Daily News • Editor & Publisher • Financial Times • Forward • Gotham Gazette • The Journal of Commerce • New York Daily News • The New York Law Journal • New York Observer • New York Post • The New York Times • The Queens Gazette • Queens Tribune • River Reporter • Riverdale Review • Village Voice • The Villager

Marketing


Resources

KEY LITERATUREDiabetes Self-Management

EducationAmerican Association of Diabetes Educators: “Standards for outcomes measurement of diabetes self-management education.” The Diabetes Educator 29:804-816 (2003).

American Association of Diabetes Educators: “Promising Approaches to Diabetes Self-Management: Lessons from the Diabetes Initiative of the Robert Wood JohnsonFoundation.” The Diabetes Educator 33 Supplement 6 (2007).

American Association of Diabetes Educators: “The AADE National Diabetes EducationPractice Survey: Diabetes Education in the United States — Who, What, Where,and How.” The Diabetes Educator 33:424 (2007).

American Diabetes Association. “National Standards for Diabetes Self-Management Education.” Diabetes Care:30(6):1630-1637 (2007).

Centers for Disease Control and Prevention (CDC). “Effectiveness of Diabetes self-management education interventions.” The Guide to Community Preventive Services (2002).

Centers for Disease Control and Prevention (CDC). Diabetes The Guide to CommunityPreventive Services (2002).

Centers for Disease Control and Prevention (CDC). “Case Management interventions arestrongly recommended to improve glycemic control in diabetes.” The Guide to CommunityPreventive Services (2002).

Centers for Disease Control and Prevention (CDC). “Disease management program arestrongly recommended to improve diabetes care.” The Guide to Community PreventiveServices (2002).

Centers for Disease Control and Prevention (CDC). The Guide to Community PreventiveServices – Chapter 5: Diabetes (2002).

Centers for Disease Control and Prevention (CDC). “Strategies for reducing morbidity andmortality from diabetes through health-care system interventions and diabetes self-management education in community settings: a report on recommendations of theTask Force on community preventive services.” Morbidity and Mortality Weekly Report(MMWR) 50:1-16 (2001).

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Resources

Gillard, M., R. Nwankwo, J. Fitzgerald, M. Oh, D. Musch., M. Johnson, R. Anderson,“Informal diabetes education: impact on self-management and blood glucose control.”The Diabetes Educator 30:136-142 (2004).

Hogue, V., K. Babamoto, T. Jackson, L. Cohen, D. Laitinen, “Pooled results of community pharmacy based diabetes education programs in underserved communities.” Diabetes Spectrum 16:129-133 (2003).

Kriska, A., “Striving for a more active community. Lessons from the Diabetes Preventionprogram and beyond.” American Journal of Preventive Medicine 22:10-14 (2002).

Kulkarni, K., “Value of diabetes self-management education.” Clinical Diabetes 24:54 (2006).

Mulcahy, K., M. Maryniuk, M. Peoples, M. Peyrot, D. Tomky, T. Weaver, P. Yarborough, “Diabetes self-management education core outcomes.” The Diabetes Educator 29:768-803 (2003).

Norris, S., M. Engelgau, and K. Venkat Narayan, “Effectiveness of self-management trainingin type 2 diabetes.” Diabetes Care 24:561-664 (2001).

Piatt, G., M. Brooks, T. Orchard, M. Korytkowski, S. Emerson, L. Siminerio, D. Simmons, U. Ahmad, T. Songer, and J. Zgibor, “Translating the chronic care model into thecommunity.” Diabetes Care 29:811-817 (2006).

Siminerio, L., G. Piatt , S. Emerson, K. Ruppert, M. Saul, F. Solano, A. Stewart, and J. Zgibor, “Deploying the chronic care model to implement and sustain diabetes self management training programs.” The Diabetes Educator 32:253-260 (2006).

Siminerio, L., G. Piatt, and J. Zgibor, “Implementing the chronic care model for improvements in diabetes care and education in a rural primary care practice.” The Diabetes Educator 31:225-234 (2005).

Sprague, M., J. Shultz, L. Branen, S. Lambeth, and V. Hillers , “Diabetes educators’ perspectives on barriers for patients and educators in diabetes education.” The Diabetes Educator 25: 907-916 (1999).

Tang, T., M. Funnell, and R. Anderson, “Group education strategies for diabetes self-management.” Diabetes Spectrum 19:99-105 (2006).

Valentine, V., “Educational strategies at diagnosis and beyond or diabetes type 2 and what todo!” Diabetes Spectrum 13:197 (2000).

Zrebiec, J., “Tips for running a successful group.” Diabetes Spectrum 16:108-111 (2003).


Resources

Patient Empowerment

Anderson R., M. Funnell, J. Fitzgerald, D. Marrero, “The diabetes empowerment scaleshort form (DES-SF).” Diabetes Care 26:1641-1642 (2003).

Anderson, R. and M. Funnell, “Compliance and adherence are dysfunctional concepts in diabetes care.” The Diabetes Educator 26:597-604 (2000).

Anderson, R. and M. Funnell, “Theory is the cart, vision is the horse: reflections on research in diabetes patient education.” The Diabetes Educator 25: 43-51 (1999).

Anderson, R. and M. Funnell, “Patient empowerment: reflections on the challenge of fostering the adoption of a new paradigm.” Patient Education and Counseling 57:153-157 (2005).

Brown, SA. “Interventions to promote diabetes self-management: state of the science.” TheDiabetes Educator 25: 52-61 (1999).

Caban, A, Johnson P, Marseille, D, Wylie-Rosett, J. “Tailoring a lifestyle change approachand resources to the patient.” Diabetes Spectrum 12:33 (1999).

Volunteerism

Corporation for National & Community Service. Volunteer Growth in America (2006).Available at www.nationalservice.gov .

Corporation for National & Community Service. Keeping Baby Boomers Volunteering: A Research Brief on Volunteer Retention and Turnover (2007). Available at www.nationalservice.gov.

Jean Baldwin Gorssman and Kathryn Furano. Making the Most of Volunteers. Public/Private Ventures (2002). Available at www.ppv.org.

Mark A. Hager and Jeffrey L. Brudney. Volunteer Management Practices and Retention of Volunteers (2004). Available at www.nationalservice.gov.

United States Department of Labor, Bureau of Labor Statistics. Volunteering in theUnited States, 2007 (2008). Available at www.bls.gov/cps.

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Resources

Certified Diabetes Educator“Taking Diabetes Self-Management Education to the Next Level,” Diabetes Spectrum 20:202-203 (2007), http://spectrum.diabetesjournals.org/cgi/content/extract/20/4/202.

Funnell, M., T. Tang, and R. Anderson, “From DSME to DSMS: Developing Empowerment-Based Diabetes Self-Management Support,” Diabetes Spectrum 20:221-226 (2007).


American Association of Diabetes Educators, “Diabetes Community Health Workers.” Diabetes Educator, 29:818-824 (2003).

American Public Health Association, “The Role of Public Health in Ensuring Healthy Communities,”(1995).

Brown, S. and C. Harris, “A community-based, culturally sensitive education and group-support intervention for Mexican Americans with non-insulin-dependent diabetes: a pilot study of efficacy,” Diabetes Educator, 21 203-210 (1995).

CDC’s Division of Diabetes Translation Community Health Workers, “Promotores de Salud: Critical Connections in Communities” http://www.cdc.gov/diabetes/news/docs/qacomm.htm.

Corkery, E., C. Palmer, M. Foley, C. Schechter, L. Frisher, and S. Roman, “Effect of a Bicultural Community Health Worker on Completion of Diabetes Education in a Hispanic Population,” Diabetes Care 20(3):254-7 (1997).

Gary, T., L. Bone, M. Hill, D. Levine, M. McGuire, C. Saudek, and F. Brancati , “A randomized controlled trial of nurse case-manager and community health worker team interventions to improve risk factors for diabetes-related complications in African Americans,” Preventive Medicine 37:23-32 (2003).

Hunter, J., J. Guernsey de Zapien, M. Papenfuss, M. Fernandez , J. Meister, and A. Giuliano, “The Impact of a Promotora on Increasing Routine Chronic Disease Prevention Among Women Aged 40 and Older at the U.S. Mexico Border,” Health Education and Behavior, 31(4)18S-28S (2004).

Liebman, J. and Heffernan D. “Quality Improvement in Diabetes Care Using Community Health Workers,” Clinical Diabetes 26:75-76 (2008).

Lorig, K., P. Ritter, A. Stewart , D. Sobel, B. Brown Jr, A. Bandura, V. Gonzalez, D. Laurent, and H. Holman, “Chronic disease self-management program: 2-year health status and health care utilization outcomes,” Med Care 39 11:1217-23. (2001).


Resources

Ro, M., H. Treadwell, and M. Northridge, Community Health Workers and Community Voices: Promoting Good Health,” www.communityvoices.org.

Rosenthal, E., N. Wiggins, J. Brownstein, R. Rael, S. Johnson, E. Koch, et al., The final report on the National Community Health Advisor Study: Weaving the future (Tucson, Arizona: University of Arizona, Health Sciences Center 1998).

University of Arizona & Annie E. Casey Foundation, The National Community Health Advisor Study: Weaving the Future (Tucson, Arizona: University of Arizona Press 1998).

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Resources

Resources (National Organizations)

Administration on Aging, www.aoa.gov, 202-619-0724

American Association of Diabetes Educators, 800-832-6874, www.diabeteseducator.org

American Diabetes Association, 800-342-2383, www.diabetes.org — to prevent and cure diabetes and to improve the lives of everyone affected by diabetes.

American Dietetic Association, 800-366-1655, www.eatright.org — to promote optimal nutrition and well-being for all people by advocating for its members.

American Heart Association, 800-242-8721, www.americanheart.org

American Society on Aging, 800-537-9728, www.asaging.org

Centers for Disease Control and Prevention (CDC), 877-232-3422), www.cdc.gov/diabetes — CDC has remained at the forefront of public health efforts to prevent and control infectious and chronic diseases, injuries, workplace hazards, disabilities, and environmental health threats.

State Diabetes Prevention and Control Programs, http://www/cdc.gov/diabetes/statesindex.htm

National Diabetes Education Program, 800-438-5383, www.ndep.nih.gov

National Heart, Lung, and Blood Institute, 301-592-8573, www.nhlbi.nih.gov

National Institute on Aging, 301-496-1752, www.nia.nih.gov

National Kidney Disease Education Program, 866-454-3639, www.nkdep.nih.gov

National Diabetes Information Clearinghouse, http://diabetes.niddk.nih.gov — The National Diabetes Information Clearinghouse (NDIC) is an information dissemination service of the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK).

U.S. Department of Agriculture, www.mypyramid.gov — The Center for Nutrition Policy and Promotion, an organization of the U.S. Department of Agriculture, focuses its efforts on two primary objectives — Advance and promote dietary guidance for all Americans and conduct applied research and analyses in nutrition and consumer economics. www.nutrition.gov — Provides easy online access to government information on food and nutrition for consumers.


Resources

President’s Council on Physical Fitness and Sports, www.fitness.gov — the health, physical activity, fitness, and sports information website of the President’s Council on Physical Fitness and Sports. Has information about the Council and its work, publications, and links to resources of other government agencies as well as to health and fitness organizations.

National Kidney Foundation, www.kidney.org — to prevent kidney and urinary tract diseases, improve the health and wellbeing of individuals and families affected by these diseases, and increase the availability of all organs for transplantation.

Food and Drug Administration, www.cfsan.fda.gov/~dms/foodlab.html A useful site that offers easy-to-understand information on Nutrition Facts labels, it offers a sample label with notes on how to tell how much of each listed item is high or low — and what to watch out for.

President’s HealthierUS, www.healthierus.gov — HealthierUS.gov is a website supporting the President’s HealthierUS initiative focusing on physical fitness, prevention, nutrition, and making healthy choices.

National Medical Association www.nmanet.org. The program purpose of the National Medical Association (NMA) is to strengthen its capacity to reduce the disproportionate burden of diabetes among African Americans through awareness, education, diet and nutrition, and exercise programs consistent with the Healthy People 2010 focus area of diabetes. The NMA is developing diabetes coalitions within its regions, composed of State Diabetes Prevention and Control Programs, Historically Black Colleges and Universities, project participants, Baptist churches, community-based organizations, and other health providers. The coalitions will be in Atlanta, Georgia; Nashville, Tennessee; New Orleans, Louisiana; Washington, D.C.; Los Angeles, California; and Tallahassee, Florida.

The Association of Black Cardiologists www.abcardio.org. The Association of Black Cardiologists (ABC) has developed materials for community health advocates focused on heart disease and stroke prevention that promote many of the same healthy behaviors for diabetes prevention. Visit http://www.abcardio.org/lay.htm for more information, or call 1-800-753-9222.

The National Black Church Initiative (NBCI), a coalition of 16,000 African American and Latino churches, works to eradicate racial disparities in health care, education, housing, and the environment. In addition to member churches, NBCI has 18,000 sister churches. NBCI is a faith-based health organization dedicated to providing critical wellness information and screening to all of its members. http://www.naltblackchurch.com

American Diabetes Association: Diabetes and Cardiovascular Disease Toolkit http://www.diabetes.org/for-health-professionals-and-scientists/CVD.jsp;

American Diabetes Association: Por Tu Familia Adult Prevention Toolkit at http://www.diabetes.org/communityprograms-and-localevents/latinos.jsp

The Congressional Hispanic Caucus Institute http://www.chci.org, Resource List at http://www.chci.org/resources/health.html

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OTHER RESOURCESCommunity Health Worker Toolkit

The Tool Kit, produced by the University of Arizona Rural Health Office and College of Public Health and funded by the Ann E. Casey Foundation, is meant to be a practical practitioner’s guide to program evaluation. The Tool Kit reflects the belief that the purpose of evaluation is to help you make your program as good as it can be, to help you measure your program’s success, to help you sustain your program, and to help you defend your program when necessary. http://www.publichealth.arizona.edu/CHWtoolkit/PDFs/INTRODUC/presenta.pdf

The RAICES/Promotoras Project

The RAICES project targeted limited English speaking and Spanish monolingual Latino families, whose children are enrolled in grades K-5 and experience serious emotional disturbance or are at risk. RAICES or “roots” symbolizes building healthy families upon the foundations present within the family and the community. Promotoras, or community educators, are community members who use their knowledge of local resources and local health and social issues to promote healthy living and help community residents access needed health and social services. Case management programs face challenges in identifying, mobilizing, and sustaining informal resources to support families. The promotoras model offers an effective vehicle for modification of local services through development of more culturally competent methods for linking and engaging Latino families with local resources. http://www.tapartnership.org/specialmeetings/Miami04/Documents/Callejas.pdf

Massachusetts Association of CHW

MACHW is a statewide network of community health workers (CHWs) from all disciplines. It was founded in March 2000 to enable CHWs to lead the movement to organize, define, and strengthen the profession of community health work. http://www.mphaweb.org/MACHW.htm

The Community Health Worker Initiative of Boston

The CHW Initiative of Boston enables community health workers’ access to education and skills training leading to sustainable jobs, living wages, and career pathways, while promoting policies that ensure appropriate employer funding to achieve these goals. www.chwinitiative.org

Kellogg Foundation

The W.K. Kellogg Foundation supports children, families, and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society. www.wkkf.org


Resources

Center for Community Health Partnerships

Community Voices: Health Care for the Underserved is a group of community-based demonstration projects dedicated to finding real-life ways to provide greater access to quality health care to the underserved and uninsured people in America. www.communityvoices.org

Learning About Diabetes

Learning About Diabetes, http://www.learningaboutdiabetes.org/, is a non-profit, charitable, educational corporation dedicated to providing patients, caregivers, and health care professionals with easy-to-read, low literacy, and very low literacy health education programs; culturally sensitive foreign-language programs for those in need of health care information in their native language; and research on the role of art and design in creating effective health care communications.

The web site at http://www.learningaboutdiabetes.org/lowLitHandouts.html provides educational materials for low literacy populations on diabetes, healthy eating, physical activity, medications, and other important topics. The materials are offered in the English and Spanish and include booklets, handouts, visual aids, picture stories, and comic books. The materials are FREE.

REACH: Hidalgo Medical Services La Vida Diabetes Resource Centers

The REACH La Vida Program has been designated a best practice model by the federal Health Resources and Services Administration (HRSA). As part of the fiscal year 2007 REACH cooperative agreement program, Hidalgo Medical Services is one of 18 entities selected to become a Center of Excellence in the Elimination of Disparities (CEED). http://www.hmsnm.org/lv_index.htm

Center for Sustainable Health Outreach at the University of Southern MississippiThe Center for Sustainable Health Outreach provides support and technical assistance to community health workers and CHW programs in the following areas: program development and support, program funding and sustainability strategies, public policy development, strategic planning assistance, program evaluation, and education and training. http://www.usm.edu/csho/general_information2.html

Mediations on Diabetes: Strengthening Your Sprit in Every Season. Catherine Feste. 1999. American Diabetes Association. www.diabetes.org

The Power to Control Diabetes Is in Your Hands Community Outreach Kit. National Diabetes Education Program (NDEP). This NDEP resource kit provides information on diabetes and older adults and suggestions on how to promote the Power to Control campaign with ideas for educational activities, media events, and promotional campaigns (updated 10/05). Download from http://ndep.nih.gov/diabetes/pubs/Power_Comm_Kit.pdf or order by calling 1-800-438-5383.

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Honoring the Gift of Heart Health: A Heart Health Educator’s Manual for American Indians. National Institutes of Health, National Heart, Lung, and Blood Institute. This guide was designed specifically for educators working with American Indian/Alaska Native communities, but has basic information promoting healthy lifestyles for heart health that can benefit everyone. Download from www.nhlbi.nih.gov/health/prof/heart/other/aian_manual/.

Making Health Communication Programs Work: A Planner’s Guide. This handbook presents key principles and steps in developing and evaluating health communication programs for the public, patients, and health professionals. The guide discusses specific steps in program development and includes examples of their use, including information on how to engage organizational partners. Sources of additional information on each subject are included at the end of the chapters. Download from http://cancer.gov/pinkbook.

Sisters Together: Move More, Eat Better. National Institutes of Health, National Institute of Diabetes and Digestive and Kidney Diseases. This curriculum is designed to help African American women gain skills in changing behavior to a healthier lifestyle with increased physical activity and healthier food choices. Download from http://win.niddk.nih.gov/sisters/index.htm, or call 1 877 946 4627.

The Road to Health/El Camino Hacia La Buena Salud. National Diabetes Education Program (NDEP). The Road to Health toolkit was made available from the National Diabetes Education Program (NDEP) in early 2008. This multicomponent kit was developed to show community health workers and lay educators how to bring the message of primary diabetes prevention to people in their community. The kit contains a flipchart (available in English and in Spanish) that carries the message that diabetes prevention can be aided by moderate weight loss, healthy eating, and increased physical activity. The kit also includes an Activities Guide, a Resource Guide, a music CD and video promoting physical activity, a CD-ROM with handouts and PowerPoint presentations, a User’s Guide, and more. http://www.ndep.nih.gov/new/NewsNotes/v4n1.htm


Resources

Potential Partner Organizations

The organizations listed below may have state or local chapters that can provide your program with information, resources, and support that can help you with your diabetes control and prevention activities. For more information on diabetes organizations, visit the NDEP Web site at www.ndep.nih.gov . This site provides a directory of diabetes organizations that includes government agencies and voluntary associations that may provide assistance.

The American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD), www.aahperd.org. The AAHPERD is the largest organization of professionals supporting and assisting those involved in physical education, leisure, fitness, dance, health promotion, and education, as well as specialty areas related to achieving a healthy lifestyle.

American Association of Diabetes Educators (AADE), www.aadenet.org, (Call 1-800-TEAMUP4 [1-800-832-6874] to find a local diabetes educator.) The AADE is an association composed of a wide variety of health professionals who are involved in efforts to improve the quality of diabetes education and care.

American Diabetes Association (ADA), www.diabetes.org, 1-800-DIABETES (1-800-342-2383). The American Diabetes Association offers programs, materials, and activities in the areas of diabetes information, advocacy, and research.

American Dietetic Association, www.eatright.org, 1-800-877-0877. The Diabetes Care and Education Practice Group (DCE) of the American Dietetic Association is composed of registered dietitians, dietetic technicians, and other members interested in diabetes. They promote quality nutrition care and education to people with diabetes and their families.

Association of Black Cardiologists, www.abcardio.org, 678-302-4ABC. The Association of Black Cardiologists organization’s goal to increase awareness and prevention of cardiovascular disease has created a partnership between this organization and the American Diabetes Association.

Black Women’s Health Imperative, www.blackwomenshealth.org, 202-548-4000. The Black Women’s Health Imperative (BWHI) aims to reach women in 10 congregations across 5 states. The BWHI partners with the Women’s Missionary Societies and the African Methodist Episcopal and African Methodist Episcopal Zion churches. The BWHI seeks to implement the Health-Wise Women Project—a diabetes education, prevention, and health empowerment program— to enhance knowledge, change attitudes, foster blood level compliance, promote regular physical activity, and establish healthier weight among African American women aged 40 to 60 years with diabetes risk factors. This organization was formerly known as the National Black Women’s Health Project.

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Cooperative State Research, Education, and Extension Service (CSREES), www.csrees.usda.gov, 1-800-FED-INFO (1-800-333-4636). Extension specialists and agents often are registered dietitians with extensive experience in providing guidance on preparing meals and healthy eating for people with diabetes and their families.

Diabetes Prevention and Control Programs, www.cdc.gov/diabetes, 1-800-CDC-INFO (1-800-232-4636). Every state has a diabetes control program in its state health department. State diabetes program staff can provide your community with expert information, resource materials, and guidance on controlling diabetes. The Centers for Disease Control and Prevention Web site and toll-free public inquiries number can direct you to these resources.

Lions Clubs of America, www.lionsclubs.org, 630-571-5466. The Lions Clubs are prominently involved in programs related to the prevention and treatment of diabetic eye disease, including public and community education programs and provision of financial and other kinds of assistance to people with diabetes who have eye disorders.

National Black Nurses Association, www.nbna.org, 301-589-3900 or 1-800-575-6298. The National Black Nurses Association recognizes diabetes as one of the many diseases that plague the African American community. To combat diabetes, the National Black Nurses Association includes diabetes as a topic during their conferences.

National Caucus and Center on Black Aged, Inc., www.ncba-aged.org, 202-637-8400. The National Caucus and Center on Black Aged, Inc., has a health program focused on promoting wellness through prevention and control of many diseases. They support this goal by disseminating health awareness materials to many elderly African Americans.

The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)www.niddk.nih.gov, 1-800-860-8747 or 301-496-3583. The NIDDK’s educational programs and activities to improve public knowledge of diabetes include sponsorship of the National Diabetes Education Program with the Centers for Disease Control and Prevention, the National Diabetes Information Clearinghouse, and the National Diabetes Outreach Program. The National Diabetes Information Clearinghouse provides information about diabetes to people with diabetes and their families, health care professionals, and the public. Through the Clearinghouse (1-800-860-8747 or 301-654-3327), communities can order an array of brochures, pamphlets, how-to kits, and other materials on controlling diabetes.

National Medical Association, www.nmanet.org, 202-347-1895. The National Medical Association is a collaborative effort of African American physicians throughout the country. Historically, the National Medical Association is known for advocating for parity in medical treatment of African Americans. The association contributes to the analysis of new and existing health legislation.

National Urban League, www.nul.org, 212-558-5300. The National Urban League is a community-based organization founded in 1910. The National Urban League works in the community to help African Americans develop economic independence and to obtain equal rights in every aspect of their lives.


Resources

Joslin Diabetes Center, http://www.joslin.org/ezstart/. Order the Joslin EZStart Kit, a free, easy-to-use health care professional and patient education kit aimed at guiding insulin initiation. The Joslin EZStart Kit provides patient education materials and tools to assist you in delivering consistent and informed diabetes care information to your patients. Specifically, the kit contains:

• Flipcharts: A 30-page tool for patient education, complete with talking point reminders (on the reverse of each page) for covering key messages. The Flipcharts are in both English and Spanish. • Handouts: 15 reproducible masters (in both English and Spanish), covering important topics such as diabetes care plans, blood glucose self-monitoring, medications, and insulin. These handouts provide convenient take-home reminders to reinforce important concepts covered in the flipcharts. Please feel free to make copies for your patients.• Resource Manual: A reference for the primary care provider and medical office staff, including a selection of Joslin Clinical Guidelines, assessment and documentation tools with instructions on the initiation and use of insulin, aids to assist decision-making about insulin therapy, and reference information for referring patients to diabetes educators, registered dietitians, and ADA Recognized Education programs.

Latino Diabetes Association (LDA), http://www.lda.org: Diabetes is a major public health, social, and economic problem throughout Southern California and the country. Vital care information and several effective interventions are available to prevent diabetes and its complications, but may be complex and challenging, and are not often readily available in other languages or catered to ethnicity groups. This appears to be true in all states and across different health care systems. Major barriers to delivering effective interventions are: societal; the health care system; the health care provider; and the individual. LDA has assembled various practitioners with expertise to provide information on the public health, economic, and social affects of diabetes and the LDA’s program development.

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Medical AssociationsAmerican Academy of Family Physicians - www.aafp.org/

American College of Cardiology - www.acc.org/

American College of Emergency Physicians (ACEP) - www.acep.org/

American College of Medical Quality - www.acmq.org/

American College of Physicians - American Society of Internal Medicine (ACP-ASIM) - www.acponline.org/

American College of Surgeons (ACS) - www.facs.org/

Association of American Physicians and Surgeons- www.aapsonline.org/

U.S. Federal Government Dept. of Health and Human Services (DHHS) Agencies and Offices

Administration on Aging (AoA) is one of the nation’s largest providers of home- and community-based care for older persons and their caregivers through promoting the dignity and independence of older people, and to help society prepare for an aging population. www.aoa.gov/

Agency for Healthcare Research and Quality (AHRQ) provides evidence-based information on health care outcomes; quality; and cost, use, and access. Information from AHRQ’s research helps people make more informed decisions and improve the quality of health care services. AHRQ was formerly known as the Agency for Health Care Policy and Research. www.ahrq.gov/

Centers for Disease Control and Prevention (CDC) is the lead federal agency for protecting the health and safety of people - at home and abroad, providing credible information to enhance health decisions, and promoting health through strong partnerships. CDC serves as the national focus for developing and applying disease prevention and control, environmental health, and health promotion and education activities designed to improve the health of the people of the United States. www.cdc.gov/

Centers for Medicare & Medicaid Services (CMS) is organized around three Centers: Center for Medicaid and State Operations focuses on Medicaid, the State Children’s Health

Links and Resources


Resources

Insurance Program (SCHIP), insurance regulation functions, survey and certification, and the Clinical Laboratory Improvements Act (CLIA); the Center for Medicare Management focuses on management of the traditional fee-for-service Medicare program; and the Center for Beneficiary Choices includes management of the Medicare+Choice and provides beneficiaries with information on Medicare, Medicare Select, Medicare+Choice, and Medigap options. www.cms.hhs.gov/

Food and Drug Administration (FDA) promotes and protects the public health by helping safe and effective products reach the market in a timely way, and monitoring products for continued safety after they are in use. www.fda.gov

Health Resources and Services Administration (HRSA) directs programs that improve the nation’s health by expanding access to comprehensive, quality health care for all Americans. www.hrsa.gov

National Institutes of Health (NIH) is one of the world’s foremost medical research centers and the Federal focal point for medical research in the United States. The NIH is comprised of 27 separate Institutes and Centers and its goal is to acquire new knowledge to help prevent, detect, diagnose, and treat disease and disability. NIH conducts research in its own laboratories; supports the research of non-Federal scientists in universities, medical schools, hospitals, and research institutions throughout the country and abroad; helps in the training of research investigators; and fosters communication of medical and health sciences information. www.nih.gov

The Office of the Surgeon General, under the direction of the Surgeon General, oversees the 6,000-member Commissioned Corps of the U.S. Public Health Service and provides support for the Surgeon General in the accomplishment of other duties. www.surgeongeneral.gov/

Office of Minority Health (OMH) seeks to improve and protect the health of racial and ethnic minority populations through the development of health policies and programs that will eliminate health disparities. www.omhrc.gov/omhhome.htm

Office on Women’s Health (OWH) is the government’s champion and focal point for women’s health issues, and works to redress inequities in research, health care services, and education that have historically placed the health of women at risk. It coordinates women’s health efforts in HHS to eliminate disparities in health status and supports culturally sensitive educational programs that encourage women to take personal responsibility for their own health and wellness. www.4woman.gov/owh

Office of Disease Prevention and Health Promotion works to strengthen the disease prevention and health promotion priorities of the Department within the collaborative framework of the HHS agencies. www.odphp.osophs.dhhs.gov/

Office for Civil Rights (OCR) promotes and ensures that people have equal access to and opportunity to participate in and receive services in all HHS programs without facing unlawful discrimination. www.hhs.gov/ocr/

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Office of Public Health and Science (OPHS) is under the direction of the Assistant Secretary for Health (ASH), who serves as the Secretary’s primary advisor on matters involving the nation’s public health and oversees HHS’s U.S. Public Health Service (PHS) for the Secretary. The PHS is comprised of the eight health agency divisions of HHS and the Commissioned Corps, a uniformed service of more than 6,000 health professionals who serve at HHS and other federal agencies. www.hhs.gov/ophs/

Policy Information Center central source of information on policy research and evaluations conducted or supported by DHHS. www.aspe.hhs.gov/PIC/

Health Policy Henry J. Kaiser Family Foundation focuses on the major health care issues facing the nation. It is an independent voice and source of facts and analysis for policymakers, the media, the health care community, and the general public. www.kff.org/

The Commonwealth Fund supports independent research on health and social issues and makes grants to improve health care practice and policy. www.cmwf.org/

The Institute of Medicine (IOM) is a non-profit component of the National Academy of Sciences (NAS) and provides a public service by working outside the framework of government to ensure independent guidance on matters of science and medicine. The IOM’s mission is to advance and disseminate scientific knowledge to improve human health. www.iom.edu/

National Academy of Sciences (NAS) ensures independent advice on matters of science, technology, and medicine. www.nationalacademies.org/

The Access Project provides community action research that enhances the knowledge and skills of community leaders. www.accessproject.org/index.html

Families USA is a non-partisan organization dedicated to the achievement of high-quality, affordable health and long-term care for all Americans. www.familiesusa.org/

National Coalition on Health Care is a representative alliance working to improve America’s health care. www.nchc.org/

University of Illinois Midwest Latino Health Research, Training and Policy Center seeks to improve the health status and quality of care to Latinos in Chicago and the Midwest. www.uic.edu/jaddams/mlhrc/aboutus.htm

Rand is characterized by its independence, objectivity, and nonpartisanship as well as its empirical foundation, high quality, scientific rigor, and interdisciplinary approach to improving policymaking on the major issues of the day. www.rand.org/


Resources

Robert Wood Johnson Foundation supports training, education, research (excluding biomedical research), and projects that demonstrate the effective delivery of health care services, and additionally on health care systems and the conditions that promote better health. www.rwjf.org/index.jsp

National Academy for State Health Policy is a non-profit, non-partisan organization dedicated to helping states achieve excellence in health policy and practice. www.nashp.org/

Urban Institute measures effects, compares options, shows which stakeholders get the most and least, tests conventional wisdom, reveals trends, and makes costs, benefits, and risks explicit. www.urban.org/

The Government Accounting Office is the audit, evaluation, and investigative arm of Congress and exists to support the Congress in meeting its Constitutional responsibilities and to help improve the performance and ensure the accountability of the Federal government. GAO examines the use of public funds, evaluates Federal programs and activities, and provides analyses, options, recommendations, and other assistance to help the Congress make effective oversight, policy, and funding decisions. www.gao.gov/

“The Green Book” Background Material and Data on Programs Within Jurisdiction of the Committee on Ways and Means, U.S. Congress. Compiled by the staff of the Committee on Ways and Means of the U.S. House of Representatives, the Green Book is a key resource on U.S. social policy. It offers program descriptions and statistical appendices in several subject areas including Social Security, employment, welfare, health insurance, the elderly, and poverty. http://www.gpoaccess.gov/wmprints/green/index.html.

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General Links to Minority Health Kaiser Network Minority Reference Links www.kaisernetwork.org/ref_links/reflinks_pol_minority.cfm

University of North Carolina Centers and Programs on Minority Health www.minority.unc.edu/links/

California Access to Health Care-www.calendow.org/pub/publications/Insuringahealthyfuture.pdf

Health Care Quality and Hispanics Pew Hispanic Center to improve understanding of the U.S. Hispanic population and to chronicle Latinos’ growing impact on the entire nation. www.pewhispanic.org/

Kaiser Foundation Report- www.aspe.hhs.gov/hsp/immigration/caring01/report.pdf

LEP & Civil Rights Citizens’ Commission on Civil Rights is committed to civil rights enforcement by the federal government. www.cccr.org/Chapter9.pdf

Outreach Hispanic Health Information Outreach -www.nnlm.gov/evaluation/tools/hispanicoutreach.pdf

National Association for the Advancement of Colored People (NAACP)http://www.naacp.org/unitfinder/index.htm:

District of ColumbiaWashington DC BranchPhone: (202) 667-1700Address: 1000 U Street, N.W.Washington, D.C. 20001Web Site: www.naacpdc.org


Resources

GeorgiaGeorgia State ConferencePhone: (404) 577-8977Address: 970 Martin Luther King, Jr. Drive, S.W.Atlanta, GA 30714Web Site: www.ganaacp.org

Atlanta BranchPhone: (404) 761-1266Address: 2034 Metropolitan ParkwayAtlanta, GA 30315Web Site: www.atlantanaacp.org

Cobb County BranchPhone: (770) 425-5757Address: P.O. Box 598Marietta, GA 30061Web Site: www.cobbnaacp.org

DeKalb County Georgia BranchPhone: (404) 241-8006Address: 3011 Rainbow Drive, Suite 180Decatur, GA 30034Web Site: www.dekalb.org

Gwinnett County BranchPhone: (770) 972-9722

Fayette County BranchPhone: 770-460-9934Address: P.O. Box 1777Fayetteville, GA 30214Web Site: www.fcnaacp.org

Henry County BranchPhone: (404) 992-8834Address: 458 Santa Fe Trail, Suite 5Ellenwood, GA 30294

Paine College ChapterPhone: (706) 821-8329Address: 1235 Fifteenth StreetPaine CollegeAugusta, GA 30901

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Washington County Georgia Youth CouncilPhone: (478) 553-1741Address: P.O. Box 5817Sandersville, GA 31082

MarylandMaryland State ConferencePhone: (410) 776-7281Address: P.O. Box 67747Baltimore, MD 21215Web Site: www.naacp-md.org

Prince George’s County BranchWeb Site: www.pgcnaacp.org

Louisiana Southeastern Louisiana University BranchWeb Site: www.selu.edu/orgs/naacp

Xavier University BranchPhone: (504) 520-7319Address: 1 Drexel DriveNew Orleans, LA 70125

New YorkBrooklyn BranchPhone: (718) 243-2040Fax: (718) 362-1670Address: 278 Highland BoulevardBrooklyn, NY 11207Web Site: www.brooklynnaacp.org

Buffalo BranchPhone: (717) 884-7242Fax: (716) 884-7243Address: 1490 Jefferson AvenueBuffalo, NY 14208-1518Web Site: www.apollo3.com/naacp/


Resources

Center Long Island NAACP BranchPhone (631) 789-2051

Ellenville BranchPhone: (845) 647-3371Fax: (845) 647-6371Address: P.O. Box 229Ellenville, NY 12428E-Mail: [email protected]

Elmira/Corning BranchWeb Site: www.elmiracorningnaacp.org

Huntington BranchPhone: (631) 351-1211

Islip Town BranchPhone: (631) 581-4741Fax: (631) 581-4741Address: 67 Harrison AvenueBay Shore, NY 11706-6721

Jamaica BranchPhone: (718) 723-3653Fax: (718) 712-8724Address: 189-26 Linden BoulevardSt. Albans, NY 11412

Lakeview BranchAddress: 393 Rose Avenue W.Hempstead, NY 11552

Long Beach BranchPhone: 1- (877) 841-3296Address: P.O. Box 774Long Beach, NY 11561Web Site: www.lbnaacp.org

Mid-ManhattanPhone: (212) 749-2323Address: 270 West 96th StreetNew York, NY 10025

Freeport-Roosevelt Youth CouncilPhone: (516) 223-0111Fax: (516) 546-7505

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Address: P.O. Box 292Roosevelt, NY 11575-0292

NYC Department of Social ServicesNYC Department of HousingNYC Mid-ManhattanNYC WilliamsbridgeAddress: 270 West 96th StreetNew York, NY 10025Phone: (212) 749-2323Email: [email protected]

Schenectady BranchPhone: (518) 377-0522Address: 955 State StreetSchenectady, NY 12307-1521Email: [email protected]

Syracuse BranchPhone: (315) 478-0480Address: 411 Parkway DriveSyracuse, NY 13207

Troy BranchPhone: (518) 271-9086Address: 542 8th StreetTroy, NY 12180

Westchester Region BranchPhone: (914) 592-5600

Williams Bridge BranchPhone: (212) 666-9348

PresentationsCastillo, A., Midwest Latino Health Research, Training & Policy Center, University of Illinois Chicago, Chicago Southeast Diabetes Community Action Coalition – Diabetes Empowerment Education Program,http://www.altfutures.com/draproject/pdfs/Amparo_Castillo_DRA_Slides.pdf

Implementing the Diabetes Empowerment Education Program – UIC – Midwest Latino Health Research Training and Policy Center, http://www.qsource.org/uqiosc/May08/Implementing%20DEEP.ppt


Resources

Type 2 Diabetes Self-Management Overview: This presentation is based on the Diabetes Empowerment Education Program, a diabetes curriculum designed for teaching Health Promoters, which belongs to UIC-LHRTPC http://chicagocommunityhealthworkerslocalnetwork.org/DiabetesOverview%5B1%5D%5B1%5D.cs_2007.

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ReferencesPublications—Journal ArticlesBrown, S., “Interventions to promote diabetes self-management: state of the science,” Diabetes Educator 25:52-61 (1999)

Emmons, K. and S. Rollnick, “Motivational interviewing in health care settings. Opportunities and limitations,” American Journal of Preventive Medicine 20:68-74 (2001)

Knowler, W., et al., “Reduction in the incidence of type 2 diabetes with lifestyle intervention or metaformin,” New England Journal of Medicine 346(6);393–403 (2002)

Peterson, K., “Readiness to change and clinical success in a diabetes educational program,” Journal of the American Board of Family Practitioners 15:266-271 (2002)

Resnicow, K., C. DiIorio, J. Soet , D. Ernst, B. Borrelli, and J. Hecht, “Motivational interviewing in health promotion: it sounds like something is changing,” Health Psychology 21:444-451 (2002)

Publications—Books

A Healthier You (based on the Dietary Guidelines for Americans). U.S. Department of Health and Human Services. Available for purchase by calling toll-free 1-866-512-1800.

Black Pearls. Daily Meditations, Affirmations, and Inspirations for African Americans. Copage, Eric V. HarperCollins, 1993.

Crossing the Quality Chasm: A New Health System for the 21st Century. Institute of Medicine, Committee on Quality of Health Care in America. Washington, D.C.: National Academies Press, 2001.

Honoring the Gift of Heart Health: A Heart Health Educator’s Manual for American Indians.

National Institutes of Health, National Heart, Lung, and Blood Institute. www.nhlbi.nih.gov/health/prof/heart/other/aian_manual/.

Making Health Communication Programs Work: A Planner’s Guide. National Cancer Institute. http://cancer.gov/pinkbook.

Meditations on Diabetes. Strengthening Your Spirit in Every Season. Feste, Catherine. American Diabetes Association, 2004.


Resources

NDEP Power to Prevent Appendices 11 4

New Beginnings: A Discussion Guide for Living Well with Diabetes. http://www.ndep.nih.gov/diabetes/pubs/New_Beginnings_2005.pdf.

Sisters Together: Move More, Eat Better. National Institutes of Health, National Institute of Diabetes and Digestive and Kidney Diseases. http://win.niddk.nih.gov/sisters/index.htm.

Take Charge of Your Diabetes. Centers for Disease Control and Prevention. 2003. 3rd edition. http://www.cdc.gov/diabetes/pubs/tcyd/index.htm.

Trainer’s Guide for Cancer Education. National Cancer Institute. www.cancer.gov/clinicaltrials/resources/trainers-guide-cancer-education.

Health Disparity ReferencesMinority Specific Resources

African-Americans

Alliance of Minority Medical Associations- www.ammaonline.org/ Black Women’s Health Initiative - www.blackwoemnshealth.org/ CBC Health Brain Trust - www.kaisernetwork.org/health National Black Nurses Association - www.nbna.org/ The International Society on Hypertension in Blacks - http://www.ishib.org/

Native-Americans

Common Health Action - www.commonhealthaction.org Indian Health Services - www.ihs.gov/Office of Minority Health - www.omhrc.gov/

Hispanic-Americans

Latinos and Hispanics in Dietetics and Nutrition- www.lahidan.org/National Hispanic Council on Aging - www.nhcoa.org/ National Hispanic Medical Association - www.nhmamd.org/ National Latina Health Organization - www.clnet.ucla.edu/woman/nhlo/ The National Council of LaRaza - www.nclr.org/

Asian-Americans

Asian American Pacific Islander Nurses Association - www.aapina.org/Chinese American Medical Society - www.camsociety.org/

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Japanese Americans Citizens League National Headquarters - www.jacl.org/ Organization of Chinese Americans, Inc - www.ocanational.org