COMMUNITY FORUM

GOAL

GOAL

• Realign City Financial Priorities#1 Priority - City Services (Police, Fire, DPW, etc.)#2 Priority - Take Immediate Action to Resolve the

Parking Deficit

• To stimulate and support local business growth and new development for Downtown Ferndale

• To create a community paradigm shift in the way we view parking, use the system and how it impacts the community city-wide

CITY ACTION NEEDED

Address Parking Deficit & Management of System to:•Protect and Sustain Businesses•Improve Quality of Life for Residents•Stimulate Economic Growth

DEMAND

DEMAND

Actions the DDA has taken:• Conducted a Parking Study in 2006• Conducted Parking Structure Site Analysis:

Withington Parking Lot 2007City Hall Parking Lot 2009 – joint effort

• Formed a DDA Parking Committee - October 2009

• Reassessed Parking Deficit - December 2009• Tried Launching an Employee Shuttle Program

Found More System Issues with Parking Before this could be Accomplished

DDA ACTION

• Joint Meeting with City on 12/7/09 for Parking System Improvements Needed

• Council Presentation on 12/14/09 for Parking System Improvements Needed

• DDA Parking 2010 Goals & Objectives Formally Adopted 1/22/10

• DDA Resolution for Parking Priority Adopted 1/22/10

DDA ACTION

SOLUTIONS

ADDITIONAL IDEAS

PROPOSED PARKING DECK LOCATIONS

DECK FINANCING

City of Ferndale:• Owns Public Parking Lots• Owns & Manages the Auto Parking Fund which

supports the Parking System• Issues Permits for Development• Rezones for Development

CITY AUTHORITY

• System Issue: $$$ Generated by Parking System DOES NOT ALL go into the Auto Parking Fund, therefore insufficient for building a Parking Structure

• Where Else Does It Go?General Fund - Court Capital Improvement FundParking Lots Outside of the Central Business

District and DDA

SYSTEM ISSUES

City Must Take Immediate Action on:• Committing financial resources towards the

parking structure to help Auto Parking Fund become self-sufficient in sustaining the annual bond debt

• Redirect Parking Ticket Revenue to Auto Parking Fund

• Adopt a Payment-in-lieu Policy for Intensification of Use in CBD

• City Release of an RFP for a Parking Structure and Financing Plan

CITY ACTION NEEDED

February 8th – Requesting Council Support of Resolution & Council Reviewing Municipal Complex Proposals

February 22nd – City Council Deadline for Decision on Municipal Complex Project

IMPORTANT DATES