CREATING A DIGITAL COMMUNITY HUB FOR ONTARIO’S CULTURE CHANGE CATALYSTS

WAKATA S.S. Dec 2013

• “You’re not making webpages – you’re making reality.” – The Community of Civic Engagement = LinkedIn

Meets Second Life • Whereas Second Life creates a digital place for people

to connect outside the real world, the Community of Civic Engagement would create a platform letting people meet online but connect in the real world

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Problem and Solution

• Ontario is crackling with innovative solutions to shared problems.

• Passionate and skilled individuals and organizations are tackling today’s big social structural challenges – often in isolation from each other.

• Avoidable service duplication, gaps and lost opportunities are occurring because partners don’t have a comprehensive lay of the land for government, private, NFP, Angel Investment, Social Entrepreneur, Grassroots and other sectors. IMAGINE IF there was one

platform that allowed these groups to discover each other, work on shared solutions, build brand – and have fun through doing so?

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Mapping Out The Community

• The Centre for Community Engagement is a proposal for an online community hub that makes this dream a reality.

EDUTopia

Greenland

Digital Divide

Job Development Nation

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A Center for Civic Engagement would:

– Create a map-based directory hub of diverse “civicly engaged” groups, allowing them to self-identify by field • Allows for both individual promotion and potential-partner

exploration • Visual framing helps participants and planners to see existing

landscape; flat-level presentation provide greater opportunity for smaller groups to get equal footing

– Create Avatars for individuals, allowing them to both explore this world and engage in value-add activity • chats, community-building, policy-development “quests” and earn

points by doing so

– Include for-fee services and advertising opportunities to become self-sustaining

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Civicly Engaged – Willing to participate in the community, like through this website

CREATING THE MAP PHASE II

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Platform is viewed as a field – the Civic Engagement landscape

• Field broken down into empty community spaces with names relating to given fields:

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• Stones serve as community hubs for posting additional content

• Companies build around stones, in communities

• Individuals access through avatars

EDUTopia Digital Divide

Greenland

Job Development Nation

Around each “Community Centre” is space for a determined number of participants

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• Stones serve as community hubs for posting additional content

• Holding cursor over name (EDUTopia) would provide tag for community – “reimaging education for the 21st Century”

• Clicking on stone would bring you to community hub page

EDUTopia

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

Community Hub Pages

Welcome to EDUTopia “Reimagining Education for the 21st Century”

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What’s On Twitter #Education #EDUTopia

UpComing Events

Month

Week

Day

Bulletin Board

COMP NAME: “Hey guys, new website design, check me out at LINK!”

Featured Community Member

CSRX: Earned 32 community points this week for promoting #EDUTopia on Twitter – congrats!

JOIN THE EDUTopia

COMMUNITY! CREATED BY (Name of User)

Joining A Community

TO BE DISPLAYED FOR FREE – Company Name – Company Logo – Company Website – Contact Name/Email/Phone – Social Media

ADDITIONAL CONTENT THAT COSTS – Ability to post to Community Calendar – Ability to add extra content (video, etc.) to your

contact page

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Designing and Placing Your Company Avatar/Directory Page

• How do you define your organization?

Corporate NFP Grassroots

Government CSR Social Enterprise

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Determining Access Level

• Have a few moveable options

• Ability to do slight modifications to your Avatar (more cost money)

• Choose access to Community Board components (for monthly fees)

• Must have answer to question “Why are you part of the EDUTopoli Community?”

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Sample Directory Page

• Website: http://whyshouldicare.ca/ • Phone: (416) 123-4321 • Email: salon@whyshouldicare.ca • Twitter: @WSIC_Canada • LinkedIn: Why Should I Care • Instagram:

– Would have option of social media platforms to list; those not active wouldn’t be listed

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PAID CONTENT

FREE CONTENT

video Links to product pages (i.e. online books)

Join our mailing list

Take a survey

Public Listing on the Community Page

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• Company then gets to pick a spot on the map, based on availability • You can always

move around community/between communities, based on space

• If you have paid for added access, an “event coming” or “update” icon can pop up over your avatar

EDUTopia

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

ACCESSING THE COMMUNITY

PHASE I

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Getting In To the Community

• Access to the community isn’t by just going to the page – you need to build a personal Avatar first.

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• Basic Avatars are free

• Design upgrades can be bought by $$ or through earning points (see Hubworld Gameplay)

• Allow access to any community/company, but you need to walk there (Dr.Who GoogleDoodle)

Essential Avatar

• To get into CCE, you need to create a profile and design an avatar:

• Not displayed: – Your name, email address

• For Avatar – User Name – Age Group (14 – 19, 20 – 30, etc. – for metrics of

usage) – Identified Community Group (Student, Community

Activist, Business, Artist, etc.) • Displayed as a logo that appears on your Avatar

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Designing Your Avatar

• Male/Female

• 5 skin-tone options

• 5 Age appearance options

• 5 hat/shirt/pant/shoes options

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NOTE: How you choose to look not predicated by what you say your gender/age/etc. is to sign up – this is you as you want to be • Clothes options, etc. not predicated on gender or age – you mix and match

as you please

Navigating the Landscape

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• Can choose to see all avatars onsite at a time/none/avatars from just specific groups

• Some sort of chat option to say hi to others online

• Clicking on an empty plot prompts you to a sign-up-your-company page

EDUTopia

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

Avatars move around landscape the way characters do in GoogleDoodles – click the mouse where you want to go

Adding Value to Your Community

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• Companies connected by roads can promote each other on community hub/Twitter, gaining points for their own upgrades

• Fully integrated communities can build shared points to upgrade their community/promote to other communities

EDUTopia

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

YOUR COMPANY

HERE

Individuals have options to build sections roads between buildings for “points” – enough points and you can “buy” a bicycle to move faster between buildings (and eventually, other communities)

Adding Value to Your Avatar, and Your Community

• Individuals/Companies can gain points through participating in in-site conversations, contributing to “public works” projects

– like building roads and going on policy-

development/innovation development quests • Government + companies can pay $$ to have their “quests”

added to the hopper

– Points can be redeemed through Avatar upgrades, purchases of bikes (for faster transport) or donated to other individuals/companies

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GROWTH PLAN PHASE III

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Prophet Motive – Make Doing the Right Thing a Sound Investment • Users can earn points and avatar upgrades through community participation, or

through paying for services – Revenue stream that still supports the platform; this way, both monied and non-monied can

contribute

• Organizations can increase their access through leases and other in-platform purchases – A form of advertizing that promotes community-minded investment

• External funders can pay for (limited) advertizing; if they are annual sponsors, can include free tickets to events (like the Economic Forum of the Americas’ Toronto Global Forum) as prizes to be gained by individuals who complete quests – Creates easy avenue for Corporate World to connect with potential partners/ideas, encourages

strategic Corporate Social Responsibility

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Start Local, Think Global

• The Community for Civic Engagement would start as Toronto-based – If model successful, can start building for other

communities

– As success builds, can expand to a national, global directory/platform for civic-minded organizations

– Gameplay, etc. can expand to include airports, language capacities, new avatar options to meet expanding opportunities

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